
Omega Sets the Pace for Milano-Cortina 2026
The Swiss watchmaker is ringing in Milan-Cortina 2026 with a celebration of its near-century as the games’ official timekeeper.
If there’s a legendary Olympic moment you still love reliving over the last 30 years or so, there’s a solid chance Omega was an important part of it.
The storied watchmaker has, among its many illustrious partnerships, been the official timekeeper for every Summer and Winter Olympiad since 1932—a relationship set to extend beyond its centenary when the Games arrive in Brisbane in six years. This weekend, however, the next chapter in that story begins as the Winter Olympics kick off across the snowy slopes of Northern Italy.
Milano-Cortina 2026 promises to be a particularly important Games for Omega. Having spent close to a century pioneering new timekeeping and measuring technologies for the Olympics (many later adopted across elite sport), this year’s event will see the debut of innovations from its sports-technology arm. New computer-vision systems and cinematic 4K graphics will deliver even more precise insights into the action, helping viewers and athletes alike engage more deeply with disciplines from bobsleigh to ski jumping.
Naturally, Omega is keen to mark the moment. Headlining the celebrations is a trio of special-edition timepieces paying tribute to the brand’s long involvement with the Games.
The first—and most classical—comes in the form of the Seamaster 37 mm Milano Cortina, dressed in rich gold and modelled on the first Olympic limited edition Omega released in 1956. Its distinctive hexagonal crown is paired with a white Grand Feu enamel dial, sculpted 18-carat Moonshine™ Gold hour markers and faceted dauphine hands.
Second is a sportier proposition: a winter-toned take on the 38 mm Speedmaster, with a varnished white dial overlaid by icy blue frosting. Look closer, and the sub-dials reveal an azurage finish designed to evoke a freshly groomed ski slope. A stainless-steel case and bracelet, a deep-blue bezel and matching markers complete the picture.
The final—and frostiest—watch is the Seamaster Diver 300M, presented on a white rubber strap and built from white ceramic and grade-5 titanium. Here, texture does the heavy lifting, with subtly varied finishes across each surface. Most notably, the white ceramic dial features laser-engraved frosting traced with a finger-pattern inspired by the “26” of the Milano-Cortina 2026 emblem, offset by a restrained flash of colour in the blue-gradient central seconds hand.
Offering athletes, guests and select attendees a closer look at both the watches and the new timing technologies, Omega House will once again take up residence in Milan, this time inside Carlo Cracco’s namesake restaurant. The ground floor will serve coffee and light refreshments by day, while the upper level becomes a private lounge and evening dining space.

Further details are available via Omega.
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