Robb Read: Meet The Teenage Gamers Raking In Millions

All those hours in front of screens might just pay off.

By Helena Madden 03/05/2021

It was clear as the game reached its climax that Kyle Giersdorf was in the zone. The athlete had positioned himself in a prime spot on the field. He even cracked a rare smile as he made another solid play. Giersdorf was leading by a commanding 15 points going into this final round; his closest competitor was already out of the picture. When the match was over, the crowded arena erupted in cheers, and confetti filled the air. The 16-year-old looked a bit shell-shocked. As fog machines spouted mist, he carefully made his way down a glowing runway to claim his trophy and US$3 million prize. He was, after all, the Fortnite World Champion.

Yes, Fortnite: the wildly popular video game in which players assume the roles of cartoonish, gun-wielding avatars and compete in a last-man-standing slugfest. It has been likened to the Hunger Games on more than one occasion, except, unlike Katniss Everdeen, participants can quickly erect walls and conjure towers to use for cover and vantage. Competition for the inaugural World Cup was fierce. About 40 million hopefuls in the individual and duo categories duked it out in open qualifiers sponsored by Fortnite’s creator, Epic Games, a process that took place over 10 weeks in 2019 and brought together top-tier talent from more than 200 countries. Only 100 solo contestants—among them the underdog but soon-to-be champ, Giersdorf—made it to the finals at Arthur Ashe Stadium in New York City. (The 2020 event was canceled because of the pandemic.)

Esports Gaming Feature

Giersdorf in his bedroom in Pottsgrove, Penn., with awards for hitting 100,000 and 1 million YouTube subscribers behind him. He’s now up to 3.84 million. M. Levy

Giersdorf’s seemingly overnight success was no aberration in esports, as the world of competitive video games is known. Their intrinsically democratic nature—can you imagine 40 million tennis kids trying to reach the US Open or, for that matter, 40 million athletes in any mainstream sport having the opportunity to advance to a world championship?—is one reason their popularity shows no sign of waning. According to games-data company Newzoo, esports will generate $1.1 billion in revenue this year. The majority of that number comes from media rights and sponsorship opportunities, which, with a global livestreaming audience of 663 million in 2020, look more appealing to brands than ever. New fans deprived of other spectator sports in the pandemic “ultimately accelerated esports into the mainstream fairly considerably,” says Stephen Bradley, a managing director at Deloitte Consulting who co-leads the firm’s US gaming and esports practice. “I don’t think all of them are going to stay by any stretch, but some of them will.”

Esports’ growth has been meteoric in this century, but they started small. Many cite a Spacewar tournament with some 20 players at Stanford University’s Artificial Intelligence Lab in 1972 as the first formal video-game competition, but larger gatherings with more substantial prizes—the Spacewar winner received a year’s subscription to Rolling Stone magazine—didn’t materialize until around the turn of the millennium, when StarCraft events became increasingly popular in South Korea and events like the Red Annihilation tournament for the game Quake slowly cropped up in the US. The Red Annihilation champion in 1997, college student Dennis Fong, took home a Ferrari 328 GTS that belonged to the game’s lead programmer. Suddenly, gaming wasn’t just for geeky computer nerds anymore.

Today’s parents worrying about their teen’s astronomically high screen time should take a glance at their standings before locking up their devices. Pro athletes in the field, who are by and large male, stand to make six-figure salaries or more, plus prize earnings, which can be in the millions, on teams owned by sports moguls such as Robert Kraft of the New England Patriots and Jerry Jones of the Dallas Cowboys. The winningest player in esports’ short history is Johan “N0tail” Sundstein, who’s considered the best Dota 2 competitor ever and has a lifetime prize total of $6.9 million. He’s 27 and now a team captain. Purses have been creeping upward. Giersdorf ’s $3 million World Cup pot amounted to a bigger payout than the one Tiger Woods won at the 2019 Masters. Not bad for a 16-year-old’s first real job. But rest assured: It seems he saved most of the seven-figure check. His only splurge was a new desk… for practising Fortnite.

The championship was the teen’s first time in the Big Apple. Giersdorf, now 18, grew up in Pottsgrove, Penn., a tiny suburb northwest of Philadelphia proper. “I was young getting into video games,” he says. “I was mostly playing with my dad, though. Once I was in kindergarten I started playing more independently and with friends and stuff like that.” Back then, some of his favourite titles were LittleBigPlanet, a game you play as a charming, Pixar-esque character that can best be described as a strikingly humanoid sock puppet, and Call of Duty, in which you shoot enemies in various militaristic settings. Those may sound like strangely divergent briefs, but opposites attract. Fortnite, with its kid-friendly graphics and shooter gameplay, combines elements of both.

Esports Gaming Feature

Giersdorf’s hand position for Fortnite. M. Levy

Giersdorf secured his first big competitive paycheck in 2018. It was at a small event at a Microsoft store: He finished in second place and won $5,000. He’d been practising Fortnite for only about a year when he competed at the World Cup, which, since it was the first ever, was easily his most high-profile outing yet. “That was definitely a huge change in my life,” he says. “I wasn’t expecting to do too crazy well, but I had been practising a lot. And then I ended up winning, I guess, and everything just hit me. Mentally, I don’t think I was prepared for it yet, just because I’ve never really been that person either to just have or want tons of attention.” These days, Giersdorf is best known by his in-game tag, “Bugha,” a pet name his grandfather gave him when he was a baby. He plays Fortnite for a professional team called the Sentinels, has appeared in a Super Bowl commercial for Sabra hummus and has released the Bugha Gaming Collection of accessories—think LED keyboards, microphones, headsets and such—with Five Below. Meanwhile, he’s finishing high school via online classes.

Giersdorf and other esports athletes also make money by being active on Twitch, a popular livestreaming platform that was bought by Amazon for $970 million in 2014. It’s used primarily by gamers to broadcast themselves playing through different titles, although theoretically you could just turn on your camera, go live and let the world watch you do homework (if that’s your thing). As they play, streamers will comment on the game via voice-over. Some show their face in a thumbnail in the corner of the screen so viewers can see their reactions. Just as in a tournament’s packed arena, fans watch their virtual trick shots and combos with the attention to detail that baseball buffs analyze a slugger’s swing.

Very good players can make money from the Twitch Partner Program, raking in cash from ads, subscriptions and in-chat tips from viewers who like what they see, but world-class gamers like Giersdorf can land even more lucrative exclusive streaming deals with the company. Most keep their Twitch earnings under wraps, with a few exceptions. Popular streamer Jeremy Wang revealed in 2018 that he made $20,000 a month from the platform. At the time, he had 800,000 Twitch followers. Giersdorf, meanwhile, has 4.1 million. Good money, but it can be tricky to balance Twitch obligations with team practice and scrimmages. “Playing on stream messes you up a little bit because you’re more focused on the entertainment side of things, rather than just purely competing,” says Giersdorf. Between streaming and practising, he spends about 10 hours a day on video games. Not your typical extracurricular activity. “Fortnite and streaming, and then playing scrims and schoolwork, it all kind of goes into a loop. I usually do my schoolwork late at night, kind of when I’m done with everything.”

Esports’ primary audience—the 18-to-34-year-old bracket—is one of the most sought-after and elusive demographics, one that traditional sports like football and baseball have long struggled to capture. Better still, it’s a young viewership with some spending power. Many of the kids who watch athletes like Giersdorf are also into playing video games themselves, at least to some degree, and it isn’t a hobby that comes cheap. “To play a really, really high-performing game, you need a really expensive system. Right off the bat, every computer is $2,000,” says Dan Dinh, cofounder and president of TSM, a US-based global esports organisation that competes in 10 different games and has upwards of 30 players on its active roster. “What kid can afford a $2,000 PC? It really segments out a higher-value audience.”

Esports Gaming Feature

Heo Seunghoon, now 23, picked up League of Legends in 2012 and has scarcely put it down since. Photo Courtesy: SK Telecom T1

That barrier to entry is true in the US, but not everywhere. In South Korea almost anyone can go practice at a PC bang, a gaming centre where patrons pay around $1 an hour (or less) for access to high-end computers. It makes competitive gaming not only more equitable but more social—and has helped launched such stars as Heo Seunghoon, better known by his gamer tag, “Huni.” “My father was playing, my cousin was playing, my younger brother—everyone was playing StarCraft daily,” he says. “If you’re not playing StarCraft as a South Korean student, you can’t even talk with friends.” StarCraft debuted in 1998, which, for perspective, was the year that a couple of Stanford grad students named Larry Page and Sergey Brin founded Google in a mutual friend’s garage. The game was never quite as popular in the States as it was in South Korea, but StarCraft is largely recognized as one of the first big esport scenes, with high-profile tournaments dating to 2003 and teams sponsored by Samsung and other major companies. It wasn’t the game that ultimately clicked with Heo, though. Now 23, he picked up League of Legends in 2012 and has scarcely put it down since, clocking in an average of 12 to 14 hours of practice every working day since going pro at age 17. He bet on the right horse. League of Legends has exploded in popularity: Its 2020 World Championship final had an average audience of 23 million viewers—per minute.

Heo signed his first professional contract with Fnatic and moved into the team home in Berlin in 2015. His new teammates became his roommates—even their coach lived in the apartment. That may sound like a recipe for disaster (or, at the least, a disastrous cleaning rotation), but the “gaming house” has been a common esports practice since StarCraft’s competitive boom. The idea is that all of a pro team’s players should live in one house so they can more effectively bond, strategize and, nowadays, create video content. Who has the best gaming house has become a competition in and of itself, with teams like 100 Thieves and FaZe Clan occupying increasingly extravagant mansions, the price tags of which are often noted in video titles such as “Revealing the New US$30,000,000 FaZe House.” Many have on-site chefs and nutritionists who prepare meals for the team. But it’s not a universally accepted model. Some feel that gaming houses too thoroughly blur the work-life boundary. “It can feel a bit overwhelming if you’re on top of each other all the time,” says Dinh. “Instead of having a house, we have small communities where the players have their own space and their own apartment, and they can come into work and interface there.” Bugha, meanwhile, lives and practices at his parents’ home in Pennsylvania, travelling for competitions as necessary.

Esport Gaming Feature

The spectator scene at the 2019 League of Legends World Championship in Madrid Stephanie Lindgren

For Heo, living at the Fnatic apartment had its challenges—namely the language barrier. Since the team recruited members primarily from European countries, English was the language most had in common. “It was really tough because I was not able to speak English at all. I should have studied it in school more instead of playing games,” he says with a laugh. He returned to South Korea in 2017 to compete for SK Telecom T1, one of the best teams in the world, a residency that culminated in a trip to the League of Legends World Championship at Beijing National Stadium. “I was playing in front of 45,000 people. That was crazy. They were shouting my name, and the stage was shaking because there were so many people out there,” he says. “It will be hard to experience that again, honestly.” He and SK Telecom—led by Lee “Faker” Sanghyeok, aka the “Michael Jordan of esports”—finished in second place overall, falling to Samsung Galaxy, another South Korean team, in the final round. Heo now plays for Dinh’s TSM in Los Angeles and competes in the League of Legends Championship Series, a regional circuit that includes the US and Canada and where the average player salary is about $463,000. Lee’s contract at SK Telecom, meanwhile, gives him an ownership stake.

But getting started in professional esports can be an uphill battle. “A couple years ago, gaming was never something for your career. And, initially, my family didn’t really approve,” says Jake Yip, a professional Counter-Strike: Global Offensive (CS:GO) athlete who goes by the tag “Stewie2k” while in-game. “I made my own decision to go pro when I turned 18 because I had the opportunity.” While his parents weren’t happy, it was Yip’s older brother who first introduced a version of Counter-Strike to him when he was about six years old. CS:GO is a more sophisticated version of the same formula: Play on a team with friends, and shoot the other team a bunch before they shoot you.

Esports Gaming Feature

Jake Yip, who goes by Stewie2k when he’s playing. Rick Lock

Yip grew up in San Francisco and was frequently at odds with his parents when it came to CS:GO. The teenager would compete in pick-up games late into the night, which caused him to oversleep the next day and skip class. On a few occasions his parents—who were often travelling overseas for work—confiscated his computer. Naturally, they refused to sign off on a team contract, which is why he had to wait until he was 18 to officially say yes to Cloud9, a Santa Monica–based team and one of the biggest names in CS:GO in North America. Even then, there were naysayers. Fans criticized Cloud9’s decision to hire him because they wanted talent with a more extensive résumé, since Yip had been playing for only about two years at the time. Today, the 23-year-old has been competing at the professional level for five years. He has collected over $1 million in prize money during that time and was the first North American player, along with his teammates, to win one of CS:GO’s major championships. It’s a lot of glory (and payout), but competing can be incredibly taxing, and there’s no such thing as work-life balance. “I have recently started experiencing burnout,” he says. “Traveling away from home for months, that can take a big toll, and you’re around your teammates so much sometimes. It’s not too healthy.”

Esports Gaming Feature

Yip filming a video at Team Liquid’s Alienware Training Facility EU in Utrecht, the Netherlands. 1UP Studios

Nobody is saying it’s an Ironman, but professional video gaming requires plenty of physical and mental stamina. “People shouldn’t think, like, if you can use a mouse and a keyboard, then you’re good to go, you can be world champion,” says William Collis, an esports professor (yes, that’s a thing) at Becker College in Worcester, Mass. “Obviously, the people who excel at these titles are really rare specimens who have just incredible combinations of desirable attributes.”

There are numbers to back up this assessment. A 2016 study at the German Sport University in Cologne found that esports athletes perform about 400 movements per minute on their mice and keyboards. Their levels of cortisol, the stress hormone, were on par with those of strapped-in racecar drivers. Athletes also have to know their stuff and be able to apply it quickly and strategically in high-stakes situations. League of Legends, for example, has more than 150 playable characters, or “champions,” all with different strengths, weaknesses and special abilities. A pro like Heo has to understand every single one inside and out so that he can defeat his opponent no matter what option they choose.

In its simplest form, then, esports are just like any other pro sport. Some of us have a natural aptitude for it, but getting good requires a lot of work, and becoming world-class is an elusive dream for all but a very few. If you do make it, there’s always someone younger and hungrier nipping at your heels, and packed tournament and practice schedules can drive even the best to retire early. Which means that the Tom Brady of esports will likely need that phenom’s competitive drive and near-monomania to weather the job’s many ups and downs. Yip, for one, wants to make a go of it. “I feel like I’m still very young and I still have a big future ahead of me,” he says. “I’m just kind of riding the wave right now.”

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The Plot Thickens

Production for the third season of HBO’s award-winning anthology series The White Lotus is already underway in Thailand. But where will Mike White’s sun-soaked dramedy go from here? 

By Abigail Montanez 26/11/2024

After an impressive debut, HBO’s critically acclaimed social satire The White Lotus returned for a second installment, offering viewers more dysfunctionally affluent guests and put-out staffers and a serious case of travel envy. The immensely popular series has amassed a cult following within the luxury world, many of whom have strong opinions about where the show should film next—and who could possibly fill the Jennifer Coolidge–size hole in their hearts.

Ahead of season three’s arrival next year, we asked top designers, travel advisers, jewellers, chefs and sommeliers—plus a casting director, a mafia expert and even a former mobster—to take a turn in the showrunner’s chair. After all, who better to weigh in than those who spend their time catering to those “challenging” clients the show so successfully sends up? If you’re reading this, Mike White, take notes. 

Pool.Terrace, One&Only, Kea Island, Greece.

WHERE WOULD YOU HAVE SET THE NEXT SEASON? 

• “Palm Springs, like Hawaii or Sicily, is one of those singular locations where you have a dramatic landscape and this sense of reality versus fantasy. It evokes Hollywood glamour, but there’s an underbelly. There are also a lot of over-the-top gays, which seems to be an important part of The White Lotus brand.”—Jonathan Adler, potter, interior designer, and author 

• “If they were to do it in Iceland, there’s so many riffs that they could pull just having a different climate. There’s a big troll culture there, the northern lights, volcanic tunnels—things you’ve never seen or encountered before.”—Jennifer Schwartz, managing partner at Authentic Explorations. 

• “As someone who loves to get off the beaten path and immerse myself into other cultures, I’d like to see a season of White Lotus in Egypt. You couldn’t possibly find a more dramatic setting than the pyramids or the River Nile.” Camilla Franks, Fashion Designer Camilla

IF YOU HAD TO CAST YOURSELF AS A NEW CHARACTER, WHAT ROLE WOULD YOU PLAY? 

• “The family decorator that gets killed. Local designer gone missing? Where should I send my casting tape?”—Jeremiah Brent, interior designer, founder of lifestyle brand Atrio, and Queer Eye host 

Jennifer Coolidge’s always artfully dressed Tanya mingles with her new friends in Sicily.  Photography: Fabio Lovino/HBO

WHO WOULD YOU CAST? 

• “I think someone comedic like Ilana Glazer and Abbi Jacobson from Broad City would be great. Who’s going to replace the Jennifer Coolidge of it all? So maybe it’s a duo, like Aaron Paul and Bryan Cranston.”—June Rodil, master sommelier and CEO and partner of Goodnight Hospitality 

• “Kristin Scott Thomas, Emily Blunt, or Anne Hathaway. Ewan McGregor, Ryan Gosling—Rupert Everett for sure, and maybe even Meryl Streep.”—Jules Maury, head of Scott Dunn Private 

DO YOU HAVE A VACATION HORROR STORY À LA THE WHITE LOTUS? 

• “When I was in Egypt a few years ago, someone was murdered in the hotel. Some wealthy businessman brought in a hooker who ended up stabbing and robbing him at a very glamorous hotel in the middle of Cairo.”—Martyn Lawrence Bullard, interior designer and author

• “A huge group came in to celebrate someone’s 50th birthday. The night before, they were all out on the patio drinking and having a good time. On the way back to the room, the guest of honour tripped, fell, hit his head and passed away.”—Leigh Anne Dolecki, president of concierge association Les Clefs d’Or USA 

“We were hitchhiking in Thailand, trying to get to some restaurant that we had heard about from locals. Long story short, we ended up in the wrong car, and this gentleman decided to drive on the wrong side of the highway at full speed uphill. So, when we got to a red light we jumped out, but I left my cell phone in the car.”—Matt Kammerer, executive chef at the Michelin two-star Harbor House Inn 

Getty Images (leopard)

• “A game ranger took a group out for a ride at night and said, ‘I’ll be right back, I thought I heard something,’ and walked away from the vehicle. He didn’t come back, and the guests started getting nervous. There’s a radio in the vehicle, so at some point they called in. As it turns out, a leopard had jumped from a tree and killed him.”—Lisa Beach, casting director whose credits include Wedding Crashers and Center Stage 

Jon Gries Fabio Lovino/HBO

CREATE YOUR OWN WHITE LOTUS PLOT. 

• “I imagine Jennifer Coolidge’s husband turning up, but he’s with another wife. Weirdly, she’s not like that broken, older woman—she’s far more confident, sassy, together, well-dressed. Maybe she could be Jennifer’s niece or someone who lost their inheritance [from Coolidge’s character, Tanya] because he inherited all her money. There could also be a Jeremy Irons–type character from Brideshead Revisited sitting in a corner with a book, and maybe he’s really Jennifer’s long-lost son and he’s out to get revenge because he loved his mother so much. 

“To throw it off a bit, there’s always one of these families, but maybe rather than elegant, rich, refined people, they own car showrooms in Texas or somewhere in the Midwest. They arrive with their sugar-sodden children and are putting everyone’s noses out of joint, but we all love them by the end, and they’re the heroes.”—Adam Brown, founder of resortwear label Orlebar Brown, whose orange polo Cameron (Theo James) sported in the season-two opener.

• “There’s a group of people that came together. They’re on the Africa leg of an Abercrombie & Kent trip around the world, and they go by private charter to one of those wildly exclusive and expensive places like Singita. This woman in her 50s, maybe Viola Davis, is on this spiritual journey to Africa to discover her roots and really immerse herself in the culture. She has a name-change ceremony and goes to the sangoma, a witch doctor, who tells her fortune. 

Fabio Lovino/HBO

“Suffice to say, she finds herself, but as it happens, sometimes these single women get a very bad case of what the locals call khaki fever. That’s when an American woman falls madly in love with their game ranger. 

“The guide, who’s the black-sheep heir to a South African diamond fortune, is going to be either Chris Hemsworth or Will Poulter. Somebody’s going to get killed on safari, but you don’t know whether they were eaten by a lion or thrown in front of one or bitten by a black mamba.”—Lisa Beach

WHAT HOTEL WOULD YOU USE AS A STAND-IN FOR WHITE LOTUS?

• “The Grand Hôtel de Cala Rossa in Corsica is one of the dreamiest hotels, and no one knows about it. When you go there, you’re either Middle Eastern royalty or some major European celebrity. It’s not like the South of France, where everybody’s just nobody and pretends to be somebody—this is the spot where people really go to hide.”—Sylva Yepremian, founder of jewellery brand Sylva & Cie

“The new One& Only Kéa Island would be fab, with all the Greek legends, intrigue and so much to explore: a stop in Athens, a visit to Amanzoe en route, diving for treasures.”—Jules Maury

One & Only, Kéa Island, Greece.

WHAT DETAILS DOES THE WHITE LOTUS GET RIGHT?

• “I was obsessed with Villa Tasca from Daphne and Harper’s getaway in season two. The pool, the lounge, the citrus trees—everything about it was so dramatic and timeless. I love the idea of the historical murals on the walls reflecting the plotline.”—Jeremiah Brent

• “I think White Lotus shows the magic and the theatre of staying in luxury hotels. Suddenly, wherever you’re staying, as long as there are other guests, you find yourself in a live play where you get to know the other dramatic personae and speculate about them. That’s what White Lotus captures so brilliantly, and I think a lot of young people who only do Airbnb are missing out.”—Jonathan Adler

Ferretti 97 Courtesy of Ferretti

• “The Ferretti 97, the boat they used in the show, is one of the most luxurious, so I think it was appropriate. They used it for the day trip from Taormina to Palermo. It’s a five-cabin boat with six crew members. Last year, it was the biggest boat we had in Taormina.”—Vincenzo Sorbello, manager and CEO at charter specialist Vento di Grecale

• “I couldn’t help but be inspired by the overall styling and representation of resortwear in both seasons. In season one, you’ve got your laid-back, casual costumes, then really big and bold designer fashion in season two. Funnily enough, our 2025 high-summer collection is inspired by the TV series.”—Danny Ching, head of design at Frescobol Carioca

• “The Australian character, Murray Bartlett who plays Armond in the first season struck me because he is so true to life. Hotel general managers always play a straight bat to guests, but get them back of house and they are just lunatics. Behind closed doors they are always the ones to let their hair down.” Mike Dwyer, Virtuoso Adviser, Mainbeach Travel

• “Everyone paints Italian mobsters as old-world bigots, but although they never spoke within the guidelines of political correctness, they never judged people on the basis of colour, religion or sexuality. They only saw money, which, if it overrides hatreds, isn’t such a bad outlook. The Genovese family’s stronghold was Greenwich Village, and they either owned or controlled all the gay bars and clubs there for decades, long before ordinary Americans were ready to accept gays. In a strange way, the mob, by opening gay bars and clubs which were protected by mobsters, did more for gay rights than any other group in America.”—Louis Ferrante, author and former member of the Gambino crime family

Fabio Lovino/HBO (The White Lotus scenes)

WHERE DO YOU THINK THE WHITE LOTUS FALLS FLAT? 

• “It’s a crime to stay at the hotel the whole time. It’s like an insult to culture and the region, and kind
of cringey to see that as a viewer. It’s probably not top of mind [for the characters] to go wander down a back alley somewhere and see what grandma’s cooking, which is unfortunate.”—Matt Kammerer 

• “I think it was fantastic and genius for them to use Italian actors [including Simona Tabasco and Beatrice Grannò]. They were amazing, and the hotel itself is a gorgeous property. The thing that was just very confusing is the fact that they did a juxtaposition of the hotel and a beach that was two hours away. We have clients that come, and they’re like, ‘We want to go to the beach—where’s the beach?’, and there is no beach because the resort is on top of a mountain.”—Jennifer Schwartz 

The season-two White Lotus staff greet their guests in Sicily. Fabio Lovino/HBO (The White Lotus scenes)

• “As a mum with an 11-year-old who has been to 31 countries, I would love them to have some younger role models—kids who learn languages, can sit at a table without a device, share their knowledge with parents.”—Cari Gray, founder of private-travel specialist Gray & Co. 

• “The thing that was a bit confusing was the miles between the hotel and the other parts of Sicily. With a powerboat, going from Taormina to Cefalù, it takes about nine hours of navigation or more. But in the show, it only took, like, an hour.”—Vincenzo Sorbello 

• “The idea that the drug dealer [Stefano Gianino] would belong to an influential mafia family from Palermo is a grotesque representation of the mafia. The mafia is a more complex phenomenon, characterised by people in power—politicians, businessmen. Imagine a plot with criminals and lawyers putting a strategy together to invest the proceeds of a crime. That would’ve been a better representation of the mafia.”—Antonio Nicaso, author, professor, and expert on organized crime 

WHAT FORMER CHARACTER WOULD YOU LIKE TO RETURN?

• “I would love Portia [Haley Lu Richardson] to come back. What if she inherits a little bit of Tanya’s fortune, and then you see this kind of rags-to-riches story and how money can really damage a character. There was just a loving quirkiness about her that I really enjoyed watching. She was like a little mirror image of Jennifer Coolidge’s character, so I could almost see her growing int something very similar.”—Sylva Yepremian

IS THERE A FAN THEORY YOU WANT TO SEE PLAY OUT? 

• “The main one is, what’s going to happen to Tanya’s money? I feel like Belinda needs some sort
of compensation, if not Portia.”— Danny Ching 

• “There are always these rather horrific scenes that shock you, so I quite liked the idea of Tanya’s husband [Jon Gries] going into a meat grinder in the end.”—Adam Brown 

[picture credits]

Plotline proposed by Martyn Lawrence Bullard, interior designer

TOP ILLUSTRATIONS BY Brahm Revel

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Ride of Your Life

What could be better than a luxury cycling trip on a sultry Mediterranean island. One where your biggest hero in the sport is right alongside you.

By Ben Oliver 25/11/2024

It’s a balmy afternoon, and I’m riding my bike around an idyllic island in the Mediterranean. I keep glancing at the cyclist next to me—partly to make conversation but also to check that he’s really Geraint Thomas, winner of two Olympic gold medals, three world championships and a Tour de France. I can’t quite believe my luck: I’m wheel to wheel with one of the sport’s greatest living athletes, and to top it off, he has a bruising hangover, enabling me to keep pace with him as if I were a pro. And yet, this extraordinary experience was not that hard to achieve. 

Want to shoot hoops with Stephen Curry, have a kickabout with Lionel Messi or face a few fast bowls from Pat Cummins? Get ready to write a sizeable cheque. The opportunity to rub shoulders with your sporting heroes—whether as part of a fantasy-camp afternoon or, for truly unfettered access, by buying the teams they play for—comes neither easy nor cheap. 

Ibiza’s Cala d’Hort beach, with the mythologized Es Vedrà island in the distance. Amokliv/Getty Images/iStock

The exception, it seems, is cycling. Consider my recent long weekend on Ibiza with Thomas. I might also have joined Eddy Merckx, the Pelé of cycling and probably the greatest rider ever to have turned a pedal, or six-time Olympic gold medalist Sir Chris Hoy, or any one of a litany of elite athletes who have rolled out side by side with guests on a LeBlanq tour. 

Founded by British former pro cyclist–turned-entrepreneur Justin Clarke, LeBlanq aims to provide superior holidays on two wheels and is part of an explosion of start-ups and buyouts in the multibillion-dollar luxury cycling space. It offers around a dozen itineraries each year, in regions with spectacular scenery—such as the Norwegian fjords and the Scottish Highlands—and particularly those with an oenological link, such as Champagne in France, Spain’s Rioja and Constantia Valley in South Africa. On each trip you’re guaranteed at least one titan of the sport, a luxury hotel as accommodation and a wellness program for those in attendance but not cycling. A superstar DJ may headline the post-ride party, and there’s always a celebrity chef providing nutrition more appealing than the vast quantities of rice that pros typically cram down during a race. 

2018 Tour de France champ Geraint Thomas edging out retired pro Johan Museeuw, the 1996 road-racing world champion, for the lead.
Richie Hopson

Before starting LeBlanq in 2020, Clarke built the Taste food festivals, which showcase the work of the best fine dining restaurants in 19 cities around the world (it has since been sold to IMG), and his contacts run as deep in gastronomy as in cycling: Michelin-starred chefs Nathan Outlaw and Angela Hartnett, among many others, have cooked for LeBlanq guests. And here gluttony is justified, with depleted riders needing to fuel up on all that sensational food after burning thousands of calories on the road and in preparation for the following day’s outing. Plus, assuming you don’t have too bad a hangover, alcohol is useful as an extra carbohydrate. 

Cycling has always been a democratic, accessible, mass-participation sport. Its recent surge in popularity around the globe has been driven by its health and environmental benefits; and involvement also flourished during Covid shutdowns, when gyms were largely off-limits. The activity is almost unmatched in its ability to let you sustain a high heart rate and burn more calories for long periods, and its metronomic, meditative qualities have been shown to be good for your mental health as well: riding with friends is social; riding alone brings solace. But while the advantages of the sport are universal—and entirely unrelated to the price of your bike—those enthusiasts willing to spend can majorly amplify what can quickly become an addictive and all-consuming pastime. For example, while you can’t buy a current F1 car, you can purchase a bike nearly identical, save a few prototype parts, to that of a Tour de France winner. Or you can engage a custom builder to create a model tailored to your precise dimensions, colour preferences and specifications—like a Savile Row suit, but far more expensive. (An elite commissioned machine can run from around $15,000 to upwards of $40,000.) You can wear stylish cycling gear created by Sir Paul Smith while riding it (the British designer once aspired to compete professionally, before injuries sustained in a major accident derailed those ambitions and he moved into fashion). Beyond LeBlanq’s offerings, you can book other operator’s trips that let you pedal across frozen Mongolian lakes or the game reserves of Botswana’s Okavango Delta. 

A recent analyst report estimates that the market for luxury cycling will increase by a third, to around $29 billion, over the next five years. The poster child for this booming sector is luxe clothing brand Rapha, founded in London in 2004; a private equity firm run by Walmart heirs Tom and Steuart Walton, themselves keen cyclists, bought a majority stake in 2017 for about $395 million. Similar deals continue. Last year, mining billionaire Ivan Glasenberg, another devotee, paid an estimated $383 million for controlling interest in high-end Italian bike brand Pinarello, a name as resonant to cyclists as Ferrari and Maserati are to motorists. 

Despite the enmity that some (erroneously) perceive between those two tribes, the luxury car marques are eager to be part of the cycling surge: smart brands go where their customers are, and these customers are increasingly out on their bikes. Which explains why Aston Martin and Lotus each launched radical, innovative bikes—costing far more than even Geraint Thomas’s Tour-winning Pinarello—at the Rouleur Live cycling show in London late last year. And why, along with Rapha, Marqués de Riscal wine, Laurent-Perrier Champagne, InchDairnie Distillery and Bianchi bikes, both Aston Martin and Porsche have partnered with LeBlanq to provide the “team” cars that follow each group of riders with supplies and spare bikes. 

Pouring a post-ride glass of Champagne Andrew Grant

In my 30 years as a journalist, this was the first time I needed to train for a story. I signed up to ride at LeBlanq’s event on the Spanish island of Ibiza alongside Thomas, who at 37 remains a contender for the great prizes of the sport, having only lost his lead in last year’s Giro d’Italia on the penultimate day. Just before flying to Ibiza, he announced that he would compete on billionaire Sir Jim Ratcliffe’s INEOS Grenadiers team for another two years. 

Thomas is a world-class professional athlete performing at the pinnacle of one of the toughest endurance sports. I am, well, not. What on earth was I thinking, agreeing to ride with him? I’m 49. I’ve cycled semi-seriously since I was 12 and was a solid midrange finisher when I competed for a while in my teens; I gave up after realising that racing hurt, and that I was no good at it. Now, even with no trophy or purse at stake, I feared the humiliation of being “dropped”—parlance for getting left behind—not only by Thomas but by the hyper-alpha, ultra-fit bankers and lawyers I imagined to be the clientele at a LeBlanq event. 

Writer Ben Oliver (right) keeps pace with cycling great Geraint Thomas.
Andrew Grant

So I trained for three months, shedding more than five kilos and getting my power and pace up slightly. I thought I’d better upgrade my bike, too, so I called German maker Canyon, the Porsche of cycling, whose bikes I’ve owned for years. The Canyon folks saw my predicament, agreed that my eight-year-old model wouldn’t cut it, and instead loaned me an Ultimate CF SL Disc 8.0 Aero. It’s similar to the machine favoured by Thomas’s Tour rivals on the Movistar and Alpecin teams (the Aeroad CFR Di2, priced at about $15,000) and was the Financial Times’s “best race-oriented bike” of ’23, but at around $10,500 costs a lot less than his roughly $23,000 team Pinarello Dogma F. To quote Lance Armstrong, it’s not about the bike, but I figured I should take all the help I could get. 

I needn’t have worried. I arrived at the beachfront Hotel Riomar in Santa Eulalia, which LeBlanq had taken over in its entirety, and immediately had the new bike whisked from me and brought to the secure service area, where LeBlanq’s mechanics checked it over, added a race-style plaque with my name and rider number under the seat, and hung it on the racks in the company of what was probably well over a million dollars’ worth of bikes that had been flown in from the US, the Middle East and Europe by the 120 other participants. 

A Bianchi bike
Andrew Grant

Inside the hotel I was handed my Rapha x LeBlanq team gear and a bag of energy bars, gels and drinks for the four days of cycling. So far, so pro. But then someone pressed a glass of Laurent-Perrier into my hand, and then someone else topped it up, and I began to realise that for all LeBlanq’s race-ready image, the reality might be a bit more like a fun run through Centennial Park—if you want it to be, anyway. 

Riders are split into groups of 10 to 12 each based on ability and likely speed. Each is led by someone very experienced, often an ex-pro, who takes care of the directions and pace, with a support car following. For the short opening jaunt of around 30 km, I decided to roll with the gentlest squad, led by the effervescent former racer Monica Dew, who ensured that the members of her pleasingly mixed group never felt stretched. (The pros trade cohorts over the course of the weekend so everyone gets a moment to bask in their reflected glory.) There were participants of all ages and abilities, some wearing running shoes rather than the clip-in cleats favoured by the more hardcore, and some on battery-assisted e-bikes. 

Cycling leaders Adam Blythe, Monica Dew, and Johan Museeuw kick back
Andrew Grant

A significant part of the appeal of such events is the experience of riding in a peloton. Having others around you deflects headwinds, reducing the effort required to maintain a given speed by up to 40 percent. You find yourself being sucked along by the group, feeling like a pro, going faster than you ever could on your own while comfortably holding a conversation with the person next to you. 

And what chats. Wearing the same bib is a great leveller, and the collaborative nature of a group ride means confidences are quickly shared. As well as the expected doctors, executives and pilots, I found myself moving with the founders and funders of tech firms, a world-leading cybersecurity expert, a man my age who’d had a heart attack just a year before, a couple who’d taken a previous LeBlanq trip for their honeymoon, and the arena-filling British DJ Pete Tong, perhaps best known for exporting house music to the world. Another turned out to be Nick Evans, managing partner of private equity firm Active Partners, chairman of Rapha, and the guy who gave luxury cycling its defining moment by brokering that $395 million sale to the Waltons. 

DJ Pete Tong Richie Hopson

The exchanges were so good and the concentration required to keep up in a fast, tight, well-disciplined group so intense that I needed to remind myself to look up and absorb the extraordinary scenery. Ibiza’s rural roads are mostly well surfaced and lightly trafficked. Temperatures in the mid 20s were perfect for cycling, and the air was scented with the pine needles that lay in piles at the edge of the road. There were few serious climbs—just enough to keep things interesting—and they often rewarded with a view over yet another deserted, pine-fringed beach and the azure Mediterranean beyond. 

For non-riding partners or those taking a day off, Northern Irish TV sports presenter and former track-and-field athlete Orla Chennaoui had curated a comprehensive wellness program with sunrise yoga sessions, breath-work classes and restorative hikes through the local hinterland. But Ibiza is perhaps better known for the un-wellness programs of its nightlife, and a bit of that attitude permeated the LeBlanq trip, with some very well-lubricated after-ride fetes. My partner, Sophie, not a cyclist and there ostensibly for the yoga, got us on the guest list for the season-closing party at Pikes, Ibiza’s original boutique hotel and still a hedonist’s playground, in whose swimming pool Wham’s “Club Tropicana” video was filmed in 1983. I demurred, extremely reluctantly, as I was due to join a faster group for 160 km with Thomas the next day. My alarm was set for 6:45 a.m., and I didn’t want to wreck three months of training with one night of clubbing. 

Orla Chennaoui leads a mindfulness session.
Richie Hopson

Thomas, however, did not decline. In a later interview with The Times in the UK, he admitted to having been drunk for 12 out of 14 nights during his brief post-season break from racing and training; we were responsible for two of those. He finally rolled back in from Pikes at 5 a.m., and a couple of LeBlanq guests gleefully claimed that they’d not only biked with their hero but shared a drunken dawn cab ride with him. 

Despite the colossal respect he commands, he was given an amused, ironic, slow handclap when he appeared well past the start time that morning. But even when you know he has slightly disabled himself, there’s something eerie and disconcerting about standing in your kit astride your bike, ready to set off, when a world champion and Tour de France winner appears dressed in the same INEOS team uniform and those hallmark white shades you’ve watched him wear on television for years. Imagine standing by the side of your local swimming pool, putting on your goggles, and seeing Ian Thorpe appear in the lane next to you. 

Again, I needn’t have worried. Usually a very funny, voluble, sometimes indiscreet character, Thomas was unusually quiet in the opening kays, hanging his head over his handlebars every time we stopped. “Oh Ben,” he sighed at one point, “what I did last night… I just don’t know if it was worth it.” 

The conversation improved as his hangover cleared. He enjoys the lifestyle of a major sports star—the house in Monaco, fine taste in watches, and a Porsche 911 Turbo his wife bought him as a birthday present—but he remains connected to his Welsh roots and retains a surprising degree of impostor syndrome for a man who has won so much. 

“I just take it for granted that I can come along and ride my bike in amazing places,” he told me as we pedalled. “But then you realise that people have paid a lot of money to do this, and it’s weird that they want to do this with me, even though I know I’ve won some stuff. But cycling’s always been accessible like that. You don’t need a ticket to watch the Tour de France. You can just stand by the side of the road and watch us ride past, and even touch us. When I was 14, I went to the Netherlands to watch a race. One of the big teams rode to the start line from their hotel, and me and my mates just rode with them. I’ll always remember that. And the thought of people wanting to do that with me now, it’s mind-blowing.” 

Yes, well, same for those riding with Thomas. Even dozens of kilometres into the morning, it was still surreal to see those white shades centimetres away from me, and I admit that I asked for a selfie. I took some pride in the fact that he got out of the saddle when I did on climbs and also dropped down to his lowest gear. But then I noticed that, as we spoke, I was struggling to get my words out between breaths while “G” (as he’s universally known in the sport) might as well have been sitting in an armchair. “You could have raced me if you’d wanted to,” he told me later. “After that 5 a.m. finish, I’d have let you win.” 

That night, our last, he’d recovered sufficiently to fully enjoy the long weekend’s premier party, held at a rooftop bar and pool with spectacular sunset views of the sea. Nieves Barragán Mohacho, the Michelin-starred head chef at London’s buzzy Spanish restaurant Sabor, had flown in with her brigade to give the crowd what they wanted: carbs, mainly, in the form of the perfect tortilla (there was one more ride to be done the next day) but also bluefin tuna loin and the most incredible acorn-fed bellota pork, marinated in sherry until it had acquired an almost beef-like colour and richness. 

Then Pete Tong, who opened King Charles’s coronation concert and whose Ibiza Classics orchestral tour later played London’s O2 Arena, spun a private set for the hundred or so of us still up and boogying. For fans of Ibiza’s sun-soaked electronic dance music, this was a moment as seminal as riding with Thomas. I just couldn’t work out how, with all the cycling and dancing, I stepped on the scale when I got home and found I’d put half of those five kilos back on again. 

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The 9 Best Daily Supplements, According to Renowned Longevity Doctor Peter Attia

These nine options cover the healthspan gamut, from heart health to anti-inflammatories.

By Sean Evans 25/11/2024

If you’re interested in increasing your healthspan to extend your lifespan, Dr. Peter Attia is likely on your radar. The longevity physician has studied years of extensive research on how we can live stronger, better, and longer—much of his plan for prolonging youth is outlined in his best-selling 2023 book Outlive: The Science & Art of Longevitybut a query Attia routinely fields is what’s in his supplement and vitamin stack.

It’s a question Attia finds odd—“Why do people care what supplements I take?” he mused on a recent episode of his The Drive podcast. His rationale is that what works for him may not work for you; your body chemistry differs from his, naturally, and the efficacy of each supplement or vitamin will thus differ.

Another caveat: supplement stacks and vitamins can’t overcome a subpar lifestyle or diet. There’s no magic pill—or sequence of supplements—to optimize and invigorate your health if you’re not actively eating sensibly, exercising regularly, and getting ample restorative sleep. Before taking anything from the below list, it’s a great idea to talk to your doctor first.

Still, if you want to adopt Attia’s supplement and vitamin regimen, all his options are tried, true, and tested—and bolstered by years of research. A fair amount of these supplements are aimed at improving cardiovascular health, since Attia posits a healthy heart is a core pillar of longevity. Here’s what Dr. Peter Attia takes daily.

Vitamin D

Attia describes the risk with vitamin D as “insanely low.” Vitamin D is responsible for helping the body absorb calcium, in turn bolstering bone strength, and aids in getting extra phosphorus into our system. It can support muscular strength, and acts as an anti-inflammatory. It’s a little powerhouse of a vitamin, though regular sunlight exposure can help boost your vitamin D levels, too.

While he suggests your intake of vitamin D varies based on your individual health condition and diet, Attia personally takes a supralogic dose, around 5,000 IU, or about 125 micrograms (“mcg” on the bottle’s label) per day. Is 5000 IU of vitamin D excessive? It can be, per Harvard Health, which says doses that high could cause other health risks and obfuscate the vitamin’s actual benefits.

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Upcycle Your Vacation

For merging serious riding with high-end hospitality, Le Blanq isn’t the only game in town. Here are a few others to consider. 

By Ben Oliver 25/11/2024

When it comes to merging serious riding with high-end hospitality, LeBlanq isn’t the only game in town. if you are up for unapologetically indulgent weekends of eating, drinking and riding we have collected a few other travel operators to consider for your next cycling holiday abroad.

The Slow Cyclist 

The reassuringly named company was founded by British author Oli Broom, who spent 412 days riding—via 23 countries—from London to Brisbane to watch a few games of cricket (and raise money for charity). The company is part of the “slow travel” movement, which aims to minimise your impact on local communities while maximising your engagement with them—and what better way to do so than arriving by bike. The Slow Cyclist will put you on two wheels in locations you might never have considered, from the mountains of Transylvania to the volcanoes, lakes and gorilla-filled wilds of Rwanda. 

Cycling for Softies 

As its name suggests, Cycling for Softies focuses unabashedly on the luxury hotels and Michelin-starred dining that punctuate its easy trips (e-bike optional)—“a gâteau in every château”, in the words of author and client Kathy Lette. The company operates in five European countries, with itineraries traversing the regions with the best comestibles, whether Provence or Portugal’s Douro Valley. Your bags are transported between hotels each day, and you ride at your own pace, following an app that even details the best cake stops en route. 

Courtesy of Sportive Breaks

Sportive Breaks 

If you want to go harder than even LeBlanq can offer, Sportive Breaks will fast-track you into the most sought-after events of the year. From L’Étape du Tour, in which “civilians” take on a hard mountain stage of the Tour de France, to the roughly 314-km-long Mallorca 312 and other spectacular closed-road, mass-participation events (known as sportive rides), this specialist eases the logistical pain, if not the physical. Our pick? The slightly gentler annual Strade Bianche, whose 87 and 142 km routes over the white-gravel roads of Tuscany are bucket-list stuff for many. 

Butterfield & Robinson
Established nearly 60 years ago, Butterfield & Robinson is the OG of the luxury cycling world. A coterie of loyal and well-heeled clients has followed the Canadian company into new fields, from safaris to superyacht charters, but bike trips remain its beating heart. Don’t bother packing energy gels or even your wheels: the aim here is seamless, stress-free travel, with itineraries curated by a firm with more experienced hands and likely a broader range of destinations— covering Europe, Asia, South America and Africa—than anyone else. 

Courtesy of Trek Travel

Trek Travel 

The travel wing of the behemoth Wisconsin-based bike maker is your go-to for North American trips, with itineraries in 18 US states, Canada, Australia, Chile and Japan, and can organise custom private vacations for as few as one rider. As an official affiliate of the Tour de France and a team sponsor, Trek also offers excursions that follow the greatest race at a gentler pace: for around $17,000, you get six nights in top hotels in Nice and Saint-Jean-Cap-Ferrat, with VIP access to the final stage of this year’s event. 

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The 10 Best Fitted Hats to Make Your Outfit Worthy of a ‘Succession’ Scion

Look like a billion bucks and channel Kendall Roy by wearing a sleek cap.

By Todd Plummer 25/11/2024

Hats are the unsung hero of a wardrobe. Not only do they protect your face from the sun and hide a bad coif, but they also make a statement in their own right. Just look at all the fuss caused by Loro Piana’s luxurious toppers on Succession: The show has been off the air for over a year and it is still inspiring would-be Kendall Roys everywhere. His fitted hat, also known as a baseball cap, from Loro Piana offered the right mix of sporty and stylish, becoming a core characteristic of the quiet luxury trend that overtook the fashion industry.

Suffice it to say, Roy wasn’t the first billionaire—imaginary or otherwise—to wear a fitted hat on his private jet, but the attention Succession has brought to this distinct style has positively spurred a renaissance in the world of headwear. Myriad colors, patterns, and materials: There’s never been more fitted hats available.

Personally, I love pairing a classic baseball cap with a wool overcoat—the tension between a refined Chesterfield with a seemingly unpretentious chapeau feels modern. It’s a combination that works for the office, as well as for happy hour with your colleagues. Basically, you’ll get a ton of mileage out of a good fitted hat.

If you’re new to the trend and are looking to partake in the fitted-hat revival, or are a card-carrying member of the cap club and are looking to add to your collection, we’ve rounded up the best options, styles that’ll have you looking like a billion bucks.

A Brief History of the Fitted Hat

The modern fitted hat draws its origins from the world of 19th-century baseball, when the Brooklyn Excelsiors used to wear caps with a long, rounded brim that featured a button on top. Over time, MLB teams began to emblazon their own distinctive logos on these toppers, eventually becoming coveted by fans who wanted to show their support. Then, in 1920, Ehrhardt Koch founded what became New Era, an American hat company headquartered in Buffalo, New York, that sold these styles to the masses. Flash forward to today, over a century later, and the label holds over 500 different licenses in its portfolio. It is the exclusive cap supplier for Major League Baseball.

Of course, the history of the fitted hat goes beyond just sport. Many pop-culture icons have turned baseball caps into fashion moments—from Mark Wahlberg to Princess Diana to hip-hop legends like Jay-Z. This style of hat has been seen on designer runways numerous times over the last decade at brands such as Burberry and Balenciaga. But it wasn’t until Loro Piana’s perfectly placed Succession cameo on Kendall Roy that a certain style of baseball cap truly became a symbol of luxury.

The Anatomy of a Fitted Hat

Fitted hats are typically sewn in six sections and topped with a fabric-covered button on the crown. They may or may not feature grommets or fabric eyelets for ventilation, and they tend to have a bit more stiffness than the more casual, athletically minded baseball chapeau. They also differ from traditional baseball caps in that fitted hats—as the name implies—come in various sizes to, well, fit the wearer’s head. Read: They aren’t usually built with an adjustable strap. But nowadays, fitted hats and baseball caps are interchangeable terms.

Here’s the alpha and omega of fitted hats, updated for today. Even if you’re not a Yankees fan—heck, even if you’re not a baseball fan—a New Era fitted Yankees cap is an enduring, timeless style statement. It features the embroidered logo of the Bronx Bombers, a classic six-panel construction, and a gently curved bill. It definitely pairs well with camel coats and private jets.

Date of Brand Origin: 1920.

The hat that launched a thousand lookalikes: If it’s good enough for Kendall Roy, it’s good enough for every man. Crafted from the brand’s luxurious Grade A Mongolian cashmere, it features a discrete tone-on-tone embroidered logo that whispers—never screams—luxury. And though the hat is made of cashmere, don’t assume that it’s delicate; it’s treated with the brand’s water-resistant and windproof “Storm System” technology. Because you never know what conditions will be like when you step off the company helicopter.

Date of Brand Origin: 1924.

The adjustable strap in the back makes this Varsity Headwear number categorically more of a baseball cap than a proper fitted hat, but the overall sleek silhouette and six-panel construction stays true to the fitted MO. Plus, it is made of a moisture-wicking, breathable tech fabric, allowing you to have the snuggest fit for your next jog.

Date of Brand Origin: 2013.

If eco-consciousness is something you value in your purchases, take a look at this Stone Island fitted hat. It’s made from Econyl recycled nylon fibers—the same luxe stuff that Prada uses in its Re-Nylon collection. Not to be outdone is the elasticized contour drawstring in the rear, which ensures that the hat won’t fall off as you run around town.

Date of Brand Origin: 1982.

Brunello Cucinelli, the king of cashmere, knows a thing or two about texture. If other quiet luxury hats are a little too, well, quiet for your taste, turn up the volume (slightly) with this textured corduroy cap. It’s made from a plush cotton-cashmere blend with just a hint of stretch for a reliable fit.

Date of Brand Origin: 1978.

Nothing exudes style quite like the fine texture of suede. Paul Smith offers his take on the fitted hat by making the six-panel construction in a supple, soft suede—finished with the brand’s signature multi-stripe adjustable band in the back.

Date of Brand Origin: 1970.

Leave it to the Row to create something so quintessential, so luxurious that it makes even a baseball cap feel like an investment piece. This sleek style comes in a decadent midnight cashmere, with a curved brim and covered button.

Date of Brand Origin: 2006.

We love Todd Snyder for his modern updates on all-American style—and this collaborative cap with New Era is no exception. It is made of a nubby camel hair fabric that looks just different enough to be visually interesting. But it’s still low-key enough that it won’t detract from the rest of your outfit.

Date of Brand Origin: 1920 (New Era), 2011 (Todd Snyder).

If you’re wearing your fitted hat for outdoor pursuits—trail running, hiking, kayaking, and so forth—you may appreciate the functional properties of this style. A collaboration between Supreme and the North Face, it’s made from a lightweight, water-resistant nylon, and features a drawstring fastening for the cozy fit. Rest assured, this one will keep you looking cool, feeling cool, and won’t go flying off at the first gust of wind.

Date of Brand Origin: 1994 (Supreme), 1966 (The North Face).

If you know Eton for its signature shirts, you’re fully aware that the brand’s attention to detail and quality is fantastic—and this hat fits the bill. It’s made from a sturdy wool felt that’s perfect in colder weather, and it’s finished with a contrasting piped trim at the brim—a slight and cool flourish that we’ve come to expect from the label.

Date of Brand Origin: 1928.

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