Time Well Spent With IWC

The Swiss master delivers some strong digital escapism. Also, Tom Brady.

By Terry Christodoulou 08/04/2020

There’s only so much Netflix one can consume.

Which is why we’re for IWC Schaffhausen’s new digital initiative Time Well Shared – boasting online lectures, speeches and webinars delivering alluring insights and knowledge from key employees, brand ambassadors and partners.

“We aim to encourage and inspire everybody to make good use of the time, to be here for one another, and to develop and grow stronger,” says IWC CEO Christoph Grainger-Herr.

On the ambassador front – hear from six-time Superbowl winner and newly-signed Tampa Bay Buccaneer Tom Brady tomorrow (April 9) as well as ex-Formula 1 driver David Coulthard, former professional cyclist Fabian Cancellara and motorsport star Maro Engel.

The Swiss brand has also leant on its sporting and charity partners in Mercedes-AMG Petronas Formula 1, Tottenham Hotspur FC, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation and more.

Pilot Matt Jones will also share memories of last year’s incredible ‘Silver Spitfire – The Longest Flight’ expedition, while retired US Navy Captain and TOPGUN pilot Jim DiMatteo will elaborate on Navy Fighter Squadron.

The initiative also pushes for voluntary donations (as led by IWC) to support Save the Children.



Subscribe to the Newsletter

Stay Connected

You may also like.

Angelus Unveils A Limited-Edition Dive Watch

Made for deep waters, the timepiece boasts a water resistance of up to 300m and a helium valve.

By Demetrius Simms


TAG Heuer’s New Role For Ryan Gosling

The acclaimed actor straps on as global ambassador — driving a new Three Hand collection.

By Terry Christodoulou


Audemars Piguet’s Colourful Concepts

The 18-carat pink and white gold watches are painstakingly gem set.

By Demetrius Simms


Ultra-Rare Patek Philippe Once Belonged To A Prince

Prince Tewfik Tousson’s 1-of-14 Ref. 1518 is appearing at a public sale for the first time ever thanks to Sotheby’s.

By Demetrius Simms


Hublot And Berluti’s New Big Bang

The venerable labels come together on a leathery timepiece.

By Terry Christodoulou


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected