Chateau Marmont Is Being Converted to a Members-Only Hotel

The famed address is being transformed once again, this time into an even more luxurious, private, members-only hotel more along the lines of a residential club.

By Martin Lerma 03/08/2020

LA’s famed Chateau Marmont first opened as a luxury apartment building in 1929 before being converted to a hotel in the wake of the Great Depression, becoming a haunt for celebrities and royalty ever since. But now owner André Balazs has announced he will transform the establishment yet again, this time into an even more luxurious, private, members-only hotel more along the lines of a residential club.

Balazs told the Wall Street Journal that he contemplated the shift for a full three years before the Covid-19 pandemic expedited his timetable. A sharp dip in tourists and safety concerns made the current business model less desirable. The conversion is slated for completion by the end of this year. However, according to what a spokeswoman told the Los Angeles Times, the resulting transition won’t be significantly different given that 70 per cent of the hotel’s guests are repeat visitors and all are screened before checking in.

Whether the new members-only format will be safer for guests is an open question, but Balazs believes in the psychological comfort afforded by a restricted clientele. “There is something to be said for knowing people,” Balazs told WSJ. “You can chat with them; you know where they have been.”

When it comes to the posh nitty-gritty of how things will operate, members will receive shares in the property and pay dues to cover normal management costs. As added benefits, they’ll have a personal butler, access to the private dining area and the ability to leave their belongings while coming and going for extended periods, per the spokeswoman who detailed plans to the LA Times. “Members will be able to sell their shares back to the management company or other approved members, as they would with any other real estate investment,” the representative said.

For Balazs, this transformation will also act as a testing ground of sorts. The hotelier, who also owns the Mercer in New York City and London’s Chiltern Firehouse hotel, is actively looking for more properties in Europe that could be suitable for a similar treatment.

ADVERTISE WITH US

Subscribe to the Newsletter

Robb Report AU - Newsletter Robb Report AU - Motors Newsletter Robb Report AU - Property Newsletter Robb Report AU - Lifestyle Newsletter Robb Report AU - Style Newsletter Robb Report AU - Business Newsletter Robb Report AU - Travel Newsletter

Stay Connected

You may also like.

An Exclusive First Look At The Beverly Hilton Hotel’s New Suites

We’re the first to get a peek of the $50 million renovations.

By Sandra Ramani

24/07/2020

First Look At Mexico’s Rancho La Puerta’s New Residences

We have the exclusive first look at the wellness resorts $2 million digs.

By Sandra Ramani

16/07/2020

Bulgari Is Opening A New Luxury Hotel in Rome

CEO Jean-Christophe Babin says it will be the city’s most luxurious hospitality experience ever.

By Rachel Cormack

08/07/2020

Nine Luxury Local Ski Stays

With the Australian slopes opening this week – and a hopeful New Zealand travel bubble still set to come into play – we’ve shortlisted the best snow season accommodation.

By Terry Christodoulou

26/06/2020

Forget Private Islands, Have This Archipelago To Yourself

Plan ahead for your next escape with a buy-out of Panama’s 14-island Islas Secas resort.

By Sandra Ramani

25/06/2020

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected