Robb Interview: Yoox Net-a-Porter CEO Federico Marchetti

Marchetti tells us how AI is enhancing luxury and why he thinks the internet age has just begun.

By Jemima Sissons 07/07/2020

One business’s loss is another’s gain. When Covid-19 forced brick-and-mortar shops to close their doors this autumn, a boom in online sales ensued. As a pioneer of online shopping, Federico Marchetti, CEO and chairman of Yoox Net-a-Porter Group, was well-equipped to navigate the sea change. In 2000, Marchetti founded Yoox, one of the first online-only shopping destinations, and in 2015, he drove a merger with Net-a-Porter to create the e-commerce titan that he leads today.

Marchetti is credited with introducing a number of e-tail practices that are now industry standards—from creating digital flagships for marquee brands to selling high jewellery and watches online. YNAP group—which comprises Yoox, Net-a-Porter, Mr Porter and The Outnet and was acquired by Richemont in 2018—is the e-commerce market leader, with more than 4.3 million customers in 180 countries and one billion visits to its websites annually.

Even before the pandemic, it is estimated that over one billion euros of luxury goods are sold through mobile phones each year. Now it looks as if e-comm may become the new normal. We caught up with Marchetti to chat about how the industry has had to adapt and what the crisis means for fashion retail’s future.

How has the current climate affected e-commerce? 

FM: The pandemic forced the world to embrace e-commerce more than ever before. As a global business, we saw how the virus was impacting each country. We learned from our brands and operating teams in different locations­—it was as if we had our own mini United Nations to guide us through. This meant we could stay one step ahead, whilst accounting for particular local differences or demands. What makes this era defining is that everyone is now embracing technology in a way they never did before—they are joining our world. People thought we were already in the internet age, but I think it really has only just begun.

You shut down your operation at the start when most other companies were desperate for an online presence. Why was this?

FM: We voluntarily and temporarily closed some of our global distribution centres during the peak of the crisis to protect our colleagues and wider community. I believe this was the right thing to do. It was a key factor in very low incidents of coronavirus amongst our employees, only 0.1%. Our customers supported us. I have never received more letters of support from them than during this crisis.

All our global distribution centres have now reopened with enhanced health and safety measures in place for our teams. UK unions, in fact, told us we are a benchmark. Also, we have been looking at new innovations to protect our people. One of these is ‘StaySafe’, a proprietary app that provides our colleagues with health and safety information, security updates, wellbeing surveys and a booking function allowing them to reserve their place at the office if they would like to come in—allowing us to ensure enhanced social distancing.

What has been the most surprising shift in consumer habits since March?

FM: We have seen customers being considerate about their choices, looking for designs that stand the test of time. And we saw some trends emerging that I think captured our collective journeys through quarantine. In the initial weeks, people shopped beauty, self-care and sportswear. Later, as people upped their game on Zoom calls, we saw interest focused on “neck-up” dressing. Sometimes our data creates an insightful picture of how people are feeling.

Yoox's homepage

E-commerce is a crowded market. How are you staying ahead of the game?

FM: There is an Italian motto that I live by: non dormire sugli allori, to rest is to rust. To me, this means innovate—it is something that has guided me for 20 years. In 2006, we launched our first online flagship store with Marni, and from there we continued to bring our technical expertise to the most prestigious luxury fashion brands around the world. Our Next Era model is now creating a blueprint for the future of luxury retail, using YNAP technology to build a seamless integration of online and offline, revolutionising the shopping experience.

[Ed. Note: Next Era allows a customer visiting a brand’s website to access inventory at brick-and-mortar boutiques around the world as well as YNAP’s distribution centres, essentially allowing one to shop online and offline products simultaneously and choose between having something shipped or trying it on in-person at a store. It is currently employed on Valentino.com]

How do you see AI and robotics influencing your business in the near and distant future? What exactly will they be replacing?

FM: Artificial intelligence and big data analysis are helping us build more personalised services for customers and improve the shopping experience. Our Yoox Mirror feature uses AI and augmented reality to allow our customers to create an avatar with their own face and features and try on curated clothing within the Yoox app.

Images are effectively the new data. Our researchers are exploring the power of artificial intelligence to process our huge archive of images. How do we balance those disruptions with luxury’s traditional defining factors? By making deliberate choices to continue doing human things that technology is not capable of doing for us. At times this will mean we knowingly reject some of the gains in efficiency made possible by technology. In other moments, emerging technologies can enhance luxury.

I believe that one day, the human aspect of design will be a choice. I made a prediction last year: we use labels like Made in Italy, British Made, Designed in California, German automobiles, Swiss watches that convey a sense of quality to the customers. One day ‘Made by Humans’ labels will adorn our most special products.

How do you think the pandemic will make lasting changes to consumer habits?

FM: I see two driving forces: technology and sustainability. I see a future with fewer collections, less production, less waste, more creativity and more sensitivity. There has, of course, been demand for this already, but I hope we will see an acceleration of this. More mindful purchasing: buying quality products that last, pieces that can be cherished for a lifetime and beyond. To me, that is true luxury.

Has the crisis sounded the death knell for the physical store?

FM: Some were sounding the death knell for physical stores back when I started Yoox in 2000. I didn’t believe they would disappear then and I stand by this today. I believe that a union can be created between the two universes—online and offline—an invisible, borderless integration with technology enhancing the experience. I also believe that we have a profound responsibility to enable and support the next generation of entrepreneurial talent for our industry, be that in technology, design, craftsmanship, sustainability.

This interview has been edited and condensed.

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Show Stopping Fun

Robb Report Australia and New Zealand teamed up with Sydney Harbour Concours d’Elegance in late February to celebrate a weekend of fine motor cars on Cockatoo Island.

By Robb Report Team 04/03/2025

Robb Report Australia & New Zealand and Citizen Kanebridge, the new private members’ club brought to you by this masthead’s publishers, offers exclusive access to magical experiences and unrivalled networking.

This year’s Sydney Harbour Concours d’Elegance on Cockatoo Island did not disappoint. Our invited guests—including speakers Gerard Doyle, General Manager ASX Refinitiv Charity Foundation; Ant Middleton, the British adventure and TV personality turned hydration-drink disruptor and owner R3SUP; and Lex Pedersen, CEO of automotive investment firm Chrome Temple—enjoyed unlimited access to the three-day event and an elegant sufficiently of Champagne, wine and whisky, as well as an exquisite catered lunch inside the Citizen Kanebridge Private Members’ Lounge. They enhanced their experience by VIP transport to and from the mainland via superyacht.

Courtesy of Sydney Harbour Concours d’Elegance

The British-born event, which also has iterations at Pebble Beach in California and Hampton Court Palace in England, once again teamed up with the world’s most prestigious marques (among them Aston Martin, Bentley, Brabus, Genesis, Lamborghini, McLaren, Rolls-Royce and Porsche), to display their latest supercars alongside the pageant of owner-driven vintage vehicles.

Courtesy of Sydney Harbour Concours d’Elegance

On Sunday, Robb Report’s Editor-in-Chief Horacio Silva treated guests to a special preview of the winners of this our annual Car of the Year awards, showcased in our coming March 2025 issue. Our lips are sealed.

Courtesy of Sydney Harbour Concours d’Elegance

To learn how to become a member of our exclusive new community, visit Citizen Kanebridge.

Thank you to the following sponsors: Whisky and Wealth, Jacob & Co, Wine Selectors, Mulpha, Jackson Teece, Young Henry’s and Resup.

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Patron’s New Ultra-Premium Tequila Is a Reposado Blend That Punches Way Above Its Age

Patron’s latest luxury tequila is a blend of ages.

By Jonah Flicker 13/03/2025

There are certain categories in the tequila world that indicate how long the spirit has been matured, so what happens when you combine a few of them together into one release? Patron is the latest brand to get in on this multiple-maturation blending action with the new high-end El Alto release, a combination of tequilas aged for different lengths of time.

In the whisky world, an age statement represents the minimum age of the liquid that’s in the bottle—in other words, a 10-year-old scotch may have liquid much older than that in the blend, but 10 years represents the minimum age. When it comes to tequila, there are also rules in regards to how it has to be labelled based on maturation, and like whisky that depends on the youngest liquid in the blend. The core of El Alto is an extra anejo tequila (the exact proportion isn’t revealed), meaning it was aged for a minimum of three years. But master distiller David Rodriguez decided to blend some anejo (aged one to three years) and reposado (two months to one year) tequila into the mix as well, making this an expression that is defined as reposado instead of extra anejo even though it has some ultra-aged liquid in the blend.

According to the brand, 11 different types of barrels were used to mature the tequila in El Alto, with the majority being hybrid barrels consisting of American oak bodies and French oak heads—each type of wood is thought to impart different flavours into the spirit. “The tequilas that harmoniously come together in Patron El Alto are a result of selecting the finest 100 percent Weber blue agave in the highest parts of Jalisco, Mexico, a territory known for producing the sweetest agaves,” said Rodriguez in a statement. “We took four years to focus on only the best of the best and perfect the bold, sweet flavors of this expression the right way: naturally.”

This type of multi-aged tequila seems to be part of a growing trend, with a few other brands releasing similar high-end expressions including Cincoro and Volcan de Mi Tierra. Perhaps it’s a way of stretching supplies or a tactic to get consumers to dip their toes (or tongues, preferably) into another luxe tequila, a category that is growing every year.

This month Australians are getting an exclusive taste of the El Alto as this formerly USA-exclusive release is launching here with The Bacardi Group. You can find El Alto in selected hospitality venues and at Barrel & Batch for $298 as these chic spots that represent the “pinnacle of celebrating momentous occasions,” according to the brand.

 

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Neutral, Not Boring: How to Wear This Season’s Most Stylish New Menswear

The soft tones of California’s Joshua Tree provide a perfect backdrop for the season’s refined yet relaxed vibe.

By Naomi Rougeau And Alex Badia 04/03/2025

Amid spring 2025’s myriad trends, there was one connecting element: colour. From Alessandro Sartori’s rusty hues at Zegna to Loro Piana’s subdued neutrals, the palette was more sun-bleached than saturated, and the muted tones of California’s Joshua Tree provide a perfect backdrop for the season’s refined yet relaxed vibe.

Stylists Naomi Rougeau and Alex Badia, teamed up with photographer Brad Torchia to create these casual looks that turn a bold statement into a confident whisper.

Brad Torchia

Berluti leather jacket, $14,067; L.B.M. 1911 merino crewneck, $450; Dolce & Gabbana linen trousers, $1,921; Zenith 37 mm Chronomaster Revival in steel, $13,987.

Photo: Brad Torchia

Umit Benan silk jacket, silk shirt, and linen trousers, all prices upon request; Dolce & Gabbana suede loafers, $1600; Girard-Perregaux 38 mm Laureato Sage Green in steel, $23,954.

Photo: Brad Torchia

Brunello Cucinelli linen shirt, $1500; Loro Piana linen trousers, $908; Zenith 37 mm Chronomaster Revival in steel, $13,987.

Photo: Brad Torchia

Anderson & Sheppard cotton jacket, $4,421; Gabriela Hearst cashmere turtleneck, $1,430; Louis Vuitton cotton jeans, $2n138; Tod’s suede sneakers, $1438.

Photo: Brad Torchia

Canali wool, silk, and linen tweed blazer, $4,011; Thom Sweeney silk shirt, $876; Paul Smith mohair trousers, $908; Church’s patent-leather loafers, $1,768; Parmigiani Fleurier 40 mm Tonda PF Micro-Rotor No Date Golden Siena in steel and platinum, $40,675.

Photo: Brad Torchia

Paul Smith cotton trench, $3528; Ferragamo cashmere sweater, $1,752, and cotton trousers, $4389; Dolce & Gabbana suede loafers, $1599.

Photo: Brad Torchia

Hermès denim shirt, $1,647, and belted cotton chinos, $1,366.

Photo: Brad Torchia

Loro Piana cotton cardigan, $4,381, and linen shirt, $1,768; Todd Snyder linen trousers, $639; Zegna Triple Stitch leather sneakers, $1,768; Morgenthal Frederics sunglasses, $2,564; Berluti silk scarf, $1,221; Parmigiani Fleurier 40 mm Tonda PF Micro-Rotor No Date Golden Siena in steel and platinum, $40,675.

Photo: Brad Torchia

Thom Sweeney cashmere and merino sweater, $956; Brunello Cucinelli linen shorts, $1045; Manolo Blahnik raffia and leather loafers, $1,438.; Leisure Society sunglasses, $1905; Zenith 37 mm Chronomaster Revival in steel, $13,987.

Photo: Brad Torchia

Kiton jean jacket, $6061; Officine Générale cashmere sweater, $932; Brioni wool trousers, $1,768; Ralph Lauren Purple Label leather belt, $562; Morgenthal Frederics sunglasses, $52081; Zenith 37 mm Chronomaster Revival in steel, $13,987

 

 

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This New York Jewellery Gallery Is Offering up a Treasure Trove of Vintage Watches

The Mahnaz Collection’s first formal collection of timepieces will include rare finds with fascinating histories

By Paige Reddinger 04/03/2025

There was a period when Mahnaz Ispahani Bartos found it hard to hold on to a watch. The prominent collector and dealer often would post pictures on social media of the uncommon, sculptural timepieces she purchased for herself. But every time, clients of her eponymous jewellery gallery—New York City’s Mahnaz Collection—would hound her into selling them.

“They found those photographs, and they are just diligent in bothering me,” she says with a laugh, adding that some would simply persist until she changed her mind about letting them go.

In response to that demand, this month her Madison Avenue space will begin offering its first formal collection of unique watches, curated with the same rigor and studious eye Ispahani Bartos has applied to sourcing rare jewellery. (Her specialty is the hard-to-find fare made by artists, designers, goldsmiths, and architects.) One coveted example is a gold-and-diamond pendant watch handmade by the late Italian-born avant-garde designer Andrew Grima, whose work was beloved by the British royal family. This example from his historic collaboration with Omega was made in the 1970s. Lesser known but no less noteworthy is the Spanish designer Augustin Julia-Plana, who created a gold-and-jadeite watch for his brand Schlegel & Plana, also in the ’70s. “He was a great jeweller and watch designer,” says Ispahani Bartos of Julia-Plana, who penned striking and visually creative work for everyone from Chopard to Tiffany. “He specialised in really unusual stones,” she adds, noting that he died far too young at age 41.

An 18-carat gold and jadeite watch designed by Augustin Julia-Plana, circa 1970.
Photographed by Janelle Jones/Styled by Stephanie Yeh

Ispahani Bartos knows something about legacy. Born in Bangladesh—when it was still called East Pakistan—she grew up in a culture steeped in traditions of wearing and appreciating jewellery. She recalls her grandmother giving her earrings made from yellow gold, turquoise, diamonds, and Burmese rubies at age 7. (Too young to wear them, she put them on her dolls’ ears for safekeeping. Both were lost when her family fled the violence of the country’s 1971 revolution; the ship carrying their belongings, she says, was sunk by an enemy carrier.)

When she was a teenager, her mother gifted her one of Omega’s Grima-designed watches, which she still owns. That early introduction to rare design influenced her own collecting journey, which turned into her full-time job when she opened her gallery in 2013.

“I didn’t focus on watches then, but increasingly, where I have an important jewellery collection where the jeweller also made watches, I started to feel like, ‘How can I not have that person’s watches?’ ” she says.
From left: Omega and Andrew Grima Winter Sunset pendant watch in 18-karat yellow gold, smokey quartz, and citrine crystal with Swiss manual-wind movement, circa 1968; Piaget bracelet watch in 18-karat yellow gold and tiger’s eye with Swiss manual-wind movement, circa 1970.
Photographed by Janelle Jones/Styled by Stephanie Yeh

That comprehensive approach befits Ispahani Bartos’s previous career and intellectual curiosity. After earning a Ph.D. in international relations, she served as a foreign- and security-policy expert for an array of global organisations, including the Ford Foundation and the Council on Foreign Relations.

She still employs the deep preparation she once used in the aid of diplomacy, researching every piece that comes into her hands, creating extensive and beautiful catalogs for the collections, and crafting museum-style exhibitions to present them to collectors. And this work, she says, takes ages. She’ll soon debut an Italian collection whose catalog she has been researching and preparing for nearly a decade, and her vault currently houses some Ettore Sottsass–designed watches she has been holding back for the right moment. “We tend to build collections all the time, collections we don’t show for years,” she says. Which means you never know what pieces might be hiding in the Mahnaz Collection—or the yet-to-be-told stories that may accompany them.
At top from far left: Omega De Ville Emerald bracelet watch designed by Andrew Grima in sterling silver with a tropical dial; Patek Philippe Golden Ellipse in 18-karat gold; Jaeger-LeCoultre Mystery watch in 18-carat gold and diamonds; Cazzaniga watch in 18-carat gold, diamonds, and sapphires with movement by Piaget; Gilbert Albert watch in platinum, 18-carat gold, and diamonds with movement by Omega. The pieces, made between the 1950s and ’70s, all have Swiss-made manual-wind movements. 

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Penfolds Saves Best For Last with Show-Stopping Release with Creative Partner NIGO

Penfolds has just dropped their limited-edition 65F by NIGO Cabernet Sauvignon Shiraz, a mouthwatering wine you need to nab now.

By Belinda Aucott-christie 28/02/2025

Though Penfolds holds many wonderful wines in its star-studded suite, their latest collaboration with NIGO is earmarked as a sure-fire collector’s item.

Retailing for $395 a bottle, the Penfolds 65F by NIGO is expected to sit snugly alongside the likes of Grange and Bin 389 as a standout single-vintage wine connoisseurs will vie for in years to come.

This prize wine isn’t just delicious and highly collectible, it looks the part. It features branding by artistic director and creative visionary NIGO, the founder of cult streetwear brands A Bathing Ape and Human Made, a pal of Pharrell Williams and current creative director of French fashion house Kenzo. For the box and packaging NIGO was inspired by the towering 65-foot chimney that prevails over Penfolds South Australian home, Magill Estate.

Penfolds archival material served as NIGO’s inspiration for the inclusions within the gift box and on the wine label. A chalkboard wine tag with coinciding chalk pencil pays homage to the chalk boards used in the original working winery at Penfolds Magill Estate and allows the opportunity for personalisation of the wine if used as a gift. The bottle label features a design which takes inspiration from the pressed bottle labels from the 1930-50s, and the tissue paper wrapping the bottle has been adapted from the Penfolds logo style used in the early 20th century. NIGO’s signature playful design style is emphasised with a chimney smoke wine stopper.

Inside it’s a classic embodiment of the way South Australian winemakers blend cabernet sauvignon with shiraz to stunning effect.

As a result this wine has a mouth-watering palate with plenty of fine grain tannins and silky mouth feel. A nose enriched with spicy nutmeg, cardamom and cassis is layered over blueberry compote and lush fig on a palate. There’s lots of blueberry soufflé, gamey tones and just a hint of fennel seed, with more complexity to come as the years fly by.

All the base wines were sourced from grapes grown in South Australia’s top wine regions of Coonawarra, Barossa Valley, McLaren Vale and Clare Valley. And while the 65F by NIGO Cabernet Sauvignon Shiraz is being released now, it will continue to reward cellaring for years to come.

Penfolds first announced NIGO as its Creative Partner in June 2023, with the global release of One by Penfolds. This was closely followed by the launch of Grange by NIGO (the first takeover of Penfolds flagship red wine) in February 2024, followed by Holiday Designed by NIGO in October 2024.A classic for the ages.

Penfolds 65F by NIGO Cabernet Sauvignon Shiraz 2021 is available globally from Thursday 27 February 2025 (RRP AUD$395.00 for 750ml). Available via Penfolds.com, at select Dan Murphy’s stores nationally and select independent retailers.

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