Hollywood’s French Duel 

For rival billionaire moguls Bernard Arnault and François-Henri Pinault, it’s high noon in the battle to stake a claim in the movie business. Is Tinseltown big enough for both of them? 

By Christina Binkley  09/08/2024

Hollywood is famously awash in irony and blood feuds. So perhaps it’s fitting that, after locking horns for decades in Europe over Gucci, Hedi Slimane and the finest Champagnes, Bernard Arnault and François-Henri Pinault have exported their Gallic rivalry across the Atlantic, each billionaire now determined to conquer the epicentre of film and television just as he has vanquished the world of luxury.

The dueling titans are building foundations in Hollywood that could be transformative not only for their many brands, which are chockablock with unplumbed archives, but also for the entertainment business, which knows how to tell a compelling tale. Last September, Pinault, chairman and chief executive of Kering, bought a majority stake in the CAA talent agency for a reported US$2.8 billion (around $4.3 billion) through his family’s private-investment group, Artémis. Kering, a publicly traded company controlled by Pinault, was not directly involved, but the move raised speculation that its brands—which include Saint Laurent, Alexander McQueen, Gucci, Balenciaga and Boucheron—could benefit from entertainment relationships, particularly among celebrities, who remain the world’s most powerful influencers. 

Months later, Arnault, chairman and chief executive of LVMH (also a public company), one-upped Pinault by launching an entirely new entertainment studio in partnership with well-connected Hollywood marketing veterans who, in case the move didn’t sting enough, once worked for CAA. Arnault named the studio 22 Montaigne Entertainment, after his company’s plush address in Paris’s 8th arrondissement, and placed his eldest son, Antoine, in charge. 


Fashion designer and musician Pharrell Williams walks the runway during the Louis Vuitton menswear show on Paris’s historic Pont Neuf last June.
Peter White/Getty Images

By the time its formation was announced in February, 22 Montaigne, via its new partners at Superconnector Studios, was reportedly already in talks with potential collaborators, such as Imagine Entertainment, founded by Ron Howard and Brian Grazer, and Reese Witherspoon’s Hello Sunshine. The latter, known for The Morning Show and Big Little Lies, focuses on stories about women, who happen to be LVMH’s primary consumers. Imagine the dramatic, not to mention comedic, tales buried in the vaults of a company that owns Louis 

Vuitton, Christian Dior, Givenchy, Tiffany & Co. and Dom Pérignon, among dozens of other top names. The possibilities for brand-centric film, television, streaming and podcast projects that can bring their archives to life are practically endless. 

What we’re seeing in real time is a collapsing of the traditional walls between entertainment and luxury—or, more bluntly, a disintegration of the space between storytelling and advertising. Fashion houses have long made nimble use of respected contemporary artists, enlisting them for merchandise collaborations in order to inject a dose of highbrow imprimatur into their wares. More recently, this fluidity has infiltrated the music industry: Pharrell Williams, the massively successful recording artist and producer, is not a trained fashion designer but last year was named creative director of Louis Vuitton menswear, where he’s churning out vibe-y videos, shutting down Paris streets with fashion shows, and racking up social-media engagement. Fashion is now aiming squarely for your screens. 

Jay-Z joins him for a performance during the show.
Adrienne Surprenant/Bloomberg/Getty Images

“The sectors of film and art and fashion have become so intertwined today that there’s no separation,” says Robert Burke, chairman of the consulting firm Robert Burke Associates, who counts several luxury giants among his clients. 

In front of the camera, fashion and film have been cosy for decades, trading on celebrities’ fame for advertising campaigns and costuming deals. 

Designers have always nurtured close liaisons with stars—think of the symbiotic relationship between Hubert de Givenchy and Audrey Hepburn, or the way Giorgio Armani burst into our collective consciousness (and wardrobes) by outfitting Richard Gere in American Gigolo. The occasional lucky release has also proved beneficial: the film adaptation of The Devil Wears Prada, the plot of which had next to nothing to do with the Italian maison, elevated it to household-name status in the 2000s, and a certain jeweller has been dining out on Breakfast at Tiffany’s for over six decades. “Still today, that movie and the image of Audrey Hepburn drive tremendous traffic to the Tiffany store,” Burke says. 

Fashion-centric documentaries, from 1995’s Unzipped to Dior and I in 2014, have proved surprisingly appealing, and competition shows à la Project Runway oddly enduring. Now, top houses are recognising film and TV as more than publicity platforms: They see them as a means to expand the mass appetite for high fashion through entertainment, not just via fragrances and wallets. 

One of the curiosities about Pinault’s and Arnault’s forays into Hollywood is how secretive they’ve both been about something so very public. (Both declined to comment for this article or to make any executive available for an on-the-record interview.) In fact, while it’s usually buyers who make announcements of this nature, a press  release on the sale of the CAA stake was issued by the seller, TPG, which clearly wanted to trumpet the deal to its investors. Pinault was quoted in TPG’s release, noting that CAA would add “increased diversity, both in terms of geographical footprint and business activities” to Artémis’s $43 billion (around $66 billion) in assets. He has nevertheless declined every interview request. His longtime spokesman at Kering says that CAA is a private family-investment matter. 

Salma Hayek and François-Henri Pinault arrive at the Gucci show during Milan Fashion
Week in February. Jacopo Raul/Getty Images.

LVMH made its own announcement about 22 Montaigne’s launch, sending out a three-page press release from Paris and serving up a few interviews in the business media with its North American chief executive, Anish Melwani, who will manage the operations of the studio along with Antoine Arnault, head of LVMH image and environment. Melwani’s interviews appear to have been seen within the company as a rare misstep. When the news made global headlines—from the Financial Times to Fortune to Fast Company—LVMH and its partners at Superconnector Studios retreated, halting all interviews. “It took them by surprise that this got the amount of attention it got,” a person close to LVMH tells Robb Report, calling the coverage “overblown”. 

Arnault and Pinault are not pioneering the alignment between Hollywood and consumer brands. Nike’s Waffle Iron Entertainment, launched in 2021, already has a first-look deal with Apple TV+ and produced The Day Sports Stood Still for HBO, as well as Apple TV’s Ja Morant docuseries Promiseland, merging sports-oriented content with Nike’s athletic products. In fact, one of 22 Montaigne’s partners at Superconnector, a Hollywood marketer named Jae Goodman, helped create Waffle Iron Entertainment. And last year, Authentic Brands, which owns the intellectual property for dozens of marques, from Barneys New York to Elvis Presley to David Beckham, launched Authentic Studios to build films, television shows and other entertainment around its brands. 


CAA headquarters in L.A.
CAA headquarters in L.A.
AaronP/Bauer-Griffin/GC Images

The approaches taken by the two Frenchmen—the mirthful François-Henri Pinault, known by friends as FHP, and the meticulous Bernard Arnault, affectionately called Monsieur Arnault—reflect how they run their respective corporate empires. In some ways they’re mirror images, each building businesses from luxury goods and related playthings of the rich and famous. Their private family offices even neighbour each other across a quiet plaza in Paris not far from the Grand Palais, with Arnault’s Financière Agache located at 11 rue François Premier, and Financière Pinault just down the rue at number 12. 

LVMH dwarfs Kering by many measures. Its 75 brands are deep with heritage, often centuries old, and generated revenues of over $93 billion (around $143 billion) in 2023, while Kering’s dozen or so are younger and produced over $21 billion (around $32 billion) in revenues last year. The conglomerates have been fierce rivals for decades, competing with each other not only for retail sales but also for companies and talent. Their struggle for control of Gucci in the late 1990s, when Tom Ford was arguably the most influential designer on the scene (and Pinault’s father, François, faced off against Arnault), was epic, and top names have often bounced between the two camps, most notably Hedi Slimane, who jumped from LVMH (Dior Homme) to Kering (YSL) and back (Celine). Taking notes, screenwriters? 

LVMH’s Samaritaine retail, hotel, residential, and office complex in Paris.
Martin Bureau/AFP/Getty Images

While Arnault is an efficient planner who keeps things centrally organised—opening a Hollywood studio to serve all of LVMH fits his profile perfectly—Pinault can be more capricious and prefers to leave details up to brands and their managers. Arnault’s Hollywood manoeuvring appears coolly calculated, while Pinault’s multibillion-dollar investment for 56 percent of CAA has proved something of a head-scratcher to observers from both industries. “If you would have asked me who would come along to acquire CAA, it certainly wouldn’t have been a company that was rooted in fashion and luxury,” says Keith Baptista, cofounder of Prodject, which forged early connections between fashion and entertainment with shows such as Rihanna’s Savage x Fenty special on Prime Video. 

Still, in an age when celebrities are the most valuable influencers (think Anya Taylor-Joy’s gushy Instagram post thanking Dior, Tiffany and Jaeger-LeCoultre for her Oscars ensemble in March, which has garnered 2.8 million likes from her 10.6 million followers as of press time, or Taylor Swift’s 284 million Instagram followers, which make her a one-woman media empire) and when creative direction is more about cultural access than apparel design, Pinault now has one of the most potent contact lists on the planet. 

CAA represents thousands of actors, directors, models, musical artists, athletes, coaches and other stars. Its agents are some of the world’s most adroit dealmakers. The firm, whose stone-and-glass headquarters looms over Century City, California, boasts that it pioneered talent agencies’ incursions into the sports business, investment banking, venture funds and brand-marketing services, not to mention developing a business arm in China, which is every luxury executive’s fervent dream market. 

Bernard Arnault and his son Antoine at the Life 360 Summit on biodiversity in Paris in December.
Emmanuel Dunand/AFP/Getty Images

Hollywood observers suggest the real winners of the deal are the co-chairmen of CAA—Bryan Lourd, Richard Lovett, and Kevin Huvane—who have an opportunity to unload part of their own stakes for as much as $200 million (around $310 million), according to a Financial Times report last September. Then there’s former majority owner TPG, the financial-services firm that sold its shares to Artémis. TPG, which first bought a piece of CAA in 2010, had been looking to cash out of the long-held investment and realise its gains without having to invest more in the agency’s future growth. Few clear options emerged until Pinault happened along. 

“Do I think it’s good for Richard, Kevin and the management team? Yes,” says an executive at a rival agency, who suggests that CAA is a trophy acquisition for the Pinaults. In addition to the family’s stake in Kering, CAA will sit alongside a billionaire’s playground of other assets: Christie’s auction house, Artémis Domaines estates, French soccer team Stade Rennais FC, several media and tech investments that include a stake in TikTok-owner ByteDance, and a substantial private art collection. 

This executive questions, however, whether the family is prepared to invest the additional money required to expand CAA as its rivals, including United Talent Agency and William Morris Endeavor, push into new fields, and as revenue streams morph. “Do I think it’s good for CAA in the long run? No.” 

A Dior billboard in L.A. featuring Natalie Portman.
Barry King/Alamy

But from CAA’s perspective, according to an insider there, Pinault represents a smart, hands-off owner much like TPG was, and not just a private-equity investor with a short-term outlook. It’s expected that board seats will be taken by either Pinault or his Artémis deputy chief executives, Héloïse Temple-Boyer, who sits on Kering’s board, and Alban Gréget.
“We’re not part of his company. We’re just another investment,” this insider says of Pinault. “He knows what he knows. He knows what he doesn’t know. He lets people manage. TPG was the same way.” 

But CAA also apparently believes that Pinault has something to offer the agency other than cash. “He has a familiarity in businesses driven by talent. That’s something that he has that normal private equity doesn’t,” the insider says. “We’re just at the beginning stages of figuring out what those opportunities are.” 

Adding to the trophy speculation is the presence of Pinault’s wife, the 57-year-old Oscar-nominated actress Salma Hayek, the mother of his youngest child. (Another of his four children is just a year older and is the son of supermodel Linda Evangelista.) Pinault, who is 61, is often photographed standing behind Hayek, unidentified by paparazzi but holding her coat and bag while she signs autographs. 

YSL representative Austin Butler attending the Elvis photo call during the 75th Cannes Film Festival in Cannes, France.

Hayek is represented by CAA, which now answers to her husband. A person who has worked under Pinault for years notes that the actress is close with several of CAA’s principals. “If you want my opinion,” they say, “I think the whole thing is kind of strange. I think it’s Salma-inspired.” 

Several Hollywood executives, none of whom would speak on the record, challenged initial speculation that Pinault’s control of CAA will help Kering recruit talent to wear or advertise its labels. Proposing such alliances might instead raise suspicions that they are more for the benefit of Kering and CAA corporately. 

“You can’t just jam people in. The agents are going to ask for the richest deal,” says another agency rival, who cites the fiduciary responsibility that agents have for their clients’ best interests. What’s more, the rival adds, “The people who run fashion houses don’t give a shit about the corporate synergies. You can’t tell them they have to use Tom Cruise.” 

Like LVMH, Kering is also backing at least one filmmaking venture in support of its brands’ entertainment ambitions. Saint Laurent made a splash at Cannes last year, not just on the red car- pet but also by producing a short cowboy movie by acclaimed Spanish director Pedro Almodóvar, starring Ethan Hawke and Pedro Pascal, called Strange Way of Life. 

The title is the first from Saint Laurent Productions, a film-production company the label launched last year, led by its creative director, Anthony Vaccarello. The designer has more projects in the works by Oscar-winning director Paolo Sorrentino and heavyweights David Cronenberg, Abel Ferrara, Wong Kar-wai, Jim Jarmusch and Gaspar Noé. 

A Louis Vuitton poster starring Scarlett Johansson Alamy

Vaccarello designed the costumes for Strange Way of Life, so it’s a safe bet that he’ll do the same for future films. People close to the label say the venture began because Vaccarello, a film lover, pressed for the new creative outlet. (He’s not the first designer to catch the movie bug: Tom Ford directed two acclaimed—and, naturally, stylish—features before selling his eponymous brand to Estée Lauder last year; he now focuses full-time on moviemaking.) At the Saint Laurent Productions launch in April 2023, Vaccarello told Variety that filmmaking gives him “the opportunity to expand the vision I have for Saint Laurent through a medium that has more permanence than clothes”. 

“You can still see a film in 10 or 30 years, if it’s good,” the designer said. “In some ways, making a film can be more impactful than a seasonal collection. For me it’s a natural extension to another field of creativity that perhaps is more general and popular.” 

One more thing promises to be new and fascinatingly strange about these luxury conglomerates’ invasion of the Hollywood jungle: their investments will certainly make odd bedfellows, albeit indirectly, of Pinault and Arnault. 

Breakfast at Tiffany’s movie poster
Alamy

There is every likelihood that Arnault’s 22 Montaigne will soon be dealmaking with Pinault’s CAA to lock in directors, writers and stars. Scarlett Johansson is both a CAA client and a Louis Vuitton brand ambassador. Natalie Portman, also repped by CAA, is a leading face for Arnault’s pet label, Dior, which is the first luxury house he bought when building LVMH. 

Such crossovers aren’t unusual in Hollywood, where individuals are accustomed to working for rival studios or networks. Unheard of, though, is Arnault’s paying Pinault, via CAA, for the privilege—and here’s our elevator pitch—of signing Ryan Gosling to a Netflix drama, directed by Steven Spielberg, that tells the story of a 17th-century Benedictine monk who perfected the making of Champagne. Dom Pérignon: the Movie, coming soon?

Illustration by SAM GREEN

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Rolls-Royce Debuted the New Phantom Scintilla at Monterey Car Week. Here’s Everything We Know.

Limited to 10 examples, each car has an interior defined by “painting with thread,” and a rumored price of around $2.6 million.

By Howard Walker 03/09/2024

Visitors to the fabled Louvre Museum in the heart of Paris might remember an exquisite marble sculpture standing proud at the top of the main Daru staircase. Named the Winged Victory of Samothrace, this eight-foot-tall headless goddess—with gossamer wings—dates to 190 B.C.

What has it got to do with Rolls-Royce’s new Phantom Scintilla Private Collection limousine, unveiled during this year’s Monterey Car Week? A lot, in fact. Rewind to 1910 and Rolls-Royce’s managing director at the time, Claude Johnson, who reportedly commissioned well-known sculptor Charles Sykes to create a hood ornament to define the new Rolls-Royce brand. Apparently, Johnson had seen the statue during a visit to the Louvre and fell in love with it.

While a change in direction saw Sykes create the Spirit of Ecstasy, inspired by Johnson’s former secretary, English actress and model Eleanor Thornton, the Louvre statue was always considered by Goodwood to be the original inspiration for its now iconic emblem.

So, when Rolls-Royce designers looked for a muse for a 10-car, Phantom-based Private Collection series to be called Scintilla—derived from the Latin word for “spark”—the marque went back to the Winged Victory of Samothrace statue and its Mediterranean roots.

A subtle metallic flake in the paintwork is said to mimic the sparkle of sunlight off the water.

You see that influence in the car’s Spirit of Ecstasy figurine which, for the first time, features a translucent white, marble-like ceramic coating. It also carries over in the car’s two-tone paintwork—Andalusian White for the upper body, and powdery Thracian Blue, inspired by the color of the Med, for the lower section. A subtle metallic flake in the paintwork is said to mimic the sparkle of sunlight off the water.

Yet as with most bespoke and special-edition Phantoms, it’s the interior where Rolls-Royce craftsmanship is truly exhibited. In this case, the theme is exquisite embroidery or, as the automaker calls it, “painting with thread.”

In the Phantom Scintilla’s Starlight Headliner, more than 1,500 fiber-optic illuminations twinkle in sequence to mimic silk billowing in a breeze.

For Scintilla, the embroidery work involves over 850,000 individual stitches. And at night, illuminated perforations in the material give the doors a wave-like glow. In Phantom tradition, there’s a Starlight Headliner in the roof, but here, more than 1,500 fiber-optic illuminations twinkle in sequence to mimic silk billowing in a breeze.

The centerpiece of the interior is the Phantom’s dashboard gallery ahead of the front-seat passenger. Named “Celestial Pulse,” it comprises seven metal ribbons, each individually milled from solid aluminum and given the same finely grained ceramic finish as the Scintilla’s Spirit of Ecstasy.

Tom Bunning, courtesy of Rolls-Royce Motor Cars

Rolls-Royce will build only 10 examples of the Phantom Scintilla, which had its public debut at the Quail, a Motorsports Gathering on August 16. Of that already small number, three will come to North America and, like the other seven, have already been sold. While there’s no official word on pricing, the figure $3.8 million has been reported.

“With every collection, we aim to tell the story of Rolls-Royce Motor Cars and provoke our clients’ imagination, letting them know our Bespoke designers’ artistry is greater than they can envision,” stated Martin Fritsches, president of Rolls-Royce Motor Cars for the Americas, when asked for a comment by Robb Report. “We can’t think of a better way to tell this story than through the history of our idol, the Spirit of Ecstasy.”

RollsRoyce 

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This Speedy 70-Foot Power Catamaran Is Designed to Cut Through Rough Waters

The 70-foot T-2000 Voyager can hit 60 mph in flat conditions, and then take waves up to 30 feet.

By 08/09/2024

Back in April, Storm Kathleen slammed into the west coast of Ireland as a fearsome Force 10 gale, packing 112 kph winds and 15-foot waves. While locals sandbagged their homes and prepared for the worst, Frank Kowalski decided it was a swell day for a boat ride.

As owner of Safehaven Marine in County Cork, he’d just launched his brand-new, 70-foot T-2000 Voyager all-weather power catamaran. What Kathleen offered was a chance to put the new super-cat through its paces.

“We knew from scale-model tests that she should be able to tackle waves of more than 65 feet high,” Kowalski tells Robb Report. “But you never know until you’re out there. In the height of the storm, she just shrugged off the waves and weather and performed flawlessly.”

Evolved from Safehaven’s 75-foot XVS20 monohull launched in 2018, Kowalski used his expertise in building commercial, work-boat power catamarans to design the twin-hulled T-2000 Voyager to offer speed with stability.

“The stability in beam seas is what’s key here,” he says. “While we were out recently in a Force 8 with 40-plus knot winds and 12-foot seas, we were able to stop and leave the boat to drift while we retrieved a drone. It just took the waves on the beam with ease. In a monohull, it would have been rolling so badly you couldn’t have stood on the deck.”

Then there’s the sheer velocity that comes with twin, scalpel-thin hulls slicing through waves. With the T-2000’s pair of 1,550 hp MAN V12 diesels driving France Helices SD5 surface drives, the Safehaven can hit a top speed of 91 kph.

“It’s just the most amazing sight, standing on the stern, watching these huge roostertails behind,” Kowalski adds. “We’ve also incorporated retracting swim platforms so you can see the props spinning on the surface, plus valved exhausts that switch between silenced and straight-through. The noise from those V12s is sensational.”

While Safehaven has been building its Wildcat range of 40-, 53-, and 60-foot power cats for everything from oil-rig support, crew transfer, and even as a military cruiser for Britain’s Royal Navy, they were always pure, no-frills work boats. With this new T-2000, Kowalski is looking to appeal to private buyers searching for something a little different.

His hull No. 1 demonstrator boat has all-diamond-quilted marine leather, well-finished cabinetry, colored LED lighting, and below-deck accommodations for six in three cabins. Hull No. 2—already sold and due for completion in the next 18 months—will up the luxury factor.

“It’s going to a client in the Middle East who plans to use it for just himself and his wife,” says Kowalski. The client has specified a full-width owner’s suite with a central, king-size bed and oversized his-and-hers bathrooms and closets in each hull. “He also wants to go fast—very fast,” Kowalski continues. “So we’ll install twin 2,000 hp MAN V12s, again with surface drives, and a central hydrofoil to reduce drag. The plan is for it to hit a top speed in excess of 100 kph.”

The new T-2000 is also designed to go the distance. With the 10,977 kilogram tanks, it has a range of more than 1,000 nautical miles at 55.2 kph, and 1,700 nautical miles at 28 kph. Throttle back to 19 kph and range increases to 3,000-plus nautical miles.

Much of this is down to the yacht’s symmetrical, semi-wave-piercing hulls, made of a carbon-fibre-composite construction, with inverted lower bow sections and a double-chine arrangement that projects spray clear of the boat. The hydrofoil in mid position also means that, at speed in calmish seas, the T-2000 rides with half its hull length out of the water.

To eliminate waves slamming into the bridge deck windshield, Kowalski moved the pilothouse farther back. It also makes for a sleeker profile, giving the T-2000 the look of a single-hull sportsyacht.

As for creature comforts, the main, open-plan salon features an L-shaped Corian-topped galley, with a U-shaped dinette opposite. To enjoy the action, there are bucket-style, shock-absorbing seats for the captain and copilot, a wraparound sofa on the port side, and a single bucket seat to starboard.

The entire helm area gets flooded with light courtesy of the four-panel, angled windshield and quartet of fixed skylights above. To see the boat’s hydrofoil in action, the bridge has a glass panel in the floor that’s also designed for viewing marine life below at night. Most of the windows have half-inch-thick toughened panels to shrug off cascading water.

In finer weather than typically found on coastal Ireland, the T-2000 has a small flybridge with a helm station and sun-lounge area up top, plus a covered stern cockpit with sofas and table for alfresco dining.

This storm-tested, metallic-red demonstrator is available for around $5 million.

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Six Senses Are Suddenly Everywhere. Inside the Luxury Resort’s Growing Global Empire

With 26 properties now open, another 43 to come, and the U.S. square in its sights, the rapidly growing wellness-focused resort and hotel brand is now asking the hard questions

By Christopher Cameron 03/09/2024

If someone hit you in the head (hard) just before the pandemic, and you’re only waking up now, in the middle of 2024, you’ll have noticed some changes. For instance, the global proliferation of Six Senses hotels and resorts.

Once a relatively quiet group of wellness-focused Asian resorts for in-the-know Europeans, Six Senses is now in the midst of a breakneck opening spree with the U.S. square in its sights. Since 2019—when hotel giant IHG dropped $440 million in cash to acquire the operator’s then 16 hotels and resorts from private equity group Pegasus Capital Advisors—it’s grown to 26 urban hotels and destination resorts in 21 countries across four continents. (Its Vana resort in India is one of Robb Report‘s 50 best luxury hotels in the world).

Blink again and that number may have doubled. By 2026, Six Senses, now the flagship brand of IHG’s luxury and lifestyle portfolio, hopes to have a shingle hanging in London, Bangkok, Dubai, Lisbon, Napa, and Tel Aviv. There are currently 43 Six Senses in the pipeline, which will extend Six Senses footprint from the Carolinas to Victoria Falls. Many of those new properties will come packed with branded residences.

So is Six Senses trying to conquer the world via ayurvedic medicine, longevity spa treatments, and mindfulness exercises?

“It’s been a hell of a ride,” admits CEO Neil Jacobs. “But the answer is no, and we have a real point of view on that.”

More on that point of view momentarily, but it’s worth pausing to note that despite his protestations, Jacobs comes to Six Senses with 14 years of experience with a hotel group that is arguable much more overtly interested in turning planet Earth into one massive 5-star hotel lobby: namely, the Four Seasons. As senior vice president of operations for the Four Seasons’s Asia Pacific region, he witnessed the company expand from roughly two dozen hotels into the 130-ish-address, Bill Gates– and Prince Al-Waleed bin Talal–owned leviathan of luxury it is today. The Four Seasons’s stated goal is 200 hotels. But Jacobs tells Robb Report it’s neither his or IHG’s intention to turn Six Senses into the Michael Kors of opulent wellness resorts.

“We think less is more,” he says of that aforementioned point of view. “Our competitors are all about growth. With Six Senses the conversation is very much the opposite of that. You’ve got to be really careful about what you do and where you go. I mean, we started with eight resorts in 2012. Then there were 11, and we got rid of two or three. Today, there are 26. So we’ve only opened 18 in nearly 12 years, really.”

Still, the Bangkok-based company is hurtling toward 60-plus properties, a number Jacobs says he is “comfortable” with. What happens beyond that is stickier.

Jacobs says that not any old location will do. It’s about finding the perfect spot. Courtesy of Six Senses

“We have four projects in Italy. We could do another five, but why?” says Jacobs. “Instead, let’s move to another country and spread, rather than just inundate the brand in one country, even though there’s places to do it. It’s a continual argument internally. We have some great places coming to Italy, but we don’t have Venice. So then my team says, ‘If we have a Venice deal, are you going to say, ‘Don’t do it?’ Good question. But the answer is, ‘maybe.’”

Whether it’s Six Senses, the Four Seasons, or Auberge (another brand that has seen a similarly rapid expansion), the answer to the question “When does quantity extinguish the spark of quality?” is worth at least a billion. But it’s also a problem that highlights the welcome fact that, despite the current slump, “luxury” is winning; it may have already won.

From fashion to travel, a growing share of businesses have repositioned themselves to serve the high-end consumer, as growing global wealth supports superior margins realized through the relative simplicity of a luxury rebrand. The affordable family resort of yesterday becomes the aspirational seaside playpen of today. As long as demand for luxury everything is here, deep-pocketed hotel groups will grow to meet it.

At the same time, the success of “luxury” creates a clear existential dilemma: If luxury becomes the standard setting, it is by definition no longer an indulgence, no longer a luxury. And as luxury becomes more gray and undifferentiated, the vague, eye-of-the-beholder quality that was once its strength, is now its liability.

It’s a problem that Jacobs feels that Six Senses was uniquely designed to address.

Courtesy of Six Senses

“That sixth sense in our name, we see it as intuition,” he says. “It’s interesting because one of our initiatives for this year in wellness is spiritual wellness. In the past, we’ve done a lot of yoga, we’ve done a lot of meditation, but we haven’t done a lot of overtly spiritual programs. We think the time is right.”

Those programs serving up, non-religious, lightly-woo spirituality on a silver platter roll out later this year and offer a key differentiator for the brand’s fastest growing customer base: Americans.

“Back in 2012, it was predominately a European customer, I’d say 85 percent,” says Jacobs. “There was no business coming from the U.S. Today, the U.S. is our number market, even though we don’t have anything open in the U.S.”

It’s not for lack of trying. Six Senses planned to open in Manhattan along the High Line in a doomed Bjarke Ingles–designed tower that was crushed by a Gambino crime family construction bribery scandal and the subsequent bankruptcy of its developer. Six Senses has since found a new site on 23rd St. between Seventh and Eighth Aves. in Chelsea, but is at least three years out.

The brand has expanded into urban centers like Rome. Courtesy of Six Senses

It’s having a better, if not altogether easier, time with the 236-acre farm in Hudson Valley in Upstate New York. The site of a failed “secret hotel” project, Six Senses snatched up the land for $20.2 million in 2022, making it some of the only real estate the brand owns (as with many brands, outside investors typically carry the deeds). Although it would be the first five-star flag in the region, the project has faced community opposition that could scuttle yet another attempt to create a footprint in the U.S.

“I don’t think it’s going to work,” Del LaMagna, whose property shares a border with the site, told the Hudson Valley Pilot. “[IHG] decided they wanted to be here, they started hiring good local people to figure it out, but this whole idea of exclusive resorts for rich people just doesn’t work up here.”

That’s a matter of opinion, but Six Senses plans for the U.S. extend far beyond the town of Clinton. Besides urban hotels in New York, L.A., and Miami, it will open a series of resorts, starting with a 500-acre estate on the edge of Napa and a multi-island project off the coast of South Carolina spanning Hilton Head, Daufuskie, and Bay Point. The gargantuan scale of those properties will eventually facilitate the festivals and retreats that the brand has been recently investing in.

“It’s a lot of yoga, a lot of spirituality, a lot of fun, a dance, a lot of movement,” he says. “Those kinds of festivals resonate with people.”

So if you’re just waking up, welcome to a world where Six Senses is everywhere all at once. But Jacobs hopes that by selecting “extraordinary properties” and by “demonstrating our values in a highly meaningful way” that the resorts will fit into the ecosystem like redwoods in a pine forest. Call it a sixth sense.

Six Senses

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Astonishing Nature, At Its Most Magnificent

Scenic Eclipse hones 6-star ultra-luxury around Antarctica’s raw nature.

By Robb Report Team 02/09/2024

Picture this. You’re sitting at the Sky Bar on the Scenic Eclipse II. It’s freezing outside, but you’re warm and dry, sipping a delicious glass of pinot noir as you watch a colony of penguins play on the ice sheet. Is this a dream? Or just another incredible moment from the 6-star ultra-luxury discovery yacht Scenic Eclipse?

It may sound too good to be true, but Scenic has over-engineered their two major Polar ocean-going vessels (Scenic Eclipse & Scenic Eclipse II) to offer up mind-blowing opportunities to connect to untouched nature. While the White Continent continues to hold pride of place on most people’s bucket list, few will ever experience it in such refined style.

Scenic Eclipse Helicopter, Antarctica

With just 200 guests on board in Antarctica for more landing opportunities, Scenic has decked out their vessels out with 6-star hotel facilities, and equipped them with luxury tech toys to satisfy even the most restless traveller.

They offer an impressive close to one-to-one staff-to-guest ratio, up to 10 dining experiences , as well as two state-of-the-art on board helicopters^, Zodiacs and a custom-built submersible^ for further discovery in the destination. Paddle boards and kayaks are deployed regularly (conditions permitting), and guests are provided with polar boots for land-based snow treks.

This is not a floating hotel but a discovery yacht for the discerning traveller. Daily plans are shaped around the weather and sea conditions. A typical day can include a leisurely breakfast and visit to the 550sqm Senses Spa#, morning and afternoon discovery excursions, lunch in your venue of choice or in your suite, and a delicious on board culinary experience for dinner  before heading to your spacious suite with verandah to unwind.

Scenic Neptune II

When not out with the expert polar Discovery Team relax in the Observation Lounge or indulge in a sauna and massage in the 550sqm Senses Spa# wellness retreat. For your daily entertainment there are whales, penguins, orcas and seals to observe and document.

The two major trips that depart for East Antarctica from our part of the world in the next several months are Mawson’s Antarctica: Along the East Coast, which leaves from Queenstown, New Zealand in December and Antarctica’s Ross Sea: Majestic Ice & Wildlife which leaves from Dunedin in January 2025.

The first itinerary celebrates one of Australia’s national heroes, Sir Douglas Mawson, who occupies a place on the $100 note. This itinerary allows guests to follow in the footsteps of this intrepid explorer, retracing his travels across the continent in the name of scientific research. The trip takes in remote bays and ravishing coves, placing guest in breathtaking landscapes where wildlife reigns supreme.

Led by the expert polar Discovery Team, guests can also opt to dive below the depths of the polar waters in the custom-designed submersible Scenic Neptune II, or take to the skies in the two on board state-of-the-art helicopters (for an additional cost). Guest on this voyage will enjoy a heli-shuttle directly from the discovery yacht to view the remains of Mawson’s Hut. The Mawson 25-day all-inclusive itinerary departs from near Queenstown to Hobart on 15 December 2024 and 13 December 2025 and is priced from $39,270pp* with savings of $13,000pp* and a 50% off the Deluxe Verandah Suite upgrade.

The Antarctica’s Ross Sea: Majestic Ice & Wildlife is voyage of a similar length, 24 days, but here the journey has a very end-of-the-earth feel to it. Striking ice landscapes offer vistas of gem-like glaciers, views to towering icebergs and jagged mountain ranges that form the backdrop to epic wildlife displays.

For nature lovers, the Ross Sea represents a holy grail, one that’s absolutely teeming with whales, orcas, penguins, seals and migratory seabirds. Day trips and land excursions here are all crafted in response to weather, by the expert polar Discovery Team and Captain who know the terrain.

These are side trips and excursions that are well designed to take advantage of the close access to truly life changing experiences and each one is a show-stopper.

Once again guests can opt to book the helicopter^ excursion for an extra cost to fly off and land in the McMurdo Dry Valleys, a place like no where else on earth where the snow is void or take a dive in the submersible^ to see what lies beneath.

This all-inclusive ultra-luxury, 24-day itinerary, departs from Dunedin, New Zealand on 31 January 2025 and 29 January 2026 and the voyage starts from $38,970pp* with savings of $13,000pp* and a 50% off the Deluxe Verandah Suite upgrade .

To learn more, visit: scenic.com.au 

*Terms and Conditions apply.

^Flights on board our two helicopters and submersible experiences are at additional cost, subject to regulatory approval, availability, weight restrictions, medical approval and weather, ice and tidal conditions.

#Spa treatments at additional cost.

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The Small Dress Watch Is Back

Drawer the Daytona—a small, slim dress watch is the discerning wristwear of the moment.

By Victoria Gomelsky 02/09/2024

For the first time in decades, dress watches—from simple, three-hand Patek Philippes to flamboyant Cartiers—are running circles around sports watches with regard to both desirability and style.

“In terms of taste, things have changed,” says David Hurley, deputy CEO of the Watches of Switzerland group, a retailer with 30 multi-brand and 25 mono-brand partnership stores across the U.S. While until recently demand “was all about the steel sport timepiece, ” he says, “now we’re seeing dress watches and brands such as Jaeger-LeCoultre”—long esteemed for its formal models—“performing well in our stores.”

Parmigiani Fleurier Toric Petite Seconde Rose Gold Wind Vintage

The genesis of the shift dates back to the early days of the pandemic, when secondary prices on blue-chip sports watches such as the Rolex Daytona, Patek Philippe Nautilus, and Audemars Piguet Royal Oak began clocking staggering monthly increases; by early 2022, some pieces were fetching five times retail value. Then, in May of that year, the crypto collapse triggered both a decline in secondary-market values and an exodus of speculators who were only in the game to make a quick buck. Genuine enthusiasts who had been lured to sports models by the prospect of a rapidly appreciating asset were also free to return their attention to timepieces that better reflected their tastes.

“People who got priced out of these sports models suddenly realised they could go into a Patek Calatrava at retail price,” recalls Eddie Goziker, president of the pre-owned dealer Wrist Aficionado. “The market pushed them in that direction. And once they got there, they saw the value in it and stayed.”

Cartier Tank Asymetrique Ref. 2488 Wind Vintage

With the vogue for smaller cases already in full effect, the clamor for slim, classic styles presented on a leather strap is now at a crescendo, according to vintage dealer Mike Nouveau. “The Patek 96, the first Calatrava ever, is 30.5 mm, and they made that watch for 40 years,” he says. “I’m buying and selling them like crazy, both for my personal collection and for clients.”

“There’s a ton of interest in Calatravas, vintage Vacheron Constantin, obviously Cartier,” says Eric Wind, owner of Wind Vintage in Palm Beach, Florida. “The steel sport watches used to be an ‘if you know, you know’ watch,” he says, explaining the aesthetic about-face. “The Nautilus 10 years ago used to be unknown. Now everybody on the planet knows what it is.”

Vintage Vacheron Constantin Cornes De Vache with Eggly & Cie case Wind Vintage

And that, he notes, includes thieves, further helping the trend toward smaller, simpler, more discreet timepieces. “I know two people who had Patek Aquanauts stolen off their wrists, and another client had a gold Rolex Day-Date stolen in Brussels,” Wind says. “People don’t have the same connotation if you’re wearing an old dress watch—it’s more of a quiet luxury.”

But in the enthusiast world, of course, the quietest luxury can also be the loudest flex, and for dress watches, that includes the strap. Wind notes that bands by Paris-based leather-goods maker Jean Rousseau are afforded particularly high status. “A baller move is getting a Jean Rosseau with a single punch, just for their wrist,” he adds.

Vintage Patek Philippe Calatrava Ref. 96 Wind Vintage

And the tremendous breadth of dresswatch designs, from simple three-hand models to ultra-complicated wonders, is a boon for collectors. If your tastes run to sober, sophisticated German watchmaking, a Saxonia by A. Lange & Söhne is just the ticket. A devoted minimalist? You can’t go wrong with the latest Toric collection from boutique maker Parmigiani Fleurier. Fans of more obscure brands would do well to consider the Patek-inspired (and typically sold-out) timepieces by Kikuchi Nakagawa, in Tokyo. Nouveau, for his part, recommends vintage Piaget and Breguet.

Even traditionally sporty brands are getting in on the action. At the end of May, Audemars Piguet introduced the [Re]Master02, a minimalist, asymmetrical homage to a 1960 model, from its extra-thin hour and minute movement to its matte-blue alligator strap, that’s on trend for the current dress-watch moment.

Vintage Audemars Piguet Wind Vintage

For yet more proof, consider Rolex’s increasing emphasis on its new 1908 Perpetual collection. Introduced in 2023 and expanded earlier this year with a 39 mm platinum model featuring an ice-blue guilloche dial and a brown alligator-leather strap, the 1908 is as sophisticated and gentlemanly as the brand’s iconic sports watches are rugged.

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