MR PORTER amps up its luxury watch offerings with a dedicated new guide

MR PORTER has launched The Luxury Watch Guide, a new online destination for its ever-expanding selection of the world’s leading watch brands.

Some of the brands available to customers include IWC Schaffhausen, Jaeger-LeCoultre, Breitling, TAG Heuer, Officine Panerai, Ressence and more.

The Luxury Watch Guide will showcase curated content, educational features, and style advice, alongside details on how best to select and maintain a luxury timepiece.

MR PORTER Managing director, Toby Bateman, said they’re “thrilled” with the launch.

“This was a natural next step in our continued growth of the category and not only delivers an engaging platform for both novice and enthusiast watch customers, but also allows us to better serve and inspire them,” he said.

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