
New Balls, Please
Watch your back, tennis. A pesky new racquet sport wants to steal your crown, your spectators and your luxury sponsors.
Don’t blame the player, blame the game. Tennis’s talent factory may have assembled an otherworldly batch of athletic aliens—witness Sinner’s industrial-laser-like backhand, Sabalenka’s colossal forehand (faster than Sinner’s, FYI), Alcaraz’s everything—but there’s compelling evidence that the sport has misplaced its magic fairydust.
As they’re prone to do every January when the Australian Open airs, slick TV highlights reels will deliver drama-laden mini-narratives, but it’s a mirage carefully managed by broadcasting’s politburo. Since the ’80s, the game’s entertainment edge has been blunted by the relentless pursuit of static baseline power-hitting and unreturnable serving. Seventy percent of points are now decided within the first four shots; the most common rally length is one—the serve. Welcome to elite-spec tennis, all quickie and no lovemaking.
Is it any wonder, then, that its crown is slipping as bat-and-ball upstart padel—a squash-tennis mash-up usually enacted between glass, using a stringless carbon-fibre racquet—gains traction globally (ignore pickleball, a corporatised pseudo-sport for infirm retirees). In Spain, the sport’s spiritual homeland, the number of padel clubs recently eclipsed tennis facilities—a pattern acknowledged by Novak Djokovic when he warned that club tennis is “endangered” by the young pretender.
Why? Padel is thrilling to watch, and play. Serves are mere hors d’oeuvres to start points before the main course of 30-, 40-, 50-shot rallies is presented; an exotic smorgasbord of shots is at one’s disposal—allow us to introduce the sacar por tres, a top-spin-smash variant forcing players to dash outside the court to return the ball—and the average professional contest takes less than 1.5 hours to digest. All that’s missing from padel’s bulging inventory is a lucrative global TV contract. When that materialises, tennis could be on the wrong side of a bagel.
Padel is already piquing interest in the luxuryverse. Tony centres have surfaced across the US, Middle East and Europe; New York’s chestnut-panelled Kith Ivy, with invitation fees north of $50,000, offers an Armani spa among other high-end baubles. In September, Tiffany & Co., hosted a chic private gathering at Miami’s Reserve Padel club. Babolat has aligned with Lamborghini to produce a limited-edition racquet with Juan Lebrón, who along with Arturo Coello, Ale Galán and Ariana Sánchez form padel’s emerging glitterati.
With his molotov cocktail temperament and unpredictable repertoire, Lebrón is padel’s answer to Nick Kyrgios—a pantomime villain universally loathed for being outspoken and obnoxious and trolling spectators. You will absolutely love him.
Photography: Courtesy MATCHA CLUB, DUBAI
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