Penfolds Unveils Superblend Imperial Duo NFTs

Available as part of the world’s first NFT wine auction.

By Terry Christodoulou 11/04/2022

Today, Penfolds released a rare 2018 Superblend Imperial duo as two NFTs on BlockBar.com, the world’s first direct-to-consumer NFT marketplace for luxury wine and spirits and marks BlockBar’s first ever wine auction on its platform.

The highly collectable one-off drop will be sold as two NFTs to one buyer via auction. Each NFT is tied (digitally) to an Imperial bottle of 6-litre Penfolds Superblend wine — one of which is a 2018 Superblend 802.A cabernet shiraz, the other a Superblend 802.B cabernet shiraz.

It’s exceedingly rare for an Imperial format Superblend to be available for sale, typically held for the Penfolds museum and not available for public purchase in retail.

The NFTs serve as digital receipts to ownership and authenticity of the two Imperial bottles – to be stored at BlaockBar’s facility in Singapore until redemption.

However, before you crack open the big bottles, part of the NFT offer includes a complimentary 750ml bottle of each of the wines and a decanter for each, offered for use in a virtual private tasting with Penfolds Chief Winemaker, Peter Gago. The caveat being this experience must be redeemed within a year of the NFT release date.

Of the wines, the Penfolds Superblends represent two unique interpretations of the iconic Australian blend — cabernet sauvignon and shiraz. The 802-A has had components aged separately in new American oak hogsheads for 22 months prior to blending. Here, the cabernet sauvignon makes its structural presence felt comprising 68 per cent of the blend, while the 32 per cent shiraz contribution adds generosity.

By comparison, 802-B has a closer split, comprising 55 per cent cabernet sauvignon and 45 per cent shiraz with the components blended post vintage and completing 19 months maturation in French oak hogsheads.

The two 6-litre bottles of Penfolds Superblend will be auctioned as one drop during a three-day event with a starting bid of approximately $33,600 (approx. 7.6 ETH). Bids can be placed via BlockBar.com and can be made via ETH or Fiat from 12am Tuesday 12th April 2022 through 12am Thursday 14th April 2022.

For more information on the realease and to place bids visit; blockbar.com

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