The Ultimate Watch Collection

Christmas has come early – with an exclusive new watch collection curated by leading luxury retailer Kennedy.

By Richard Clune 26/11/2019

The notion of positive surprise – the sense of anticipation that cloaks the unknown – is one of life’s more enviable entanglements.

And as we barrel towards the holidays – a time of giving for most – it’s a feeling that comes to the fore.

And this Christmas season, as far as exceptionally unique and luxury presents go – Santa, please, can you sort us out with a new watch ‘subscription’ from luxury local outfit Kennedy.

A company already well-known for its disruptive ways in what is a largely staid horological marketplace, the Kennedy Watch Service (to use its proper name) sees the delivery, each month, of a new timepiece. Yes, come year’s end and you’ll be the proud owner of an enviable new watch collection – one that’s been personally curated by a man who knows a few things about heightened wristwear, Kennedy Luxury Group Executive Chairman, James Kennedy.

“The idea of the watch collection is something beautiful and amazing,” offers Kennedy. “And the old adage, ‘the gift that keeps on giving’ certainly comes to mind here.”

The service is limited to 12 people – at a cost of $100,000 per person – with each client personally engaged to understand their personality, key interests and likes.

“We want to know what that person does for work, what do they like to do in their free time, where they like to travel and those type of things – and then I go away and start to pull together a collection for them.”


Buben & Zorweg Watch winder, valued at approx. $15,000.

In speaking to Kennedy it become obvious the excitement he holds for the appealing new service – specifically the fact he ultimately oversees someone else’s collection.

“It is exciting, because as much as I love buying my own watches, it’s really great to be able to pick pieces for someone else, to watch them go on a journey and build a really strong collection.”

Are there nerves attached in this role of playing ‘horological God’?

“Sure – I definitely want to get it right and have people sit back and appreciate the 12 pieces, across 12 different brands and love that we’ve delivered them – a collection that crosses materials, designs, bands, straps; a grouping where each watch really speaks to the other in shaping the collection as a whole.”

Beyond the obvious appeal of such an offering at this time of year – Kennedy believes the new service will also appeal to those who are time poor or distracted by levels of choice.

“I think sometimes when people have too much choice or opportunity, they end up not doing anything – so we take the buying decision off their hands and guide them.”

Bolstering the already strong concierge service, each subscriber receives a 12-watch winder from Buben & Zorweg, valued at approx. $15,000.

Sign us up.

The Kennedy Watch Service is available now, from $100,000; kennedy.com.au

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