
The Making of a Legend
You’d think being the scion of an influential property dynasty would ensure an easy ride. But Catherine Malouf, tour de force behind Brisbane’s architectural superstar The Calile Hotel, sure had to hustle.
In the midday light, the pool deck at The Calile resembles a film set awaiting its stars. Hyper-toned guests glide between daybeds, the DJ loosens the edges of the day, and the 27 m pool—once considered a reckless use of inner-city real estate—glimmers with quiet conviction. “Everyone told us not to do it,” says Catherine Malouf, smiling at her own stubbornness. “But it’s the best thing we ever did.”
That decision reveals a lot about Malouf, part of a new crusade of women hoteliers disrupting the hospitality sector. She’s instinctive, unfazed by convention, and confident about what will make a place come alive. The eldest sibling in a long-established Lebanese-Australian property family, she returned home to Brisbane after a divorce and 20 years abroad in Johannesburg, Milan and America. Needing income, she asked her brothers for a role in the family’s ambitious James Street redevelopment. It wasn’t the first occasion she’d tried: fresh out of university, she’d once walked into her father’s office eager to contribute, only to be asked—half dismissively—what she would do there. “Answer the phone?” he said. What she got this time was a hard hat and a diplomatic mission as part of her new project liaison role: soothe the precinct’s 40 tenants as the family knocked down a car park and a row of trade stores to build something no one yet had language for.
“I had to sell the dream and smile a lot,” she recalls, settling into a conference room just off the hotel’s library. Tanned, poised, and briskly elegant, Malouf cuts an elegantly formidable figure in her uniform of creamy neutrals: Artclub skirt by Heidi Middleton, ribbed Dion Lee top, block-heeled French sandals, and enough gold and rocks to remind you she comes from a culture that has never been shy about jewellery.
When the initial tenant-relations phase wrapped, her brothers told her the job was done. On Monday, she showed up anyway. “They said they didn’t need me anymore,” she laughs. “But I could see everything that still needed doing.” Soon after, when the family’s early partnership with a hotel group proved misaligned, she found herself stepping even deeper into the project.
That instinct—to perceive the invisible work and then execute it with minimum drama—became her superpower during The Calile’s embryonic stage. She juggled thousands of opening decisions: linens, uniforms, signage, minibars, guest touch points, even the rhythm of staff communication. She hired, mediated, trained, listened. “I’m a people person,” she says with the easy certainty of someone who’s spent her life proving it. “Anything to do with people or logistics or operations tends to land with me.”
Naming the brand was its own saga. Consultants pitched “The Fortitude”, then “The Callistemon”. “They sounded like skin creams,” Malouf quips. The answer was hiding in plain sight: Calile—derived from Khalil, her great-grandfather who arrived in 1892 and westernised his name to Calile to better fit. The Calile is both tribute and declaration: a Lebanese-Australian immigrant story recast as modern hospitality.
What opened in late 2018 was neither a corporate five-star nor a lifestyle cliché. With architects Richards & Spence, the family conceived an “urban resort”, a modern brutalist palace attuned to Queensland’s climate. Verandahs for almost every room. Cork floors that absorb sound. A colour palette pitched to late summer. While Sushi Room, SK Steak & Oyster and KAILO Medispa had their acolytes from the get-go, Hellenika and the pool gave the place its hum. “We wanted people outside,” Malouf says. “In Queensland, you want to feel the weather—storm or sun.”
The absence of art on the walls has become a signature. For a hotel so dialled in to design and culture, the decision not to hang pieces in the rooms was deliberate: if they couldn’t do it properly—and sustainably—they would let the architecture speak. In its place came Calile Culture, a rolling program of performances, talks, and partnerships with institutions including the Australian Chamber Orchestra and the National Gallery of Australia, alongside the occasional special collaboration or pop-up exhibition.
“I personally hate bad hotel art,” chuckles gallerist Jan Murphy, a friend of Malouf’s who worked with artist Gerwyn Davies on one such partnership. Davies stayed at the hotel, was given full run of the property for several days, and his resulting images were later splashed across the vast ground-floor walls—an audacious gesture for a brand known to guard its visuals closely. “Catherine only says yes when there’s a reason,” Murphy says. “She commits with this almost childlike enthusiasm, which is incredibly refreshing in my industry.”
She still marvels at the belief Malouf extended when they first collaborated. “She didn’t know me yet gave us extraordinary access to the hotel. That precinct guards its visuals fiercely, but she just… trusted us. I was grateful—and impressed.”
Trust, as it turns out, is structural here. Malouf’s 96-year-old father still lives in the hotel, trains with the resident PT, lunches with rowing mates, and is shepherded lovingly back to his room by staff who know precisely which wine he prefers. Owners are on property daily; an owners’ representative covers weekends. There is no invisible board—only visible commitment.
The Calile’s ascent has mirrored Malouf’s own. Post-pandemic, the hotel reopened at a clearer price point with tighter systems and a more assured sense of self. Locals embraced it like a clubhouse. Melburnians and Sydneysiders staged ersatz European holidays on James Street. International travellers, once told Brisbane was merely a gateway to the Great Barrier Reef, began stopping for the precinct itself. The hotel soon appeared on global “best of” lists, landing at No. 12 on The World’s 50 Best Hotels. “We thought it was a joke at first,” Malouf says. “Then we realised it was actually happening.”
The influence reaches far beyond hospitality. In the seven years since opening, The Calile has shifted Brisbane’s centre of gravity, reshaping how the city eats, shops and unwinds. What began as an exercise in less fuss, more life, has become a kind of operating system for the precinct—and, increasingly, for the municipality itself. That influence is matched by discipline: a philanthropic program that contributes $23,000 a month to arts organisations and social-impact charities; a refusal to franchise the brand unless a family member is physically present; and a next chapter unfolding in Noosa, where the Calile aesthetic will evolve rather than carbon-copy itself.
“I think Dad is proud,” Malouf says, and the sentence carries the weight of generations. In a culture where first sons were traditionally anointed, she has stepped into the role with competence and grace—and no small amount of humour. “I’m glad he’s lived long enough to see what I can actually do,” she adds, then laughs. “More than answering phones.”
Photography: Annika Kafcaloudis. Courtesy of The Calile Hotel.
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