Singer’s motorsport-inspired Track 1 gets an update in gold

It’s a design wonder.

By Paige Reddinger 13/05/2018

Singer Vehicle Design, the brainchild of California-based Rob Dickinson, known for its reinterpretations of Porsche 911s, introduced its first timepiece under Singer Reimagined in June of last year.

The Track 1 was conceived by Marco Borraccino, a Geneva-based design consultant who was formerly the head of design for Panerai, and famed watchmaker Jean Marc Wiederrecht, who is the head of Agenhor—a company that has created movements for Cartier, Harry Winston, Hermès, and Van Cleef & Arpels.

The Track 1 reimagined the standard chronograph design and housed Agenhor’s first full movement made from scratch: the self-winding AgenGraphe caliber. The timepiece came in Grade 5 titanium at 43 mm and featured 60 hours of power reserve and a design that provided a new way of reading a chronograph.

Now, the timepiece has been introduced in gold as the Track 1 Geneva Edition (72,000 CHF or approximately $71,931 at current exchange).

Singer Track 1 Geneva Edition Photo: Courtesy Singer

“We don’t aim to grow in a crazy way because we want to focus on very high-end complicated movements,” said Borraccino at Singer Reimagined’s recent event at the Classic Car Club Manhattan. “We want to keep it limited. We’ve produced 50 of the titanium version, and we’re producing just 25 of the gold version. By next year, we will produce a new model.”

Marco Borraccino and Rob Dickinson Photo: Courtesy Singer

Singer’s watch venture came about in an organic way. Borraccino, a Z8 and 911 owner, was a fan of Dickinson’s work at Singer and emailed him a few years ago to simply let him know he loved what he was doing.

The two formed a rapport that eventually led to the creation of Singer Reimagined, and in 2015, Borraccino’s meeting with Wiederrecht sealed the deal. “When I showed him my renderings of the watch, he said to me, ‘Who the hell told you about this?’ He had been working on a similar concept for seven years.”

Singer Track 1 Geneva Edition Photo: Courtesy Singer

Borraccino and Dickinson shared a passion for ’60s and ’70s design in both cars and watches, which served as an inspiration for the aesthetic of the Track 1. “I took the most iconic elements from watches at that time and started playing around with them,” said Borraccino.

“I wanted to reimagine something really strong and really iconic during that time, and that was the automatic chronograph. I wanted to reimagine the silhouette, so I wanted to get rid of the counters, I wanted to make it readable, I wanted to make it unique and something that you could really use.”

Singer Track 1 Geneva Edition Photo: Courtesy Singer

While the design of the Track 1 will be an icon of the brand going forward, Borraccino says not to expect a car-inspired watch every year from Singer Reimagined. The idea, according to Borraccino, is to reimagine iconic watchmaking functions similar to how Singer reimagines the Porsche 911.


Subscribe to the Newsletter

Robb Report AU - Newsletter Robb Report AU - Motors Newsletter Robb Report AU - Property Newsletter Robb Report AU - Lifestyle Newsletter Robb Report AU - Style Newsletter Robb Report AU - Business Newsletter Robb Report AU - Travel Newsletter

Stay Connected

You may also like.

New Luxury Watch Fair Destined For Geneva This Year

From Bulgari and Breitling to MB&F, select brands will participate in a mini trade show in the Swiss city from August 26-29.

By Paige Reddinger


Krayon’s New Watch Can Tell Sunrise And Sunset From Anywhere

Krayon’s Anywhere watch is a more user-friendly, less expensive version of its award-winning Everywhere watch.

By Paige Reddinger


Jaquet Droz Proves Bolder Doesn’t Need To Be Bigger

Introducing the magnificent seven.

By Victoria Gomelsky


Jacob & Co. Just Released A ‘Scarface’ Inspired Timepiece

First you get the money, then you get the power, then you get this watch.

By Rachel Cormack


Omega’s America’s Cup Return And New Timepiece

The limited-edition newcomer marks the brand’s return as official timekeeper of the famed race series.

By Terry Christodoulou


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected