Grooming.

The 16 Best New Fragrances of 2026 (So Far)

There’s already plenty of debut fragrances worth trying this year.

The Latest.

01/
The Best Hair-Thickening Shampoos for Men

Add volume and shine with one of these high-end bottles.

By Justin Fenner And Adam Hurly

22/01/2026

02/
Meet Strangelove, the Cult-Favourite Fragrance House Powered by Oud

Helena Christensen and Elizabeth Gaynes teamed up to create Strangelove, a uniquely imaginative perfume company based in New York City.

By Adam Hurly

19/11/2025

03/
Loewe’s New Fragrance Collection Turns Classic Ingredients on Their Head—in a Good Way

Perfumer Nuria Crulles set up an “olfactory laboratory” to re-examine vanilla, oud, and iris root through a contemporary lens.

By Justin Fenner

03/11/2025