TAG Heuer Breathes New Life Into the Autavia

A new standalone collection references the brand’s history in automotive and aviation.

By Terry Christodoulou 01/07/2019

TAG Heuer has reintroduced the Autavia in the Australian market with a range of models that characterise the rugged, functional nature of the original watches produced in the 1960s.

The Autavia seemed the natural choice for TAG to launch as a standalone line, joining the ranks of the Carrera, Monaco, Formula 1, Aquaracer and Link models. Pre-1957, the Autavia was a dashboard instrument on racing cars and aircraft – the name itself coming from the combination of automobile and aviation – which inspired a chronograph wristwatch in 1962. The design became instantly recognisable for its legibility, functionality, and its connection to heart-pounding rally racing.

The re-edition of the Autavia embodies the retro feel of the original watches, drawing inspiration of race car and aircraft cockpits alike. The stainless-steel Autavia 42mm three-hand models feature the retro rounded first-generation Autavia case and bevelled lugs, while a bidirectional rotating bezel with a 60-minute scale in black or blue ceramic or stainless-steel enhances the sporting look of the watch.

In addition to the stainless-steel models, TAG has also launched two versions in bronze. The 42mm timepieces with bronze cases feature a smoked green or brown dial with the same bezel as the stainless-steel models in black or brown ceramic respectively, and either a brown or khaki leather strap. All Autavia models are readily customisable with a range of NATO, leather and stainless-steel straps.

Powering the Autavia is the chronometer-certified Calibre 5, with the new models making use of a cutting-edge carbon composite hairspring introduced by TAG earlier this year. The combination of calibre and carbon-composite hairspring gives every model in this collection Isograph distinction. The hour markers and hour, minute and seconds hands are coated in SuperLuminova – ensuring the modern watches offer the famed legibility of the original pieces.

Pricing starts at around $3500.

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