TAG Heuer launches new Cara Delevingne campaign

The model helped design the campaign in her image.

By Amy Stevenson 09/05/2018

She’s graced catwalks across the globe, released her first book in 2017, and has starred in some of Hollywood’s biggest movies but now Cara Delevingne has taken on a new role – the face of TAG Heuer’s latest campaign.

Celebrating the 55th anniversary of the iconic TAG Heuer Carrera model, the 25-year-old designed the campaign in her image. In the presence of lions, Cara demonstrates her strength and humility. She conveys power and fragility, her passion for the king of beasts evident.

Fine art photographer David Yarrow, who has made a career of being able to capture the beauty of endangered animals, shot the stunning image in South Africa.

The latest campaign from the luxury Swiss watchmaker focuses on a message of respect, support and strength towards animals. With Cara in the forefront, TAG Heuer has managed to create an intense campaign, fearless, feminine and contemporary.

And while Cara has worked alongside some of today’s leading actors, the chance to become the face of TAG Heuer’s campaign has seen her accomplish one of her life-long ambitions.

“It has long been a dream of mine to get the chance to work with wild animals, and particularly with a lion!” Cara says. “I am so grateful to collaborate with TAG Heuer on this campaign.”

In the striking shot Yarrow is able to make the viewer feel intimately close, with the lion representing Cara’s own courage and strength. While a tattoo of the animal helps inspire and guide Cara’s own choices and actions in her everyday life.

The visuals of Cara capture an intense, fearless and feminine campaign, and once again demonstrate the disruptive and avant-garde spirit of TAG Heuer.

Embedded content: https://www.youtube.com/watch?v=2wU_0wYnE00


Subscribe to the Newsletter

Robb Report AU - Newsletter Robb Report AU - Motors Newsletter Robb Report AU - Property Newsletter Robb Report AU - Lifestyle Newsletter Robb Report AU - Style Newsletter Robb Report AU - Business Newsletter Robb Report AU - Travel Newsletter

Stay Connected

You may also like.

A Pocket-Sized Richard Mille

Tick tock – an updated pocket watch for the ages.

By Terry Christodoulou


New Luxury Watch Fair Destined For Geneva This Year

From Bulgari and Breitling to MB&F, select brands will participate in a mini trade show in the Swiss city from August 26-29.

By Paige Reddinger


Krayon’s New Watch Can Tell Sunrise And Sunset From Anywhere

Krayon’s Anywhere watch is a more user-friendly, less expensive version of its award-winning Everywhere watch.

By Paige Reddinger


Jaquet Droz Proves Bolder Doesn’t Need To Be Bigger

Introducing the magnificent seven.

By Victoria Gomelsky


Jacob & Co. Just Released A ‘Scarface’ Inspired Timepiece

First you get the money, then you get the power, then you get this watch.

By Rachel Cormack


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected