
Robb Interview: Maurie Pickering
Selling everything from Pagani to Koenigsegg and all that falls between, the founder of Pickering Luxury Garage explores the ascendant pre owned market.
Related articles
Robb Report: In terms of the luxury pre-owned market – is there a sense of heightened scrambling at the moment, people chasing down and really going after some perceived future grails?
Maurie Pickering: Yes, that chase is right, in terms of trying to secure the last of the V8 AMGs, Lamborghini V10s and all those sorts of things — there’s a sense of urgency at the moment, with limited stock and all that’s happening.
RR: And who is going after them? We see luxury demographics in this country broadening, thrust by greater youth.
MP: We have some lovely and passionate collectors making sure they grab hold of a bit of history and a car with the right provenance; the astute person picking the eyes out of things they want to keep for some time. And a younger audience is buying them and doing things like putting pink wraps on them and chroming all…
RR: Not how you’d like to see some models treated?
MP: I say to all customers, you’re the custodian, be careful with it, look after it and ensure that is has [future] integrity.
And those younger clients have an enthusiastic approach, but they also have some responsibility to make sure a car’s future is sound, because they’re coming to an end.
RR: We see a lot of people buying in solely for investment gain — nothing else. But cars need to be driven.
MP: We’re maturing and we now have a lot of nice cars in this country – and some people are investing to tuck a car away and then realise that investment in 10-15 years’ time, yes. Buy them, keep them, but most importantly enjoy them – because there’s nothing worse than a museum piece that doesn’t get to start up and rattle that supercharger. If you want a show car then buy an old formula one car.
RR: Electrification is here — thoughts?
MP: I embrace technology and I need to embrace that future. But it’s certainly nowhere as inspirational as when I start up a McLaren or a 488 Ferrari and listen to that orchestra.
RR: One thing we enjoy about all things automotive is the community such fosters — and that’s central to the way you go about things at Pickering.
MP: We talk to people and work with them to get them to where they’re trying to and to also have them enjoy it. We run a club
and we have a real following — for us, it’s about getting together and having activities and drive days, like going to Monaco and Europe as a group next year. We also try and go to a different level in all that we do — we have a pianist in the showroom [certain days] and a bar and an open door arrangement for people to pop in, have a few beers, chat, we put a film like Le Mans on. It’s something that I enjoy, but it’s also to get them to do things they might otherwise not, they’re busy, so we arrange it and then we see them go on and form their own connections too.
Subscribe to the Newsletter
Recommended for you
How F1’s Tech Innovations Are Changing Medicine, Athletics, Aerospace, and More
The sport’s prowess at accelerated problem-solving is giving a variety of industries reason to celebrate.
By Basem Wasef
March 18, 2025
Brad Pitt’s New Formula 1 Flick Will Hit Movie Theatres in June
The still-unnamed film will land in U.S. theatres on June 27, 2025.
March 3, 2025