Life in the Fast Lane: George Russell Has Momentum Ahead of the Australian Grand Prix
The F1 driver and IWC Ambassador is adamant of a strong season ahead with Mercedes.
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“Right now, I want to be as fast as possible. It’s that simple.”
These are the words spoken boldly by George Russell, the 26-year-old Mercedes-AMG PETRONAS F1 driver—and IWC Schaffhausen ambassador—who, despite a 2023 season riddled with shortcomings and heartbreak, remains as confident as ever in his abilities to compete in the Formula 1.
“There is a fast car in there, it’s just about dialling in the performance,” he tells Robb Report at an exclusive event celebrating IWC’s newest Chadstone boutique. “Personally, I feel like I’m performing at a great level.”
As we approach this weekend’s Australian Grand Prix—the third race of the 2024 F1 season and one of its toughest—Russell, as always, is poised and focused on the task ahead. With a racing style that’s “fast, adaptive, and precise,” and a teammate in seven-times world champion Lewis Hamilton, Mercedes-AMG PETRONAS know what it will take to reclaim the dominant run of wins it was once accustomed to.
Below, Russell discusses the challenges associated with Formula 1, the growing awareness of mental health in sport, and his partnership with IWC which has afforded a newfound appreciation for the world of watches.
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Robb Report: George, it’s great to see you back in Australia! We spoke last year and you mentioned a newfound appreciation for the ocean. During the off-season, did you manage to get away to any exotic or tropical location?
George Russell: Well I had every intention of doing so [laughs] but I actually got really ill at the end of last year and had to cancel all my plans and just stay at home. After Abu Dhabi, I spoke with the team doctors and they were like, right, you need six weeks off.
RR: So 2023 really was a rollercoaster ride for you, wasn’t it?
GR: It was, yeah. I’m glad it’s out of the way. But no, I’m definitely going to do a bit more exploring this season. I was hoping to go to Japan after this week and do a bit of exploring between Kyoto and Osaka but after Melbourne, I have to head back home to the UK and jump straight on the simulator.
RR: Have you had the chance to reflect on the season that was, and what are some of the things that you do to cope with the mental and physical pressures that come with a new season (and racing in general)?
GR: I think on the mental side, it’s important to talk about this and be open and honest with those around you. I’m so fortunate that my trainer, who travels with me every single race and has been with me for seven years, understands the racing world. So when we have these conversations, whether it’s to and from the track in the morning or during a session at the gym, that’s a really good way for me to release whatever maybe in my mind or for him to soundboard or bounce ideas off. Or really, just to hear me out.
On top of that, I do talk with a professional psychologist, which I think is really important. I think the views around mental health and talking with professionals is that you only do it when you need it and when you’re down in the dumps. Whereas my view is you want to be talking with those around you, whoever it may be, so that you don’t find yourself down in the dumps.
On the physical side, this sport is very demanding of its drivers. If we take this week, for example, I flew in last Sunday, jet lag hit me hard on Monday. Tuesday, I hit the gym but couldn’t go all out because you’re fatigued and you’ll do more damage. You need to let the body rest and recover. Wednesday, I’m doing events all day. I’m with the team Thursday at the track. And then, you know, come Friday it’s just racing, racing, racing. Sunday night, I fly back and come Tuesday, I’m back on a simulator. So it’s important on hitting that winter hard [off-season] because once the season starts, you just don’t get the time to increase your muscle mass or your fitness.
RR: A few weeks ago in Saudi, the team didn’t get the results you were hoping for. As we head into this weekend, do you know where the car is at in terms of performance, and what are the things you can do as a driver, however small, that will help optimise the team’s performance?
GR: We don’t yet know where the car is at… If you take Red Bull out of the situation, the grid is so close in Formula 1 at the moment. So that’s why you don’t know where we are in terms of performance because one tenth of a second is all that separates us from the likes of Aston Martin, McLaren and Ferrari. I mean, I qualified P3 in Bahrain. If I was two tenths slower, I’d have been P8. And that can change your whole weekend.
Sure, the car isn’t performing as we expected at the moment, but we’ve got some indications why that may be. We’re making some small changes ahead of the weekend in Melbourne, but it’s still early days, we’re two races in, it’s a 24 race season, and we need to utilise every single race right now to maximise the learning of the car before trying to optimise the last millisecond of performance.
It sounds a bit crazy that you’re still trying to learn during races, but we only get three days of testing. Fortunately, we have a week off between all of these races, so it gives us time to digest the data and be very thorough with that and try and pick off what we need to do.
RR: Are you feeling confident though ahead of the weekend?
GR: A driver’s role ultimately is to drive as fast as possible. Personally, I feel like I’m performing at a great level, especially over the last couple of races of the ’23 season. Right now, I feel like I’m doing well and you know, obviously you’ve got Lewis [Hamilton] as my teammate. You can only really use your teammate as your benchmark and I’ve got probably the best benchmark of all of the drivers. So we’re pushing one another. we’re trying to motivate the team and direct the team in the right way; that’s all we can do.
RR: Last month, the sixth season of Drive to Survive returned to Netflix. Obviously, the series has helped introduce a new generation of F1 fans but I’m sure it has its disadvantages, too. What are your thoughts on the series and with the added spotlight that it brings, how do you best deal with all the outside noise?
GR: I haven’t seen it yet [laughs], but I think it’s been amazing for Formula 1. It’s shown the sport through a different lens, which has been really important. And it’s brought so many new fans into the sport, as well as a younger audience. I think we’re seeing more females than ever watching Formula 1, which is also incredible, as well as a really a diverse group of people now supporting. Of course, as these things are, it’s of course, dramatised – that’s what TV is for. I think that’s why a lot of drivers have mixed views on the show. And for them [Netflix], it’s always important to find a narrative and a story.
To be honest, last year I made the decision to focus more on the performance rather than too much time with the Netflix crew because you do have to give a lot of time to developing the story and the narrative. And for every interview I’m doing, that’s two hours spent that I’m not talking to my engineers, or I’m not training, or I’m not talking to my psychologist, or I’m not on the simulator. I had the view of, will this make me faster? And I concluded, no, it won’t make me faster. Right now, I want to be as fast as possible.
RR: Let’s talk watches! You’ve spent some time with IWC now as one of its global ambassadors, and I’m guessing you’ve been wearing the new IWC Pilot’s Performance Chronograph that launched in Las Vegas last year. Has it been getting some wrist time of late?
GR: It’s the second edition of the Mercedes team watch and I’ve got to say, I really like its style. I think this model is a slightly elevated variant from the first one – it looks fast and aggressive, especially in its contrasting black and neon green colours, and add in the Petronas green that we see on the race car; it totally changes the watch.
You know, I didn’t know much about watches before joining IWC, and I wouldn’t say it was really a passion of mine the past, but since visiting the IWC manufacture in Schaffhausen, seeing the precision that goes into every single watch and how fine the details are is incredible. To be honest, the details are far finer than what we actually have in Formula 1.
RR: Do you prefer it on rubber or with a different strap option?
GR: On rubber, it brings a slightly sportier look to the piece. But I like bracelets and other materials, because it looks a touch classier – you can still wear it casually, but it gives you that option to dress it up. It’s super versatile.
RR: So would you say you’re more of a Pilots/Performance watch kind of guy, or do you prefer the timelessness of a good dress watch, like your IWC Portugieser Annual Calendar?
GR: I’m very fortunate because now I’ve got a number of options [laughs]. I would say I probably go towards the Portugiesers. Smart casual is my dress code of choice, and I think the Portugieser goes really, really well. I’m lucky to own the Portugieser Annual Calendar with a white dial and black leather strap. But I’ve also got the Boutique Edition, which I really love with its touch of navy.
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To learn more about the new IWC Pilot’s Performance Chronograph, visit iwc.com
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