David Beckham Adds ‘Supercar Designer’ To His Resume

We sat down with the new Maserati ambassador for an exclusive face-to-face interview.

By Vince Jackson 28/10/2021

Laid over three tables is an ensemble of seemingly random objects—an elegant bottle of white powder, a strip of geometric fabric, a hardback book on space exploration. Behind them, mounted on panels, are chaotic collages of photos and magazine cuttings. At first glance the display looks like a series of unrelated odds and ends, an artistically arranged spread of upmarket flotsam. And then gradually your eyes adjust and a hardening pattern emerges from the blur, one of colour, tone, texture, emotion. Each stand is unique, each with its own personality.

There’s one exhibit, however, that stands alone on its own separate pedestal, alluding to some kind of special status. A shiny, black scale-model car, and a slab of premium leather bearing an eccentric pink logo that uses heron—yes, heron—legs to form the letter “M”.

We’re in the customisation department of Maserati cars, a capacious industrial-style warehouse that forms part of the company’s sprawling production plant in Modena, Italy. It’s here, in front of these mood boards, that the marque’s recently appointed brand ambassador David Beckham made the first ever contribution to Maserati’s new Fuoriserie bespoke-car program by designing his own personalised MC20 supercar. As owner of relatively new Major League Soccer franchise Inter Miami, it’s unsurprising that Beckham plumped= for his team’s colours (black, white and pink)as the tonal basis for his new ride. And the herons? The spindly-legged coastal birds are native to the Florida city that Beckham and his family made their second home last year. And, well, if David Beckham wants herons on his Maserati MC20, herons David Beckham shall get.

“When I first saw the car, I thought, ‘This belongs in Miami,’” says Beckham. “I only usually buy black, silver or gunmetal grey, so they [the design team] said, ‘Okay, we’ll come up with some ideas’. They came back with gloss black, matt black, all-pink, or pink and black. And I was like, ‘Let’s park the all-pink to the side’. I’m 46 years old, I’m not sure I can get away with that anymore.”

Beckham. Becks. David. Manchester United god. England soccer superhero. Tabloid-stalked celebrity. Style icon. Metrosexual pin-up. Branding powerhouse. Dabbles in the occasional lairy haircut. Everyone knows Beckham. Or at least everyone thinks they know Beckham. Because outside of his family and inner circle of friends, few people get to truly talk to the man. Even journalists, for whom posing questions informs the very basic job description, rarely get to ask Beckham about Life’s Big Questions. See, you don’t get to ask him, say, about living in Trump’s America, or what he thinks about British soccer players taking the knee in anti-racism solidarity, or poke too much into home life with Victoria and his four children Brooklyn, Romeo, Cruz and Harper. Such topics wouldn’t be sanctioned by the PR team that ring fences him. Team Beckham isn’t alone in wanting to steer their client’s narrative. That’s just part and parcel of the modern media merry-go-round—today, one-hit wonder grime artists from London council estates now demand copy approval.

It’s a shame in some ways. The mid-40s version of Beckham is a finely tuned, media-savvy machine, infinitely sharper than the awkward young guy thrust into the limelight in his early-20s thanks to a supernatural right foot and a Spice Girl girlfriend. And then you remember how caustic that glare was, how Beckham and his family were hounded by the gutter press, and you understand why he’s carefully protected, why he prefers to stick to the script (today’s subject: cars, preferably Maserati) and why the handful of assembled journalists each have an allotted and tightly held 15 minutes with him. More minutes equals more chances to swerve dangerously off-piste.

Even as he approaches the big five-zero, Beckham still generates his own electricity upon entering a room, evidenced when—flanked by his entourage—he fizzes through Maserati’s customisation unit, between its fleet of ready-to-be-personalised MC20s, wearing high-waisted beige trousers, tucked-in mint green jumper and two-tone brogues sans socks. Dad fashion this ain’t.

Aesthetics aside, he carries an impressive aura of entrepreneurial and altruistic achievement beyond the numerous sporting titles he won at Manchester United and Real Madrid; he remains an ambassador for UNICEF UK; he operates two eponymous football academies, in London and Los Angeles; he’s president and co-owner of Inter Miami; Football Productions, which describes its company mission as “the exploitation of David Beckham’s name and image rights” has a turnover of $365 million; he has numerous endorsement deals, including Pepsi, Samsung, H&M, Haig and Adidas (a lifetime contract worth $215 million); Beckham Brand Holdings boasts a turnover of $455 million. It adds up to what British newspaper The Mirror claims is a net worth of around a billion US dollars, once Victoria’s earnings are factored in.

With the pick of the world’s most prolific brands, then, why Maserati?

“Every time I talk about Maserati, I talk about it as being a family,” says Beckham, his east London, “t”-dropping lilt occasionally breaking through. “There’s the history, the heritage, they’re iconic. I’ve been lucky to work with some great brands over the years but I only had to sit with the guys from Maserati for five minutes to know I wanted to be part of that family. I’ve been walking around the factory for the last few hours, seeing the MC20s being made, and it’s great to see the process.”

Beckham’s one-off MC20 was born over a handful of pow-wows with Maserati’s head of design, Klaus Busse, under the company’s new Fuoriserie banner—a program created for clients wanting more than a standard premium-car options book can provide.

Maserati call it a “car tailoring” shop. Special paint colours can be mixed; cutting-edge technologies are used to bond interior fabrics. The bodywork of a completed Quattroporte Trofeo show-car uses a monogram that projects beams of light through its windows, creating shadows that lengthen or shorten depending on the time of day. “We will allow you to do almost everything,” offers Busse. “But our job is to ensure you do not regret your choice. Maserati is not about three-year lease contracts. These cars, the way we designed them with purity, are supposed to look good in 10, 20, 30 years, because they will go into your personal collection, they will go into a Concours d’Elegance. Your car has to look as good in 30 years as it does today.”

Every client’s journey begins in front of the aforementioned mood boards, with three basic collections used as launchpads into further creative exploration: “Corse” for those who want to tap into Maserati’s racing heritage; “Unica” for modern, trend-conscious owners; and “Futura” for progressives who embrace the future and its nascent technologies. While some customers have entered the Fuoriserie scheme wanting one thing and leaving with the exact opposite, Busse insists that Beckham was, “pretty steady, he didn’t change very much”.

The result is a glossy “piano black” MC20 with “Miami Pink” accents, fitted with Corse 20-inch matt-black wheels and pink brake calipers. A graphic inspired by the Inter Miami logo is stitched into the seats (say hello to those herons again), while the headrest is embroidered with an “M”. “I’d like to think it’s more grown-up,” says Beckham, referencing earlier flirts with ostentatious car choices. “Well, it’s as grown-up as it’s gonna get with an MC20.”

Beckham’s car is slated for delivery in a couple of months after our interview, but he’s already had the chance to pilot a standard MC20 around the twisty, supercar-ready countryside roads surrounding Modena. As part of his Maserati ambassadorship, he’s also been gifted a Levante Trofeo SUV.

“To be honest, I don’t do that many driving experiences unless I’m on vacation,” he laments. “We try to go on road trips with the kids, but having a 22-year-old, an 18-year-old, a 16-year-old and a nine-year-old, sometimes the older ones go their separate ways, so getting them all in one car is challenging. But I don’t like to be driven. Wherever I go in the world, I like to drive.”

And just like that, our fleeting time is up. We’d been informed that Beckham wasn’t a fan of unsolicited photo requests, but without being prompted he offers a snapshot. That’s the thing about Becks—he comes across as an amiable, down-to-earth bloke who’s not too famous to just shoot the breeze about the unseasonably humid Italian weather, or who’s going to win the Euro 2020 soccer tournament that’s being played at the time we speak.

We leave the customisation division and head into the stewing afternoon air. Hundreds of Maserati staff—from paint sprayers in messy overalls to marketing execs in tailored shirts—are jostling alongside two MC20s, waiting for a company photo op with the main man himself. The crowd are masked-up but you can see the expectant smiles behind the material. Today, at least, everyone will get a few minutes with Beckham. maserati.com

 

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Painted Black

Dion Lee is teaming up with Cho Cho San for an Australian Fashion Week event.

By Horacio Silva 10/05/2024

The more things change, the more things stay the same. Nowhere more than in the fashion world. Despite the vagaries of taste, black remains the go-to colour of choice. Fitting, then, that for next week’s Australian Fashion Week, the perennially black-clad media darling Dion Lee has partnered with Pott’s Point Izakaya joint Cho Cho San on a black-themed late-night ramen bar.

Lee, based in New York and not showing in Sydney next week, has worked with the restaurant to create a menu inspired by his inky, haute-industrial aesthetic and favourite flavours.

As part of the signature offering ($50pp) guests are offered “Dion’s Martini” on arrival (his take on the classic vodka drink spiked with a black olive, natch), a Tokyo-style shoyu ramen with shitake mushrooms, smoked daikon and crunchy tempura shiso leaf, and a winning black sesame and cocoa soft-serve ice-cream replete with black cone. (Trust us, it tastes infinitely better than it sounds.)

Lee rarely strays outside his fashion lane, but a little blackbirdie tells us to expect an announcement soon about a major new collaboration. Let’s hope it involves black ice cream.

Cho Cho San x Dion Lee: Late Night Ramen Bar

Available from May 13-16, 5pm to late.

Signature set: $50pp includes Dion’s Martini, Tokyo Shoyu Ramen and Black Sesame Soft Serve.

To book click here

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A New Chapter for Jaeger-LeCoultre’s ‘Reverso Stories’

A special Reverso exhibit arrives in Sydney this week.

By Josh Bozin 08/05/2024

Few watch enthusiasts would be unfamiliar with Jaeger-LeCoultre and its enduring Reverso collection. Since 1931, the Reverso has been celebrated as one of the great dress watches of the 20th century.

In recent years, the watch has gone from strength to strength—in 2023 alone, we received the new Reverso Tribute Chronograph, the impressive Duoface Tourbillon, and the slimmer Reverso Tribute Small Seconds—capturing the imagination of casual observers, collectors, and those looking to scale the horological ladder.

Jaeger-LeCoultre
Jaeger-LeCoultre

It is also part of the cultural conversation thanks to exceptional branding experiences, such as ‘Reverso Stories’, a travelling experiential trunk show. Jaeger-LeCoultre is again summoning its movable experience to Australia, this time in the heart of Sydney’s CBD. For a limited time, eager fans can glimpse the Reverso collection up close via a multi-sensory exhibition tracing the history of this remarkable timepiece.

Presented in four chapters ( Icon, Style and design, Innovation, and Craftsmanship), the Reverso story will be told through the lens of Jaeger-LeCoultre’s expert watchmakers, who combine nine decades of craftsmanship, inventiveness, and design into one interactive experience.

As a bonus, guests will be privy to a large-scale art installation by Korean artist Yiyun Kang—commissioned by the Maison under its ‘Made of Makers’ programme—and the launch of three exceptional new Reverso timepieces, yet to be revealed. These watches will showcase skills such as enamelling, gold-leaf paillonage, and gem-setting, mastered by the manufacturer’s in-house Métiers Rares (Rare Handcrafts) atelier.

Jaeger-LeCoultre
Jaeger-LeCoultre

Completing the immersion into the spirit of Art Deco, guests will be able to enjoy a complementary refreshment post-experience at the pop-up Jaeger-LeCoultre 1931 Café.

‘Reverso Stories’ will be held in Sydney’s Martin Place from 10–19 May 2024. It will be open daily from 9 a.m. to 7 p.m. (and 5 p.m. on Sundays) and free to the public. Visitors are welcome to book online here or register upon arrival.

For more information, visit Jaeger-LeCoultre.

 

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

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