Some watches light up the room. Then there’s Bell & Ross’ new limited edition BR03-92 Full Lum.

It has all the hallmarks of a regular BR03-92 – with its modern lines and signature B & R square face – however that all changes when the lights go out. In the dark, the watch bursts to life with the brass basis coated in paint made of Super-Luminova C3 pigment, the same watchmakers use on dial markings to increase legibility.

The idea behind the watch is to invert the concept of illumination for legibility, leaving the dial markings glow-free, and instead, lighting up the rest of the watch.

The illumination doesn’t end at the face, with the rubber bracelet also housing the pigment baked into the compound, ensuring the piece draws maximum attention to a wrist.

Priced at $5700, the BR03-92 Full Lum informs the Nightlights collection is limited to 250 pieces.

Available exclusively in Bell & Ross Boutiques from November 15-22.

www.Bellross.com