How Hayden Cox Crafted A Link Between Surfing And Luxury

Given more than 2.5 million Australians surf, we thought it time to catch up with one of this now billion-dollar industry’s contemporary leaders, Hayden Cox.

By Richard Clune 31/01/2020

Necessity is often the dominant force of creation. Such is the case with surfboard shaper Hayden Cox. He never set out to start a global surf company – Haydenshapes. But it’s exactly where he finds himself today – 73 countries stocking his products, engaged by an innovative approach that marries unique function with impeccable form; attributes that have set him apart from the pack and driven incredible success.

Cox’s necessity landed as a 15-year-old. It was school holidays and the Sydney surfer had just broken his only board. What to do? Well, for this teen who didn’t have the dollars for another, it was time to hit up a local shaper for some work. He cleaned the studio and swept the floors, and then, eventually, he was shown how it all works – shaping a debut board.

Cut to now and Haydenshapes is a brand that has progressed surfing like few others – its use of carbon fibre (FutureFlex) a game-changer and one that’s led to acclaim, allure, and more than a few international design awards.

It’s not always been easy, mind. Cox and his company sailed dangerously close to the sun in the years following 2007 – limping away from the GFC with some valuable business lessons and an even stronger resolve to succeed.

Speak to Cox and you quickly become aware of the 37-year-old’s acute passion and eagerness to progress – to look ahead and advance. It’s this that led him to pen a book a few years back and has inspired him to achieve alongside artists and elevated brands – think Alexander Wang, Audi, IWC, and soon, New York artist and designer Daniel Arsham (who this year helped drive the set design and some of Dior Homme’s spring 2020 collections ).

Still, when we caught up with Cox on the waters near his northern Sydney home, he was adamant summer will mean some downtime and waves with his young family.

Let’s meander back a bit – has that want to tinker and to understand how things work always been with you?

I guess from a young age, yeah. I was just really interested in how things were put together – I always enjoyed the craft of building and creating something.

And it just progressed to this point?

That’s it. I love the challenge of innovation, I love new ideas and materials and how it all comes together to produce a surfboard that has a feeling that’s special and unique.

Carbon fibre is key to your many successes – especially as seen in the Hypto Krypto board. How big was the challenge here, in having the industry accept something that has proven quite revolutionary?

There was a group of pros [professional surfers] who were interested in what I was doing and they jumped on it and started winning events on the QS [world qualifying tour]. But retailers and other shapers were very sceptical and pigeonholed it as something that had been ‘done in the past,’ when no one had actually been doing what we were doing. So there was a bit of old-school unwillingness to change… To be honest, it was more satisfying that way, because if it all happened immediately and it was served up on a silver platter – well, that never happens in surfing, you never get the best waves straight away. You have to get used to being knocked down pretty regularly, and it’s from this that you learn to fight and go again.

A slick aesthetic has always been a strong feature of what you do at Haydenshapes. Is that driven by function or does it also inform the initial process?

It’s probably come about as a byproduct of the functionality to be honest – product design leads and then you create [the rest]. But we definitely look to build a story around each element. We also connect with people, our riders, who surf in a unique way and who have this incredible vision, and so when you package it all up it tells a complete brand story… but that’s something we’ve evolved as we’ve gone along.

Let’s talk about sustainability as that’s something that’s coming into surfing – and it’s something we understand you’re increasingly looking at?

[As an industry] we’re using materials which do consume energy and water to produce most of our performance products. For me, I’m looking at upcycled fibreglass and what can be done there. I’ve also looked at other materials we can use that aren’t fibreglass too… For now though it’s about upcycled waste and looking to consume everything we’re buying. There’s a long way to go but it’s a start, and then we move on from there to next steps and what else we can do – by looking at our production processes with a sustainable lens over what we’re doing and how we can be better.

You’ve worked with Alexander Wang in the past and continue to work with the likes of Audi and IWC – what does that give you?

It challenges me to learn and evolve what I know. These brands are about performance and engineering, and are innovative – so there’s an obvious synergy between us and what we do. But you know, I learn a lot from these guys – I’ve had the opportunity to go to their facilities and I’m always the guy there asking a lot of questions, [so I can] learn things that I can then take back into my own craft and what I’m working on.

And there’s a new project with New York artist Daniel Arsham happening?

Yeah, it’s exciting. It’s about how to combine his world and mine and then how to apply art and design to our boards. It has been one of the most challenging projects I’ve worked on actually – different production and manufacturing techniques that have been about me upscaling my skills and learning new things to achieve something unique and beautiful. It excites me as a designer… and you’ll see what we’ve been doing in March with some really fun and cool content that will go along with it.

Your boards are now stocked in more than 70 countries – crazy to think that given the beginnings in the back blocks of Sydney’s northern beaches?

It is crazy, yeah. We go into places like Egypt, Jordan and Israel [through distribution partners] and a lot of these guys are not only selling boards, but they’re also teaching people to surf. Up in Dubai our distributors have a program to teach women, a program that actually got banned for a while, they got arrested, it was crazy. But they persevered with it, they pushed the boundaries. And for me, to have a connection to that, to these incredible people, that’s probably one of the more rewarding things that we do.

How important is it that you remain hands-on with each and every product – is it even feasible?

Oh it has to be. That’s the part I really love – surfing the product. I love to get in the water and test things and see what’s working or not. Then, once I’m happy with it, I’ll make a couple more for friends, for family, for some customers, or our team riders, and then have them ride them and see what they think. You want to test the product on all types of surfers because you want it to appeal to everyone out there.

Summer’s here – plans?

I’ve got some HS soft boards which have the carbon fibre frames inside coming to market and I’ve been testing them out with the family. So for me it’ll be more of that – I grew up having family beach days and that’s what summer’s about for me – water, sun, fun and a few projects on the go too. There’s always lots going on, but family life on the beach is gold to me at this time of year.

 

This piece comes from our 2019 Summer Edition –  to get your copy click here.

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Best fo Europe: Six Senses, Switzerland 

Mend in the mountains at Crans-Montana.

By The Robb Report Team 06/05/2024

Wellness pioneer Six Senses made a name for itself with tranquil, mostly tropical destinations. Now, its first alpine hotel recreates that signature mix of sustainable luxury and innovative spa therapeutics in a world-class ski setting. 

The ski-in, ski-out location above the gondola of one of Switzerland’s largest winter sports resorts allows guests to schuss from the top of the Plaine Morte glacier to the hotel’s piste-side lounge, where they can swap ski gear for slippers, then head straight to the spa’s bio-hack recovery area to recharge with compression boots, binaural beats and an herb-spiked mocktail. In summer, the region is a golf and hiking hub. 

The vibe offers a contemporary take on chalet style. The 78 rooms and suites are decorated in local larch and oak, and all have terraces or balconies with alpine views over the likes of the Matterhorn and Mont Blanc. With four different saunas, a sensory flotation pod, two pools
and a whimsical relaxation area complete with 15,000 hanging “icicles” and views of a birch forest, the spa at Six Senses Crans-Montana makes après ski an afterthought.

You can even sidestep the cheese-heavy cuisine of this region in favour of hot pots and sushi at the property’s Japanese restaurant, Byakko. Doubles from around $1,205; Sixsenses.com

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Best of Europe: Grand Hotel Des Étrangers

Fall for a Baroque beauty in Syracuse, Italy.

By Robb Report Team 06/05/2024

Sicily has seen a White Lotus–fuelled surge in bookings for this summer—a pop-culture fillip to fill up its grandes dames hotels. Skip the gawping crowds at the headline-grabbers, though, and opt instead for an insider-ish alternative: the Grand Hotel des Étrangers, which reopened last summer after a gut renovation.

It sits on the seafront on the tiny island of Ortigia in Syracuse, all cobbled streets and grand buildings, like a Baroque time capsule on Sicily’s southeastern coast. 

Survey the entire streetscape here from the all-day rooftop bar-restaurant, Clou, where the fusion menu is a shorthand of Sicily’s pan-Mediterranean history; try the spaghetti with bottarga and wild fennel or the sea bass crusted in anchovies. Idle on the terrace alfresco with a snifter of avola, the rum made nearby. 

Image: Benedetto Tarantino

As for the rooms, they’ve been renovated with Art Deco–inflected interiors—think plenty of parquet and marble—but the main asset is their aspect: the best of them have private balconies and a palm tree-fringed view out over the Ionian Sea. Doubles from around $665; desetranger.com

 

 

 

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

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