As many businesses and brands continue to shift gears regarding an increased need to tackle digital terrain, the tradeshows are also looking to innovate.

And the big news is the confirmation that this year’s Watches & Wonders (formerly SIHH) will continue, albeit as an online platform.

Scheduled for this Saturday (April 25), the new format still allows those brands, media, retailers and consumers set for the Genevan convention to still ‘congregate’ and embracer the anticipated releases of new timepieces in one dedicated, centralised portal.

Starting at 8pm AEST, the purpose-built site (watchesandwonders.com) will represent each brand as a hub, playing host to information and imagery detailing each new piece or collection, alongside video presentations from brand CEOs, representatives, designers and more.

As of today, a dozen leading manufactures are locked in – Jaeger-LeCoultre, IWC, Cartier, A.Lange & Sohne, Panerai, MB&F, Hermes, Roger Dubuis, Vacheron Constantin, H. Moser & Cie, Parmigiani, Girard-Perregaux, among the 30 participating brands.

Following the various product reveals, the platform will serve as a centre for further information and horological insights, as well as delivering various content initiates led by the Fondation de le Haute Horlogerie (W&W organisers).

Watchesandwonders.com