The perfect Foil for the hard-to-please skier

An Italian designer’s custom skis pair high performance with panache.

By Carolyn Meers 05/07/2017

For the former competitive downhiller Alessandro Marchi, designing skis is like making a gourmet meal. “It all starts in the kitchen; you need to have good products and you need to cook properly,” he says. “The same goes with skis. You must combine the materials in just the right way in order to get the best result.”

Marchi’s ‘kitchen’ is a workshop in the Italian Alps, where he crafts his designs for Foil Skis (, the company he co-founded in 2014 to build high-performance alternatives to the sport’s commoditised products.

Every Foil ski is custom made to fit a client’s abilities and aesthetic preferences, from one of two basic forms: the Classico all-mountain ski (shown above in African rosewood; priced from US$20,000 including bindings and poles) and the Riserva, a World Cup-inspired racing model designed for precision turning. Both feature bamboo sidewalls reinforced with stainless steel and enveloping a core of ash wood, paulownia and fibreglass.

Each pair of skis takes at least three weeks to finish, including 60 hours of labour for the nickel-plated bindings alone. To ensure an accurate fit, Marchi can personally deliver the skis along with a handcrafted full-grain leather bag stocked with leather-handled ski poles.

“Many times we go to the slopes and people say, ‘I’ve skied my whole life and never had anything like this’,” he says. “They can ski all day long, and they smile at the end of the day like never before.”


Subscribe to the Newsletter

Stay Connected

You may also like.

Buying This NFT Basquiat Drawing Means You Can Destroy the Original

“Deconstruction” of the piece will, in theory, make their NFT the only version in existence.

By Bryan Hood


Robb Read: Silicon Valley Takes On Death

Tech bigwigs are investing billions in pursuit of longer, disease-free lives.

By Megan Miller


Ocean Floor ‘Cellaring’ Is the Wine World’s Weirdest New Trend

For somewhere cool and dark to lay down your wine, skip the cave and head for the ocean.

By Korrine Munson


The World’s Oldest Bottle of Whiskey Is Heading to Auction

Carbon dating suggests the spirit was bottled between 1763 and 1803.

By Bryan Hood


Robb Read: What Happens Next?

2020 was the year everything changed. Here’s what lies ahead across luxury travel, personal health, technology and more.

By David Smiedt


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected