Time Well Spent With IWC

The Swiss master delivers some strong digital escapism. Also, Tom Brady.

By Terry Christodoulou 08/04/2020

There’s only so much Netflix one can consume.

Which is why we’re for IWC Schaffhausen’s new digital initiative Time Well Shared – boasting online lectures, speeches and webinars delivering alluring insights and knowledge from key employees, brand ambassadors and partners.

“We aim to encourage and inspire everybody to make good use of the time, to be here for one another, and to develop and grow stronger,” says IWC CEO Christoph Grainger-Herr.

On the ambassador front – hear from six-time Superbowl winner and newly-signed Tampa Bay Buccaneer Tom Brady tomorrow (April 9) as well as ex-Formula 1 driver David Coulthard, former professional cyclist Fabian Cancellara and motorsport star Maro Engel.

The Swiss brand has also leant on its sporting and charity partners in Mercedes-AMG Petronas Formula 1, Tottenham Hotspur FC, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation and more.

Pilot Matt Jones will also share memories of last year’s incredible ‘Silver Spitfire – The Longest Flight’ expedition, while retired US Navy Captain and TOPGUN pilot Jim DiMatteo will elaborate on Navy Fighter Squadron.

The initiative also pushes for voluntary donations (as led by IWC) to support Save the Children.



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