Perfect Harmony
How sound became one of luxury’s most powerful tools.
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Time for a collective experiment. First, close your eyes for a moment and relax. Then remove all thoughts and distractions. Ready? Now focus on calling to mind what, for you, represents the sounds of luxury …
… and we’re back. What this writer conjured immediately was the sound of corks. The slow squeak-slide-plop of a cork being tenderly drawn from a bottle of aged red wine, and the sudden, fizzing, pressure-pop-whack of a differently shaped one firing out of bottle of proper Champagne (because sparkling wine is simply not as musical).
Also on my list: the sound perfect snow makes as it squeaks under your skis; the supposedly soothing music that’s always played when you get a massage; the soaring, operatic screams of a Ferrari V8 as it rises through the revs and vibrates through your very soul (the Prancing Horse brand went to incredible lengths to punch up the noises from the V6 that powers the incredible 296 GTB, Robb Report’s current Car of the Year, setting a goal of making it sound like “a piccolo V12”, and nailing it).
Your choices might well be different—the snap of a cap on a Montblanc pen, the spark of a lighter, the clasp on your best briefcase—but in our own way, we all know what luxury sounds like, just as much as we know how it dazzles the eye, what it feels like on the skin, or the heft of it on a wrist.
It’s little wonder, then, that many companies go to great lengths to make their products sound just right. Indeed, for many people it is a full-time job. Radium Audio, an Emmy Award-winning sound design team that has worked on blockbuster films, most recently Oppenheimer, was called on to create just the sound of an indicator, and the seatbelt-warning chime, for Bentley. Founder Andrew Diey says he thought long and hard about the world a driver should encounter in a Bentley and decided it should feel like the 1920s and 1930s, a mechanical world where clocks would tick loudly, and things would bong rather than beep.
“My father is an antiques dealer and I’ve grown up around huge clocks and mechanisms. I thought it would be really nice when you get inside the car to feel like you’re walking into an antiques shop,” Diey explains. “The Bentley driver is very much a person who has arrived. It’s all l about the luxury, and the communication between Bentley and the Bentley driver is quite an intimate connection. I wanted the sound world to express that.”
Diey and his team made recordings in various antique shops around Britain and in The London Antique Clock Centre, as well as soaking up mechanical Bentley sounds, and then combined them all.
“The end sound is very rich, incorporating the clock sounds yet also retaining a contemporary feel,” Diey says. “It took some time to find the right combination of sounds to create that incredibly classy, old-world feel inside the car.”
Unsurprisingly, a similar attention to detail is applied to the very few sounds audible inside a supremely silent Rolls-Royce cabin. The company’s design guru, Anders Warming, is a passionate musician and composes his own soundscapes as a hobby in his spare time. He’s extremely proud to point out that if you tap the “fisheye” air conditioning vents in one of his cars, it will make a sound similar to tapping a crystal wine glass (another luxury tone in itself). When it came to designing the first-ever fully electric Rolls-Royce, the circa $1 million Spectre, which launched just a few months ago in the US, the chance to create a truly church-like cabin, thanks to the lack of any engine noise, was taken a little too far …
Director of Engineering, Mihiar Ayoubi, says the initial design was so quiet it made people feel uncomfortable, and they had to engineer some natural sounds back into the Spectre. “I drove in that car when it was that quiet,” Ayoubi recalls, “and it was strange. Some people described it as like being locked in a prison cell on their own.”
One sound you can hear in the Spectre is the indicator, of course, and Warming was very specific about how he wanted it to perform: “like a stirrer mixing your favourite whisky in a glass”.
“With Rolls-Royce, it’s not just about the sound in a cabin, but what kind of sound—that is the difference between serenity and irritation,” Warming adds.
Sound is constant and front and centre in a car, but its use as a marker for marketing purposes has really taken off in the past few years, particularly since a report by leading global market research firm Ipsos—titled The Power of You—described audio cues as “a missed opportunity for brands”.
The report found that brand mnemonics (the Windows start-up jingle; the Netflix double-drum sound) are more effective than visual logos or slogans, and campaigns that use them are around 8.5 times better at capturing consumer attention.
The way humans react to sounds is partly inbuilt or primal, but also very much learned. The pop of a cork will not excite a small child, for example, and is likely to scare them, but adults have worked out that it’s a precursor to something they’ll enjoy, according to Charles Spence, Professor of Experimental Psychology at the UK’s University of Oxford. “There will be a more innate response to certain sound qualities, and then there is an acquired response to the sounds that we learn come to signify something,” he explains.
Making signature product sounds stand out is only going to become more important as marketeers lean into the
use of sonic signals, but many high-quality brands have been focusing on pleasing
our ears for years.
S.T. Dupont, for example, founded in 1872 as a maker of luxury goods, knows that the “cling” sound its luxe lighters make is a rich part of the experience it offers to cigar smokers. With its new Le Grand Dupont, it chose to make that intense ringing “louder and bolder”.
“The new Le Grand Dupont Cling offers you a sensory experience that reminds you of the small escapes in life, right before you light up your cigar,” as S.T. Dupont humbly describes it.
Breguet’s ‘Réveil Musical’ watch plays ‘La Gazza Ladra’ by Gioachino Rossini, a Breguet owner.
Watches and clocks have long been a subtle yet sonorous part of the luxury soundscape—indeed, a ticking grandfather clock was often the only sound in my own grandparents’ house—with brands like Audemars Piguet and Vacheron Constantin going to great lengths to perfect the sounds from their minute repeaters.
As early as the 1600s, horologists were competing to create a chiming watch so that folks living in those relatively dark ages would know what time it was at night, but perhaps no one goes further than Breguet, which refers to the invention of its gong spring—which replaced the previously common bell set-up—in 1783, as “a turning point in the history of watchmaking”.
Abraham-Louis Breguet designed his ingenious gong spring to be not only more compact but to produce a tone that was more harmonious, and discreet.
In 2008, Breguet released a redesign aimed at fine-tuning clarity and “auditory compatibility”, part of which involved replacing the steel used in its gong with gold, because it produced the finest and richest quality sound. The sound of gold itself? Now that is the sound of luxury.
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Forget a Bow Tie. Here Are 3 Black-Tie Accessories to Rock Instead
Stylist Tom Stubbs on ditching the bow tie this festive season—and what to wear alternatively.
Black tie, that essential marker of an increasingly rarefied ceremonial style, is inspiring. Nothing coaxes men into upping the sartorial ante quite like reading those words on an invitation. I say amen to raising the bar, but I can’t bear wearing a traditional bow tie—and haven’t done so for over a decade.
Around the turn of the millennium, I was enthusiastically dress-code obedient, but two unstoppable forces put me off: Fashion moved on, and I got old. Where abiding by hallowed traditions once felt exalted, it suddenly began to seem restrictive and stuffy. And while it was extraordinary to be a bow-tied 30-something, in my 40s, the convention made me feel like a pompous, conservative square. Now, menswear has changed so much that bow ties register as pedestrian garb better suited to waiters than to revellers.
Fortunately, there are several black-tie alternatives that excite and inspire me now that I’m well into my 50s—many espoused by stylish guys on the red carpet and innovative designers in London, Paris, Florence, and Milan. And though I might take a bow on nonconformism as I step into my 60s, I still plan to steer clear of the bow tie, that ultimate symbol of gentlemanly customs, for as long as I can. Here’s what I’m replacing it with.
Form and Function
I got excited seeing Lemaire’s slim metallic modernised bolo ties in the house’s fall 2024 show. A favourite of men as varied as Johnny Cash, Bruce Springsteen, and Snoop Dogg, the bolo is perhaps best remembered as the chosen neckwear of John Travolta’s surly hit man, Vincent, in Pulp Fiction. Originally, Native American tribes including the Zuni, Hopi, and Navajo used these accessories used to fasten bandannas with plaited-leather cords. High-end versions double as a bit of jewellery, with silver slides set with turquoise and often engraved with animal motifs, including buffalo skulls and eagles. Contemporary takes abound, but vintage sleuthing can turn up some particularly beguiling options.
Gambling Man
Varying in size, flounce, and attitude, ribbon ties—also called gambler or Kentucky neckties—have long been a legitimate black-tie alternative. Actor Cillian Murphy has worn Saint Laurent’s take to various award shows, looking stand-alone chic and authentically cool. They have a distinct Western energy—Kirk Douglas donned one as Doc Holliday in Gunfight at the O.K. Corral, as did Robert Vaughan in The Magnificent Seven. But they’re as much rock star as they are gunslinger: The late Johnny Thunders of the New York Dolls and Bauhaus front man Peter Murphy (style role models of mine) also wore them with panache. Take a note from the runway and wear them with a pair of boots—cowboy, Chelsea, or with a Cuban heel—to really step away from the standard.
Fit to Be Tied
Getty Images/Courtesy of Lemaire
If you want to give yourself some breathing room, consider scarves and neckerchiefs. This fall, Tom Ford proposed a louche take on evening style, using black, slim-plaited, or delicately sequined scarves whose long tassels provocatively dangle at the hips. For maximum effect, the brand styled them with open satin shirts, recalling rockers Mick Jagger and Rod Stewart. London’s La Bowtique also does beautiful outsize bows. On a smaller scale, the Twilly—a short silk scarf pioneered by Hermès—works in much the same manner. The French maison makes gorgeous options with angled ends for extra verve, whether hanging loose or more discreetly knotted.
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Show Stoppers
The Sydney Harbour Concours d’Elegance—a beauty pageant for priceless classic cars—returns for another instalment at the city’s most intriguing, and unlikeliest, venue.
The logic behind staging a prestige automobile show on an island may, at face value, seem warped—history tells us that cars and water do not play nicely. The rationale twists further when said piece of land is a former shipyard that is, aesthetically, more workhorse ute than classic Ferrari.
Scratch beneath the surface, however, and the decision to plant the Sydney Harbour Concours d’Elegance on Cockatoo Island for the second year running begins to make locational sense: the steel arch of the emblematic bridge acting as photogenic backcloth; the UNESCO World Heritage site’s previous guises as 19th-century penal colony and eminent boat-building facility fleshing the show’s historical bones; the theatre of watching collectors delicately coaxing their four-wheeled artworks off a rusty roll-on/roll-off barge in the islet’s wharf before showtime. (After all, if owning a car in this stratosphere isn’t about projecting drama, then what’s the point?)
Throw in an endless endowment of free Champagne for guests and VIP transport from the mainland via superyacht, and it barely matters that the three-day jamboree is, in the words of founder and curator James Nicholls, “a logistical nightmare”.
“People love the energy, the adventure” says the Anglo-Italian, a broadcaster, writer and photographer whose extensive resume includes various stints as a concours judge across the world. “There’s a great contrast between the luxurious motor cars and the industrial environment. The Turbine Shop [a timeworn, hanger-like space used to display the vehicles] is where ocean-going liners and propellers were built. People interested in cars are also interested in that kind of thing but it’s just a backdrop. Cars are the main focal point.”
The concours d’elegance concept (“concours” means “competition” in French) can be traced back to 17th-century Paris, when aristocrats would flaunt horse-drawn carriages in local parks during summer months. Animals eventually gave way to automobiles, and the gatherings mutated into more organised contests in which these new-fangled contraptions were, in somewhat prescient fashion, judged solely on the appearance. The trend spread throughout European high society, before reaching America in 1950 with an inaugural pageant at Pebble Beach, California—a concours which has since evolved into a behemoth of the species, now billing itself as “the world’s most prestigious car show” and drawing 214 vehicles and spectators in the low five figures at the last annual meeting. Other concours are thriving globally, from spectacles in Lake Como in Italy (the longest running event, launched in 1929) to Udaipur in India. Vanity, it seems, remains in vogue.
Among this storied company, Sydney’s interpretation is playing catch-up. But Nicholls insists the local variant—launched in 2019, having occupied three other citywide locations—has no intention of locking horns with competitors. Not numerically, at least.
“In 2024, we had 500 people over the three days; this year we’ll aim for 750. But we’re never going to become a 20,000-people show,” he says. “We want it to be bespoke and beautiful, so people don’t have to queue for a glass of Champagne. You can talk to the car owners, and everyone feels like a VIP.” The overarching aim is to become a “destination event” on the socialite calendar, on par with the Melbourne Cup or the Australian Grand Prix.
While keen to keep paying visitors guessing, Nicholls offers Robb Report a sneak peek into some of the 44 objets booked to occupy the coarse, exposed-brick viewing hall, ranging from turn-of-the-century rarities to modern-day exotics: a 1905 Eugène Brillié 20/24 HP Coupé Chauffeur, believed to be the only one of its ilk left; a 1955 Porsche Speedster 356 “Pre A”, examples of which are valued in excess of $750,000; a Lamborghini Miura 3400, a model famed for its starring role in the opening sequence to 1969’s The Italian Job movie; a 2021 Audi R8 Spyder, an iteration that is no longer being produced and thus quietly accruing kudos.
Up to seven “classes” will be open, including categories solely for Porsche Speedsters and pre-war Australian coachbuilt cars. Two 1930s Bugattis are slated for appearance, one of which is, as this article is being written, on a boat somewhere, on its way to Australia. A panel of seven judges, led by the first ever female concours head assessor, who also adjudicated in 2024, will select the overall “Best in Show” winner—scored last time out by a 1964 Ferrari 250 LM, a model line with a $24 million price tag attached. And in a progressive play designed to lure the oil-shunning generation, an “electric elegance” section will debut. Nicholls estimates the combined value of all this precious metal at around $80 million.
While it would provoke an illicit thrill to discover that frenzied super-collectors were slyly puncturing rivals’ tyres or keying priceless bodywork—skulduggery has plagued other pageants, from dog show Crufts (canine poisoning) to Miss World (rigging allegations)—the entrants are, in keeping with the show’s refined, English-garden-party profile—a gentlemanly bunch. To a point. “They like meeting up, the community that’s here, but they do get competitive,” says Mark Ussher, the Sydney Harbour Concours d’Elegance managing director, and on-the-ground organiser. “They care about their cars but they’re investors as well as collectors. If they win a concours anywhere around the world it adds value to the car.”
Which makes it doubly important that, surrounded by all that deep Harbour water, everyone remembers to put their handbrake on.
The Sydney Harbour Concours D’Elegance runs from February 28th-March 2nd 2025; sydneyharbourconcours.com.au
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Jannik Sinner Is the First Tennis Player to Take a Luxury Bag Onto Wimbledon’s Centre Court
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Jannik Sinner aced the style game at last year’s Wimbledon Championships.
The Italian tennis star turned up to his match against Juan Manuel Cerundolo with a custom Gucci duffel bag on his shoulder. It marks the first time a designer bag has been carried onto centre court in the history of the prestigious, centuries-old tennis tournament, as reported by Women’s Wear Daily.
The duffel, which Sinner describes as a “timeless classic,” showcases the house’s signature beige and ebony colorway, the iconic GG monogram, and a contrasting green and red web stripe. It also features the athlete’s initials near the straps. Ironically, the rather traditional design has called into question a 150-year tradition.
“For sure this will create a conversation,” Sinner told WWD before defeating Cerundolo in straight sets. “Bringing sport and luxury fashion together in this way is something that’s never been done before and I feel extremely proud to be a part of it. I hope people will love it as much as I do.”
Wimbledon’s dress code is extremely strict: Players have been required to wear white at the event since 1877, with not even off-white or cream permitted on the court. Tennis whites were originally instated as it was believed the ensemble showed less sweat, as reported by Time. The tradition has continued out of respect for the sport’s history and a desire to maintain formality.
The rules are enforced, too: Our own player Nick Kyrgios was allegedly fined $25,000 for rocking red Air Jordan trainers at 2023’s tournament. Interestingly, the decidedly non-white Gucci accessory was reportedly given the all-clear by the powers that be. A spokesperson for Gucci told WWD the house worked with Sinner’s team “for the approvals from the ITF (International Tennis Federation), ATP (Association of Tennis Professionals), and Grand Slams, including Wimbledon, to ensure the bag met the necessary requirements.”
The 23-year-old, who turned pro at age 18, became a Gucci ambassador in 2023 in his first luxury fashion endorsement. “Gucci for me represents Italian excellence around the world, excellence which is rooted in tradition as much as in innovation,” Sinner said. “This is the kind of message I am proud to convey when I represent my country wherever I am in the world.”
The Italian player was capture in action last week during his 1st round men’s singles match against Nicolas Jarry (from Chile) on day two of the Australian Open at Melbourne Park with more Gucci gear. Sinner carried a custom duffle bag crafted by HEAD and designed by Gucci to the men’s singles match on day two of the Australian Open tennis tournament in Melbourne.
Sinner will play Australian Alex de Minaur tomorrow 22 January at the Australian Open.
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We Cherrypicked the Best Elements of Luxury Resorts to Create the Ultimate Fantasy Hotel
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FACADE Capella Sydney
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It took seven years to turn this local landmark—the building once housed the departments of education and agriculture—into a luxury hotel. A honey-coloured jewel in a precinct awash with appealing sandstone facades, its crowning glory, literally, is the gleaming, four-storey glass addition that perches atop the structure like an architectural tiara.
SUITES
The Surrey, a Corinthia Hotel
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After a full reimagining by Martin Brudnizki and its new operators, Malta-based Corinthia Hotels, this Upper East Side stalwart’s signature suites now include a quartet inspired by Central Park bridges. Mouldings nod to the structures’ architectural details, while hand-painted sketches inside the grandes armoires evoke the Ramble-adjacent Bow Bridge.
RESTAURANT
Le Rooftop at Royal Mansour Casablanca
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Relax on the 23rd floor of this Art Deco-inflected skyscraper hotel and you’ll not only enjoy astonishing views over the water and toward the towering Hassan II Mosque, but you’ll also find yourself rubbing elbows with the coolest crowd in the city. Snag a sofa on the terrace before sundown and linger all evening.
LOBBY
Peninsula London
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Hong Kong’s Peninsula hotels are renowned for their fleet of high-end classic cars—a personal passion of billionaire owner Sir Michael Kadoorie. No wonder he struck a deal with Surrey’s Brooklands Museum for his latest opening in London: not only is the Claude Bosi-operated restaurant named in its honour, but the institution also makes available a rotating selection of outstanding vintage vehicles—most recently, a Bentley Blower and a Napier-Railton—for display in the eatery’s dedicated lobby, close to the Concorde nose installed overhead, sourced from Kadoorie’s personal collection.
BEACH CLUB
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The dearth of standout beaches is the Amalfi Coast’s dirty secret, so this is a remarkable asset: walk down through the terraced, lemon-tree-filled gardens of this Gio Ponti-inspired hotel bolted to the steep cliffs by Conca dei Marini, and you’ll stumble upon its own beach club attached to the property. The restaurant sits in a renovated boathouse; feel free to snip some herbs from the mismatched pots filled with sage and basil.
SPA
Meritage Resort and Spa
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The naturally formed 2,044 m² Estate Cave, located 12 m underground, was already spectacular—its extensive menu of treatments includes both cave-stone massage and guided breathing and meditation sessions—but the $37 million rehab of this establishment thankfully doubled the size of the adults- only pool in front of Spa Terra.
POOL
One&Only Za’abeel Dubai
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This gravity-defying infinity pool, sitting atop the cantilevered link between the hotel’s two towers, has a clubby vibe, swim-up bars and sunken seating pods—and the fact that it’s Instagram catnip doesn’t hurt either.
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Hole In One
The Citizen Kanebridge VHG Golf Open Returns to The Southern Highlands This February.
The third annual Citizen Kanebridge VHG Golf Open Day is happening again this year at Citizen Kanebridge Lodge in the Southern Highlands on Friday, February 21. Players will tee off from 8 am for a day of unrivalled bucolic hospitality in the spirit of friendly competition.
The Open unites forces with the operators of Mount Broughton in Sutton Forrest to stage the popular day, in which teams of four enter to enjoy 18 holes of unadulterated fun.
Players will meet at the clubhouse, where—golf aside—they will be served breakfast, lunch and liquid refreshments throughout the day before heading back to Citizen Kanebridge Lodge for a special dinner, fun awards ceremony and more drinks.
Located just 10 minutes from the Citizen Kanebridge Lodge in Berrima, the stunning Mount Broughton course gives players—male and female, and ranging from amateur to semi professional—the chance to compete in a golf day with plenty of high-jinks and food along with way.
The event is part of the new offering from Citizen Kanebridge, a private membership club based in Sydney. Citizen Kanebridge allows members to have access to the Robb Report Club(RR1) based in the United States of America, Citizen Kanebridge Lodge in the Southern Highlands of NSW, and The Royal Automobile Club of Australia (RACA) in Circular Quay, Sydney.
Members interested in Golf Open Day, may enquire by reaching out to leanne@citizenkanebridge.com.au. For more information on Golf Open day, you can download the information brochure here.
Love golf? jump to our golf connoisseurship package from the Spring 2024 issue of Robb Report ANZ.
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