Audemars Piguet’s Slew Of New Royal Oak Watches

The new collections celebrate the model’s 50th anniversary.

By Paige Reddinger, Carol Besler 27/01/2022

It’s going to be a massive year for Audemars Piguet as it rolls out the red carpet for its legendary Royal Oak collection, which is celebrating its 50th anniversary. The Gérald Genta-designed watch, first released in 1972, has become so iconic for the brand that some would argue it is the brand despite recent attempts to create new collections like Code 11.59. The Royal Oak is hotter than ever and Audemars Piguet CEO François-Henri Bennahmias has big plans to keep it that way. At a digital press conference on Tuesday to reveal the much anticipated 2022 Royal Oak models, the head honcho not only dropped new and improved watches but also a few rather interesting tidbits that chart the company’s plans for the future.

So, before we jump in with the big news about the “Jumbo” Ref. 16202, here are a few highlights from both Bennahmias and Michael Friedman, Audemars Piguet’s head of complications:

  • In 2021, the company sold 45,000 watches and raked in a revenue of almost $1.6 billion. The company has 2,500 employees. In 2022, AP will up its output to 50,000 timepieces.
  • But the bigger headline is that the company plans to set aside a “big chunk” of Royal Oaks for newcomers to the brand. So, how do first-timers distinguish themselves from the pack to land a piece from this allotment? “The right way to do it is actually very simple: create and develop a relationship with us,” says Bennahmias, making it sound laughably simple. “When you don’t know anyone you have to get known by our people and, eventually things happen.”
Audemars Piguet Royal Oak "Jumbo" Extra-Thin Ref. 16202 50th Anniversary Caseback

Audemars Piguet Royal Oak “Jumbo” Extra-Thin Ref. 16202 50th Anniversary Caseback Audemars Piguet

 

  • All of the Royal Oak models for 2022, with the exception of existing perpetual calendars, will come with a special oscillating mass, visible through the caseback with a cut-out that says “50 Years.” After December 31, 2022, the models will come with a standard oscillating mass.
  • Royal Oak Concept watches will be launched later in 2022, but 2023 is when the company says it will launch something “very, very new in the concept case.”
  • Future research and development will be focused on ergonomics, or making the watches more comfortable on the wrist, notably with a potential focus on thinness. ” We have to simplify and we have to amplify the readability on the watches and the ergonomy on the wrist and the way it feels and the way it is balanced,” says Bennahmias. “All of our work will be done in that direction, which will lead us to new mechanisms, thinner ones, potentially, we’ll see, and especially materials.” That could mean that AP has plans to seriously compete in the ongoing ultra-thin race with Bulgari and Piaget.
  • “Little touchpoints [have been updated] throughout the pieces and little elements,” says Friedman. But [with the intention of] never ever touching the integrity of the original design. It’s had small evolutions over the last 50 years, small touches are what we’ve done to put attention on the men and women that create them and how it feels and looks on the wrist.”

If it’s not broke, don’t fix it! So, what you will see here mostly looks like the Royal Oaks you have seen before except with small design tweaks, save for the Ref. 16202 below. And for those looking to begin a relationship with Audemars Piguet, here’s a pro tip: Bennahmias says he is flying out today to head to New York and then Los Angeles to make sure “allocations are done the right way,” which means if you can spot him in a boutique, you can start your campaign for a Royal Oak from the top.

Royal Oak “Jumbo” Extra-Thin Ref. 16202

Audemars Piguet Royal Oak "Jumbo" Extra-Thin Ref. 16202

Audemars Piguet Royal Oak “Jumbo” Extra-Thin Ref. 16202 Audemars Piguet

The Royal Oak Ref. 15202 is replaced by the new Ref. 16202. The next-gen 39mm “Jumbo” Extra-Thin now houses a new self-winding extra-thin Calibre 7121. It is the first time since 1972, that this model has a new self-winding hour, minute and date movement, replacing the Calibre 2121. At its debut, the retired movement was the thinnest automatic movement (3.05mm) with central rotor and date indication. The new iteration is slightly larger, measuring 3.2 mm, and is newly equipped with a rapid date-corrector. It now has a larger barrel with more power for more precise timekeeping over a longer period of time in 55 hours of power reserve. Five years in development, it now has bidirectional winding, a balance wheel fit with inertia blocks to avoid unnecessary friction and comes with a patented extra-thin low-energy date-setting mechanism. Plus, it has been finished to high-horology standards with Côtes de GenèveTraits Tirés and circular graining finishes visible through the caseback.

There are four models in stainless steel, 18-carat pink gold, yellow gold and platinum. Two new smoked Petite Tapisserie dials have been added in the pink-gold and yellow-gold models. They are both achieved through a galvanic bath process and involve spraying colored varnish on the rotating dial’s periphery. The pink-gold version has contrasting smoked gray hues, while the yellow-gold dial comes in striking smoked yellow-gold tones. The platinum version will be exclusively sold through the company’s AP Houses.

Price: Stainless steel, approx. $46,640 ; 18-carat pink gold, approx. $99,000 ; yellow gold, approx. $99,000; platinum, upon request

Royal Oak “Jumbo” Extra-Thin Openworked Ref. 16204

 

Audemars Piguet Royal Oak "Jumbo" Extra-Thin Openworked Ref. 16204

Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked Ref. 16204 Diode SA – Denis Hayoun

Also sporting a calibre, is the 39 mm “Jumbo” Extra-Thin Openworked Ref. 16204 available in stainless steel or 18-carat pink gold. It houses the new selfwinding extra-thin openworked movement, Calibre 7124, a derivative of the Calibre 7121 above. Measuring just 2.7 mm, as opposed to its Calibre 5122 predecessor at 3.05 mm, it is similar to the 7121 but has an openworked architecture with the mainplate and bridge cut via CNC machining before being perfected by electric discharge machining, which allows the company to remove material with extreme precision to achieve its cut-out look. There are 324 hand-polished V angles that can be viewed on the dial and caseback.

The case and bracelet on both models have are stain-brushed and polished in an alternating fashion right down to the folding clasp. The openworked dial of the pink-gold model comes with slate grey bridges and a contrasting light grey barrel at 11 o’clock, while the stainless-steel version has a rhodium-toned movement.

Price: Stainless steel, approx. $127,000; 18-carat pink gold, upon request

Royal Oak 34mm Selfwinding Black Ceramic

Audemars Piguet Royal Oak 34mm Selfwinding Black Ceramic

Audemars Piguet Royal Oak 34mm Selfwinding Black Ceramic Audemars Piguet

You might think you are looking at the same black ceramic Royal Oak that was released just last year, but the company has already given it a facelift. Notice the brand logo has been spelled out on the new model, replacing the “AP” on the original (see below). The signature is now crafted in 24-carat pink gold and realized through a chemical process similar to 3D printing. The letters are connected with links the size of a hair and placed on the dial by hand with tiny legs, invisible to the eye, to secure them in place. The numerals in the date window have been changed to gold instead of white, the pins that connect the links in the bracelet are no longer visible on the side but directly fit into the studs and the size and length of the hour markers have been adjusted for better visibility.

The details are incredibly subtle, but they do make a difference. And that may ruffle the feathers of clients who already jumped to get their hands on this ultra-hot model.

Audemars Piguet Royal Oak Selfwinding 34 mm

Audemars Piguet Royal Oak Selfwinding 34 mm Audemars Piguet

Price: approx. $69,700

Royal Oak Selfwinding Flying Tourbillon

 

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon Audemars Piguet

Three new 41mm Royal Oak Selfwinding Flying tourbillons, in 18-carat pink gold, stainless steel and titanium, following models in this reference that were introduced last year. They feature the same Caliber 2950 movement combining a flying tourbillon with a central rotor, but the latest iterations now come with cases and bracelets with wider bevels with the first links decreased in thickness for an easier wear on the wrist. The caseback has also been slightly embedded in the case middle to also offer a more comfortable fit.

On the dial side, the dimensions of the hour markers and hands have been improved and the Audemars Piguet signature, like the black ceramic model, has been applied in 24-carat gold. New tones have been added to the Grande Tapisserie dial, executed in a traditionally horizontal fashion versus the sunray arrangement of previous models, in smoked blue to compliment the stainless-steel and 18-carat pink-gold models, while the titanium reference stands apart in a straight sandblasted blue hue without the traditional

motif. The latter also has a white circle to highlight the minute track.

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon Caseback

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon Caseback Audemars Piguet

Finally, the Côtes de Genève finishing on the movement, visible through the caseback, has been ever so slightly tweaked to be crafted horizontally instead of in a sunray pattern to mimic the linear Tapisserie motif on the dial.

Price: Upon request

Royal Oak Flying Tourbillon Openworked

Audemars Piguet Royal Oak Flying Tourbillon Openworked

Audemars Piguet Royal Oak Flying Tourbillon Openworked Audemars Piguet

The pièce de résistance in the 50th-anniversary collection is the 41mm openworked version of the Flying Tourbillon. The calibre 2950 was only just introduced, and yet we are already seeing an openworked version. “The new Selfwinding Tourbillon Openworked—the architecture of this movement is unlike anything I’ve seen before, we’ve seen before and unlike anything we’ve created before,” says Friedman.  “The bridges have been finished both vertically and horizontally, creating a beautiful 3D effect.” Audemars Piguet launched an openworked tourbillon for its 40th anniversary in 2012, so the company felt it needed to up the ante for the Royal Oak’s half-a-century milestone. “It’s very much openworking for the 21st century,” says Friedman. “I’m blown away by the watch. The watch collector in me, the fan boy in me, I just salivate when I look at that watch.”

So, how many will be produced? Bennahmias says they will make just 125 pieces this year and will follow with 80 pieces in 2023 and 45 in 2024. This year’s models, of course, will come with the 50th-anniversary rotor. Either way, very few clients will get their hands on one.

Price: Upon Request

Audemars Piguet Royal Oak and Royal Oak Selfwinding Chronograph Watches

Audemars Piguet Royal Oak and Royal Oak Selfwinding Chronograph Watches

Audemars Piguet Royal Oak and Royal Oak Selfwinding Chronograph Watches Audemars Piguet

There are 28 variations on standard 37 mm Royal Oaks and 38 and 41mm Royal Oak Selfwinding Chronographs combined. Additional models in 41 and 34 mm will be available in the second half of 2022. Here is what’s new: bevels on the top and bottom have been enlarged, the caseback has been slightly integrated into the case middle for a better wear, the integrated bracelet’s first four links are not trapezoidal-shaped instead of parallel, links are thinner and lighter (this was already introduced on gold references a few years ago but now applies to stainless-steel and titanium pieces), the minute track is now printed directly onto the Tapisserie dial and like other models the hour markers and hands are refined according to different dial diameters and the AP logo is replaced by a printed “Audemars Piguet” at 12 o’clock.

And while the dial colors come in everything from forest green to light gray, the collection now includes a night blue color or “Blue Nuit” and a baby blue dubbed Cloud 50 or “Nuage 50” in Petite Tapisserie or Grande Tapisserie patterns.

Royal Oak Offshore 43mm Diamond Pavé

Audemars Piguet Royal Oak Offshore 43 mm Diamond Pavé Watches

Audemars Piguet Royal Oak Offshore 43 mm Diamond Pavé Watches Audemars Piguet

The Royal Oak Offshore, having been introduced only 30 years ago, is not celebrating a Jubilee – so no special rotor design – but it is getting dressed up in its older brother’s honor. Audemars introduced four new diamond-set models, two of them slathered in round brilliant diamonds that cover the dial, case and, in one model, the bracelet (5.83 carats and 12.53 carats, respectively). The other two have baguette diamonds set into the bezel and case or just the bezel (10.78 carats and 1.45 carats, respectively). All models contain Audemars Piguet’s first integrated chronograph calibre, the 4401, which debuted last year. The diamonds are dramatically juxtaposed next to black coloured chronograph subdials on the round-brilliant versions, lending a brilliant new take on the sporty panda dial, and even the crown and pusher guards are set with diamonds. Consider this full-on sports-watch Glam – chronographs for the red carpet.

Price: Upon request

Whew! That’s all folks…for the first half of 2022 at least.

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How the Most Rare and Valuable Watches Are Traded Among Elite Collectors

Some of the world’s most interesting watches spend decades being traded privately before we learn about them.

By Victoria Gomelsky 10/10/2024

Before social media became the lingua franca of the watch world, there were forums. And on those forums, collectors—especially collectors of vintage Rolex—often traded timepieces amongst each other.

The advent of Instagram in the early 2010s, coupled with the explosion in interest in vintage timepieces, drew attention to this corner of the watch world, and with that attention came increased competition for the finest examples. In the case of six- and seven-figure watches, high-end dealers, like James Lamdin, founder and vice president of vintage and pre-owned watches at Analog:Shift, became trusted intermediaries, negotiating sales for pieces not once or twice but often multiple times as they made the rounds of the collector community.

“There are watches out there that may not be massively rare by reference, but are by example,” Lamdin tells Robb Report. “Tropical patina, ghosted bezel, or celebrity provenance—it’s that watch. When those watches go into a collection, usually it’s with the implicit understanding that they’re valuable and people will want them from you and will make you a profit when you sell them.”

The best dealers have built relationships with collectors around the world and often have first right of refusal when those pieces come back to market. But even still, the most coveted models can still slip through their fingers.

Eric Wind, of Wind Vintage in Palm Beach, Fla., has lost and found some of the world’s most storied watches. In 2015, when he was vice president, senior specialist at Christie’s in New York, Wind came across a “super rare” 1957 Audemars Piguet Ref. 5516 perpetual calendar that had languished in rural Florida until the nephew of the original owner consigned it to Christie’s. The first perpetual calendar wristwatch to feature a leap-year indicator, the piece was one of just nine made by Audemars Piguet in the 1950s. Wind considers it “the one in the best condition.”

He showed it to one of Christie’s better-known clients, Patrick Getreid, owner of the OAK Collection, who purchased it in 2015 for $545,000. In 2023, Getreid consigned it to Christie’s in Hong Kong. That’s when Wind decided to give the piece another shot.

Audemars Piguet perpetual calendar

“I had registered to bid on it but at the last minute, I got cold feet,” Wind continues. “It was starting kind of high compared with what Getreide had paid for it. I was bidding remotely from Florida, but when no one else is bidding, you’re kind of wondering if you’re a genius or a fool. Is there something everyone else knows that I don’t? The question was about market value. The watch ended up passing and I purchased it via private sale—or private treaty, as it’s known—after the sale. I had two clients who really wanted it. I offered it to both, but one was more ready to pull the trigger and he got it. It never saw the light of day.” That Audemars Piguet perpetual calendar, Wind says, “remains one of my top five watches on the planet.”

As he reflected on the piece’s winding journey, Wind considered his own role in its comings and goings. “It was fun to be part of the lifecycle of that watch, from when it was discovered in rural Florida and consigned to Christie’s, and then sold to a great collector, who sold it again,” he says. “I imagine it will come back to me at some point. I don’t know if it will be two years from now or 40 years.”

Another grail watch that Wind helped shepherd to a client was an exceptional Paul Newman Rolex Daytona Panda reference 2623 with a full set and a tropical dial that was sold by a small Swedish auction house just under a decade ago. “Another dealer got it,” Wind explains. “I was still at Christie’s, and I fell in love with the watch. This dealer who had it for a year then sold it to an Italian dealer, who then sold it to a collector in Asia. I was tracking the watch on Instagram and saw the collector post it. By that time, I had become a dealer.

“I made an offer to the collector to purchase it on behalf of my client,” he adds. “It had been owned by a Swedish boat captain and had been given to him by the family he worked for, the equivalent of the Rockefellers in Sweden. We had to arrange shipment to the U.S. by Malca-Amit armored transport. Whenever these high-value watches move around, you have to deal with armored shipments, customs, proper transportation, and a lot of paperwork. It takes some time but it’s well worth it.”

Both the AP perpetual calendar and Daytona were original and unpolished—“the kind of watches I look for,” Wind says. “It’s funny how watches circle around. Within the high-end watch world, we’re not talking about thousands and thousands of watches. We’re talking about a relatively small amount of great watches.”

A Rolex Daytona, Audemars Piguet perpetual calendar and Rolex Rainbow Daytona Phillips, Christie’s

Eric Ku, a high-end vintage dealer in Northern California, certainly knows the drill.

About 15 years ago, he was offered a first-of-its-kind 1996 Rolex Cosmograph Daytona “Rainbow” reference 16599 in white gold on a leather strap.

“I’ve been hunting jeweled Rolexes for a really long time, before it was a cool thing,” Ku, cofounder of the online auction site Loupe This, says. “The watch first surfaced to me around 15 years ago. It was offered to me by a dealer in the Middle East and was coming from, allegedly, a member of a royal family. At the time, the pricing was completely different than it is today. After going back and forth, I offered $130,500 and the seller wanted $136,462. I lost the watch. I was gutted. I’d been stalking the watch. But at the time, relative to the market, it didn’t make sense for me. It was a really tough time, might have been around the financial crisis. I felt confident it would come back to me, but it didn’t.

“Then, in 2012, Rolex introduced its new rainbow Daytona,” Ku says. “I had no doubt about the authenticity of the watch I’d lost out on, but seeing the new rainbow Daytona completely validated me and erased any scintilla of a doubt that I had about the watch. Fast forward a couple years: The watch was offered to me again privately, by a different person in the Middle East at a significant multiple of the original offering—let’s say in the mid six-figures. I bought it.”

In 2017, Ku sold the watch to an important collector based overseas, “a person of very high taste and connoisseurship who appreciated the rarity of that watch,” he says. The collector, by Ku’s reckoning, also appreciated the story of its journey. “Dealers and old collectors always like trading war stories,” he says. “What’s the one thing that got away and then it came back? The collector got sold on the story.”

Now, the watch is coming back to market on Nov. 8 at Phillips Geneva, where it’s being offered in a sale dedicated to neo-vintage timepieces (Reloaded: The Rebirth of Mechanical Watchmaking 1980-1999) and is estimated to fetch in excess of $5.93  million.

“It’s probably the sexiest watch of the season,” Ku says.

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Champagne Bollinger Just Released a Limited-Edition, James Bond–Inspired Bubbly

The Champagne Bollinger 007 Goldfinger Limited Edition comes with its own carrying case and glasses.

By Tori Latham 11/10/2024

When it comes to drinks, James Bond may be best associated with a martini—shaken, not stirred, of course. But the secret agent has been known to enjoy a glass or two of bubbly as well.

Champagne Bollinger has long been the Champagne of choice for Bond, and now the house is honouring that relationship with a special-edition bottle that commemorates the 60th anniversary of Goldfinger.

Whether you’re a Bond fan or a Champagne connoisseur, the $5,950 Champagne Bollinger 007 Goldfinger Limited Edition package is meant to appeal to both sensibilities.

The star of the show is the Champagne, of course: Here, Champagne Bollinger is offering a 2007 vintage Magnum, made from hand-picked grapes and aged 17 years in the house’s cellars. Spicy aromas on the nose are contrasted with notes of fruit, brioche, and honey. The Champagne has been packaged in a bespoke Globe-Trotter Air Cabin Case and comes with four Champagne Bollinger 007 glasses in which to enjoy the bubbly. Limited to just 200 individually numbered pieces, it’s a true collector’s item.

Champagne Bollinger has enjoyed a lengthy relationship with the James Bond franchise, dating back to when Roger Moore popped the first bottle in 1973’s Live and Let Die. Since then, the two have become almost inseparable, and Champagne Bollinger is proudly being served at the very first official James Bond bar, which just opened in London. If you can’t snag the limited-edition set for yourself, you can at least imbibe in a glass of the good stuff at the 007 at Burlington Arcade.

That bar and the special Champagne Bollinger package are all part of the festivities celebrating 1964’s Goldfinger. The film and Bond’s ensuing legacy have established him as one of the biggest (fictional) names in the luxury world, with his love of expensive watches, fast cars, and fine spirits.

While it’s unlikely that many of us can channel the special agent when it comes to his escapades and hijinks, we should delight in the fact that we can embrace our inner Bond by sidling up to the 007 bar or throwing back a glass of the Champagne Bollinger 007 Goldfinger Limited Edition. It’s exactly how our favorite M16 agent would want us to honour him.

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Golden Touch

Discretion is the better part of glamour at the glittering Maybourne Beverly Hills. 

By Horacio Silva 09/10/2024

Los Angeles does not want for star wattage, but for years now, the city’s hotel scene has been a little lacklustre. So news that the beloved Montage hotel has been completely redone under the Maybourne brand (the British powerhouse that operates Claridge’s, The Connaught, and Berkeley Hotels in London, and the recently opened Maybourne Riviera on the Côte d’Azur) should come as a boon to Australians looking for a new Tinseltown bolthole.

Situated within Beverly Hills’ famous Golden Triangle, just north of Wilshire Boulevard and Four Season’s Beverly Wilshire, and one block from the world-renowned luxury retailers, restaurants and celeb-spotting of Rodeo Drive, The Maybourne Beverly Hills offers a chic retreat from the designer flexing at its doorstep; a rare escape in the heart of this storied enclave that flies under the radar like a cap-wearing celeb dodging the paparazzi.

Set amid the manicured, Mediterranean-style Beverly Cañon Gardens plaza, which unfolds from the hotel’s west entrance, the new incarnation of Montage Beverly Hills (55 suites and 20 private residences, each with a balcony or patio with a courtyard or city view) still evokes the grand estates of Old Hollywood while feeling like you’re in a European mainstay.

Revealing a restrained new guestroom and suite design by Bryan O’Sullivan, a blue-chip art collection and some of the most solicitous staff in town, the Maybourne speaks in a laid-back Californian accent but still holds true to the luxury touchpoints of five-star service for which one of the world’s most exclusive neighbourhoods—and hotel brands—is known.

“It’s reassuringly British when it comes to service—it’s a culture of yes,” says Linden Pride, the Australian restaurant and bar owner behind the award-winning Caffe Dante in New York and Bobbie’s, the new speakeasy opening this month below Neil Perry’s new Song Bird restaurant in Sydney’s Double Bay (page 40). Pride should know; he lived at the Maybourne for almost a year while he and his partner, Nathalie Hudson, set up Dante, the stunning new restaurant and bar on the hotel’s ninth-floor rooftop. “Looking out from the roof onto lemon and olive trees, it’s easy to forget that you’re in Southern California, not Europe.”

Opened last year, Dante has quickly become one of the hottest reservations in town, luring in celebrities from Baz Luhrmann and Catherine Martin to the entire Real Madrid soccer team. Like its sister outposts in New York (besides the Greenwich Village original, a West Village location opened in 2020), the focus here is on non-threatening antipasti and aperitivi in a produce-driven menu of fresh familiar stalwarts, with the addition of wood-fired dishes from a giant pizza oven at the heart of the room. Just as it does in New York, a negroni cart does the rounds, and each afternoon is welcomed with a martini happy hour.

It’s all fittingly Cali-chill. The only drama in the place is a striking ceiling fresco by Los Angeles artist Abel Macias, which dominates the 146-seat room. “Nathalie and I had just been to Europe when we decided to open up here,” Pride recalls, “and the Sistine Chapel blew us away. When we saw the domed ceiling in this room it was a no-brainer.”

Dante joins a string of newcomers in the area, including New York transplants Café Boulud, Marea and Cipriani. Don’t look now, but with arrivals like the Maybourne and Dante, one of the world’s stuffiest cities—yes, Beverly Hills is its own 14.8 km² metropolis—might just be entering a new golden age.

The Maybourne

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Hibiki 40 Year Old Resets the Bar for One of Whisky’s Most Exalted Names

The legendary blender reasserts itself in the industry’s uppermost pantheon with its oldest and rarest blended release ever.

By Brad Nash 04/10/2024

Over the last decade, whiskies from Suntory’s famed Hibiki stable have gone from a top-shelf staple to the new byword for luxury in the increasingly rarefied world of Japanese whisky. As stocks of its famed age statement blends drew ever lower, the air of exclusivity around the distillery grew and grew – something that has stuck around even as the brand’s new flagship blend, Harmony, became more readily available once more.

It’s becoming clearer, however, that Hibiki still has a few exceptional tricks up its sleeves. Twenty-one and 30-year-old age statement whiskies have released in the past few years to critical acclaim, confirming that Suntory still has some particularly rarefied output yet to unveil. Now, in the brand’s boldest move yet, a 40-year-old blend is set to hit the market in extremely limited quantities, taking Hibiki’s already lofty benchmarks of rarity and lineage to new heights.

As with Hibiki’s other blends, Suntory’s Chief Blender, Shinji Fukuyo, has spent years perfecting a blend that brings some of Japan’s oldest and finest spirits into perfect harmony – achieving a smoothness and complexity that takes the brand’s hallmark qualities to a new plane. Single malts from Yamazaki, Hakushu, and Chita all feature, having been individually aged for four decades to form a true expression of the place they were made, before making their way into the final blend.

Truly a multi-generational blend, Hibiki 40 Year Old is designed not just as an expression of the skills and expertise passed down through generations of individual distillers, but that of Fukuyo’s forebears, legendary Suntory blenders Shingo and Shinjiro Torii.

The result is a final liquid rich with sweet fresh fruit, light citrus zest, and spice, supported by a luxurious undercurrent of acacia honey and dried fruit. Each crystal bottle is adorned with a mother-of-pearl inlay and decorated with a handcrafted label from Japanese washi artist Eriko Horiki.

While age statement single malts in the four- and five-decade category have become increasingly the vogue in recent years, never before has a blended whisky been attempted with such old stock—a unique challenge for its maker.

“Behind the elegance and bloom that is typical of Hibiki, there is a sense of subduedness,
like that of an old temple, and a wabi-sabi patina due to the long aging process,” says Fukuyo. “I would like people to enjoy the pure and pure aroma that has been sharpened over the years; the tranquility of old temples and storehouses and the nostalgic warm feeling that accompanies them.”

Limited to just 400 bottles, Hibiki 40 Year Old will release on October 4th, with bottles retailing at $75,000.

Australian fans of the brand will have the unique opportunity to immerse themselves in the Hibiki 40 Year Old experience, including a taste of the exalted liquid, at an exclusive event at Clare Smyth’s Oncore on October 24th, 2025. Tickets are available for $1,800 per person.

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White Lotus-ing? How Hit Films and TV Shows Are Inspiring Elite Travelers to ‘Set-Jet’ Across the Globe

It’s not just The White Lotus. Prestige TV and blockbuster films set in far-flung destinations are driving bookings like never before.

By Christopher Cameron 02/10/2024

“As seen on TV” may have lowbrow connotations, but the recent glut of award-winning shows and films set in alluring, far-flung locations is causing an unprecedented run on the world’s best hotels. Call it set-jetting: planning your vacation around a destination featured in a popular series or movie. And while romantic suites and beloved characters have gotten people on planes since the golden age of film, what has changed is how central beautiful venues have become to plots.

“The way that The White Lotus used the destination to tell the story was really unique,” says Misty Belles, an executive at the global travel-adviser network Virtuoso. It also made its settings—the Four Seasons resorts in Maui and Taormina, Sicily—nigh un-bookable. And it’s hardly the only example: “Paris wasn’t hurting for eyes, but Emily in Paris showed the city in a more playful way,” Belles notes. “And people weren’t exactly flocking to Richmond before Ted Lasso.” 

Emily in Paris’s final season jets off to Rome.
Giulia Parmigiani/Netflix

The trend is so strong that a property doesn’t even need to be connected to a show to benefit from its boom. Henley Vazquez, cofounder of the New York–based travel agency Fora, points to Bridgerton’s impact on English estate hotels.

“Heckfield Place [used to be] a hard sell,” she says of the five-star Georgian mansion in Hampshire. “Now, people are dying to go there. It wasn’t featured in Bridgerton, but it’s just that kind of place.”

Others insist on the real deal. Jennifer Schwartz, managing director of Authentic Explorations, works with one family to build trips based on the Game of Thrones universe.

Game of Thrones has inspired treks to Iceland, Northern Ireland, and beyond.
HBO

“They went out of their way in Portugal” to visit Monsanto, the setting for Dragonstone in House of the Dragon, she notes. “It’s definitely a criterion on which they choose where they want to vacation.”

For travelers who want more than simply to follow in their favorite character’s footsteps, London’s Black Tomato takes things several steps further. Since 2023, it has planned high-octane itineraries based on the James Bond franchise and works with the films’ producers, Eon Productions, to make you feel like an MI6 agent. (Some trips even offer lessons with Daniel Craig’s stunt double, Lee Morrison.)

The 007 success has inspired more such trips. “We’ve just recently launched itineraries inspired by Yellowstone and Ripley, focusing on Montana and Wyoming and Italy, respectively,” says cofounder Tom Marchant.

A still from Netflix’s The Perfect Couple, set on Nantucket.
Netflix

Still, it’s important to remember that sharp camerawork—and editing—accounts for a lot of the on-screen magic. Schwartz, of Authentic Explorations, notes that “the White Lotus hotel” in Sicily is “not super accessible, but it’s filmed as if the beach is right there.” In reality, the shore club from the show’s second season is 133 miles away. “People go to the place and they’re like, ‘You have to get in a car to go to the beach? What do you mean?’ ”

So where shouldn’t you go? Netflix’s The Perfect Couple will likely send hordes to Nantucket next summer, and The White Lotus’s third season, set on the Thai island Koh Samui, has already caused a local spike—and it’s not even on the air yet.

Bookings of Virtuoso’s properties in the region are up 38 percent since the show was announced. Luckily, Belles says, the effect doesn’t linger. “We typically see a good two-year impact on a set-jetting destination.”

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