Peloton Announces Australian Launch

You’ve likely heard of Peloton, that stylish, stationary bike that celebrities like Beyonce endorse. Well, it is finally launching in Australia.

The brand, founded in New York City, made a name for itself with its game-changing indoor bike and high-energy studio-style workouts in 2014.

However, today, it’s not all spin, with Peloton’s portfolio including two bike options and two treadmill options as well as a digital membership with a long list of benefits.

For its Aussie debut, Peloton will introduce the original Peloton Bike loved by millions, the Peloton Bike+ and the Peloton App, with content across 10+ fitness disciplines including indoor cycling, running (outdoor and indoor), cardio, strength, yoga and more.

Peloton’s official launch in Australia is slated for the second half of 2021, where consumers will be able to purchase the Peloton Bike and the Peloton Bike+ online or through the brand’s physical retail showrooms across key Australian cities, including Sydney and Melbourne.

“Health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia as our first foray into the Asia Pacific region,” says Kevin Cornils, Managing Director, International for Peloton.

The Peloton Bike and Bike+ will cost $2895 and $3695 respectively while the All-Access Membership, which enables members to access Peloton content using the Peloton Bike or Peloton Bike+ and create accounts for the entire household, will be $59 per month.

Pre-register your interest here: onepeloton.com/