Watches & Wonders 2021 (So Far)

Watch mania has officially arrived. Watches and Wonders (the massive trade show formerly known as the Salon International de la Haute Horlogerie, or SIHH), kicks off next week. And while most of the new releases will drop on April 7th, Chopard was first out-of-the-gate on April 2nd with a sleek new L.U.C. Quattro Spirit 25 dress watch, a sparkling Imperiale Moonphase and a trio of high-jewellery Dancing Diamonds pieces. Ferdinand Berthoud, also owned by Chopard, came out with an ultra-exclusive new watch for the more seasoned collector. Today, H. Moser & Cie drops a trio of new editions in its Endeavour and Pioneer collections, Ulysse Nardin debuts two new watches along with a very futuristic-looking desk clock and Gruebel Forsey shows off a stunning —its first timepiece with a bracelet.

Like last year, the show is a digital-only format due to the ongoing pandemic; VIP collectors, press and retailers will be able to view the watches from April 7th through April 13th. However, a public-facing show will be held in Shanghai the following week from April 14th-18th.

Several brands will introduce a slew of new releases and innovations, while others are choosing only to show a handful of pieces. The latter approach is likely a result of the closure of many manufactures at the beginning of the pandemic, but many brands are also choosing to release more products throughout the year. There’s speculation that September could bring another cache of big drops.

Stay tuned to this space as we continue to update it with the most significant new watch releases of 2021.

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