Part Two Of The ‘Perfect’ Whisky Collection Sale Expected To Earn Millions

The first auction broke the record for the highest ever online whisky sale.

By Martin Lerma 10/04/2020

The second half of one whisky devotee’s “Perfect Collection” is headed to the digital auction block.

After part one proved a smash with one rare Macallan fetching a staggering $1.6 million, part two has a high bar to live up to. But is lots are second to none. The late Gooding, a Colorado-based businessman, spent decades combing Scotland for rare bottles of whisky, many from long-defunct distilleries. He amassed a staggering library of 3900 precious bottles, including some of the market’s most sought-after labels.

Just as with part one, Whisky Auctioneer is the platform through which bidders will have the opportunity to vie for the 1,958 examples included in this sale, set for April 10-20. The online-only auction house is part of a new generation of high-end digital businesses that are particularly well-equipped to deal with the shelter in place orders caused by Covid-19.

View this post on Instagram

The Perfect Collection: Part Two goes live tomorrow, Friday 10 April, on Whisky Auctioneer. Over 1,900 bottles will feature in the second sale from Mr. Richard Gooding's momentous collection, including the 'holy grail' of whisky – The Macallan 1926 Fine & Rare 60 Year Old, which currently holds the world record for the most expensive bottle of whisky ever sold. Make sure that you're registered and ready to take part in this historic auction. Find out more at the link in our bio🔗 . . . #ThePerfectCollection #perfectcollection #Macallan #macallan1926 #fineandrare #macallanfineandrare #rarewhisky #whiskycollection #whiskycollector #auction #collectible #rare #worldrecord #whisky #whiskyauction #scotchwhisky #whiskylife #whiskylover #whiskey #whiskygram #macallanwhisky #bowmore #glenfiddich #balvenie #springbank

A post shared by Whisky Auctioneer Ltd (@whiskyauctioneer) on

“The Perfect Collection auction is a once-in-a-lifetime opportunity for collectors, investors and whisky lovers to acquire a piece of whisky history,” said the house’s founder, Iain McClure, in a press release. “They will find many bottles that have never, or rarely, been seen on the secondary market… With the current situation requiring so many of us to stay at home, the beauty of Whisky Auctioneer, unlike traditional auction houses, is that we bring the opportunity of this magnificent collection of whisky to you wherever you may be.”

Some of the auction’s highlights include a 60-year-old Macallan 1926 Fine & Rare (considered the “holy grail” of whisky”); a wide array of bottles from lost, legendary distilleries like Dallas Dhu, Glenugie and Killyloch, some of which were labelled as long ago as 1921; and a 64-year-old Glenfiddich 1937 Rare Collection which is one of only 61 bottles ever produced, making it one of the most prized in the collection.

The last sale managed to rake in approx $6.7 million with 1,600 bidders hailing from 56 countries. Will the second be as historic as the first?


Subscribe to the Newsletter

Robb Report AU - Newsletter Robb Report AU - Motors Newsletter Robb Report AU - Property Newsletter Robb Report AU - Lifestyle Newsletter Robb Report AU - Style Newsletter Robb Report AU - Business Newsletter Robb Report AU - Travel Newsletter

Stay Connected

You may also like.

BMW Drives New Local Collaboration With Sullivans Cove

Of course, don’t directly mix the two.

By Terry Christodoulou


Someone Just Bought A $1.6 Million Macallan Whisky Online

Whisky Auctioneer’s latest sale accrued a cool $6.4 million in full—and set a major first for an online auction house.

By Rachel Cormack


The Dalmore Just Launched A Rare 51-Year-Old Whisky

You could get a taste for a cool $105,000

By Martin Lerma, Janice O'leary


Collectors Are Now Snapping Up Whole Whisky Casks At Auction

Bid on one of Cask 88’s best barrels by Sunday to get your private stash started.

By Richard Carleton Hacker


A Rare $40,000 Japanese Whisky Can Be Yours—With A Catch

Only 100 bottles of the 55-year Yamazaki will be released. And they’ll cost you.

By Martin Lerma


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected