Pitti Uomo’s Best-Dressed Men Cut Through the Noise With Personal Style

From vintage gems to tasteful tailoring, attendees of Florence’s biannual tradeshow brought their best sartorial selves.

By Naomi Rougeau, Lorenzo Sodi 20/06/2024

Whether or not you’re well versed in the ins and outs of Pitti Uomo, the biannual menswear tradeshow in Florence that brings together buyers, press—and, naturally, a vast ostentation of peacocks—the chances are that photos from the gathering are still making their way into your newsfeed. You might even smirk at the mention of it. To be sure, you’ll encounter plenty of “overdressing” strolling through the main venues but by and large, great personal style manages to cut through the noise.

Part of what makes the Pitti scene so exciting is that menswear moves relatively slowly. It’s less about seeing something earth shatteringly new but rather gradual shifts and discovering fresh ways to put things together. Menswear regulars such as Alessandro Squarzi, owner of a considerable vintage archive that influences his Milanese boutique Fortela, can be relied upon to provide inspiration on how to make tried and true staples and silhouettes feel modern.

Speaking of new old things, vintage fashions made their way into the chat in a big way this June, whether in terms of rare finds or sustainable efforts via upcycling, fabric development and natural dyes (Paris-based De Bonne Facture achieved an ideal medium brown using coffee, for instance). At the heart of the conversation was another bona fide vintage guru Maurizio Donadi who made a case for the timelessness and democratic nature of indigo with his centuries-spanning exhibit of antique garments from around the globe.

Below you’ll find a dozen of our favorite looks from Pitti Uomo 106, lensed by our eagle-eyed street-style photographer Lorenzo Sodi. We hope they inspire.

Lorenzo Sodi

A lesson in simplicity and the power of a classic palette—good quality vintage accents such as a turquoise embellished belt buckle add interest to timeless workwear. Ray-Ban’s universally-flattering Wayfarer sunglasses are the perfect finishing touch.

Lorenzo Sodi

Sans suit and shirt, the neckerchief (of which there were many at Pitti), adds a welcome dose of colour to a white tee and relaxed jacket and proves that sometimes one choice detail is all it takes. A well-loved, slightly-too-long belt and canvas Vans contribute to the casual harmony.

Lorenzo Sodi

Whatever the weather, you’ll find Douglas Cordeaux, from Fox Brothers, looking immaculate in shirt and tie… and a suit made of one of Fox’s many fabrics. British elegance, embodied.

Lorenzo Sodi

Relaxed elegance is the foundation of the Brunello Cuccinelli brand. Here, the maestro himself shows us how it’s done in a double-breasted linen ensemble featuring a few personal flourishes.

Lorenzo Sodi

Designer Alessandro Pirounis of Pirounis offers a masterclass on the rule of three with a contemporary twist, subbing the usual jacket with an overshirt of his own design.

Lorenzo Sodi

A renaissance man takes Florence. True to his roots, US Marine veteran, Savile Row-trained tailor and photographer Robert Spangle blazes a sartorial trail that’s all his own.

Lorenzo Sodi

Cream trousers are an essential element of elegant Italian summer style. Designer Nicola Radano of Spacca Neapolis channels one of the greats (Marcello Mastroianni) in a dark polo of his own design, collar spread wide across his jacket’s lapel for a welcome retro lean.

Lorenzo Sodi

Proof of the power of tonal dressing, that can create an impactful outfit just by sticking to the same colour family. A chic ensemble and in some ways an elevated version of the double-denim look, every element is working hard in service to the whole.

Lorenzo Sodi

UK-based stylist Tom Stubbs has long been a proponent of blousy pleats, lengthy db jackets, and statement-making neck scarves and here, in vintage Armani, he embodies the louche, oversize look that many designers are just now catching up on.

Lorenzo Sodi

A tailor splitting his time between Berlin and Cologne, Maximilian Mogg is known for his strong-shouldered, architectural suiting. Yet in Mogg’s hands, particularly with this non-traditional colour scheme, the effect is always modern and youthful.

Lorenzo Sodi

If Max Poglia’s relaxed Hawaiian shirt and suit combo is any indication, summer has truly arrived. But it’s an excellent example of how to wearing tailoring in more casual fashion. This cream db would look perfect with shirt and tie at a wedding in August and just as chic here with slippers and a laid-back shirt.

Lorenzo Sodi

Another example of how tailoring can be laid-back and breezy for summer, from a dude who looks no stranger to enjoying the best of the warmer months. Jaunty pocket square, sandals, untucked linen shirt…go forth and emulate.

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Watches & Wonders 2024 Showcase: Jaeger-LeCoultre

New offerings from the estimable Swiss masters of complications.

By Josh Bozin 01/07/2024

If you were wondering whether Jaeger-LeCoultre could top its 2023 Reverso novelties—yes, we’re still dreaming about the Reverso Tribute Chronograph—you’d be wrong to doubt the 190-year-old watchmaker from the Vallée de Joux.

Okay, so we didn’t see any collector favourites in Reverso or Polaris models, but the brand did put on quite a show with four new reveals—the Duometre Heliotourbillon Perpetual, Duometre Quantieme Lunaire, Master Ultra Thin Perpetual Calendar, and Duometre Chronograph Moon—highlighting its more intricate, high horology skills as it sets out its stall for 2024.

The latter was one of the standouts of the fair. Unveiled in 2007 as a chronograph, the new piece has been reimagined as a celestial complication. Available in platinum, and pink gold, the new Duometre iterations come with an entirely new calibre, dial and case, and is an elegant expression of the company’s watchmaking ethos.

Jaeger-Lecoultre Duometre Chronograph Moon

The Calibre 391 introduces a fully integrated in-house movement that utilises a manually wound mono-pusher chronograph, a moonphase and night-day complications, as well as two power reserve indicators and a seconde foudroyante (flying seconds) display. Activate the mono-pusher and the hand runs to a remarkably precise one sixth of a second.

The new Master Ultra Thin Perpetual Calendar, on the other hand, will appease traditionalists with a refreshing update to its case and dial design. We get a new pink gold model with a midnight-blue sunray dial—as well as a significant increase in power reserve; 70 hours, to be exact.

jaeger-lecoultre.com

Read more about this year’s Watches & Wonders exhibition at robbreport.com.au

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Watch This Space: Teddy Baldassarre

Meet the game-changing horological influencers blazing a trail across social media—and doing things their own way.

By Josh Bozin 01/07/2024

Only a few years ago, Teddy Baldassarre was working for a software start-up in his hometown of Cleveland, Ohio—a far cry from the luxury watch universe. Today, with more than a million YouTube subscribers, 376,000 Instagram followers and 90,000 TikTok fans, Baldassarre is one of the largest video content creators in the sector.

“I was like many who fall into the subject matter, being led headfirst by passion,” says Baldassarre. “I was fascinated with the depth of the subject, from the history, engineering, design, and navigating the many brands that made up the industry. After graduating, I finally had some money to spend and amassed a collection of pieces. I became obsessed with hearing from other collectors and how each watch they acquired connected to their broader story.”

Electing not to tell a single soul about his newfound bounty of vintage timepieces, he posted his first YouTube video in 2017. Within a month, the clip had accumulated more than 30,000 views.

 

Teddy Baldassarre

What gives Baldassarre’s content mass appeal is his delivery, depth of knowledge and evidential passion for these knickknacks that tick. And he has leveraged his engaged, digitally savvy audience to create his own watch ecosystem: a website that highlights the latest tidings in the watch world, as well as an authorised e-commerce site, launched in 2020, stocking a small subset of brands like Nomos Glashütte and Raymond Weil.

“We have scaled year-on-year, adding new brands, which now umber over 35, and launched our bricks-and-mortar store (in Cleveland] in February this year,” he says. “My goal is to produce the best watch content for watch enthusiasts all around the globe, to be the leading retailer for my generation, and to continue to do this for as long as I can.”

 

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@teddybaldassarre

Read more about the watch industry’s horological influencers at robbreport.com.au

 

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Watch This Space: Brynn Wallner

In the first installment of our showcase of new progressive watch pundits, we profile the influential founder of Dimepiece.

By Josh Bozin 27/06/2024

It’s impossible to miss Brynn Wallner’s take on watches. Under the pseudonym of Dimepiece, the 33-year-old is playing a considerable part in steering the conversation around women in watches.

The “teeny tiny” movement—a phrase she coined—is currently buoyant, with watches of smaller shapes and sizes dominating the visual landscapes of social media.

“The post-pandemic spike in watch popularity has resulted in new ways of regarding watches,” says Wallner, from her apartment in New York City. “As more people get into this world, more interesting things inevitably happen, as we’ve seen with the rise in popularity of vintage Cartier, thanks to collectors like Tyler, the Creator.”

Photo Ava Van Osdol

With social media now playing an integral part in watch reportage, from breaking news to the unveiling of brand novelties, Wallner contributes to the zeitgeist with a refreshing take on watches which is devoid of snobbery.

On any given day, she might, say, feature a post of the Olsen Twins parading New York’s Upper East Side wearing vintage Audemars Piguet Royal Oaks, or Timothée Chalamet rocking a “teeny tiny” Panthère de Cartier.

“I speak about them [watches] in the way that I would naturally, not bothering to alter my voice or perspective based upon a traditional idea of what a watch enthusiast’ should look or sound like.” says Wallner.

Getty

Since 2020, she has utilised her website platform for the greater good, interviewing women in non-pretentious settings about their collections. (Photos in a recent story on New York Times reporter Anna Kodé juxtaposed her Swatch Random Ghost with a greasy-looking plate of hot chips and a mound of ketchup.)

“A year into starting Dimepiece, I didn’t even own a watch, which only fuelled my perspective—how is it possible that, at age 30, I didn’t own or even aspire to own a luxury watch?” she remarks. “I felt that the industry completely missed me—young-ish, female, interested in fashion and ready to spend my disposable income.”

Today, Wallner is reaping the fruits of her labour: she travels the world under the guise of “press trips”; she curates and sells vintage watches together with friend Alan Bedwell of curio site Foundwell; she’s privy to new and exclusive releases before the public; and she’s penned features for publications such as the Financial Times, GQ and Harper’s Bazaar.

“Millennials and Gen Zs, the digital natives, are so burnt out by their screens that they’re starting to appreciate analogue things, like records and film cameras,” says Wallner. “The same goes for watches, and as the secondary market gets bigger, it will become even more of a destination for younger consumers already acclimatised to shopping pre-owned.”

@dimepiece 

Read more about the watch industry’s horological influencers at robbreport.com.au

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Watches & Wonders 2024 Showcase: Rolex

At the marquee horological presentation of the year, a lot of the hysteria was reserved for Rolex.

By Josh Bozin 27/06/2024

With Watches & Wonders 2024 well and truly behind us, its importance on the industry—and the trends that follow—is obvious. For the uninitiated, the week-long affair is the marquee horological presentation of the year. It’s where the world’s top brands convene to reveal their latest novelties and updates to revered models.

You’ve likely caught glimpses of the extravagant event across social media; the world’s biggest brands shelling out millions of dollars to highlight its newest novelties for 2024. But if you can move past the ritziness and watch snobbery that ensued, there’s much to be said about the releases from this year’s event. In this instalment, we lead off with the ne plus ultra of luxury watchmaking, Rolex.

ROLEX

Rolex Perpetual 1908

By now, we know that Rolex doesn’t succumb to fanfare; instead, it makes watches on its own terms, unveiling novelties in dribs and drabs. The stance continues this year as the luxury Swiss watchmaker adds a new spin to time-honoured models. There’s nothing revolutionary at play with 2024’s creative specialities—not enough to warrant the hysteria that ensued in Geneva—but we didn’t just receive cosmetic updates, either.

We got to welcome a new GMT-Master II to the luxury arena (pictured below). Now in its 70th year of production, the revered traveller’s companion receives a stealthy new appearance thanks to its grey-and-black ceramic bezel; subsequently earning the aptly furtive moniker, the “Bruce Wayne”. The non-limited piece comes with the elegant Jubilee bracelet or rugged Oyster bracelet, and harks back to the 2007 GMT-Master release with its green accents and subdued appearance. Sure, this GMT unveiling might not have been the reference collectors were clamouring for—will we ever see the return of the red-and-black “Coke” bezel?—but the new GMT-Master II certainly adds glitz to the collection.

Elsewhere, the Oyster Perpetual 1908 (picture top), now in its second year of production, was unveiled in 950 platinum with a new Ice Blue guilloché dial, much to the satisfaction of dress watch enthusiasts. This stunning iteration of the 1908 builds on the success of last year’s release, this time via a centrepiece guilloché dial and guilloché rice-grain motif with a distinctive three-dimensional, geometric pattern. Finished on a brown alligator leather strap, the 1908 is one of the slickest dress watches of the year, and adds needed flair to the played-out, industry-wide blue-dial theme.

Rolex
Rolex GMT-Master II

For those who prefer to brave the depths of the ocean with around $86,800 strapped to the wrist, the new Rolex Deepsea is bound to generate interest, however niche. Not for the faint-hearted, this divers’ watch is presented in 18-karat yellow gold, adding considerable heft and razzle-dazzle to an otherwise tool-specific timepiece.

For extra flash and dash, the Deepsea comes with a stunning 60-minute graduated Cerachrom bezel insert in blue ceramic, as well as a blue lacquer dial.

Perhaps the biggest news from Rolex this year is the discontinuation of the 2023 Rolex Le Mans Daytona. Marking what could be the shortest production run of any Rolex ever—and arguably the company’s best offering in years— the 18-karat white gold Daytona was swiftly replaced with a new off-catalogue, special-order-only Le Mans edition, now in 18-karat yellow gold, which rivals the best of the Paul Newman-era Daytonas. It remains to be seen whether more information will be revealed about this handsome newcomer, or if it will have the same impact as its predecessor. 

rolex.com

Read more about this year’s Watches & Wonders exhibition at robbreport.com.au

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Ode to Oasi

Ermenegildo Zegna wrote the book on dapper Italian style. Now, a new coffee-table tome pays homage to its greatest creation—one that, hopefully, will endure long after the brand is gone.

By Brad Nash 25/06/2024

Strolling through a storybook forest like Oasi Zegna in Northern Italy, one could easily (and, perhaps, understandably) find heightened concepts like fashion and design slipping out of mind entirely.

Yet it’s here, in the spiritual home of an entity that has come to embody both Italian elegance and high-powered corporate tailoring, where fashion’s potential for regenerative change is at its most striking. Born in Oasi Zegna, a new tome from the Zegna house and published by Rizzoli, brings this relationship to life in vivid colour—a tribute both to the sweeping nature reserve that stands as the brand’s greatest creation and the philanthropic streak that remains core to its identity.

While Zegna’s modern-day nerve centre lies in Milan, its soul rests in Trivero. A secluded comune nestled in Northern Italy’s wool-producing Biellese Alps, it was here Ermenegildo Zegna and his brothers started making quality fabrics using a mill handed down to them by their father over a century ago. Ermenegildo’s vision grew in line with his house’s reputation, and as the Roaring Twenties gave way to the austere ’30s, he recognised something commonplace today, but then revolutionary—the potential of fashion as a force for social and environmental good.

By then one of the area’s biggest employers and its most significant social force, Zegna funded social welfare projects and employed locals to start work reforesting 100 km² of hillsides and valleys surrounding the brand’s ancestral home. Transforming a landscape rendered barren and lifeless by a century of industrial revolution, the half-million trees planted would bloom in the decades that followed to form Oasi Zegna, a pristine pocket of wilderness 30 times larger than New York’s Central Park. It’s both the brand’s greatest creation and, increasingly, its greatest source of creative inspiration.

Even as Zegna’s suits have become a common sight in offices of state and on Hollywood’s most glamorous red carpets, Oasi Zegna serves as a living, breathing symbol of democratisation within the world of high fashion. To this day, it remains freely accessible to the public—a popular escape for action sports enthusiasts and bird watchers alike—and is the brand’s main philanthropic HQ, home to the house’s charitable foundation, a host of contemporary art installations and myriad biodiversity projects.

At once an ode to Zegna’s altruistic heritage and a visual mission statement for its future, Born in Oasi is not your typical coffee-table fashion book. There are no monochrome shots of glamorous supermodels in razor-sharp tailoring. Rather, suits and shoes give way to Oasi Zegna’s lush forests captured at the height of summer and in the brightest hues of autumn, both in its modern-day resplendence and during its early years. Archival photos and artworks are interwoven with contemporary illustrations by Paolo Bacilieri, Cecilia Carlstedt and Giuseppe Ragazzini, offering a conceptual look at the brand’s metamorphosis from a successful mountainside clothmaker into a tailoring icon—a story eloquently told in text by journalist Chidozie Obasi.

Emerging from the hyper-capitalist aesthetic that dominated throughout the turn of the millennium, in recent times Zegna has joined its contemporaries in re-evaluating its relationship with nature. Oasi Zegna is naturally the focal point of such ruminations. A strip of 232 Panoramica Zegna, the serpentine road Zegna built to improve public access to Oasi and its sweeping vistas, now features on the company’s logo.

The 14th century Santuario di San Bernardo, in the heart of Zegna country.

This influence is already filtering down into the label’s sartorital output. Artistic director Alessandro Sartori, who rejoined the brand in 2016, has made a pronounced shift away from the sporty casualwear and overtly slick suiting of Zegna’s recent past, allowing the natural textures of wool, linen and cashmere to guide it back to a more time-honoured aesthetic. But regardless of what lies ahead creatively, Oasi Zegna, and the book it inspired, will serve as an essential reminder of what can be achieved when the industry’s biggest players embrace conservation over consumption.

“It’s a legacy that [Ermenegildo] left us for future generations,” says Zegna’s great-grandson, now the company’s chief marketing, digital and sustainability officer, Edoardo. “His vision went beyond reason, and as a generation, we are just its custodians.”

Born in Oasi Zegna is now available to buy exclusively at Zegna stores globally and online; zegna.com

Born in Oasi Zegna is now available at Zegna storers globally. Published by Rizzoli Books.

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