Sweet Dreams Are Made of This
Diving under the sheets with the ultra-luxury Swedish bed brand Hästens
It’s no secret that a good night’s sleep allows the mind to process, recharges the batteries and brings a cosmic weightlessness to the body. Ask Drake. “The bedroom is where I come to decompress from the world at the end of the night, “ he recently told Architectural Digest, “and where I open my eyes to seize the day.” The Canadian rap impresario and aesthete does so on a top-of-the-line Hästens Grand Vividus. Created by architectural designer Ferris Rafauli, the custom-made crib installed at his Montreal manse, weighs over 400 kg and is in-laid with stingray leather and sells for an eye-opening $600,000. It’s the Birkin of beds. The YSL of R.E.M. A private island in a sea of all-inclusives.
Little wonder that sleep-fixated A-listers like Angelina Jolie, Brad Pitt, Tom Cruise and Beyoncé are rumoured to own a Hästens. But the company’s cult-like status did not come overnight. Their beds rest on a formula passed down since 1852 and the business is still run from a small factory in Köping, Sweden. A sixth generation bedmaker, Hästens is changing the high end of the bed market by offering exceptional quality mattresses. Each bed is produced by hand and customised for clients, one at time.
As more health conscious consumers are examining exactly what they are sleeping on, Hästens is stepping up to shine a light on what they could be choosing.
As Neelam Dewani, a director at the Hästens Sleep Experience Centre points out, the average human sleeps in a bed for a third of their lives. That adds up to a total of more than 25 years in an average lifespan.
Now that scientists have proven the virtues of deep sleep, including its ability to improve physical and mental wellbeing and drive peak performance, the company is well placed to service its ultra fussy clientele.
When confronted with a Hästens, the first thing you notice is that they are unapologetically thick and sturdy. The proprietary mattress contains a deep stratum of natural Swedish cotton, mohair, lambswool, flax and horsetail hair.
It rests on a box spring layered with thousands of tiny Swedish virgin steel coils and is propped up by Swedish pine legs, finished off with brass plates.
Purists will tell you the horsetail hair is key. After all, Hästens is Swedish for horses and the horsetail hair (which starts life straight) has to be boiled in oil five times, braided and then dried, to produce the distinctively woolly micro coils that are tucked inside the mattress.
These natural fibres ensure a maximum breathability, and lend a welcome coolness to the sleeper. (If only this mattress could make us as cool as the celebrities who own them.)
A custom Hästens arrives with a triplicate mattress and topper, and has a starting price of around $30,000. It’s a non-threatening, traditional piece of furniture that could easily be overlooked, until you have experienced its cloud-like embrace.
If all this is making you want to float away to an extraordinary sleep, you’ll be pleased to know the Land of Nod has arrived in the Land of Oz.
Beds are available to order from the Great Dane showroom in Fitzroy, Melbourne and a stand-alone Hästens store is slated to open in the middle of 2024 in Sydney.
Book a bed test today and get ready to meet your dream bed.
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