Hublot’s New Big Bang Watch Will Help You Save the Rhinos

Here’s how you can help.

By Victoria Gomelsky 10/10/2019

Hublot has teamed with the former international cricket champion Kevin Pietersen, founder of the nonprofit SORAI (Save Our Rhino Africa India), to create a timepiece dedicated to the conservation of rhinoceroses, with proceeds from sales going to organisations dedicated to preventing the illegal trade in rhino horn.

“Rhino horn is the most expensive commodity on the black market,” says Pietersen, an ambassador for Hublot, on a video promoting the brand’s relationship with SORAI. “It’s fetching around US$80,000 a kilogram—more than heroin, cocaine, gold, platinum, you name it. Rhino horn is not a cure for cancer. It’s not, and shouldn’t be shown off, as a symbol of wealth and it has absolutely no medicinal value.”

Sorai founder Kevin PietersenSorai founder Kevin Pietersen Courtesy of Hublot

Unveiled on World Rhino Day on Sept. 22, the Big Bang Unico SORAI is a big watch for a big cause. The 45mm beige ceramic model, which features an image of a white rhino on the dial, comes with two strap options: a matching NATO style or a camouflage rubber bracelet. Available in a special edition of 100 models, the self-winding chronograph retails for $24,100 (around A$35,600).

Hublot Big Bang Unico Sorai
Hublot Big Bang Unico Sorai Courtesy of Hublot

Proceeds from its sale go to Care for Wild, a South African organization that cares for orphaned baby rhinos and is home to the world’s largest rhino sanctuary, and South African National Parks, which employs airborne thermal intelligence tools to perform nighttime surveillance on areas where poachers threaten the wildlife population.

Riccardo Guadalupe and Kevin Petersen at the Rhino Sanctuary
Riccardo Guadalupe and Kevin Petersen at the Rhino Sanctuary Courtesy of Hublot

“Time is life—and we care for life,” says Hublot CEO Ricardo Guadalupe, who travelled to Kruger National Park in South Africa with Pietersen in August to visit Care for Wild and see the rhino population firsthand. “If we don’t do this work with people like Kevin Pietersen and SORAI, there is a risk that in a few years the rhinos will disappear.”

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Patek Philippe Unveils Five More New Watches

Who wants a blue Nautilus anyway?

By Paige Reddinger

13/04/2021

Sweden’s Understated Menswear Is Slowly Taking Over the World

The nation that gave us Ikea and Abba is turning out some of the most elegant clothing on the market.

By Benedict Browne

13/04/2021

Brad Pitt And Brioni Team Up For New Collection

Based on the actor’s laid-back style.

By Rachel Cormack

09/04/2021

Patek Philippe Introduces Four Brand New Nautilus Watches

The 2021 offering kicking off Watches & Wonders with a bang.

By Paige Reddinger

08/04/2021

Rolex Unveils 16 New Watches For 2021

All of them are available for order starting today

By Paige Reddinger, Justin Fenner

08/04/2021

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected