‘Dyslexia Is My Superpower’: How Learning Differently Helped Richard Branson

Branson felt a failure at school, dropping out at 15. Now the Virgin founder is convinced that his dyslexia was the reason he took risks.

By Rachel Sylvester For The Times 19/07/2022

Sir Richard Branson has a knighthood, a Caribbean island, a rocket and several billion pounds to his name, but he still thinks of himself as a bit of a rebel. Once, when I went to interview him in his Swiss chalet, Britain’s best-known entrepreneur padded down the steps to meet me in his socks. This time, we speak by Zoom and the 71-year-old is wearing a faded orange T-shirt that looks identical to one my teenage son owns. He is in Morocco at his kasbah in the Atlas Mountains—tanned, of course, and with hair bleached by the sun. When he turns his camera off he sounds exactly—eerily—like Tony Blair. He is definitely more Cool Britannia than Little England.

Branson may have 400 companies in his Virgin group, running everything from gyms to planes and even a bank, but he has never been a suit-and-tie kind of businessman. In the ’70s, his record company signed the Sex Pistols and he is happier leaping from planes or hanging out with supermodels than staring at numbers in the boardroom. Having dropped out of school at 15, he lived for years on a houseboat because he couldn’t afford a house—he called it the Duende, which means “the power to attract through personal magnetism and charm.”

He has always been a brand as much as a businessman—a disrupter who loves to “tilt at big companies,” as he puts it. He still thinks of himself as an outsider rather than part of the corporate establishment and tells me that he has learned over the course of his long business career that “it is possible to be a David versus a Goliath and pay the bills at the end of the year.” Last week, he visited Ukraine and met Volodymyr Zelensky—the epitome of the plucky underdog—and saw some of the sites of Russian attacks since Vladimir Putin’s “appalling invasion” began.

Branson prides himself on taking up new challenges and is always pushing himself to the limit, whether flying around the world in a hot-air balloon or beating Elon Musk into space. “I hate saying no; I’m known as Dr Yes,” he explains, and he is convinced that his positivity is one of the secrets of his success. “I think being an optimist is a hell of a lot more fun than being a pessimist. As a leader, it’s so much better to look for the best in people, to praise people and generally be positive. That brings the best out of people.”

MELBOURNE, AUSTRALIA - JANUARY 01.Sir Richard Charles Nicholas Branson is a British business magnate, investor, author and philanthropist. He founded the Virgin Group in the 1970s, which controls more than 400 companies in various fields. Branson expressed his desire to become an entrepreneur at a young age. January 01, in Melbourne, Australia.(Photo by Impressions / Getty Images)

Branson expressed his desire to become an entrepreneur at a young age. Getty

There have, he admits, been some close shaves. He has almost died 75 times as result of his daredevil escapades, and flirted with financial ruin on more than one occasion. “But life has been a hell of a lot more fun because I’ve said ‘yes’ rather than ‘no.’ When I was 16 I brought out a magazine called Student and on the back I printed, ‘The brave may not live forever, but the cautious do not live at all.’ I’ve lived by that mantra ever since.”

Branson admits that things could have turned out very differently. On the day he left Stowe—the independent boarding school he attended until he was 15—the head teacher told him he would either end up a millionaire or in prison. That turned out to be an accurate prediction. By the age of 22, he had not only set up his magazine but had also opened a chain of record stores, Virgin Records, and founded the empire that would make his name.

A few years later the headmaster sent him a letter asking him to sponsor a new girls’ dormitory at the school. “I wrote back saying, ‘Yes, if you name it after my company,’” Branson tells me. The school decided that “Virgin” was not the most appropriate name to have emblazoned above the door of the female sleeping quarters. “I heard nothing more from him for another 10 years, and then he said how much he regretted not just saying yes. He was good enough to acknowledge that the boy had done OK. There’s much that needs to be done so that schooling can be adapted to the individual rather than the ‘one size fits all’ approach that currently happens.”

Despite making billions from business for over more than 50 years, Branson points out that he would still be considered a failure by an education system that defines success purely in academic terms. He is severely dyslexic but was not diagnosed until his twenties, long after he had left school. Once, when he was about eight, he did an IQ test and recalls with amusement, “I don’t think I filled in anything.” His earliest memories of education are “looking at a blackboard and just seeing mumbo jumbo and relegating myself to the back of the class, so I could at least try to look over somebody else’s shoulder to see if I could get some marks, but having no understanding of what was going on and longing for breaktime so I could go out and play.” He remembers the frustration of struggling to read and write. This was the late ’50s, before dyslexia was widely recognized. “I would jumble things up. People just assumed that we [dyslexics] were stupid. I was definitely bottom of the class.”

British entrepreneur Richard Branson inaugurates his new airline Virgin Atlantic Airways, on the steps of the Boeing 747-200 'Maiden Voyager', 22nd June 1984. (Photo by Terry Disney/Express/Getty Images)

Branson inaugurates his new airline Virgin Atlantic Airways on the steps of the ‘Maiden Voyager’ in 1984. Terry Disney

There were some moments of real cruelty and humiliation. “I got beaten for not performing. In those days it was pyjama bottoms down and a stick. Those are unpleasant moments for any kid, but for me, it was strangely the best thing that happened to me. It meant that at 15 I decided that the world needed a magazine run by young people, aimed at young people, that could say we don’t want to waste our time just having a completely exam-orientated society—we should be taught things that are relevant and interesting.”

For years, Branson believed that his differently wired brain was a disadvantage but now he sees his dyslexia as a “superpower” that has given him an edge in business and in life. “If something really interests me, I can excel at it,” he says. “The fact that I was dyslexic meant that, from a very young age, I found fantastic people to surround myself with. It taught me to delegate. I think that, by and large, dyslexics are more creative and good at seeing the bigger picture. We do think slightly differently to other people.”

As an employer, Branson actively seeks out other dyslexics, and he is working with the charity Made By Dyslexia to encourage other businesses to understand the benefits of neurodiversity. Around 40 percent of top-earning CEOs are dyslexic, according to a 2019 survey, and LinkedIn recently added “dyslexic thinking” to its recognized list of skills. Within days, more than 10,000 people had included it in their profiles. “I have a grandchild who’s just been diagnosed as dyslexic and I was able to ring him up and celebrate and say, ‘It’s something that you and I have got that the rest of the family doesn’t have,’” Branson says. “What I tell parents is, work out what your child is really good at and let them follow that path, and the rest will catch up. Let them excel at the things they enjoy.”

During the pandemic he spent time on Necker Island, his Caribbean home, giving his grandchildren the kind of education he wishes he’d had. “We said, ‘There’s a scarlet ibis over there,’ and then we went on the internet and found out all about the scarlet ibis and how they’d been wiped out in the British Virgin Islands a hundred years ago, then recently reintroduced, and how if a scarlet ibis breeds with a white ibis you get a pink ibis. Then we moved on to flamingos and giant tortoises. We were just getting out and about looking at things that are relevant and exciting. And sadly the conventional school educational system doesn’t really do that.”

He insists that schools should recognize different qualities and talents in children. “We need an education system where every young person is set up to thrive in life, and not just thrive as a result of having good exam marks. The Virgin Group no longer asks people for exam results and I think other companies should do the same. One should talk to people about their personality, about what’s going on in the world, how good they are going to be at motivating and inspiring people.” His children Holly and Sam (with his second wife, Joan, to whom he’s been married since 1989) have set up a charity, Big Change, to campaign for education reform.

PA Photo 3/7/87 Virgin tycoon Richard Branson is re-united with his children Sam (two) and daughetr Holly (five) at Crosshouse Hospital, Kilmarnock after his trans-Atlantic balloon Virgin Atlantic Flyer floats on the sea of the West Coast of Scotland. Branson and his co-pilot Swedish aero-engineer Per Lindstrand had abandoned the giant carrier off Rathlin Island near North Antrim, Ulster during their trans-Atlantic balloon voyage (Photo by PA Images via Getty Images)

Branson and his children Sam and Holly. PA Images

Branson does admit that there was one time when his dyslexia almost killed him. “I had to learn to skydive when I was trying to fly around the world in a hot-air balloon. I jumped, and in a very typical dyslexic way, I pulled the lever that got rid of the parachute, not the one that opened the parachute.” Luckily, there was somebody else coming down beside him. “He had watched where my hand was going, and he did a little bit of a Superman dive in, and managed to pull the spare chute, so saving me.”

Nor has he ever been very good at company accounts. “I was 50 years old when I was having a board meeting, and by then we had maybe the largest private group of companies in Europe, and I asked the question, when somebody gave some figures, ‘Is that good news or bad news?’ One of the directors took me out of the room and said, ‘Richard, I’ve known you for years now, I’ve never really dared ask you, but am I right in thinking you don’t know the difference between net and gross?’ And I said, ‘Well, I’ve never been able to admit it, but yeah, that’s the case.’ He pulled out a sheet of paper, and he had some crayons and he coloured the piece of paper blue and he said, ‘That’s the sea.’ Then he put a fishing net and some fish in the net, and he said, ‘The fish that are in the net, that’s your profit at the end of the year, and the rest of the sea is gross turnover.’ I have name-dropped net and gross ever since. I realized that Virgin’s net worth is nowhere near as big as I thought it was.”

SYDNEY, AUSTRALIA - NOVEMBER 13: Richard Branson takes part in a pilates class at Bondi Beach on November 13, 2019 in Sydney, Australia. (Photo by Don Arnold/WireImage)

Branson takes part in a pilates class at Bondi Beach in Sydney, Australia in 2019. Don Arnold

Yet, Branson is convinced that his dyslexia has made him a better businessman because he has an original perspective, is more innovative and willing to take risks. “I’ve never seen myself as an entrepreneur; I’ve seen myself as a creator. I’m not really interested in making money per se; I’m interested in the things that I create surviving. It doesn’t really matter if you failed elementary maths, as I did at school all those years ago. Somebody else can add up the figures. I’ve just got to deliver a product that exceeds expectations. Take Virgin Atlantic—38 years ago we flew with one second-hand 747 across the Atlantic. Everybody thought we were mad. We were taking on British Airways with 300 planes. . .If I’d gone to the accountants and asked them to do some figures to see whether it was a good idea to go into the airline business, they would have told me, ‘You’ll never survive.’”

Branson was born in 1950 in Blackheath, southeast London, the son of Ted, a barrister, and Eve, a former actress, ballet dancer and air hostess. His mother, who died last year from Covid at the age of 96, was an enormous influence as well as his first investor. “She found a necklace and handed it in to the police, but nobody claimed it, so she sold it for £100 and gave me the money to help me get the magazine up and running.” From an early age she encouraged her son to be independent. “She shoved me out of the car aged five or six and told me to make my own way to Granny’s house, which was four or five miles away. She would have got arrested today, but I survived and I’m grateful to her for making us stand on our own two feet from a young age.”

Even as a schoolboy, Branson had an entrepreneurial zeal, although his first business ventures were a disaster. “I had heard that budgerigars bred enormously quickly, and so I bought a few pairs of budgerigars, and you could buy 1,000 tiny little Christmas trees for £3, and if you waited 5 years, when they were 6 feet tall, you could get a good return. The Christmas trees got eaten by bunnies, and somehow or another rats got in and ate the budgerigars—or my mother let them out, because she got fed up with feeding them when I was away, I’m not quite sure. They were both abject failures.” But, he insists, “We need to embrace failure. There are so many entrepreneurs who failed once or twice before they went on to become really successful, and you learn an enormous amount from failure.”

His record stores thrived and he used the money to found a music label. The Sex Pistols were one of the first bands he signed and he admits that the recent re-release of God SAVE the Queen for the Platinum Jubilee made him nostalgic for his rock’n’roll days. “I don’t look back a lot, but the Sex Pistols really propelled Virgin from being a hippy company into being a punk company that then attracted the Rolling Stones and Peter Gabriel and Genesis. It was a brief whirlwind of a time with the Sex Pistols involving everything from court cases for Never Mind the Bollocks, Here’s the Sex Pistols to rides down the Thames where the police raided the boat, and lots of headlines attacking the Pistols, which of course played right into their hands, and their record sales soared. It taught me a lot about the promotion and marketing of a product.”

Richard Branson celebrates first Spaceflight

Branson celebrates Virgin Galactic’s first spaceflight. Courtesy of Virgin Galactic

There is, he realized, no such thing as bad publicity. When Virgin was prosecuted for displaying the word “Bollocks” in a Nottingham record store window, Branson mounted an ingenious defence. “I rang up Nottingham University’s linguistics expert and told him the problem and he said, ‘What a load of bollocks. They obviously think that bollocks is a derivative of balls. It’s nothing to do with that. Bollocks was the nickname given to priests in the 18th century, so the album really should mean, “Never mind the priests, here’s the Sex Pistols.”’ I couldn’t believe my luck and said would he mind coming along to court to tell the story? And he said, ‘Look, I happen to be a priest myself. Would you like me to wear my dog collar?’ So we had this linguistics expert in his dog collar, and the judge reluctantly found us not guilty.” The Sex Pistols were “charming” to the priest. “John Lydon and the others were just nice lads having a really fun time.”

Branson admits there is a very thin line between success and failure and there have been some occasions when he came very close to being on the wrong side of that dividing line. Does he think he is just very lucky? “I think it’s partly personal resilience, it’s partly just surrounding oneself with fantastic people, and if you have a great group of people, you can enjoy the good times and you can help each other get through the bad times together. Obviously, Covid was a torrid time, we were in all the wrong businesses, but having a fantastic group of people just putting our heads down, determined to prove the critics wrong, all the Virgin companies came out ahead.”

The economic situation is looking even rockier now. In many ways, it is back to the ’70s, with widespread disruption caused by strikes, and flares back in fashion. “It’s obviously sad to see what’s happening in the world right now,” Branson says. “I fought hard against the Vietnam War and the Iraq war and the Libyan war. . .Seeing Russia in Ukraine makes me want to weep. And the effects of that have been devastating on the price of oil for everybody, and therefore the cost of living.” But he warns that there is another factor which is making things particularly tough in the UK. “Obviously, Brexit’s had a negative effect, and not being part of the common market is going to affect people in Britain much more than they realize. It’s already affecting people enormously in Britain. Our companies overseas are doing a lot better because they can trade more freely with Europe.”

Richard Branson floats in zero-gravity during Virgin Galactic's first commercial flight

Branson floats in zero-gravity during Virgin Galactic’s first commercial flight Virgin Galactic

In over five decades as a businessman, Branson has been to Chequers and had dinner with at least eight prime ministers. He has always avoided being tied to a particular political party or tribe—he was Margaret Thatcher’s “litter tsar” in the ’80s and was put forward for his knighthood by Tony Blair in 2000 for “services to entrepreneurship.” But he clearly finds the lack of long-term thinking in Westminster frustrating. “It’s tough being a politician, I mean really tough—you’re in your job for two or three years, you’re minister for education for a couple of years, then you’re minister of something else, and so by the time you’ve learnt it, you seem to be moved on. I’ve been 55 years travelling the world in business, and I’ve learnt an incredible amount in that time, so I think businesspeople can sometimes see situations more clearly. . .Politicians need to be receptive and good listeners. That’s a very important skill for any leader to have.”

There are rivalries in business as well as in politics. Last year Branson was caught up in a “battle of the billionaires” race to space with Elon Musk, but he insists they are on good terms now. “He’s a friend. When I woke up to go to space that day, he was there with his baby in the kitchen, which was very sweet. Rivals should be friends in the evening but competing hard in the day.” Going to space was, he says, “the most extraordinary day of my life, the biggest ‘pinch me’ moment. Every second was [the fulfillment of] a dream which I’d had since being a teenager, watching Neil Armstrong and Buzz Aldrin and standing there, looking up at the moon, and realizing they were standing on the moon, as a kid it was just extraordinary.”

Three of his five grandchildren were there to watch him blast off. “All the grandkids had incredible things to say. Etta [who is 7] thinks I was once a pirate dumped on Necker Island years ago by other nasty pirates, and she pulled me down to her and whispered in my ear just before I went, ‘Papa, do you know you’re going to be the first pirate ever to go into space?’ Lola, who’s three years old, said, ‘Papa, you come back for me.’ It was just too magical. I’m a Peter Pan fan and to be floating in space looking back at this incredible Earth that we live on was mind-blowing.” Branson will turn 72 this month but the boy who never grew up has no plans to retire. “I’ve been incredibly blessed—blessed with dyslexia, blessed with faults, blessed with positive things as well. Not everything has worked out how I planned it, but I can’t think of anything that I would want to change. I’m just learning all the time and life is so fascinating as a result.”

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8 Trés Chic French Watches Perfect for Commemorating the Olympics, from Breguet to Cartier

Chanel, Cartier, Louis Vuitton, Breguet, and more make up quite a stellar list of French watches perfect for remembering the Paris Olympics for decades to come.

By Victoria Gomelsky 27/07/2024

The opening ceremony for the 2024 Olympic Games takes place in Paris on July 26th. Whether or not you’re attending the games, one way to celebrate the start of the world’s biggest sporting event, and to show some espirit de corps with your fellow Francophiles, is by treating yourself to a French watch. Of course, you could go for the very Swiss Omega Speedmasters that came out to commemorate the Paris Olympics earlier this year, and that would be a tasty choice, but perhaps something more French is in order.

Also, if you’re going to be in Paris for the games (or anytime really) we have an excellent guide to the best watch boutiques in Paris for you, as well.

While not all of the timepieces highlighted below were made in France (so few watches are anymore), they each have deep connections to Paris, French watchmaking and/or Gallic style. And, as we’ve written elsewhere, French watchmaking has a long-standing and powerful influence on Swiss watchmaking. In fact, it was in Paris the Louis Cartier perfected the Tank that would go on to make wearing a watch on the wrist popular in the first place, this during the 1920s and 30s. And, of course, Cartier watches are all the rage these days, including the rather tiny Tank Mini, which made big waves at Watches and Wonders this year, as well as the Tortue, which made our best-of list this year.

Indeed, the Parisian horological roots run deep, but it’s not all Cartier. From Louis Erard’s whimsical collaboration with French interior-designer-turned-watchmaker Alain Silberstein to the dreamy, avant-garde designs of Paris-based Trilobe, there’s something for everyone in this mix.

Of all the watches Cartier introduced at Watches and Wonders Geneva this year, the Tortue re-edition was the most talked-about. Even older than the Tank, the tortoise-shaped model (born in 1912) is now available in a monopusher chronograph as well as the simpler “hours and minutes” platinum version shown here. Limited to 200 pieces, the stylish and shapely Tortue, which comes out in September, makes clear that even though Cartier manufactures all of its watches in Switzerland, the Paris-based brand is French to its core. $54,770.

Although Breguet is now based in Switzerland, its namesake, Abraham-Louis Breguet, inventor of the tourbillon as well as the now-ubiquituous Breguet hands and numerals, made his mark on horology in Paris, where he maintained a workshop at 39 Quai de l’Horloge. The brand pays tribute to that history with its latest tourbillon, a 46 mm rose gold wristwatch equipped with not one, but two of the whirling mechanisms. Be sure to admire the engraving on the back of the movement, which depicts an aerial view of the workshop. C’est magnifique! Price on request.

In 2018, Paris-based Trilobe introduced its Les Matinaux (“The Morning”) collection, and with it, a new way of telling the time. Employing a wandering display, the watch used three discs that rotated counterclockwise and three fixed pointers to indicate the hours, minutes and seconds. Named after a collection by the midcentury French poet René Char, the series recently spawned a new sand-colored Dune edition that marks the brand’s entrée into the world of complications. Limited to 100 pieces, the model, dubbed L’Heure Exquise (“The Exquisite Hour”), features a moonphase complication that evokes the orbit of the Moon around the Earth against the backdrop of a starry night sky. $21,995

Arguably the Frenchiest brand on our list, Chanel made a name for itself as a high-end (as opposed to fashion) watchmaker in 1999, when it introduced its signature timepiece, the J12 (in unusual-for-the-time ceramic, no less). At Watches and Wonders Geneva in April, the brand upped the ante with its latest Monsieur timepiece, the Superleggera Intense Black, a limited edition of 100 pieces inspired by car racing. Housed in a matte black ceramic and steel case, the watch features a matte black guilloché dial and comes on a black nylon strap with black calfskin leather trim and lining. $69,651

Like so many of Hermès’s most sought-after watches, the new 34 mm Arceau Grand Tralala Brides et Mors traces its design to another Hermès product, in this case the Grand Tralala silk scarf created by French artist Virginie Jamin. Patterned after the prestigious harnesses worn by the Royal Hungarian Bodyguard in the 19th century, the graphic design evokes the look of intertwined bridles and bits within a rose gold frame. Note the bit-shaped seconds hand! $72,172

Imagine if Rolex’s much-talked-about emoji watch of 2023 had a child with the Memphis Group, a collective of Milan-based architects and designers who became known in the 1980s for their use of bright primary colors and bold patterns. That’s a quick way to describe the new 40 mm Smile-Day limited edition in titanium from Swiss watchmaker Louis Erard, whose latest collaboration with the iconoclastic French watchmaker Alain Silberstein reflects his signature whimsy. Silberstein was trained in graphic design and architecture in Paris by former members of Germany’s Bauhaus faculty, and he takes his whimsy very seriously. Between the aperture at six o’clock featuring a sliding carousel of seven emojis, the yellow squiggly seconds hand and the nostalgic color scheme, the piece is an instant classic. $8,019

 

The dress watch revival continues with the new Escale by Louis Vuitton, an elegant timepiece honoring the 10th anniversary of the Escale collection (its first time-only, three-hand watch). Of the four new models in the line, two come in rose gold (like the 39 mm automatic model shown here), while the other two come in platinum. The former feature textured dials designed to evoke the suppleness and tactility of the Louis Vuitton Monogram canvas on metal. Equipped with a chronometer-certified movement with 50 hours of power reserve, the rose-gold Escale comes on a calf-leather strap. In a press release, the brand made sure to emphasize the model’s roots: “Just below the 12 o’clock hour marker, under the Louis Vuitton logo, is one word that encapsulates everything there is to be known about the Escale’s creative rebirth: Paris.” $40,324

The BR03 Diver from Paris-based Bell & Ross celebrates its seventh anniversary this year. Recognised as the first square diving watch, the 2024 edition is new in more ways than one. Composed of five new models, including the full lume version with a pale blue dial shown here, the series is equipped with an improved automatic movement boasting 54 hours of power reserve, new typography, redesigned hands for optimal legibility and a new adaptable strap. $8,248

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How Paris’s Dining, Hotel and Art Scene Got Their Groove Back — Just in Time for the Olympics

The French capital’s cultural life was already on the upswing. Mix in a major global sporting event, and it’s now ready to go toe to toe with any city in the world.

By Vivian Song 09/07/2024

Host cities of modern-day Olympic Games have gotten into the competitive spirit by trying to stage the most spellbinding, over-the-top opening ceremony on record. Beijing enlisted 2008 drummers. London featured James Bond escorting Queen Elizabeth II. All Rio needed to wow the crowd was Gisele, who turned the stadium into her personal catwalk, strutting the length of the field solo. But only Paris could make the unprecedented gamble that the city itself is spectacular enough to be the star of the show.

If all goes according to plan when the Summer Olympics alight in Paris this July, the opening ceremony will play out like a Hollywood epic: timed to coincide with the sinking of the sun, an open-air flotilla of boats will ferry the athlete delegations on the Seine, sailing toward the sunset as hundreds of thousands of spectators cheer from either side of the river’s banks and the bridges above, all bathed in the amber afterglow.

Café life in Saint-Germain-des-Prés
Nico Therin

It will mark the first time the ceremony will be held outside a stadium, let alone on a waterway. So too many of the events themselves, instead of being mounted in mostly generic stadiums on the outskirts of the city, will take place in the heart of Paris, reframing the French capital in a way that locals and visitors alike have never experienced—and that’s sure to dial up the promise of pageantry and emotion.

The Eiffel Tower’s latticed silhouette will serve as the backdrop for beach volleyball at Champs de Mars. Place de la Concorde, where more than a thousand people (including Louis XVI and Marie Antoinette) had their heads lopped off during the French Revolution, will be the site of newly admitted Olympic sports such as skateboarding and breakdancing. And though Olympic swimmers have raced in pools since 1908, this year’s athletes are slated to compete in the river itself. (Competitions will also take place in cities across France, from Lyon to Marseille, and Tahiti in French Polynesia will host the surfing event.)

The specs are ambitious and inventive, and in some ways could restore the city’s reputation for audacity. Because while the City of Light may be known as the cradle of fashion, culture and gastronomy, not too long ago it was also regularly accused of slipping into a lazy, even smug, complacency—stuck in its ways, resting on the laurels of its storied past.

In the food world, those doldrums translated into controversial snubs from the influential World’s 50 Best Restaurants list, known for flushing out avant-garde chefs. The French Michelin Guide, once considered the ultimate arbiter of fine dining, suddenly seemed staid and irrelevant. London and Berlin took Europe’s centre stage in art and design. Even President Emmanuel Macron described his fellow countrymen as resistant to change, much to the ire of those fellow countrymen—and countrywomen.

But influential creatives and Parisians say that in the years leading up to the Games, and particularly since the pandemic, something has shifted. “I really think that during the last 10 years, Paris opened itself to more new things, for different trends,” says Hélène Darroze, the acclaimed chef whose six restaurants include Michelin two-star Marsan in Paris and her three-star namesake at The Connaught in London. “Paris is happier than before, more joyful than before.”

There’s a giddy sense of anticipation, says the illustrator Marin Montagut, who has collaborated with Le Bon Marché and the Ritz Paris and owns an eponymous boutique in Saint-Germain-des-Prés where he sells hand-painted glassware and porcelain decor. “It feels like Paris is trying to look very, very pretty for a very important evening. She’s been getting some plastic surgery and is trying to get ready in time,” he says with a chuckle. “There’s just a lot of effervescence in the city.”

The Right Bank’s Golden Triangle has seen a recent revival.
Nico Therin

For better or for worse, some of the credit for that renewed vitality belongs to the light-as-soufflé Netflix series Emily in Paris, which quickly became the collective escapist fantasy for viewers around the world who were grounded by the Covid-19 virus. Another part of that newfound energy, though, can be traced to the frenzied building of luxury hotels, restaurants, galleries, museums and boutiques over the past few years, including Montagut’s own Paris-themed shop, which he opened in 2020.

In the past three years alone, 25 new five-star hotels debuted across the city, bringing the total to 101. Noteworthy newcomers include Madame Rêve, Kimpton St. Honoré Paris, Château des Fleurs, Maison Proust, LVMH’s Cheval Blanc Paris, and Chopard’s first boutique hotel here, 1 Place Vendôme. The dual autumn 2023 openings of Le Grand Mazarin and La Fantaisie hotels marked the Paris debut of Swedish designer Martin Brudnizki, whose playfully modern, maximalist and flamboyant aesthetic injected colour and character into Paris’s elite hotel scene.

In parallel with the growth of traditional hotels, new players in the luxury rental market are emerging, joining the likes of Le Collectionist and Belles Demeures. Founded in 2020, Highstay rents out luxury serviced apartments equipped with kitchens and living spaces. The firm’s current portfolio includes 36 apartments in areas such as the Champs-Élysées and Saint-Honoré, and another 48 are under construction—all of which it owns. There is no check-in (guests are sent digital access codes) and all concierge requests, including housekeeping and travel reservations, are made via live chat on a dedicated guest portal. “The goal is that guests get the real Parisian experience and feel like an insider, like a city dweller,” says general director Maxime Lallement.

The idea of making Paris as welcoming as a second home is also what drives the luxury real-estate market for foreign buyers, particularly Americans, says Alexander Kraft, CEO of Sotheby’s International Realty France-Monaco. He sees 2024 as a “transition year” and says that the local market is moving at two different speeds: while demand for properties between roughly $1.5 million and $8.5 million has cooled, high-end properties between about $17 million and $85 million continue to sell fast among buyers from the Middle East. Kraft predicts the market will pick up in 2025 following the US presidential election. “Paris is one of those real-estate markets that is eternally popular,” he says. “Contrary to other international cities, it really has broad appeal.”

The living room of a Highstay apartment in Le Marais.
Nico Therin

Montreal-born, New York–based interior designer Garrow Kedigian is one of those frequent visitors who decided to take the leap and buy his own pied-à-terre in Paris a few years ago, after a lifetime of travelling back and forth for both work and pleasure.

As a part-time resident, Kedigian says he too has noticed a palpable shift in the city’s vibe, which he attributes to a renewed appreciation for tourists following their absence during the pandemic, as well as an “international flair” that has given the city a fresh spark. “There’s a lot more cultural diversity than there was before,” he says. “In that respect it’s a bit like New York. And I think that now the interface between Paris’s unique flavour and the international populace is a little bit smoother.”

For Montagut, one of the best examples of this synergy can be found in Belleville, in the city’s east end, where independent artists, musicians and other urban creatives rub shoulders in Chinese, African, and Arab restaurants and businesses. “There’s a social and cultural diversity here, and for me this is really important,” Montagut says. “If Paris was just the 6th arrondissement, it would be boring.”

The eastern edge of Paris is also one of the preferred neighbourhoods of Michael Schwartz, the marketing and communications manager for Europe at French jewellery house Boucheron. A recent New York City transplant, he is drawn to the burgeoning number of gastronomic gems far from the madding tourist crowds.

A view over the rooftops to the Eiffel Tower.
Nico Therin

He points to sister restaurants Caché and Amagat (the names mean “hidden” in French and Catalan, respectively), discreetly located at the end of a cobblestoned cul-de-sac, as favourites. With backgrounds in fashion and advertising, the Italian duo who run them have attracted equally fashionable locals to this hitherto quiet part of town. Caché serves up fresh Mediterranean seafood dishes, while next door, Amagat specialises in Catalan tapas.

Then there’s Soces, a corner seafood bistro on rue de la Villette, where you might find Jean-Benoît Dunckel, who co-wrote the score to Sofia Coppola’s film The Virgin Suicides when he was part of the electronic-music duo Air (Dunckel’s recording studio is in the area), or the French designers behind the Coperni fashion line, Sébastien Meyer and Arnaud Vaillant. “This is a really special restaurant,” says Schwartz. “It’s frequented by really cool creatives, designers and musicians, and it’s kind of a destination restaurant for most people because it’s not central.”

What makes Paris’s dining scene so exciting now, according to Stéphane Bréhier, editor in chief of French restaurant guide Gault& Millau, is a sense of fearlessness among younger chefs who reject the traditional trajectory that begins with a lowly stage in a Michelin-star kitchen. What’s more, visitors are likewise foregoing Michelin establishments in favour of newer, more experimental dining spots. “Over the last few years, there’s been a profusion of young chefs who don’t want to work for other people and are daring to set up their own shop,” Bréhier says. “The gastronomic scene is booming in Paris.” 

At work in La Tour d’Argent’s kitchen
Nico Therin

These bold, emerging chefs feel less bound not only to their elders but also to French cuisine itself. “It has changed a lot,” says Hélène Darroze, who opened Marsan, her first Parisian restaurant, 25 years ago. “The new generation travelled a lot—in South America, for example, in Asia—before opening a restaurant or being a head chef somewhere. They opened themselves to other cultures. This is why the culinary scene at the moment is very interesting in Paris; because it’s a mix of very famous chefs with Michelin stars but also young chefs who don’t care about Michelin stars—they just want to explore so many fields.”

The ever-growing importance of social media and its insatiable hunger for envy-inducing images is driving another major trend in the dining scene: rooftop spots, including Mun and Girafe in the Golden Triangle, the area bordered by avenues Montaigne and George V and the Champs-Élysées. “A lot of rooftops have opened in Paris, where before they were pretty much nonexistent apart from the Eiffel Tower and the Montparnasse Tower,” says Dimitri Ruiz, head concierge at Hôtel Barrière Fouquet’s Paris on the Champs-Élysées.

Five-star Right Bank hotels SO/ and Cheval Blanc Paris have watering holes that offer sweeping vistas of the Seine. But perhaps the most coveted perch during the opening ceremony will be the Champagne bar at La Tour d’Argent restaurant, which boasts unobstructed views of the Notre-Dame Cathedral and the Seine. (And yes, someone already had the idea to book it for a private event.) Famous for its signature pressed duck as well as for hosting monarchs and heads of state, the historic restaurant recently underwent a major renovation that included the addition of the aerie, which opened late last summer. “It’s only been in the last 10 years or so that Paris has been developing rooftops, and it’s really taking off like wildfire,” says third-generation owner André Terrail.

Paris’s venerated fashion industry has also found ways to innovate, with fresh faces keeping their fellow couturiers on their toes and the shopping options enticing. In 2022, for example, Simon Porte Jacquemus opened his first boutique in the city on avenue Montaigne—home to Gucci, Chanel, and Prada, among other venerable names—and in March, at the age of 34, became France’s youngest fashion designer to be named a Chevalier de l’Ordre des Arts et des Lettres for his contributions to the field. That kind of success has a ripple effect in the creative community.

“Almost every street has the name of an artist or a politician,” says Charaf Tajer, the Parisian-born creative director behind the London-based Casablanca sportswear line. “So the city reminds me always that the people who came before me, who walked those streets, created the future in a way. As much as [Paris] seems stuck in time visually, you can also feel the energy of people creating the present.”

Interior designer David Jimenez, whose 2022 book Parisian by Design compiles his Francophile projects, moved to the city in 2015 and spent his first few years living near the Champs-Élysées, which he says has undergone a noticeable revival. Along with Jacquemus’s arrival, new luxury openings or expansions—including Burberry, Saint Laurent, Bottega Veneta, and Panerai—and city-led greening efforts are bringing Parisians back to the 8th arrondissement, long dismissed as an overcrowded tourist trap where fast-food and fast-fashion chains had colonised the once glamorously luxe avenue. Now, Dior’s captivating Peter Marino–designed museum draws legions of fans, while the city has been busy planting more trees, renovating gardens and repairing damaged sidewalks as part of a long-term embellishment plan. And on the first Sunday of every month, the entire length of the Champs-Élysées becomes a pedestrian-only promenade. “It’s an exciting evolution in a part of the city that seemed sleepy and perhaps lost its way a little bit,” Jimenez says. “Now there’s a thrust forward.”

Jardins du Luxembourg is a perennially popular Left Bank locale for sitting or strolling.
Nico Therin

The thriving fashion houses are responsible for more than maintaining the city’s unparalleled reputation for chic. To a large degree, they have also helped revive its status as an art capital. The billions generated by LVMH (parent of Louis Vuitton, Dior and Berluti, among others) and Kering (Alexander McQueen, Gucci, Bottega Veneta, et al.) funded the extraordinary contemporary art collections amassed by their founders, Bernard Arnault and François Pinault, respectively. The rivals rewarded their hometown with two museums, Fondation Louis Vuitton and Bourse de Commerce, that have helped make it a leader in contemporary art.

Also lending a hand: Brexit, which persuaded many international galleries to brush up on their French. One of the most talked-about recent additions is the powerhouse Hauser & Wirth, which opened in a 19th-century hôtel particulier near the Champs-Élysées last year. David Zwirner arrived in 2019, Mariane Ibrahim in 2021, and Peter Kilchmann the following year, all joining long-established Parisian galleries including Perrotin and Thaddaeus Ropac. The City of Light even snagged its own coveted annual installment of Art Basel: Paris+, which now runs every October in the Grand Palais.

“Quite frankly, Paris has been putting up some of the most incredible exhibitions in institutions in Europe,” says Serena Cattaneo Adorno, senior director at Gagosian. “And a lot of private collectors have also decided to open spaces in the city, creating a great dynamic between public and private galleries.”

The always-savvy Gagosian, on rue Ponthieu, has hit upon an authentic tie-in with the Games: a summer exhibition featuring Olympic posters created over the years by celebrated artists from Picasso on up to Warhol, Hockney and Tracey Emin. “Once you start digging, you find that a lot of artists have reflected on sports and the engagement of the body,” Cattaneo Adorno says. “It’s just a really pure and beautiful message about how art and sports have dialogues that can be somewhat surprising.”

A few months out from the festivities on the Seine, interior decorator Jimenez sums up the mood of many locals, saying (only half-jokingly), “I think for most Parisians, there’s a sense of curiosity, optimism, excitement—and an exit plan, in that order.”

While polling shows that nearly half of Parisians intend to vacate the city during the games, Jimenez notes that he will be watching the opening ceremony with friends who live in an apartment overlooking the Seine. “I want to be part of the excitement. I want to see as much as I can and be energised by this very special and unique moment,” he says. “It’s a once-in-a-lifetime opportunity, and I am deeply grateful to be able to experience it first-hand as an American living in Paris.”

Additional reporting by Lucy Alexander and Justin Fenner.

 

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Watches & Wonders 2024 Showcase: Hermès

We head to Geneva for the Watches & Wonders exhibition; a week-long horological blockbuster featuring the hottest new drops, and no shortage of hype.

By Josh Bozin 24/07/2024

With Watches & Wonders 2024 well and truly behind us, we review some of the novelties Hermès presented at this year’s event.

HERMÈS

Hermes Cut

Moving away from the block colours and sporty aesthetic that has defined Hermès watches in recent years, the biggest news from the French luxury goods company at Watches & Wonders came with the unveiling of its newest collection, the Hermès Cut.

It flaunts a round bezel, but the case middle is nearer to a tonneau shape—a relatively simple design that, despite attracting flak from some watch aficionados, works. While marketed as a “women’s watch”, the Cut has universal appeal thanks to its elegant package and proportions. It moves away from the Maison’s penchant for a style-first product; it’s a watch that tells the time, not a fashion accessory with the ability to tell the time.

Hermès gets the proportions just right thanks to a satin-brushed and polished 36 mm case, PVD-treated Arabic numerals, and clean-cut edges that further accentuate its character. One of the key design elements is the positioning of the crown, boldly sitting at half-past one and embellished with a lacquered or engraved “H”, clearly stamping its originality. The watch is powered by a Hermès Manufacture movement H1912, revealed through its sapphire crystal caseback. In addition to its seamlessly integrated and easy-wearing metal bracelet, the Cut also comes with the option for a range of coloured rubber straps. Together with its clever interchangeable system, it’s a cinch to swap out its look.

It will be interesting to see how the Hermès Cut fares in coming months, particularly as it tries to establish its own identity separate from the more aggressive, but widely popular, Ho8 collection. Either way, the company is now a serious part of the dialogue around the concept of time.

hermes.com

Read more about this year’s Watches & Wonders exhibition at robbreport.com.au

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Watch This Space: Mike Nouveau

Meet the game-changing horological influencers blazing a trail across social media—and doing things their own way.

By Josh Bozin 22/07/2024

In the thriving world of luxury watches, few people own a space that offers unfiltered digital amplification. And that’s precisely what makes the likes of Brynn Wallner, Teddy Baldassarre, Mike Nouveau and Justin Hast so compelling.

These thought-provoking digital crusaders are now paving the way for the story of watches to be told, and shown, in a new light. Speaking to thousands of followers on the daily—mainly via TikTok, Instagram and YouTube—these progressive commentators represent the new guard of watch pundits. And they’re swaying the opinions, and dollars, of the up-and-coming generations who now represent the target consumer of this booming sector.

MIKE NOUVEAU

@mikenouveau

Mike Nouveau

Can we please see what’s on the wrist? That’s the question that catapulted Mike Nouveau into watch stardom, thanks to his penchant for highlighting incredibly rare timepieces across his TikTok account of more than 400,000 followers. When viewing Nouveau’s attention-grabbing video clips—usually shot in a New York City neighbourhood—it’s not uncommon to find him wrist-rolling some of the world’s rarest timepieces, like the million-dollar Cartier Cheich (a clip he posted in May).

But how did someone without any previous watch experience come to amass such a cult following, and in the process gain access to some of the world’s most coveted timepieces? Nouveau admits had been a collector for many years, but moved didn’t move into horology full-time until 2020, when he swapped his DJing career for one as a vintage watch specialist.

“I probably researched for a year before I even bought my first watch,” says Nouveau, alluding to his Rolex GMT Master “Pepsi” ref. 1675 from 1967, a lionised timepiece in the vintage cosmos. “I would see deals arise that I knew were very good, but they weren’t necessarily watches that I wanted to buy myself. I eventually started buying and selling, flipping just for fun because I knew how to spot a good deal.”

Nouveau claims that before launching his TikTok account in the wake of Covid-19, no one in the watch community knew he existed. “There really wasn’t much watch content, if any, on TikTok before I started posting, especially talking about vintage watches. There’s still not that many voices for vintage watches, period,” says Nouveau. “It just so happens that my audience probably skews younger, and I’d say there are just as many young people interested in vintage watches as there are in modern watches.”

 

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A post shared by Mike Nouveau (@mikenouveau)

Nouveau recently posted a video to his TikTok account revealing that the average price of a watch purchased by Gen Z is now almost US$11,000 (around $16,500), with 41 percent of them coming into possession of a luxury watch in the past 12 months.

“Do as much independent research as you can [when buying],” he advises. “The more you do, the more informed you are and the less likely you are to make a mistake. And don’t bring modern watch expectations to the vintage world because it’s very different. People say, ‘buy the dealer’, but I don’t do that. I trust myself and myself only.”

Read more about the influencers shaking up horology here with Justin Hast, Brynn Wallner and Teddy Baldassare.

 

 

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5 Lounge Chairs That Add Chic Seating to Your Space

Daybeds, the most relaxed of seating solutions, offer a surprising amount of utility. 

By Marni Elyse Katz 22/07/2024

Chaise longue, daybed, recamier, duchesse brisée—elongated furniture designed for relaxing has a roster of fancy names. While the French royal court of Louis XIV brought such pieces to prominence in fashionable European homes, the general idea has been around far longer: The Egyptian pharaohs were big fans, while daybeds from China’s Ming dynasty spurred all those Hollywood Regency fretwork pieces that still populate Palm Beach living rooms. Even Mies van der Rohe, one of design’s modernist icons, got into the lounge game with his Barcelona couch, a study of line and form that holds up today.

But don’t get caught up in who invented them, or what to call them. Instead, consider their versatility: Backless models are ideal in front of large expanses of glass (imagine lazing on one with an ocean view) or at the foot of a bed, while more structured pieces can transform any corner into a cozy reading nook. Daybeds may be inextricably linked to relaxation, but from a design perspective, they put in serious work.

Photo: Courtesy of Egg Collective

Emmy, Egg Collective 

In designing the Emmy chaise, the Egg Collective trio of Stephanie Beamer, Crystal Ellis and Hillary Petrie, who met as students at Washington University in St. Louis, aimed for versatility. Indeed, the tailored chaise looks equally at home in a glass skyscraper as it does in a turn-of-the-century town house. Combining the elegance of a smooth, solid oak or walnut frame with the comfort of bolsters and cushioned upholstery or leather, it works just as well against a wall or at the heart of a room. From around $7,015; Eggcollective.com

Plum, Michael Robbins 

Woodworker Michael Robbins is the quintessential artisan from New York State’s Hudson Valley in that both his materials and methods pay homage to the area. In fact, he describes his style as “honest, playful, elegant and reflective of the aesthetic of the Hudson Valley surroundings”. Robbins crafts his furniture by hand but allows the wood he uses to help guide the look of a piece. (The studio offers eight standard finishes.) The Plum daybed, brought to life at Robbins’s workshop, exhibits his signature modern rusticity injected with a hint of whimsy thanks to the simplicity of its geometric forms. Around $4,275; MichaelRobbins.com 

Photo: Courtesy of Reda Amalou Design

Kimani, Reda Amalou Design 

French architect and designer Reda Amalou acknowledges the challenge of creating standout seating given the number of iconic 20th-century examples already in existence. Still, he persists—and prevails. The Kimani, a bent slash of a daybed in a limited edition of eight pieces, makes a forceful statement. Its leather cushion features a rolled headrest and rhythmic channel stitching reminiscent of that found on the seats of ’70s cars; visually, these elements anchor the slender silhouette atop a patinated bronze base with a sure-handed single line. The result: a seamless contour for the body. Around $33,530; RedaAmalou

Dune, Workshop/APD 

From a firm known for crafting subtle but luxurious architecture and interiors, Workshop/APD’s debut furniture collection is on point. Among its offerings is the leather-wrapped Dune daybed. With classical and Art Deco influences, its cylindrical bolsters are a tactile celebration, and the peek of the curved satin-brass base makes for a sensual surprise. Associate principal Andrew Kline notes that the daybed adeptly bridges two seating areas in a roomy living space or can sit, bench-style, at the foot of a bed. From $13,040; Workshop/ APD

Sherazade, Edra 

Designed by Francesco Binfaré, this sculptural, minimalist daybed—inspired by the rugs used by Eastern civilizations—allows for complete relaxation. Strength combined with comfort is the name of the game here. The Sherazade’s structure is made from light but sturdy honeycomb wood, while next-gen Gellyfoam and synthetic wadding aid repose. True to Edra’s amorphous design codes, it can switch configurations depending on the user’s mood or needs; for example, the accompanying extra pillows—one rectangular and one cylinder shaped— interchange to become armrests or backrests. From $32,900; Edra

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