Hublot’s New Big Bang Watch Will Help You Save the Rhinos

Here’s how you can help.

By Victoria Gomelsky 10/10/2019

Hublot has teamed with the former international cricket champion Kevin Pietersen, founder of the nonprofit SORAI (Save Our Rhino Africa India), to create a timepiece dedicated to the conservation of rhinoceroses, with proceeds from sales going to organisations dedicated to preventing the illegal trade in rhino horn.

“Rhino horn is the most expensive commodity on the black market,” says Pietersen, an ambassador for Hublot, on a video promoting the brand’s relationship with SORAI. “It’s fetching around US$80,000 a kilogram—more than heroin, cocaine, gold, platinum, you name it. Rhino horn is not a cure for cancer. It’s not, and shouldn’t be shown off, as a symbol of wealth and it has absolutely no medicinal value.”

Sorai founder Kevin PietersenSorai founder Kevin Pietersen Courtesy of Hublot

Unveiled on World Rhino Day on Sept. 22, the Big Bang Unico SORAI is a big watch for a big cause. The 45mm beige ceramic model, which features an image of a white rhino on the dial, comes with two strap options: a matching NATO style or a camouflage rubber bracelet. Available in a special edition of 100 models, the self-winding chronograph retails for $24,100 (around A$35,600).

Hublot Big Bang Unico Sorai
Hublot Big Bang Unico Sorai Courtesy of Hublot

Proceeds from its sale go to Care for Wild, a South African organization that cares for orphaned baby rhinos and is home to the world’s largest rhino sanctuary, and South African National Parks, which employs airborne thermal intelligence tools to perform nighttime surveillance on areas where poachers threaten the wildlife population.

Riccardo Guadalupe and Kevin Petersen at the Rhino Sanctuary
Riccardo Guadalupe and Kevin Petersen at the Rhino Sanctuary Courtesy of Hublot

“Time is life—and we care for life,” says Hublot CEO Ricardo Guadalupe, who travelled to Kruger National Park in South Africa with Pietersen in August to visit Care for Wild and see the rhino population firsthand. “If we don’t do this work with people like Kevin Pietersen and SORAI, there is a risk that in a few years the rhinos will disappear.”

ADVERTISE WITH US

Subscribe to the Newsletter

Robb Report AU - Newsletter Robb Report AU - Motors Newsletter Robb Report AU - Property Newsletter Robb Report AU - Lifestyle Newsletter Robb Report AU - Style Newsletter Robb Report AU - Business Newsletter Robb Report AU - Travel Newsletter

Stay Connected

You may also like.

MB&F’s Novel New Legacy Machine Series

Master engraver Eddy Jacquet had his work cut out for him.

By Victoria Gomelsky

24/09/2020

HYT’s New Flow Watches Light Up A Room

Face the illumination.

By Victoria Gomelsky

23/09/2020

Omega Dives Into The Nineties

A tantalising return to the past with a ‘materialistic’ new Seamaster Chronograph.

By Terry Christodoulou

22/09/2020

Chopard’s New Tailored Timepiece

Haute horlogerie meets sprezzatura in the Swiss marque’s latest.

By Terry Christodoulou

21/09/2020

Yohji Yamamoto’s Camouflage Big Bang

The Japanese fashion icon brings his daring approach to Hublot.

By Terry Christodoulou

21/09/2020

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected