Robb Read: Private Aviation Set To Take Off?

A collective rethink about private air travel and its wider use for business and tourism is firmly underway.

By Terry Christodoulou 24/07/2020

Australia’s commercial aviation fleet is, realistically, all but grounded.

Planes are parked across runways and in hangars as if plucked from the sky by COVID-19. Terminals are largely empty beyond employees and many suits have swapped the pointy end of weekly metro commutes for Zoom calls at home.

With restrictions in place for international travel and state politicians nervous to reengage interstate excursions – the commercial aviation sector looks to be largely halted for some time to come.

But then Australians still need to travel – that’s the reality of this vast country – and equally, many are extremely eager to explore. And it’s here, in pushing into both private and public sector industry as well as delivering exclusive tourism itineraries, that the local private aviation industry could well be flying for some solid gains.

The Business Of Safety

Following an initial period assisting various medical, emergency and repatriation flights – it’s now various business sectors eyeing off private aviation.

Unable, or unwilling, to travel on commercial airlines, private aviation operators speak of a recent surge in professional travel by executives in need of attending crucial meetings across the country.

“The benefit of private aviation has always been the convenience,” explains Sam Sargent, director of Blak International. “Especially now, with the airlines needing to adhere to social distancing policies and safety concerns, private aviation has become the far more viable option.”

Operators are increasingly confident they’ll be able to hang on to this growth.

“People are definitely going to see that private aviation is a viable method of travel, especially in the business sector,” adds Sargent. “If you’ve got a group of executives and need to get around Australia quickly and safely – and you have the cash flow to do so – there is no more efficient method.”

Sam Iliades, of Australian Corporate Jet Centres (ACJC), agrees.

“Perhaps the new clientele will see that it isn’t as expensive as what it’s perceived to be and that it’s worth it,” says Iliades. “Before it was seen as a luxury – it’s not exactly true. If you’ve got four executives and need to get around Australia on the [commercial] airlines it would take you three to four days – we can do it in one.”

Limited numbers on private jets lowers any risks related to COVID-19.

Combining the clear efficiencies, the industry has been spruiking a new message – one of sanitisation and safety.

“I think that the key elements of flying on a business jet have always been about privacy, security and safety from the health and wellbeing point of view,” says   Darren McGoldrick, Vice President Execujet Asia Pacifc. “We’ve countless measures in place – full sanitisation before and after each flight, gloves, masks, sanitisers, thermal imaging cameras in our lounges, contactless thermometers on board as well as health declarations and travel history.”

All of which is furthered given groups remain small and known to each other.

“You’re in a private lounge, it’s just you and the people you’re flying with, whether it be associates or your family, it’s people that you know,” says Grahame Murray, Valor’K CEO.

Some believe that continued business sector growth necessitates an informed and direct approach to the public sector.

“Sanitisation is going to be a strong influencer. There will be a new cohort in society willing to spend money on that level of comfort… It’s a key and marketable point to be making,” states Phil Everitt, Avcair CEO

 

Australia By Private Jet

With Australians firmly limited in their collective ability to leave the island, the private jet industry is also firming as the safest and most efficient way to explore the country.

As Sargent outs: “People are really eager to still have that holiday …They were making enquiries as soon as news circulated about the potential of a New Zealand travel bubble.”

Iliades points to the domestic north as areas of interest. “There’s been a fair bit of interest going in and out of Ballina, for Byron Bay, as well as for Queensland.”

An expectation of busier skies filled by private jets also hinges on greater certainty in regards to domestic border crossings.

“The state governments need to create some certainty and a roadmap, so that people can feel confident and start to look at booking holidays again. But once that happens, we’re going to be very busy,” states Navair’s Rick Pegus.

Bas Bosschieter is CEO of one of Australia’s most well-known private travel companies, Captain’s Choice – a firm that has built numerous private flight itineraries aimed at exploration of remote areas.

“We saw last year, when we came out with a quick package that took advantage of the flooding of Lake Eyre, that people loved it – and when COVID hit, we were forced to expand our thoughts and our programs,” says Bosscheiter.

Wilpena Pound, Flinders Ranges – viewed from a Private Jet. Photo: Captain’s Choice.

Bosscheiter explains the appeal of private jet travel for personal tourism by outing his firm’s planned Queensland itinerary this September – specifically the fact it’s already at 80 per cent capacity.

“I think the beauty of the private jet is that the weekender – where you’re away for three to four days – gives people the perfect opportunity to see some iconic Australian destinations. You can be in Broken Hill for lunch, Coober Pedy for dinner, fly over the Lake Eyre basin and finish in the Birdsville hotel all within a couple of days.”

This type of ‘efficient’ domestic travel is something Americans have long been doing both across their own continent and also here – though that market has now ceased under COVID.

“The volume of US visitors can’t be replicated – we just haven’t got the population. But we need to stimulate those who want to get out and let’s try and make the best of it,” adds Bosschieter.

Everitt, too, sees international border closures as an opportunity to educate and encourage the local market.

“Let’s challenge the market that it’s not elitist – that it’s an astute process and that the price point is akin to business class seats when you look at it.”

Flying Forwards

Still, the question remains – will private air travel find its wings and soar out of COVID into a viable future built on greater local uptake?

Sargent struggles with such.

“I’d love for people to fall in love with private aviation and be passionate about it,” he says, “but the reality is that we are lucky that in Australia, with Qantas and Virgin, and in New Zealand with Air New Zealand, that we have really good commercial operators that people will go back to.

“However, how quickly they can recover, and operate to the capacity that is demanded of it – we’ll have to see.”

McGoldrick also believes more turbulence remains ahead of any dramatic uptake.

“We’re still in for a tough ride. We all thought we’d have state borders opened in July, but it’s looking to remain closed for the next few months and internationally for the remainder of the year. That’s going to be difficult for [private] aviation.”

Corners of the market, especially those focused on the business sector, are optimistic, hoping to maintain many of the newcomers enjoying the efficiencies and safety offered by private travel.

“I think we’ll retain a percentage,” offers Iliades. “It’s a viable option and one not completely reserved for the ultra-high net worth individual.”

Avcair’s Everitt believes there’s no better time for his industry to transform and drive home a positive message around accessibility, exploration and luxury.

“I think that as a combined effort, and in working with tourism boards and luxury hotel operators, we [private aviation] can capture, or create, a completely new sector of the market to further strengthen our businesses.

“There’s still a want to travel and it’s a great opportunity to cement a new type of industry in Australia. Ultimately, I think that there is a chance to work with people looking at experiential travel, looking to reconnect with Australia and who have the budget of a European holiday. It’s also a chance for them to lift the level of luxury of their own experience.”

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A New Chapter for Jaeger-LeCoultre’s ‘Reverso Stories’

A special Reverso exhibit arrives in Sydney this week.

By Josh Bozin 08/05/2024

In 2024, few watchfiends would be unfamiliar with Jaeger-LeCoultre and its enduring Reverso collection. Since 1931, the Reverso has been celebrated as one of the great dress watches of the 20th century.

In recent years, the watch has only gone from strength to strength—in 2023 alone, we received the new Reverso Tribute Chronograph, the impressive Duoface Tourbillon, and the slimmer Reverso Tribute Small Seconds—capturing the imagination of casual observers, collectors, and those looking to scale the horological ladder.

Jaeger-LeCoultre
Jaeger-LeCoultre

Thanks to exceptional branding experiences, such as ‘Reverso Stories’, a travelling experiential trunk show, it is also part of the cultural conversation. Jaeger-LeCoultre is again summoning its movable experience to Australia, this time in the heart of Sydney’s CBD. For a limited time, eager fans can glimpse the Reverso collection up close and personal via a multi-sensory exhibition tracing the history of this remarkable timepiece.

Presented in four chapters ( Icon, Style and design, Innovation, and Craftsmanship), the Reverso story will be told through the lens of Jaeger-LeCoultre’s expert watchmakers, who combine nine decades of craftsmanship, inventiveness, and design into one interactive experience.

As a bonus, guests will be privy to a large-scale art installation by Korean artist Yiyun Kang—commissioned by the Maison under its ‘Made of Makers’ programme—and the launch of three exceptional new Reverso timepieces, yet to be revealed. These watches will showcase skills such as enamelling, gold-leaf paillonage, and gem-setting, mastered by the manufacturer’s in-house Métiers Rares (Rare Handcrafts) atelier.

Jaeger-LeCoultre
Jaeger-LeCoultre

Completing the immersion into the spirit of Art Deco, guests will be able to enjoy a complementary refreshment post-experience at the pop-up Jaeger-LeCoultre 1931 Café.

‘Reverso Stories’ will be held in Sydney’s Martin Place from 10–19 May 2024. It will be open daily from 9 a.m. to 7 p.m. (and 5 p.m. on Sundays) and free to the public. Visitors are welcome to book online here or register upon arrival.

For more information, visit Jaeger-LeCoultre.

 

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

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Omega Reveals a New Speedmaster Ahead of the Paris 2024 Olympics

Your first look at the new Speedmaster Chronoscope, designed in the colour theme of the Paris Olympics.

By Josh Bozin 26/04/2024

The starters are on the blocks, and with less than 100 days to go until the Paris 2024 Olympics, luxury Swiss watchmaker Omega was bound to release something spectacular to mark its bragging rights as the official timekeeper for the Summer Games. Enter the new 43mm Speedmaster Chronoscope, available in new colourways—gold, black, and white—in line with the colour theme of the Olympic Games in Paris this July.

So, what do we get in this nicely-wrapped, Olympics-inspired package? Technically, there are four new podium-worthy iterations of the iconic Speedmaster.

Omega

The new versions present handsomely in stainless steel or 18K Moonshine Gold—the brand’s proprietary yellow gold known for its enduring shine. The steel version has an anodised aluminium bezel and a stainless steel bracelet or vintage-inspired perforated leather strap. The Moonshine Gold iteration boasts a ceramic bezel; it will most likely appease Speedy collectors, particularly those with an affinity for Omega’s long-standing role as stewards of the Olympic Games.

Notably, each watch bears an attractive white opaline dial; the background to three dark grey timing scales in a 1940s “snail” design. Of course, this Speedmaster Chronoscope is special in its own right. For the most part, the overall look of the Speedmaster has remained true to its 1957 origins. This Speedmaster, however, adopts Omega’s Chronoscope design from 2021, including the storied tachymeter scale, along with a telemeter, and pulsometer scale—essentially, three different measurements on the wrist.

While the technical nature of this timepiece won’t interest some, others will revel in its theatrics. Turn over each timepiece, and instead of a transparent crystal caseback, there is a stamped medallion featuring a mirror-polished Paris 2024 logo, along with “Paris 2024” and the Olympic Rings—a subtle nod to this year’s games.

Powering this Olympiad offering—and ensuring the greatest level of accuracy—is the Co-Axial Master Chronometer Calibre 9908 and 9909, certified by METAS.

Omega

A Speedmaster to commemorate the Olympic Games was as sure a bet as Mondo Deplantis winning gold in the men’s pole vault—especially after Omega revealed its Olympic-edition Seamaster Diver 300m “Paris 2024” last year—but they delivered a great addition to the legacy collection, without gimmickry.

However, the all-gold Speedmaster is 85K at the top end of the scale, which is a lot of money for a watch of this stature. By comparison, the immaculate Speedmaster Moonshine gold with a sun-brushed green PVD “step” dial is 15K cheaper, albeit without the Chronoscope complications.

The Omega Speedmaster Chronoscope in stainless steel with a leather strap is priced at $15,725; stainless steel with steel bracelet at $16,275; 18k Moonshine Gold on leather strap $54,325; and 18k Moonshine Gold with matching gold bracelet $85,350, available at Omega boutiques now.

Discover the collection here

 

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