Family-owned and operated retailer Watches of Switzerland has become Australia’s first authorised online retailer for many of its prestigious brands.

The first of those made available land from IWC Schaffhausen – including the quintessential Pilot’s Watch and Portugieser collections – alongside a range of Panerai Luminor models, all boasting free delivery within Australia.

A. Lange & Söhne, Jaeger Le Coultre, Piaget and Vacheron Constantin, among others, will be added to the dedicated e-boutique in the coming weeks.

“In a changing world, the longevity of the partnership between Watches of Switzerland and its brands can boldly be seen in this initiative,” says WOS managing director Sam van der Griend. “It’s another exciting chapter for us and one we look to evolve over the years to come.”

The addition of the online store adds to several other WOS initiatives during this time – such as appointment shopping and a virtual showroom service.

watchswiss.com