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Watch This Space: Teddy Baldassarre
Meet the game-changing horological influencers blazing a trail across social media—and doing things their own way.
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Only a few years ago, Teddy Baldassarre was working for a software start-up in his hometown of Cleveland, Ohio—a far cry from the luxury watch universe. Today, with more than a million YouTube subscribers, 376,000 Instagram followers and 90,000 TikTok fans, Baldassarre is one of the largest video content creators in the sector.
“I was like many who fall into the subject matter, being led headfirst by passion,” says Baldassarre. “I was fascinated with the depth of the subject, from the history, engineering, design, and navigating the many brands that made up the industry. After graduating, I finally had some money to spend and amassed a collection of pieces. I became obsessed with hearing from other collectors and how each watch they acquired connected to their broader story.”
Electing not to tell a single soul about his newfound bounty of vintage timepieces, he posted his first YouTube video in 2017. Within a month, the clip had accumulated more than 30,000 views.
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What gives Baldassarre’s content mass appeal is his delivery, depth of knowledge and evidential passion for these knickknacks that tick. And he has leveraged his engaged, digitally savvy audience to create his own watch ecosystem: a website that highlights the latest tidings in the watch world, as well as an authorised e-commerce site, launched in 2020, stocking a small subset of brands like Nomos Glashütte and Raymond Weil.
“We have scaled year-on-year, adding new brands, which now umber over 35, and launched our bricks-and-mortar store (in Cleveland] in February this year,” he says. “My goal is to produce the best watch content for watch enthusiasts all around the globe, to be the leading retailer for my generation, and to continue to do this for as long as I can.”
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Read more about the watch industry’s horological influencers at robbreport.com.au
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