Giorgio Armani Teams Up With Parmigiani Fleurier

The new line will be unveiled late next year.

By Paige Reddinger 16/12/2020

Italian fashion titan Giorgio Armani and one of Switzerland’s most esteemed watchmakers, Michel Parmigiani, are teaming up for a new collection of timepieces.

Many ready-to-wear brands have dipped their toes into timekeeping, with some relying predominately on quartz movements to power pieces less expensive than one of their jackets or handbags—Gucci, Fendi and Versace, to name a few—while others like Hermès, Chanel and Louis Vuitton have tapped Swiss experts to create high-end innovative mechanical movements. (Michael Navas and Enrico Barbasini of Louis Vuitton’s watchmaking division honed their craft under Gerald Genta at Patek Philippe.) And though few details have been released about Armani’s plans for the lineup, they are said to be numbered pieces, which indicates limited production. Alongside Parmigiani’s high-horology chops, it suggests Armani is aiming for the top.

“Mr Parmigiani and Mr Armani have met in the past and have a huge respect for one another, and Mr Armani is a known watch aficionado,” Parmigiani CEO, Davide Traxler, told Robb Report. That’s not the only thing they have in common. Parmigiani and Armani both have roots in Milan. The watchmaker’s father was from the Italian capital and his mother is from the Dolomites; they met and raised Parmigiani in Switzerland. And despite his Swiss upbringing, Parmigiani says he owes some of his aesthetics to his Italian heritage.

Although the duo remains mum on the direction of the new collection, you can expect it will be in line with Armani’s sophisticated and minimalist DNA and will most likely include both men’s and women’s pieces, in keeping with the label’s offering. And given his penchant for using plenty of navy and grey in his ready-to-wear and couture pieces, there will, we imagine, be some blue dials housed in steel or white gold. What we do know is that all of the pieces will be handmade in Parmigiani’s manufacture and they won’t be released until November 2021.

Why are they breaking the news a full year in advance of the release? “We wanted to announce the agreement now, as it is in Michel Parmigiani’s vision to share our know-how, craftmanship and experience with all partners interested in high-end watchmaking,” says Traxler, suggesting they aim to partner with more brands in the future. “As you know our movement manufacture, Vaucher, also serves some of our most recognized colleagues. In this case, the Parmigiani Fleurier brand brings our high-watchmaking credentials to serve the design genius of Giorgio Armani.”

Parmigiani will also be celebrating his 70th birthday next year, so you can also expect some new anniversary timepieces to come from his namesake brand.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

The Five Best Luxury Steel Sport Watches Of 2020

From Rolex to Breitling It’s not easy scoring one of these hard-to-get models.

By Victoria Gomelsky

04/01/2021

Omega Unveils Two New Trésor Models

Proceeds from sales go to Orbis International, which provides pioneering eye care in some of the world’s poorest regions.

By Victoria Gomelsky

18/12/2020

Bovet’s Ultra-Limited Edition For Dubai’s Biggest Watch Retailer

The new watch celebrates Seddiqi & Sons’ 70th anniversary.

By Paige Reddinger

17/12/2020

Jaeger-LeCoultre’s Latest Limited-Edition Reverso

The Art Deco-era design is built for athleticism.

By Martin Lerma

16/12/2020

Paul Newman’s Rolex Daytona Tops Phillips’ Sale

The auction also included Steve McQueen’s Heuer, which sold for over $2.9 million.

By Carol Besler

14/12/2020

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected