PRADA joins forces with Mr Porter to launch new bowling-inspired collection

And it’s a clean strike.

By Natasha Lee 30/04/2018

PRADA has teamed up with online menswear retailer Mr Porter to release an exclusive capsule collection steeped in bowling nostalgia.

It’s the first time the luxury Italian powerhouse has joined forces with the online juggernaut after originally resisting any retail collaborations.

The 32-piece capsule draws from eras of bowling popularity – the 1950s and 1980s and features camp-collar shirts in Hawaiian and pop-cartoon prints, cardigans, blouson jackets in satin and suede and two printed T-shirts with exclusive PRADA bowling logos. Loafers, creepers and cap-toe derbies make up the exclusive offering of shoes.

Stefano Cantino, Prada Group Strategic Marketing Director, said the collaboration is an exciting venture for the brand.

“PRADA’s DNA is in fact about creating products which are really breakthrough that may at times surprise customers, while bringing ideas and ideals to life.

“We strongly believe that this partnership with one of the major menswear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward,” he said.

To purchase a piece from the collection visit www.mrporter.com/prada

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Newson’s New Shoes

Australian designer Marc Newson collaborates again with R.M. Williams.

By Terry Christodoulou

11/02/2021

Polo Gets Personal At The Australian Open

Customisable Polo Ralph Lauren available exclusively at Melbourne Park.

By Terry Christodoulou

10/02/2021

Top 10 Men’s Shows For Autumn 2021

Everyone loves a top 10 list, so here are our top picks for best shows of the season.

By The Editors

08/02/2021

Louis Vuitton’s Latest Must-Have Accessory Is A Stuffed Animal

The newest ‘It’ bag is…a plushie?

By Annie Davidson

29/01/2021

LVMH ‘Cautiously Confident’ For 2021

Revenue trends improved in the fourth quarter, fuelled by an 18 per cent organic sales rise in fashion and leather goods.

By Joelle Diderich

27/01/2021

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected