The New Bell & Ross ‘BR05’ is Built for The Everyday

B&R puts a square peg through a round hole – and makes it work.

By Terry Christodoulou 05/09/2019

Bell & Ross has today unveiled its new ‘BR05’ collection – a line squarely aimed at the everyday.

Fans should be delighted with the new design, which builds on sculptural geometric shapes already synonymous with the B&R identity – here the circle softening the rigidity of the square yet maintaining its staunch angularity.

Aesthetics aside, comfort is key given curved pieces and offered flexible steel and rubber bracelets – enhancing the everyday appeal of these 40mm newcomers.

“The integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case,” says Bruno Belamich, Bell & Ross’ co-founder and creative director. “This type of design harks back to the seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.”

A BR-CAL.321 drives the collection except for the powerful statement that is the BR05 Skeleton, designed to showcase the inner-workings of the BR-CAL.322 and which is limited to 500 units.

10 references complete the range across options that link between 18-carat rose gold, stainless steel rubber straps and various coloured faces.

Available from today from $6500.

bellandross.com

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Bond’s New Watch Revealed

Daniel Craig himself helped to design the special edition.

By Terry Christodoulou

05/12/2019

Two Watch-World Heavyweights Teamed Up to Create a Triple-Axis Tourbillon for MB&F

Watchmakers Eric Coudray and Kari Voutilainen worked together on the wild new timepiece.

By Paige Reddinger

04/12/2019

A Night With Tag Heuer

We teamed up with Tag Heuer for an exclusive night of history, tourbillons and in-house manufacturing.

By Robb Report Staff

04/12/2019

Girard-Perregaux’s $23,000 Carbon-Glass Watch Is Finally Available

The Laureato Absolute Rock is made of a material that’s tougher than steel.

By Victoria Gomelsky

02/12/2019

MB&F’s New $85,000 Watch Is Made From a Metal That’s Rarer Than Platinum

The LM101 Palladium is fronted by a sunray dial in a beguiling shade of blue (er, green?!).

By Victoria Gomelsky

02/12/2019

Get the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected