TAG Heuer’s New Role For Ryan Gosling

The acclaimed actor straps on as global ambassador — driving a new Three Hand collection.

By Terry Christodoulou 07/10/2021

TAG Heuer, sport and the leading man. It’s a timeless trio that has long informed the Swiss manufacture’s MO.

Today, TAG Heuer is refreshing its take on the TAG Heuer Carrera Three Hand while also introducing its new global ambassador, Oscar nominated actor Ryan Gosling.

At its core, the relationship between Gosling and the watchmaker is forged on an appreciation for effortless, enduring style.
“Growing up, we lived on a pretty tight budget — I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends,” offers Gosling. 
“Partnering with them was an easy decision and time, in general, is just something I think a lot about now — my kids are growing up fast so I keep an eye on the clock in a way I never used to.” 
As for TAG, he claims the brand to be “a classic and iconic pillar of excellence in its field for over a hundred and sixty years.” 
Paired to the Gosling announcement comes a new 13-piece TAG Heuer Three Hands collection interpreted through four versions: the TAG Heuer Carrera Day Date 41mm, the TAG Heuer Carrera Twin-Time 41mm, the TAG Heuer Carrera Date 39mm and the TAG Heuer Carrera Date 29mm.

Introduced in the early 2000s, the Three hands was the manufacture’s embodiment of readability — a philosophy that it’s been obsessed with from Jack Heuer’s rally days and one that it revisits with this updated line-up.

 Headlining the collection is the Carrera Day Date 41mm. Here, all pieces are fitted with TAG Heuer’s Calibre 5 movement and offer 38-hour power reserve within a stainless-steel case that displays – as you may have guessed – both day and date.

 Of the four 41mm offerings, two come with a black-sunray dial – one with polished rhodium plated indexes and hands, the other with rose gold-plated markers. The other two see a blue and silver sunray brushed dial with rhodium markers the latter of which is strapped to the wrist by a brown alligator leather strap.

 The TAG Heuer Carrera Date 39mm mimics the 41mm offering with four watches in coordinating dial colours, albeit without the date function. The silver dial reference is also this time attached via a stainless-steel bracelet.

 Smaller again is the TAG Heuer Carrera Date 29mm sub-collection. Here, the 29mm stainless-steel case is fitted with the Swiss manufacture’s Calibre 9 movement offering about 40-hours of power reserve.

 The watch is attached to a coordinating stainless-steel bracelet and is offered in a blue sunray dial or white mother-of-pearl dial. The pair of timepieces is available with either rhodium plated indexes and minute hands or diamond indexes with rhodium plated hands.

 Rounding out the collection is the unique TAG Heuer Carrera Twin-Time Date 41mm. Equipped with a calibre 7 automatic movement – visible through the steel screw-down sapphire caseback – the twin-time has the new h-shaped bracelet, bolder hour and minute hands and a refined Twin-Time hand top.

 The elegant and sporty design is further highlighted by a new refined flange in silver and blue to indicate day and night.

 The new collection and Gosling’s new campaign launches today.


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