Here come the fraud busters

Counterfeit goods cost the luxury industry billions a year. Now brands are fighting back with radical technology.

By Mark Ellwood 04/03/2019

On a remote Mongolian hillside, bells tinkle in the distance – a sign that a herd of cashmere-producing goats is nearby. A woman follows the noise, picking over the rocky terrain with a small canister tucked under an arm. In just minutes, she has crouched down and sprayed the underbelly of each animal, leaving no residue; indeed, to the naked eye there’s no evidence she was ever there. Fast-forward a few months to a boutique on Rodeo Drive in Beverly Hills, where a sales associate passes a cashmere sweater over a scanner attached to the register. It displays the date and location that the cashmere was marked that morning in Mongolia, along with the factory where the wool was processed and even the date the sweater arrived on US soil.

“We use synthetic DNA to guarantee the provenance and quality of the garment,” she tells a customer, offering to play a video of its origins on that mountainside. It’s futuristic, perhaps, but trials of this process – where premium raw materials are marked at the source with an indelible, invisible tracker – are already underway. It’s just one of the high-tech ways the luxury sector is fighting back against the ever-increasing boom in fakes.

Counterfeiting remains one of the world’s most lucrative ways to break the law. Already worth almost $693 billion annually, per the Paris-based Organisation for Economic Cooperation and Development, it’s predicted to reach a staggering $3.2 trillion by 2022; the World Customs Organization believes that seven per cent of all global trade is in fakes. This surge is largely a by-product of the 2008 economic crisis when many consumers who had a healthy appetite for luxury goods had to tighten their belts – from cautious Americans to ruble-toting Russians who’ve seen their spending power torpedoed as the currency cratered. It provided the perfect conditions for a boon in fakes.

Simultaneously, supply chains have grown less reliable: overseas, lower-cost production with less scrupulous oversight allows leakage and extra shifts in the same factories. Added to this, the boom in e-commerce has created a new platform on which to sell those counterfeits, often unchecked. Apparel brands alone spent $8.5 billion last year on their efforts to fight fraud, and other sectors, from art to wine, spent billions more.

Much of that money was allocated to discreet new ways to protect their brand equity and reassure their loyal customers, like the science used in that cashmere sweater. The company behind the DNA science is US-based Applied DNA Sciences, which can apply its synthetic DNA molecules to almost any surface, says MeiLin Wan, vice president of textile sales for the firm.

A unique sequence is created for each customer and is held in its database; against it any product can be subsequently tested. Currently, the system involves swabbing a product with a cotton bud and then sequencing the solution in a machine or dabbing it onto a solution that will glow red if synthetic DNA is present. The firm aims, though, to create near-instant scanning, like the device in that futuristic Rodeo Drive boutique.

It’s virtually impossible, Wan explains, to remove, transfer or replicate the DNA outside the firm’s labs, as the US Department of Defense – another client – found first-hand. Its scientists tried, unsuccessfully, for more than a year to either re-engineer it or move the DNA to another surface.

For firms in the luxury sector, Wan continues, the compelling use for this technology lies in policing and controlling supply chains. Many luxury firms that use DNA tracking also safeguard their product with more analogue methods like those developed by OpSec Security, a British firm with offices across the world. “We’re all chasing the silver bullet of authentication, and combining the physical and the digital gets us one step closer,” says Bill Patterson, OpSec’s vice president of global marketing.

His firm offers a series of near-invisible techniques for additional reassurance, in the supply chain or at retail. Take any clothing item – a trench coat, perhaps – and look closer. The care tag might incorporate a seemingly random number sequence that is, in fact, a serial number, or a piece of fabric might be sewn into the seams that you can remove only if you know where to look, and unpick it in the right place.

Then there’s microthread, an ultrafine nylon or plastic twine sewn into the garment, featuring images or phrases that can be spotted only under a magnifying glass. It could be the brand’s logo or something more creative – an insulting phrase, for instance, like the high-fashion firm that chose to point out how only pirates and prostitutes loved counterfeit goods. Of course, such technology is only watertight once the entire luxury sector adopts it as standard. Until then, verifying authenticity further down the supply chain is vital; the newest tool on this front is artifical intelligence (AI), or machine learning.

New York-based Entrupy’s new anti-counterfeiting system relies entirely on AI via a handy little gizmo that the company’s Devin Battersby, Entrupy’s customer-support lead, demonstrated for Robb Report. Entrupy’s hardware consists of a magnifying lens clamped to the back of a smartphone, which pairs with its own app. Battersby snaps it onto a handset before wielding the device over a pair of seemingly identical purses.

The app prompts her to snap several pictures of specific angles – with the logo, fabric lining, exterior stitching and the like – and she hits submit. The results for each bag are different, though. After a few seconds, the product is either deemed AUTHENTIC, complete with a check mark, or, sadly, flagged as UNIDENTIFIED. It’s Entrupy’s euphemism for a fake. The system is ingeniously designed. Those images Battersby took were uploaded to Entrupy’s master database at a magnification of 260 times what the naked eye can see. Its proprietary algorithms then cross-referenced them with its in-house archive of more than 50 million photos of some 60,000 unique items dating back 80 years.

Near-instantly, then, it could offer that verdict. What’s more, the AI’s performance improves as it gains customers and data. Each scan adds momentum: when the firm first tested the system two years ago, its accuracy reached around 94 per cent. Today, co-founder Vidyuth Srinivasan says it’s at 99.1 per cent. He’s so confident in Entrupy’s system that there’s a money-back guarantee.

“There’s a process to follow then, and if we’re proven incorrect at the end, we’ll happily buy the item off you, repaying you what you had to pay for it,” says Srinivasan. So far, that’s happened just 20 times in the firm’s history; compare that with the $97 million worth of goods it has successfully authenticated. It now has more than 300 paying customers (the device is leased for US$299 [$414] and the monthly subscription service starts at US$99; $137).

These include consignment stores as well as luxury online resellers, the booming sector featuring the likes of the RealReal or Material World. Entrupy launched with a focus on handbags, as these are the most commonly counterfeited items, but it will soon expand to shoes and high-end sneakers. It’s harder for its technology to work on high-reflective surfaces without texture, though, so it can’t be applied to diamonds, glass or porcelain.

Verifying the authenticity of timepieces requires an entirely different approach, as VintageCaliber’s Simon Stern explains – an approach that sometimes involves a Geiger counter.As one of Europe’s top second-hand watch dealers, Stern is fastidious in detecting fakes. Early luminous watches contain small amounts of radium to help them glow, a practice long outlawed for safety reasons, and Stern uses this as his first test.

Swiping a basic Geiger counter over a timepiece that claims to date back earlier than the ’60s will verify the presence of true radioactivity, which was outlawed in manufacturing after that date. Another technique requires that he shine a UV light over the dial in a darkened room. Radium is not only a durable element but also an aggressive one, degrading the sulfides that produce the glow over decades; the result is that timepieces’ luminescence dwindles as they age. “The lume should be very reactive but fade away immediately,” he notes. “If it stays luminous for minutes, that’s a clear indication of restoration or imitation.”

When Stern has doubts about non-luminous watches, there’s always non-destructive spectral analysis, which will break down the chemical content of the metal alloy used in a given timepiece or the paint compound used on the dial. Each is unique to a given manufacturer, of course, and so can be cross-checked with a verified model. Indeed, manufacturers are so keen to stymie future fakes that they’re changing the raw materials they work with. Witness the rise of exotic, hard-to-source tantalum-tungsten alloy, which is fiendishly hard to machine without expertise. Likewise, replicating Hublot’s ceramic and carbon-fibre models is possible, but too expensive to be cost-effective for the counterfeiters. The potential windfall from a fake artwork, though, is sizeable enough to justify painstaking forgeries.

It’s no wonder, then, that the art world is among the luxury sector’s most fake-prone fields. See the downfall of New York’s storied, 165-year-old Knoedler gallery, which closed in 2011 amid a deluge of lawsuits over whether it knowingly, or inadvertently, sold millions of dollars’ worth of fake Rothkos and Jackson Pollocks. That US$80 million ($111 million) scam, the largest in American history, was only unearthed thanks to the painstaking detective work of fraudbuster Jamie Martin.

Tasked with verifying one of the newly discovered Pollocks that Knoedler had touted as genuine, he used a stereomicroscope to spot that the signature was traced with a needle. What’s more, the paint on the canvas included Red 170, a pigment that was only widely available years after Pollock died in a car crash. In the wake of this exposé, Martin’s expertise earned him a new role, as Sotheby’s in-house director of scientific research.

Knoedler should have hired Martin before one of its unhappy buyers did, instead of trusting expertise alone – after all, if attribution is a human process, it’s all too vulnerable to our limitations. And that’s where Artendex believes it has the answer. Artendex is another AI-powered start-up. It collaborated with Netherlands-based Atelier on the Restoration & Research of Paintings project led by professor and AI expert Ahmed Elgammal.

He says the challenge isn’t just the unreliability of human know-how, but also that the techniques used share a common flaw. “The different technologies for detecting forgery in art attribution all depend on the physical property of the art: the canvas, the pigment, chemical analysis via X-ray,” Elgammal explains. Why not instead look at the strokes on the canvas, as unique to each artist as their signature?

Elgammal helped develop an algorithm to do just that. First, the system scanned 300 line drawings by the likes of Picasso, Matisse and Schiele before a deep recurrent neural network began crawling over those same scans, learning the characteristics of each artist’s strokes. Then the team tested it using images it knew to be both fakes and authentic; in initial trials, Artendex’s AI had an 85 per cent accuracy rate. Now, looking to commercialise this service, Elgammal is working on refining the analysis of drawings via art-world partners supplying further samples for the master database.

He also wants to move into other areas, like paintings, though the professor admits that it’s a dauntingly large undertaking. “It’s because the strokes are not necessarily visible; it all depends on the art movement,” he says. “In impressionism, you see them very clearly, but in old masters, you can hardly see the strokes.” If only the walls of those galleries could talk, and if radio-frequency identification (RFID) and near-field communication (NFC) chips had existed hundreds of years ago, they just might.

These microchips can be discreetly embedded in almost anything and used for tracking and monitoring. Early adopters – including fashion brands Moncler, Ferragamo and, most famously, Burberry – have been experimenting with them for some years. When Burberry’s splashy London flagship opened six years ago, customers could wave garments tagged with RFID chips in front of screens to learn more about how they were made. Stefano Ricci has taken this technology further: it started including RFID chips in its core items, mostly leather goods, four years ago.

“It proved a great success in both speeding up the logistics process and making it safer and more accurate, since we could keep track of inventory,” says the firm’s CEO, Niccolo Ricci. Now, Ricci has moved to add NFC chips, the same technology used by the likes of Apple Pay, as well. These can be read using any contemporary smartphone – just wave it in front of a Ricci-branded item with the right app installed, and there’s instant reassurance the product is genuine.It’s the same technology that high-end Napa Valley winemaker Opus One has employed for 10 years.

CEO David Pearson says he’s “very satisfied” with the results, as complaints of fakes have plummeted since the NFC began; they now remain at or near zero. Scanning the chips on Pearson’s bottles not only offers reassurance but also launches a short video of the winemaker. Opus One notes that actual scans each year remain rare. He likens his NFC process to a private security service in your home. “People might drive by once or twice a night,” he says, “but it’s the sign in the yard saying you’re protected that [matters]. People know you’re watching.”

Then again, sometimes it’s useful to make security measures both evident and invisible, as Gillardeau found out. This family-run fourth-generation firm from western France produces the world’s most prized oysters. Each year, 2000 tons of its spéciales, plump and nutty, arrive in restaurants, often costing $11 each or more. Unsurprisingly, this makes Gillardeau’s products prone to counterfeiting and theft. Four years ago, after a flood of such problems, the family invested millions in a laser that etches its signature logo onto every oyster without breaking the shell or affecting the taste.

It also turned to Olivier Descoubes, a local entrepreneur who had watched the problems accelerate – one producer in Mont-Saint-Michel, he learned, had lost 130 tons of bivalves. Descoubes responded with a cunning, but simple, invention: a tracking device disguised in an empty oyster shell. Gillardeau invested heavily in his US$185 ($256) gadget so it could track those oysters from farm to table. Descoubes’s firms take empty Gillardeau shells and install a low-power homing beacon in each.

“The hardest part was moulding the resin to cover all the electronics so it’s waterproof,” he says. “But now we have a secure, robust product.”

With this and other tech, fraud will be reduced to just another easily spotted shell game.

Article from Robb Report Australia & New Zealand’s latest Autumn Edition.

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5 Lounge Chairs That Add Chic Seating to Your Space

Daybeds, the most relaxed of seating solutions, offer a surprising amount of utility. 

By Marni Elyse Katz 22/07/2024

Chaise longue, daybed, recamier, duchesse brisée—elongated furniture designed for relaxing has a roster of fancy names. While the French royal court of Louis XIV brought such pieces to prominence in fashionable European homes, the general idea has been around far longer: The Egyptian pharaohs were big fans, while daybeds from China’s Ming dynasty spurred all those Hollywood Regency fretwork pieces that still populate Palm Beach living rooms. Even Mies van der Rohe, one of design’s modernist icons, got into the lounge game with his Barcelona couch, a study of line and form that holds up today.

But don’t get caught up in who invented them, or what to call them. Instead, consider their versatility: Backless models are ideal in front of large expanses of glass (imagine lazing on one with an ocean view) or at the foot of a bed, while more structured pieces can transform any corner into a cozy reading nook. Daybeds may be inextricably linked to relaxation, but from a design perspective, they put in serious work.

Photo: Courtesy of Egg Collective

Emmy, Egg Collective 

In designing the Emmy chaise, the Egg Collective trio of Stephanie Beamer, Crystal Ellis and Hillary Petrie, who met as students at Washington University in St. Louis, aimed for versatility. Indeed, the tailored chaise looks equally at home in a glass skyscraper as it does in a turn-of-the-century town house. Combining the elegance of a smooth, solid oak or walnut frame with the comfort of bolsters and cushioned upholstery or leather, it works just as well against a wall or at the heart of a room. From around $7,015; Eggcollective.com

Plum, Michael Robbins 

Woodworker Michael Robbins is the quintessential artisan from New York State’s Hudson Valley in that both his materials and methods pay homage to the area. In fact, he describes his style as “honest, playful, elegant and reflective of the aesthetic of the Hudson Valley surroundings”. Robbins crafts his furniture by hand but allows the wood he uses to help guide the look of a piece. (The studio offers eight standard finishes.) The Plum daybed, brought to life at Robbins’s workshop, exhibits his signature modern rusticity injected with a hint of whimsy thanks to the simplicity of its geometric forms. Around $4,275; MichaelRobbins.com 

Photo: Courtesy of Reda Amalou Design

Kimani, Reda Amalou Design 

French architect and designer Reda Amalou acknowledges the challenge of creating standout seating given the number of iconic 20th-century examples already in existence. Still, he persists—and prevails. The Kimani, a bent slash of a daybed in a limited edition of eight pieces, makes a forceful statement. Its leather cushion features a rolled headrest and rhythmic channel stitching reminiscent of that found on the seats of ’70s cars; visually, these elements anchor the slender silhouette atop a patinated bronze base with a sure-handed single line. The result: a seamless contour for the body. Around $33,530; RedaAmalou

Dune, Workshop/APD 

From a firm known for crafting subtle but luxurious architecture and interiors, Workshop/APD’s debut furniture collection is on point. Among its offerings is the leather-wrapped Dune daybed. With classical and Art Deco influences, its cylindrical bolsters are a tactile celebration, and the peek of the curved satin-brass base makes for a sensual surprise. Associate principal Andrew Kline notes that the daybed adeptly bridges two seating areas in a roomy living space or can sit, bench-style, at the foot of a bed. From $13,040; Workshop/ APD

Sherazade, Edra 

Designed by Francesco Binfaré, this sculptural, minimalist daybed—inspired by the rugs used by Eastern civilizations—allows for complete relaxation. Strength combined with comfort is the name of the game here. The Sherazade’s structure is made from light but sturdy honeycomb wood, while next-gen Gellyfoam and synthetic wadding aid repose. True to Edra’s amorphous design codes, it can switch configurations depending on the user’s mood or needs; for example, the accompanying extra pillows—one rectangular and one cylinder shaped— interchange to become armrests or backrests. From $32,900; Edra

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Watches & Wonders 2024 Showcase: Hermès

We head to Geneva for the Watches & Wonders exhibition; a week-long horological blockbuster featuring the hottest new drops, and no shortage of hype.

By Josh Bozin 24/07/2024

With Watches & Wonders 2024 well and truly behind us, we review some of the novelties Hermès presented at this year’s event.

HERMÈS

Hermes Cut

Moving away from the block colours and sporty aesthetic that has defined Hermès watches in recent years, the biggest news from the French luxury goods company at Watches & Wonders came with the unveiling of its newest collection, the Hermès Cut.

It flaunts a round bezel, but the case middle is nearer to a tonneau shape—a relatively simple design that, despite attracting flak from some watch aficionados, works. While marketed as a “women’s watch”, the Cut has universal appeal thanks to its elegant package and proportions. It moves away from the Maison’s penchant for a style-first product; it’s a watch that tells the time, not a fashion accessory with the ability to tell the time.

Hermès gets the proportions just right thanks to a satin-brushed and polished 36 mm case, PVD-treated Arabic numerals, and clean-cut edges that further accentuate its character. One of the key design elements is the positioning of the crown, boldly sitting at half-past one and embellished with a lacquered or engraved “H”, clearly stamping its originality. The watch is powered by a Hermès Manufacture movement H1912, revealed through its sapphire crystal caseback. In addition to its seamlessly integrated and easy-wearing metal bracelet, the Cut also comes with the option for a range of coloured rubber straps. Together with its clever interchangeable system, it’s a cinch to swap out its look.

It will be interesting to see how the Hermès Cut fares in coming months, particularly as it tries to establish its own identity separate from the more aggressive, but widely popular, Ho8 collection. Either way, the company is now a serious part of the dialogue around the concept of time.

hermes.com

Read more about this year’s Watches & Wonders exhibition at robbreport.com.au

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Living La Vida Lagerfeld

The world remembers him for fashion. But as a new tome reveals, the iconoclastic designer is defined as much by extravagant, often fantastical, homes as he is clothes.

By Zarah Crawford 22/07/2024

“Lives, like novels, are made up of chapters”, the world-renowned bibliophile, Karl Lagerfeld, once observed. 

Were a psychological-style novel ever to be written about Karl Lagerfeld’s life, it would no doubt give less narrative weight to the story of his reinvigoration of staid fashion houses like Chloe, Fendi and Chanel than to the underpinning leitmotif of the designer’s constant reinvention of himself. 

In a lifetime spanning two centuries, Lagerfeld made and dropped an ever-changing parade of close friends, muses, collaborators and ambiguous lovers, as easily as he changed his clothes, his furniture… even his body. Each chapter of this book would be set against the backdrop of one of his series of apartments, houses and villas, whose often wildly divergent but always ultra-luxurious décor reflected the ever-evolving personas of this compulsively public but ultimately enigmatic man.

With the publication of Karl Lagerfeld: A Life in Houses these wildly disparate but always exquisite interiors are presented for the first time together as a chronological body of work. The book indeed serves as a kind of visual novel, documenting the domestic dreamscapes in which the iconic designer played out his many lives, while also making a strong case that Lagerfeld’s impact on contemporary interior design is just as important, if not more so, than his influence on fashion.

In the studio at the back of the Librarie 7L, Paris, in 2008 — a bookshop established by Lagerfeld himself.

In fact, when the first Lagerfeld interior was featured in a 1968 spread for L’OEil magazine, the editorial describes him merely as a “stylist”. The photographs of the apartment in an 18th-century mansion on rue de Université, show walls lined with plum-coloured rice paper, or lacquered deepest chocolate brown in sharp contrast to crisp, white low ceilings that accentuated the horizontality that was fashionable among the extremely fashionable at the time. Yet amid this setting of aggressively au courant modernism, the anachronistic pops of Art Nouveau and Art Deco objects foreshadow the young Karl’s innate gift for creating strikingly original environments whose harmony is achieved through the deft interplay of contrasting styles and contexts.

Lagerfeld learned early on that presenting himself in a succession of gem-like domestic settings was good for crafting his image. But Lagerfeld’s houses not only provided him with publicity, they also gave him an excuse to indulge in his greatest passion. Shopping!

By 1973, Lagerfeld was living in a new apartment at Place Saint–Sulpice where his acquisition of important Art Deco treasures continued unabated. Now a bearded and muscular disco dandy, he could most often be found in the louche company of the models, starlets and assorted hedonistic beauties that gathered around the flamboyant fashion illustrator Antonio Lopez. Lagerfeld was also in the throes of a hopeless love affair with Jacques de Bascher whose favours he reluctantly shared with his nemesis Yves Saint Laurent.

Hôtel Pozzo di Borgi, from 1977.

He painted the rooms milky white and lined them with specially commissioned carpets—the tawny patterned striations of which invoked musky wild animal pelts. These lent a stark relief to the sleek, machine-age chrome lines of his Deco furnishings. To contemporary eyes it remains a strikingly original arrangement that subtly conveys the tensions at play in Lagerfeld’s own life: the cocaine fuelled orgies of his lover and friends, hosted in the pristine home of a man who claimed that “a bed is for one person”.

In 1975, a painful falling out with his beloved Jacques, who was descending into the abyss of addiction, saw almost his entire collection of peerless Art Deco furniture, paintings and objects put under the auctioneer’s hammer. This was the first of many auction sales, as he habitually shed the contents of his houses along with whatever incarnation of himself had lived there. Lagerfeld was dispassionate about parting with these precious goods. “It’s collecting that’s fun, not owning,” he said. And the reality for a collector on such a Renaissance scale, is that to continue buying, Lagerfeld had to sell. 

Of all his residences, it was the 1977 purchase of Hôtel Pozzo di Borgo, a grand and beautifully preserved 18th-century house, that would finally allow him to fulfill his childhood fantasies of life in the court of Madame de Pompadour. And it was in this aura of Rococó splendour that the fashion designer began to affect, along with his tailored three-piece suits, a courtier’s ponytailed and powdered coif and a coquettish antique fan: marking the beginning of his transformation into a living, breathing global brand that even those with little interest in fashion would immediately recognise.

Place Saint-Sulpice apartment from 1972. At his work station with on the table, his favourite Lalique crystal glass, complete with Coca-Cola.

Lagerfeld’s increasing fame and financial success allowed him to indulge in an unprecedented spending frenzy, competing with deep-pocketed institutions like the Louvre to acquire the finest, most pedigreed pearls of the era—voluptuously carved and gilded bergères; ormolu chests; and fleshy, pastel-tinged Fragonard idylls—to adorn his urban palace. His one-time friend André Leon Talley described him in a contemporary article as suffering from “Versailles complex”. 

However, in mid-1981, and in response to the election of left-wing president, François Mitterrand,  Lagerfeld, with the assistance of his close friend Princess Caroline, became a resident of the tax haven of Monaco. He purchased two apartments on the 21st floor of Le Roccabella, a luxury residential block designed by Gio Ponti. One, in which he kept Jacques de Bascher, with whom he was now reconciled, was decorated in the strict, monochromatic Viennese Secessionist style that had long underpinned his aesthetic vocabulary; the other space, though, was something else entirely, cementing his notoriety as an iconoclastic tastemaker.

Monaco apartment, purchased in 1981: Lagerfeld sits at a tale by George Snowden, with Riviera chairs by Michele de Lucchi. On the table, a cup and sugar bowl by Matteo Thun, flanked by sculptural Treetops lamps by Ettore Sottsass.

Lagerfeld had recently discovered the radically quirky designs of the Memphis Group led by Ettore Sottsass, and bought the collective’s entire first collection and had it shipped to Monaco. In a space with no right angles, these chaotically colourful, geometrically askew pieces—centred on Masanori Umeda’s famous boxing ring—gave visitors the disorientating sensation of having entered a corporeal comic strip. By 1991, the novelty of this jarring postmodern playhouse had inevitably worn thin and once again he sent it all to auction, later telling a journalist that “after a few years it was like living in an old Courrèges. Ha!”

Reverse view of the Monaco living room, featuring Masanori Umeda’s boxing ring and George Snowden’s armchair. Against the back wall the Carlton bookcase by Ettore Sottsass.

In 1989, de Bascher died of an AIDS-related illness, and while Lagerfeld’s career continued to flourish, emotionally the famously stoic designer was struggling. In 2000, a somewhat corpulent Lagerfeld officially ended his “let them eat cake” years at the Hôtel Pozzo di Borgo, selling its sumptuous antique fittings in a massive headline auction that stretched over three days. As always there were other houses, but now with his longtime companion dead, and his celebrity metastasising making him a target for the paparazzi, he began to look less for exhibition spaces and more for private sanctuaries where he could pursue his endless, often lonely, work.

His next significant house was Villa Jako, named for his lost companion and built in the 1920s in a nouveau riche area of Hamburg close to where he grew up. Lagerfeld shot the advertising campaign for Lagerfeld Jako there—a fragrance created in memorial to de Bascher. The house featured a collection of mainly Scandinavian antiques, marking the aesthetic cusp between Art Nouveau and Art Deco. One of its rooms Lagerfeld decorated based on his remembrances of his childhood nursery. Here, he locked himself away to work—tellingly—on a series of illustrations for the fairy tale, The Emperor’s New Clothes. Villa Jako was a house of deep nostalgia and mourning.

But there were more acts—and more houses—to come in Lagerfeld’s life yet. In November 2000, upon seeing the attenuated tailoring of Hedi Slimane, then head of menswear at Christian Dior, the 135 kg Lagerfeld embarked on a strict dietary regime. Over the next 13 months, he melted into a shadow of his former self. It is this incarnation of Lagerfeld—high white starched collars; Slimane’s skintight suits, and fingerless leather gloves revealing hands bedecked with heavy silver rings—that is immediately recognisable some five years after his death.

The 200-year-old apartment in Quái Voltaire, Paris, was purchased in 2006, and after years of slumber Lagerfeld—a newly awakened Hip Van Winkle—was ready to remake it into his last modernist masterpiece. He designed a unique daylight simulation system that meant the monochromatic space was completely without shadows—and without memory. The walls were frosted and smoked glass, the floors concrete and silicone; and any hint of texture was banned with only shiny, sleek pieces by Marc Newson, Martin Szekely and the Bouroullec Brothers permitted. Few guests were allowed into this monastic environment where Lagerfeld worked, drank endless cans of Diet Coke and communed with Choupette, his beloved Birman cat, and parts of his collection of 300,000 books—one of the largest private collections in the world.

Metal-base on a platform covered with chocolate brown carpet. Stratified leather headboard attributed to Eugène Printz.

Lagerfeld died in 2019, and the process of dispersing his worldly goods is still ongoing. The Quái Voltaire apartment was sold this year for US$10.8 million (around $16.3 million). Now only the rue de Saint-Peres property remains within the Lagerfeld trust. Purchased after Quái Voltaire to further accommodate more of his books—35,000 were displayed in his studio alone, always stacked horizontally so he could read the titles without straining his neck—and as a place for food preparation as he loathed his primary living space having any trace of cooking smells. Today, the rue de Saint-Peres residence is open to the public as an arts performance space and most fittingly, a library.

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Watch This Space: Mike Nouveau

Meet the game-changing horological influencers blazing a trail across social media—and doing things their own way.

By Josh Bozin 22/07/2024

In the thriving world of luxury watches, few people own a space that offers unfiltered digital amplification. And that’s precisely what makes the likes of Brynn Wallner, Teddy Baldassarre, Mike Nouveau and Justin Hast so compelling.

These thought-provoking digital crusaders are now paving the way for the story of watches to be told, and shown, in a new light. Speaking to thousands of followers on the daily—mainly via TikTok, Instagram and YouTube—these progressive commentators represent the new guard of watch pundits. And they’re swaying the opinions, and dollars, of the up-and-coming generations who now represent the target consumer of this booming sector.

MIKE NOUVEAU

@mikenouveau

Mike Nouveau

Can we please see what’s on the wrist? That’s the question that catapulted Mike Nouveau into watch stardom, thanks to his penchant for highlighting incredibly rare timepieces across his TikTok account of more than 400,000 followers. When viewing Nouveau’s attention-grabbing video clips—usually shot in a New York City neighbourhood—it’s not uncommon to find him wrist-rolling some of the world’s rarest timepieces, like the million-dollar Cartier Cheich (a clip he posted in May).

But how did someone without any previous watch experience come to amass such a cult following, and in the process gain access to some of the world’s most coveted timepieces? Nouveau admits had been a collector for many years, but moved didn’t move into horology full-time until 2020, when he swapped his DJing career for one as a vintage watch specialist.

“I probably researched for a year before I even bought my first watch,” says Nouveau, alluding to his Rolex GMT Master “Pepsi” ref. 1675 from 1967, a lionised timepiece in the vintage cosmos. “I would see deals arise that I knew were very good, but they weren’t necessarily watches that I wanted to buy myself. I eventually started buying and selling, flipping just for fun because I knew how to spot a good deal.”

Nouveau claims that before launching his TikTok account in the wake of Covid-19, no one in the watch community knew he existed. “There really wasn’t much watch content, if any, on TikTok before I started posting, especially talking about vintage watches. There’s still not that many voices for vintage watches, period,” says Nouveau. “It just so happens that my audience probably skews younger, and I’d say there are just as many young people interested in vintage watches as there are in modern watches.”

 

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A post shared by Mike Nouveau (@mikenouveau)

Nouveau recently posted a video to his TikTok account revealing that the average price of a watch purchased by Gen Z is now almost US$11,000 (around $16,500), with 41 percent of them coming into possession of a luxury watch in the past 12 months.

“Do as much independent research as you can [when buying],” he advises. “The more you do, the more informed you are and the less likely you are to make a mistake. And don’t bring modern watch expectations to the vintage world because it’s very different. People say, ‘buy the dealer’, but I don’t do that. I trust myself and myself only.”

Read more about the influencers shaking up horology here with Justin Hast, Brynn Wallner and Teddy Baldassare.

 

 

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This Pristine 1960 Ferrari 250 Spider Could Fetch $24 Million at Auction

The car wears the same colours and has the same engine it left the factory with.

By Bryan Hod 22/07/2024

Some Ferraris are just a little bit more important than others.

Take, for example, the 1960 250 GT SWB California that RM Sotheby’s is auctioning off during this year’s Monterey Car Week. Any example of the open-top beauty would attract interest, but this one just so happens to be the first one that was built.

The 250 is one of the most legendary series of cars in Ferrari history. Between 1952 and 1964, the company released 21 different 250 models—seven for racetracks, 14 for public roads—of which the “Cali Spider” might be the most well regarded, thanks to its potent V-12 and a Pininfarina-penned design that is one of the most beautiful bodies to grace an automobile. The roadster, which was specifically built for the U.S., made its debut in 1957 as a long-wheel-base model (LWB), but it wasn’t until the SWB model debut in 1960 that it became clear how special it was. This example isn’t just the first to roll off the line. It’s the actual car that was used to introduce the world to the model at the 1960 Geneva Motor Show.

1960 Ferrari 250 GT SWB California Spider by Scaglietti Remi Dargegen/RM Sotheby’s

Just 56 examples of the 250 GT SWB California Spider would be built by Scaglietti during the three years it was in production. The first of those, chassis 1795 GT, is finished in a glossy coat of Grigio. The two-door had a red leather interior at Geneva but was returned to the factory and re-outfitted with black leather upholstery before being delivered to its original owner, British race car driver John Gordon Bennet. Six-and-a-half decades later the car looks identical to how it did when it left the factory the second time.

In addition to its original bodywork, the chassis 1795 GT features its original engine, gearbox, and rear axle. That mill is the competition-spec Tipo 168, a 3.0-litre V-12 that makes 196.1 kW. That may not sound like much by today’s standards, but, when you consider that the 250 GT SWB California Spider tips the scales around 952 kilograms, it’s more than enough.

Remi Dargegen/RM Sotheby’s

The first 250 GT SWB California Spider is scheduled to go up for bid during RM Sotheby’s annual Monterey Car Week auction, which runs from Thursday, August 15, to Saturday, August 17. Unsurprisingly, the house has quite high hopes for the car. The car carries an estimate of between $24 million and $26 million, which could make it one of the most expensive cars ever sold at auction.

Remi Dargegen/RM Sotheby’s

Monterey Car Week

 

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