
Sound & Vision: Haydenshapes Transforms Bang & Olufsen’s Beosound A9 into Functional Art
Haydenshapes has evolved far beyond surfboards. Now, founder Hayden Cox reimagines a celebrated speaker as functional art.
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When Hayden Cox picks up the phone, he’s somewhere between Huntington Beach and the next roadside taco stand. “We flew into New York, drove up to Maine, then down through the Carolinas, and now we’re touring the California coast,” he says, in his unmistakable Australian twang. It’s part of a weeks-long pilgrimage to visit Haydenshapes’ American retailers and distributors—a rare chance, he says, to “see how the boards live in the wild”.
But despite the sand and surf, this is no sabbatical. For Cox, 43, the brand’s founder and designer, the trip comes just as he unveils his most unorthodox project yet: a limited-edition collaboration with Danish audio house Bang & Olufsen on their Beosound A9 speaker. The piece, dubbed Catalyst, is a study in sculptural contrast—equal parts kinetic light sculpture and precision audio instrument.
“The A9 is already such an iconic design,” Cox says. “But the idea was to transform it—to bring in my world, my medium, and see what happens when sound moves through light, when form isn’t just functional, but emotional.”
That medium is, of course, resin—the luminous, highly technical material Cox has spent the better part of two decades mastering across disciplines. From his early surfboards to large-scale resin sculptures and custom installations for the Art Gallery of NSW, Cox’s career has been defined by a rigorous curiosity about how materials behave under pressure, light and time. “In a way, it’s the opposite of how I usually use resin, where it’s about strength and function,” he says. “Here it was about emotion, about visual movement.”
Catalyst marks a new high watermark for Cox’s evolving practice. In addition to his pioneering work in surfboard technology (including the widely adopted FutureFlex carbon fibre frame), Cox has previously collaborated with an eye-popping roster of creative institutions, from fashion designers Alexander Wang and Dion Lee to IWC and Audi. Each project has pushed him to recalibrate his design instincts, test new materials, and blur the boundaries between athletic equipment, art and object.
It’s this grit that helped Cox regroup after one of the most destabilising events of his career: the fire that gutted a major part of Haydenshapes’ Northern Beaches factory. “That was definitely… an experience,” he says, pausing. “You never get over it. But I got to the new year and thought, maybe this is a chance to build differently. Maybe it’s a way to focus more on design and let go of old ways of working.”
Rather than rush to rebuild, Cox rerouted his production to Thailand—where he’s spent 15 years refining his shaping process—and scaled up the facility to accommodate his custom techniques. That adaptive mindset is woven throughout the Catalyst speaker. Cox developed a bespoke resin formula just for the hand-cast, translucent legs, designed to taper in shape and shift tone throughout the day as ambient light hits the structure.
“We went through all the usual testing with the B&O team—acoustic vibration, temperature, finish—and I really wanted to push the boundaries of what we could do with resin as both a material and a storytelling device.”
The speaker cover itself features a radial blue fade, pulled directly from one of Cox’s earlier resin works—a tonal echo that threads the unit back to the surfboards and sculptural installations that first established his name.
Still, Cox is the first to note that this isn’t a departure. “I’ve always just followed things that challenge me,” he says. “Whether it’s making wetsuits with Dion [Lee], designing stairs with cast-off surfboard foam, or collaborating with B&O, it’s about curiosity. These are personal projects—creative tangents that feed the whole ecosystem.”
This network now includes his Palm Beach home, christened Alaïa, which he renovated with his wife Danielle over several years. The neofuturist interiors feature experimental concrete elements—fireplace, staircase, bar—made using leftover EPS foam and carbon fibre from his board production. “It was cool to bring some of that composite thinking into a domestic space,” he says. “To make it tactile, architectural.”
There’s talk of expanding Haydenshapes’ presence in Brazil and South Africa, another fashion capsule with global distributor Slam Jam, and whispers of a furniture collaboration brewing quietly in the wings. But for now, Catalyst is the moment. “We only made four,” he says, adding that after that, he will produce the speakers on commission. “I like that it’s rare. That it sits more like an artwork than a product.”
And in a world awash with disposable luxury, that’s as refreshing as a wave at first light.
$7,950; available exclusively at Bang & Olufsen Double Bay.
“I wanted to push the boundaries of what we could do with resin as both a material and a storytelling device.”
We’re turning it up to 11 at robbreport.com.au—drop in for more interviews with the world’s leading tastemakers.
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