What Makes Piaget Tick
An exclusive peek behind the curtain at the famed Swiss manufacture.
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In-house movements, hand-finished artistry and unique designs, Piaget pushes the boundaries of watchmaking capabilities in discreet, and often not so discreet, ways.
It is a watchmaker’s watchmaker— a rarity that straddles both horology and high jewellery, and which finds rightful acclaim in these oft-competing fields.
It’s been this way since 1874—having hugged the necks and wrists of luminaries, royals and global high-society types while also owning an origin story that saw it supply complete mechanical movements to the likes of Cartier, Rolex, Vulcain and Ulysse Nardin.
Piaget is able to achieve and maintain elevated levels of craftsmanship thanks largely to its two dedicated Swiss manufacturers: La Côte-aux-Fées, where all movements are made, and Plan-les-Ouates, where the exterior of each watch (casings, dials, other components) are formed alongside jewellery. Essentially, La Côte-aux-Fées is where Piaget pieces come to life; Plan-les-Ouates is where Piaget watches become watches in their purest form.
Thanks to the harmonious relationship between these two fully integrated facilities, Piaget is one of the very few luxury watchmakers to design and produce its watches entirely in-house—from initial concept through to the final finishing detail. And placing the technical expertise of watchmakers in two dedicated factories gives rise to a unique aesthetic synonymous with the maison.
During this year’s Watches & Wonders summit, Robb Report was fortunate to visit Manufacture de Haute Horlogerie Piaget in Plan-les-Ouates. To go “beyond the rope” and experience heightened craftsmanship was fascinating, to witness firsthand the elements of assemblage and the creation of its gold cases and bracelets (Piaget is one of very few manufactures in the world to make its own bracelets in gold, which make up almost a quarter of its watch production), gem-setting and casing up, case polishing and all which came together to produce such a creative standout as this year’s Altiplano Ultimate Concept Watch.
Informing Watches & Wonders, it was released as the world’s thinnest mechanical watch at just 2 mm (the piece has been since overthrown by the new Bulgari Octo Finissimo at 1.8 mm). Still, it’s a powerful showcase for Piaget’s acute workmanship that furthers its watchmaking status.
As Rémi Jomard, director of product and innovation sees it, the newcomer represents both heritage and innovation.
“The Altiplano, with its technical prowess of the extra-thin movement as well as its distinctive design around the movement, reflect the expertise, heritage and know-how of the house,” Jomard tells Robb Report. “Piaget has, in fact, been producing ultra-thin movements since 1957 and it’s thanks to all of this knowledge that we could design, produce and offer this year’s magnificent Altiplano Ultimate Concept.”
A challenging piece, the AUC was fashioned by just two master watchmakers. “The assembly and adjustment of such a movement is not carried out in a standard way,” continues Jomard. “And what we have learned is that the watchmaker who assembles this piece today is also the one who has participated in all the development since the idea of the first prototype.”
This year’s Watches & Wonders also proved a clear indicator that the brand knows what its consumer wants —the new-release Polo Date is an exceptional addition to the easy-wearing Polo range, one aligned to the Patek Philippe Nautilus (and at only half its price).
Alongside what is an obsession with ultra-thin movements, Piaget’s wider artistry (be it watchmaking or jewellery design) ensures both a unique standing and solid future for the maison.
“Piaget will continue to go even further beyond the limits to stand out from the rest; to remain elegant and always surprising,” states Stéphanie Sivrière, director of design for jewellery, high jewellery and watchmaking.
“We will always combine our crafts to be a watchmaker and jeweller— and to highlight our creativity.”
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