Glenfiddich’s Lunar New Year Celebration

Beyond the lucky red envelopes, Glenfiddich – the world’s most awarded single malt Scotch whisky – is celebrating the Lunar New Year and the Year of the Ox.

For the second time, the distillery is releasing limited-edition Glenfiddich packs to mark the occasion with the ability to add a unique and personalised greeting in Mandarin or English on the label.

Design by innovative artist, Rlon Wang from Shenzen China, the artworks celebrate “The Great Homecoming,” a theme that is particularly poignant given border separations.

Available for a limited time, the Glenfiddich packs feature vibrant images of the label’s Stag which represents wealth, prosperity and longevity in the Chinese culture.

“I wanted to tell a story that evokes the warmth and excitement of Lunar New Year the irreplaceable feeling and anticipation of finally coming home to loved ones,” says Wang. “I loved playing with the symbiosis of Chinese and Scottish cultures – two connected countries on opposite sides of the world.”

The limited-edition designs are available with Glenfiddich 21-Year-Old Reserva Rum Cask, and Glenfiddich Original 12-Year-Old which also comes with a Glenfiddich whisky glass.

The former gets our nod here at Robb Report for its maturation which allows rich and ripe notes of ginger, fig, lime and banana – courtesy of the rum cask finish – along with a very long, dry and spicy finish.

To create a personalised gift, purchase from any retailer Australia wide and enter your message here, or find the nearest retailer offering on-the-spot personalisation.

$238.80; glenfiddich.com