Bulgari Is Opening A New Luxury Hotel in Rome
CEO Jean-Christophe Babin says it will be the city’s most luxurious hospitality experience ever.
The silver lining for any globe-trotter holed up in quarantine is that you’ve had ample time to plan your dream trip for when travel is kosher again. Well, jet setters, Bulgari has another must-see to add to your already-overstuffed itinerary.
The Italian luxury brand has just announced plans for a brand new hotel in Rome, which is scheduled to open in 2022. Bulgari Hotel Roma will be located in the heart of the Campo Marzio neighbourhood, a stone’s throw from several iconic Roman landmarks and the Bulgari flagship on Via Condotti should you need some retail therapy.
The hotel will be set inside a stately rationalist building that was built by acclaimed architect Vittorio Ballio Morpurgo between 1936 and 1938. The vast monolithic structure features all the expected traditional materials, such as Travertine marble and burnt red brick, and is punctuated with a 70sqm mosaic by Ferruccio Ferrazzi.
Artfully playing against this unique Roman heritage will be Bulgari’s signature style. Italian architectural firm Antonio Citterio Patricia Viel will be in charge of both the architecture and the interior design and guests should expect a hefty dose of high-end luxury. The hotel will offer more than 100 rooms, as well as a spa with an indoor swimming pool and a state-of-the-art gym that will offer Bulgari’s exclusive training programs. The hotel will also include a dedicated reading room that contains rare volumes dedicated to the history of jewellery and is open to both guests and the public by appointment only.
When it’s time for an aperitif, guests can head to the prestigious Il Ristorante curated by Michelin-starred chef Niko Romito or the upscale Bulgari Bar. Both venues are located on the top floor of the hotel and will offer breathtaking vistas of the Eternal City, along with top-notch fare.
Bulgari already has six luxury hotels in Milan, London, Bali, Beijing, Dubai and Shanghai, but will also be expanding to Paris, Moscow, Tokyo and, of course, Rome between 2020 and 2022.
“This hotel, to be opened in 2022, represents a remarkable achievement for Bulgari that will finally have its own ‘temple’ right in the city where the company was founded and that still represents nowadays the beating heart of the brand,” says Bulgari CEO Jean-Christophe Babin. “It will be by far Roma’s most luxurious hospitality experience ever.”
Now that sounds like the perfect end to quarantine.
Check out a few more renders of the hotel below: