Swiss watchmaker Hublot has announced its first full production smartwatch with its new Big Bang e.

Keen observers will know this isn’t the contemporary marque’s first foray into connectivity, originally constructing a 49mm beast for referees of the 2018 FIFA World Cup in Russia.

The newcomer owns a thankfully slimmer silhouette at 42mm in diameter and with a 12.8mm thickness.

The Big Bang e carries Hublot’s notable design codes – boasting a ‘sandwich’ construction, complex componentry, iconic rubber strap and scratchproof sapphire crystal that’s ‘made smart’ with AMOLED touchscreen displays and Google’s WEAR OS technology, providing access to apps such as Google Play, Google Assistant and Google Pay.

“Ever more faithful to our ‘Art of Fusion’ motto, we wanted the Big Bang e to unite Hublot’s highly advanced technical materials with the very latest innovations from today’s digital world,” says Hublot CEO Ricardo Guadalupe.

The Big Bang e is currently available in titanium ($7200) and black ceramic ($8100) with a range of interchangeable ‘complications’ available for display on screen, such as the perpetual calendar, a precise moon phase or a second GMT time zone.

Dials created by Hublot ambassadors and so-called ‘friends of the brand’ will gradually be unveiled. See the Big Bang e’s many faces below.

hublot.com