Why your next Safari should happen in Sweden (Yes, Sweden)

The remote forests of Sweden’s unsullied Lapland are home to their fair share of year-round adventures. Here’s a peek into some of the best.

By Bruce Wallin 14/01/2019

It’s 10pm by the time we set out in the speedboat, and the sun is still reflecting off the glass-like surface of the Råne River. Jonas Gejke is at the boat’s helm, navigating cautiously through the shallows en route to deeper water. The grizzled safari guide eventually cuts the engine and, surveying the river floor, gives the nod for his first passenger to jump in.
Gejke tosses his passenger a rope that’s dangling from the boat’s stern. Turning back, he grins and hits hard on the engine, its guttural roar leaving a struggling skier in its wake—and prompting a chorus of shrieks, whistles, and laughter from everyone on board.

Such is how you safari in Sweden.

Our group is based at the Aurora Safari Camp, a four-tent-and-one-toilet outpost on the shores of the Råne in Swedish Lapland. Gejke and his business partner, the professional photographer Fredrik Broman, run the camp as part of their Aurora Safaris Sweden, which offers year-round adventures in the wilderness north of Luleå. In summer months their guests hike, fish, kayak, and otherwise enjoy the 20-some hours of daily sunlight. In winter-high season in Swedish Lapland-they brave the bitter cold on snowmobiles, skis, and dogsleds, and spend the long nights angling for views of the aurora borealis.


Dogsledding in Sweden
Frederik Broman/Aurora Safari Camp

In this land of extremes, Gejke is a moderating force. Barrel-chested and grey-bearded, he looks every bit the safari guide: problem solver, survivor, people protector-the kind of person you want around when you’re in the middle of nowhere. His professional pedigree supports such confidence, anchored by his more than two decades running a safari business in Kenya. But it’s here, in his homeland’s far north, where he sees a true frontier.

“It’s gotten to a point where it’s about to explode,” says Gejke, who moved back to Sweden with his Kenyan wife and three children last year to join forces with Broman. “The solitude in the wilderness up here is something that’s completely unique. Fredrik and I, we see opportunities behind every corner. It’s like the Wild West, in a way.”

Gejke and Broman aren’t the only ones who see an up-and-coming safari destination in Sweden. From the northern wilds to the Stockholm Archipelago, modern-day prospectors are mimicking the classic African adventures in an only-in-Sweden style. Unlike in much of sub-Saharan Africa, where the animals are the main attraction on safari, in Sweden it’s the offbeat experiences, seasonal severity, and opportunities for pure, unadulterated fun that draw curious travellers.
Skewing more summer camp than extreme sport, our evening adventure with Aurora Safaris started on the camp’s floating sauna, where Gejke was busy doing everything from baiting our fishing lines to setting out a spread of moose- jerky and reindeer-sausage appetisers. Once we’re on the boat, our outbursts fill the empty river valley, echoing off the dense stands of pines that rise from either shore. Gradually, however, the sun dips below the horizon, our skiing session winds down, and we return to camp in the all-consuming silence of Swedish Lapland.

For all of their adventures in this isolated Arctic region, Aurora’s partners borrow heavily from Gejke’s African playbook. Their remote camp, with its canvas-top accommodations situated around a main dining tent, emulates many of the amenities and activities of its African exemplars—but always with a Swedish slant. Rather than a sundowner on the savanna, for instance, Aurora might stage a Champagne “moonriser” on a bar carved from the ice on a frozen lake. In place of a mokoro trip down a crocodile-infested river, Gejke might take you river rafting on the Råne. Instead of an excursion by elephant back, you might sled across the Arctic Circle behind a team of dogs while wearing a moon suit to keep out the winter cold.


Aurora Safari Camp
Frederik Broman/Aurora Safari Camp

Of course, imitating an African-safari experience in Sweden is not always simple—or possible. The multitasking Gejke is indicative of the challenges outfitters face in a Scandinavian country with high labour costs. “In Africa, running a camp with 10 beds you generally have 25 to 40 people doing it behind you,” he says. “Here, you run a camp with 12 beds, and we have two of us.”

The inherent hurdles go beyond just numbers. In a country where most natives are happy taking a tent into the woods, the concept of luxury is relative—and service is far from second nature. Travelers throughout Sweden are often left to haul their own luggage; coffee may or may not be ready when you wake up in the morning; and, except in city hotels, private bathrooms aren’t a priority.

“Most people in Sweden have no concept of what luxury is and what the luxury customer expects,” says Marina Safonova, owner of the Scandinavian tour company Nordic Luxury. “The farther north you go, you can have untouched wilderness all to yourself, but there are no luxury hotels.”
Sweden’s lack of five-star options is not limited to the north—even Stockholm is devoid of marquee international-brand hotels. But the country’s nonconformity is also one of its charms. An adventure through Sweden feels truly Swedish. Rather than standardise your experience, the locals just do what they do normally and hope you like it (even if they sometimes seem like they don’t care if you do).

“I share my lifestyle with people who come here, and I get to live in the middle of all this,” says Gejke. “And that’s really what the destination is about. There’s nothing fake about it.”
Torkild Berglund and Kristina Bonde live in the middle of the Stockholm Archipelago, about an hour’s speedboat ride from the Swedish capital. Across a narrow channel from their home, the husband-and-wife team offer their own take on a Swedish safari lodge—and share their own version of the local lifestyle.

Opened in 2012, their eight-tent Island Lodge occupies one of the nearly 30,000 isles in the sprawling archipelago. In the same spirit as Aurora, the lodge was modelled after safari camps in Southern Africa, where Bonde spent much of her childhood.

“It’s a luxury outdoor experience, inspired by the safari concept developed by the Brits in the old days,” says Berglund of the camp, which is open from late spring to early fall. “Pure outdoor luxury— with a bit of hardship.”

That hardship includes shared bathrooms (one each for two sets of four tents) and a do-it-yourself service mentality. But the magic of the Island Lodge lies in its simplicity. The island is more or less yours. (It’s available as either a buyout or a split, with two groups taking the two sides of the camp privately.) Its geodesic-dome tents, which are outfitted with reindeer-skin rugs and wood-burning stoves, are set just off a boulder-strewn shore, where you can sunbathe, swim, or fish for perch from the rocks. And a floating sauna deck— apparently a prerequisite for Swedish safari lodges—offers grab-and-go kayaks and paddleboards, and a jumping-off point for adventures in the archipelago.

My adventures were mostly confined to the island itself, with Berglund bringing me the occasional beer while I swam, paddleboarded, and fished off the sauna deck. At one point he pulled up in his rigid inflatable boat, offering to take me to the other side of the island. A few minutes into our tour, he convinced me to swim to shore, scale a 30-foot cliff, and leap off.

Back at my tent, I could see and hear Swedish families on an opposite island enjoying their day much as I was enjoying mine—swimming, fishing, jumping off rocks. A speedboat whizzed through the channel, while a sailboat tucked into a nearby cove to drop anchor for the night.
“The wealthiest Swedish people have their own yacht and go out in the archipelago, where they can easily find a small island,” says Berglund. “Experiencing Island Lodge (requires) no skills and no knowledge about the archipelago. Finding an uninhabited island with primeval forest within a one-hour boat ride from the capital—that’s unique.”


The Swedish Lapland
Frederik Broman/Aurora Safari Camp

Coming upon an isolated stretch in Swedish Lapland is not so novel. Outside of Luleå, a city of some 75,000 residents, pine and birch trees blanket the terrain, broken only by the occasional country house or salmon-filled river. For outsiders, it’s a limitless land of all-enveloping wilderness, endless sunlight in summer, and incomprehensible cold in winter.

“Most people haven’t experienced a proper outdoor winter, and they’re stepping out of their comfort zones doing activities when it’s minus 20 Celsius,” Gejke says. “They think that they’ll never, ever swim in that ice hole in the lake, but they end up doing it anyway.”
“You go there to do things you haven’t done before and see things you haven’t seen before,” says Safonova. “The northern lights—it’s not even a guarantee that you’ll see them, maybe a fifty-fifty chance. But they just keep getting more popular.”

Aurora Safaris is not alone in trying to capitalize on the region’s rising popularity. Last winter, the upstart Arctic Retreat opened outside the village of Gunnarsbyn, about a half hour’s drive from the Aurora Safari Camp. Consisting of a relatively posh pair of cabins and a sauna directly on the Råne River, the exclusive-use property offers a highly civilised base for more vigorous adventures in the surrounding forest.

The Aurora team, too, is adding to the options in Swedish Lapland. Gejke says they plan to launch a mobile safari—involving hut-to-hut skiing, dogsledding, and snowmobiling—next winter. In the meantime, this January, they’re opening the Outpost Lodge, a six-room, all-season hotel set in a con- verted post office and general store in a village with a population of six.
“It’s at a T-junction,” Gejke says. “Once you pass the junction, there’s nothing. For 150 kilometres, it’s complete and utter wilderness out there. It’s the last stop.”

The sense of isolation Aurora Safaris offers can be more than some guests bargain for. Gejke, after all, can’t be in two places at once, as we soon discover back at camp.

After helping us get settled into our tepee-style tents, each with three simple beds surrounding a wood-burning heater, our guide bids us farewell. He promises to return early the next morning to make coffee and breakfast (and says that if this were winter, he would definitely not be leaving us to fend for ourselves). For now, however, he’s jumping in his boat and heading home to his family.

As Gejke disappears around a bend, and the putter of his engine fades away, our seclusion sets in. We are alone in the silence and, if only for a few hours, the darkness of Swedish Lapland.

The Swedish Big Five

Africa has the lion, leopard, rhino, elephant, and buffalo. In Sweden, however, the concept of safari-a term derived from the Arabic and Swahili words for “journey”— is more about the seasons and experiences than the species. Following are the five big-ticket attractions in Swedish Lapland, according to Jonas Gejke, a native Swede and 24-year Kenya resident who’s led countless safaris in both countries.

Aurora Borealis

“This is the place to see it. Swedish Lapland is so scantily populated, and the farther out in the wilderness you are-where you have no light pollution-the better it is. That’s the number one thing people come to see, but even when they don’t see it, they forget that they came for that because they had such an amazing experience anyway.”

Midnight Sun

“Pretty much the opposite of the aurora, but as an ultimate experience it’s very similar. To be able to sit here in the wilderness at 12 o’clock at night and the sun doesn’t set-that’s quite unique.”

Arctic Circle

“Crossing over the Arctic Circle on a snowmobile expedition, it’s like crossing the equator in Africa. There’s one crossing where you’re driving a snowmobile for endless kilometres, and then there’s this big arch made by an artist in the middle of nowhere.”

Moose

“The moose is such a nice animal. You see a lot of it during the summer months, but during winter it’s really the king of the forest,” when heavy snow tends to drive even these hearty mammals down from the mountains and closer to the coast; like humans, they find it easier to walk on roads than in deep snow. “I saw 34 in one day this winter.”

Wilderness

“There are very few places on Earth where you have proper wilderness. People have this dream about African wilderness, but if I break down in a car anywhere in Africa, within five minutes there’s someone there to help. You break down here in the winter-one of these side roads where you have no reception on your phone-you’ll freeze to death. Up here, if there’s no wind, there’s no noise—there’s nothing. You can hear yourself think.”

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

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Omega Reveals a New Speedmaster Ahead of the Paris 2024 Olympics

Your first look at the new Speedmaster Chronoscope, designed in the colour theme of the Paris Olympics.

By Josh Bozin 26/04/2024

The starters are on the blocks, and with less than 100 days to go until the Paris 2024 Olympics, luxury Swiss watchmaker Omega was bound to release something spectacular to mark its bragging rights as the official timekeeper for the Summer Games. Enter the new 43mm Speedmaster Chronoscope, available in new colourways—gold, black, and white—in line with the colour theme of the Olympic Games in Paris this July.

So, what do we get in this nicely-wrapped, Olympics-inspired package? Technically, there are four new podium-worthy iterations of the iconic Speedmaster.

Omega

The new versions present handsomely in stainless steel or 18K Moonshine Gold—the brand’s proprietary yellow gold known for its enduring shine. The steel version has an anodised aluminium bezel and a stainless steel bracelet or vintage-inspired perforated leather strap. The Moonshine Gold iteration boasts a ceramic bezel; it will most likely appease Speedy collectors, particularly those with an affinity for Omega’s long-standing role as stewards of the Olympic Games.

Notably, each watch bears an attractive white opaline dial; the background to three dark grey timing scales in a 1940s “snail” design. Of course, this Speedmaster Chronoscope is special in its own right. For the most part, the overall look of the Speedmaster has remained true to its 1957 origins. This Speedmaster, however, adopts Omega’s Chronoscope design from 2021, including the storied tachymeter scale, along with a telemeter, and pulsometer scale—essentially, three different measurements on the wrist.

While the technical nature of this timepiece won’t interest some, others will revel in its theatrics. Turn over each timepiece, and instead of a transparent crystal caseback, there is a stamped medallion featuring a mirror-polished Paris 2024 logo, along with “Paris 2024” and the Olympic Rings—a subtle nod to this year’s games.

Powering this Olympiad offering—and ensuring the greatest level of accuracy—is the Co-Axial Master Chronometer Calibre 9908 and 9909, certified by METAS.

Omega

A Speedmaster to commemorate the Olympic Games was as sure a bet as Mondo Deplantis winning gold in the men’s pole vault—especially after Omega revealed its Olympic-edition Seamaster Diver 300m “Paris 2024” last year—but they delivered a great addition to the legacy collection, without gimmickry.

However, the all-gold Speedmaster is 85K at the top end of the scale, which is a lot of money for a watch of this stature. By comparison, the immaculate Speedmaster Moonshine gold with a sun-brushed green PVD “step” dial is 15K cheaper, albeit without the Chronoscope complications.

The Omega Speedmaster Chronoscope in stainless steel with a leather strap is priced at $15,725; stainless steel with steel bracelet at $16,275; 18k Moonshine Gold on leather strap $54,325; and 18k Moonshine Gold with matching gold bracelet $85,350, available at Omega boutiques now.

Discover the collection here

 

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Here’s What Goes Into Making Jay-Z’s $1,800 Champagne

We put Armand de Brignac Blanc de Noirs Assemblage No. 4 under the microsope.

By Mike Desimone And Jeff Jenssen 23/04/2024

In our quest to locate the most exclusive and exciting wines for our readers, we usually ask the question, “How many bottles of this were made?” Often, we get a general response based on an annual average, although many Champagne houses simply respond, “We do not wish to communicate our quantities.” As far as we’re concerned, that’s pretty much like pleading the Fifth on the witness stand; yes, you’re not incriminating yourself, but anyone paying attention knows you’re probably guilty of something. In the case of some Champagne houses, that something is making a whole lot of bottles—millions of them—while creating an illusion of rarity.

We received the exact opposite reply regarding Armand de Brignac Blanc de Noirs Assemblage No. 4. Yasmin Allen, the company’s president and CEO, told us only 7,328 bottles would be released of this Pinot Noir offering. It’s good to know that with a sticker price of around $1,800, it’s highly limited, but it still makes one wonder what’s so exceptional about it.

Known by its nickname, Ace of Spades, for its distinctive and decorative metallic packaging, Armand de Brignac is owned by Louis Vuitton Moët Hennessy and Jay-Z and is produced by Champagne Cattier. Each bottle of Assemblage No. 4 is numbered; a small plate on the back reads “Assemblage Four, [X,XXX]/7,328, Disgorged: 20 April, 2023.” Prior to disgorgement, it spent seven years in the bottle on lees after primary fermentation mostly in stainless steel with a small amount in concrete. That’s the longest of the house’s Champagnes spent on the lees, but Allen says the winemaking team tasted along the way and would have disgorged earlier than planned if they’d felt the time was right.

Chef de cave, Alexandre Cattier, says the wine is sourced from some of the best Premier and Grand Cru Pinot Noir–producing villages in the Champagne region, including Chigny-les-Roses, Verzenay, Rilly-la-Montagne, Verzy, Ludes, Mailly-Champagne, and Ville-sur-Arce in the Aube département. This is considered a multi-vintage expression, using wine from a consecutive trio of vintages—2013, 2014, and 2015—to create an “intense and rich” blend. Seventy percent of the offering is from 2015 (hailed as one of the finest vintages in recent memory), with 15 percent each from the other two years.

This precisely crafted Champagne uses only the tête de cuvée juice, a highly selective extraction process. As Allen points out, “the winemakers solely take the first and freshest portion of the gentle cuvée grape press,” which assures that the finished wine will be the highest quality.  Armand de Brignac used grapes from various sites and three different vintages so the final product would reflect the house signature style. This is the fourth release in a series that began with Assemblage No. 1. “Testing different levels of intensity of aromas with the balance of red and dark fruits has been a guiding principle between the Blanc de Noirs that followed,” Allen explains.

The CEO recommends allowing the Assemblage No. 4 to linger in your glass for a while, telling us, “Your palette will go on a journey, evolving from one incredible aroma to the next as the wine warms in your glass where it will open up to an extraordinary length.” We found it to have a gorgeous bouquet of raspberry and Mission fig with hints of river rock; as it opened, notes of toasted almond and just-baked brioche became noticeable. With striking acidity and a vein of minerality, it has luscious nectarine, passion fruit, candied orange peel, and red plum flavors with touches of beeswax and a whiff of baking spices on the enduring finish. We enjoyed our bottle with a roast chicken rubbed with butter and herbes de Provence and savored the final, extremely rare sip with a bit of Stilton. Unfortunately, the pairing possibilities are not infinite with this release; there are only 7,327 more ways to enjoy yours.

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