H. Moser & Cie Just Dropped A New Fumé Dial

With a hand inspired by an eraser.

By Paige Reddinger 06/04/2021

Known for its brightly coloured fumé dials, recognisable for their lack of logo, indie Swiss watchmaker H. Moser & Cie, has made a name for itself by not using its name at all. The practice is a nod to early watchmaking tradition when, often, only the interior movement of a watch was signed.

In a new twist, the horological magicians are now erasing time with their latest drop. Created in partnership with Parisian artist Romaric Andre, alias seconde/seconde/, the new Endeavour Centre Seconds Concept X seconde/seconde/ has an hour hand in the shape of a pixelated rubber eraser. Yes, you read that right. Instead of a sleek, polished traditional hand, Andre and H. Moser & Cie CEO Edouard Meylan are nodding to a reality that Moser has played with frequently in the past. Mechanical watches, like rubber erasers, are nearly obsolete today, but they do make for wonderful pieces of nostalgia. In an era, when everyone tells time on their phone, why not erase time on the wrist?

H. Moser & Cie Endeavour Centre Seconds Concept X seconde/seconde/

H. Moser & Cie Endeavour Centre Seconds Concept X seconde/seconde/ Courtesy of H. Moser & Cie

“By adding a disruptive element, seconde/seconde/ flips the aesthetic, providing a welcome contrast whilst respecting the elegance inherent to this model, playing with the very concept of our dials without logo or indices,” said Meylan in a statement. Andre, meanwhile, dubbed the art form, the “hand swap,” and says it has become his signature. “The eraser, I see it as a banal everyday object which is taking power over the prestigious exceptional object,” he said in a statement.

H. Moser & Cie Endeavour Centre Seconds Concept X seconde/seconde/ Caseback

H. Moser & Cie Endeavour Centre Seconds Concept X seconde/seconde/ Caseback Courtesy of H. Moser & Cie

Beneath the hood of the dial is the self-winding calibre HMC 200, entirely manufactured and created in-house, which can be seen through the sapphire crystal caseback. Its regulating organ was conceived by Moser’s sister company, Precision Engineering AG.

Limited to just 20 pieces, it retails for approx. $28,600, comes with an exclusive numbered work by seconde/seconde/ and will be available online-only starting today.


Subscribe to the Newsletter

Stay Connected

You may also like.

TAG Heuer’s Newest Smart Watches Move Faster And Stay Charged Longer

Two new Connected Caliber E4 models include a smaller size and a funky new battery charge console.

By Carol Besler


Girard-Perregaux And Aston Martin’s Latest Timepiece

The new watch is made with upcycled carbon from F1 racecars.

By Demetrius Simms


Richard Mille’s New Tourbillon Designed For Golfer Bubba Watson

The bubble-gum pink colour is a reference to the golfer’s signature drivers.

By Demetrius Simms


Patek Philippe Just Created A One-Of-A-Kind Titanium Chronograph

And it’s heading to auction for charity.

By Rachel Cormack


Phillips Just Sold $88.84 Million In Watches

The auction house’s two big-ticket weekend sales took home lots of cash—and set a few records in the process.

By Demetrius Simms


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected