The New Bell & Ross ‘BR05’ is Built for The Everyday

B&R puts a square peg through a round hole – and makes it work.

By Terry Christodoulou 05/09/2019

Bell & Ross has today unveiled its new ‘BR05’ collection – a line squarely aimed at the everyday.

Fans should be delighted with the new design, which builds on sculptural geometric shapes already synonymous with the B&R identity – here the circle softening the rigidity of the square yet maintaining its staunch angularity.

Aesthetics aside, comfort is key given curved pieces and offered flexible steel and rubber bracelets – enhancing the everyday appeal of these 40mm newcomers.

“The integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case,” says Bruno Belamich, Bell & Ross’ co-founder and creative director. “This type of design harks back to the seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.”

A BR-CAL.321 drives the collection except for the powerful statement that is the BR05 Skeleton, designed to showcase the inner-workings of the BR-CAL.322 and which is limited to 500 units.

10 references complete the range across options that link between 18-carat rose gold, stainless steel rubber straps and various coloured faces.

Available from today from $6500.

bellandross.com

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

The Five Best Luxury Steel Sport Watches Of 2020

From Rolex to Breitling It’s not easy scoring one of these hard-to-get models.

By Victoria Gomelsky

04/01/2021

Omega Unveils Two New Trésor Models

Proceeds from sales go to Orbis International, which provides pioneering eye care in some of the world’s poorest regions.

By Victoria Gomelsky

18/12/2020

Bovet’s Ultra-Limited Edition For Dubai’s Biggest Watch Retailer

The new watch celebrates Seddiqi & Sons’ 70th anniversary.

By Paige Reddinger

17/12/2020

Jaeger-LeCoultre’s Latest Limited-Edition Reverso

The Art Deco-era design is built for athleticism.

By Martin Lerma

16/12/2020

Giorgio Armani Teams Up With Parmigiani Fleurier

The new line will be unveiled late next year.

By Paige Reddinger

16/12/2020

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected