The New Bell & Ross ‘BR05’ is Built for The Everyday

B&R puts a square peg through a round hole – and makes it work.

By Terry Christodoulou 05/09/2019

Bell & Ross has today unveiled its new ‘BR05’ collection – a line squarely aimed at the everyday.

Fans should be delighted with the new design, which builds on sculptural geometric shapes already synonymous with the B&R identity – here the circle softening the rigidity of the square yet maintaining its staunch angularity.

Aesthetics aside, comfort is key given curved pieces and offered flexible steel and rubber bracelets – enhancing the everyday appeal of these 40mm newcomers.

“The integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case,” says Bruno Belamich, Bell & Ross’ co-founder and creative director. “This type of design harks back to the seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.”

A BR-CAL.321 drives the collection except for the powerful statement that is the BR05 Skeleton, designed to showcase the inner-workings of the BR-CAL.322 and which is limited to 500 units.