Robb Interview: Menswear Icon Paul Smith

Smith speaks candidly on his new foundation and shares the best advice of his career.

By Christ Cotonou 17/11/2020

“People tell me this is the good one,” laughs Sir Paul Smith. The legendary designer is casually remarking on the Companion of Honour award that, on the same day as his brand’s fiftieth anniversary, Queen Elizabeth II bestowed upon him—a rare distinction limited to only 65 Britons at any time. “It includes David Hockney, Attenborough, and Dame Judi Dench…” he explains. “Good company, eh?”

This year marks five decades since a 21-year-old Sir Paul grew his business from a ten-by-ten-foot shop in his hometown of Nottingham into hundreds of stores across the world. Today, Smith is recognised globally for classic cuts with whimsical, vibrant motifs and many-coloured stripes, and inspiring generations of menswear designers. Anyone else might want to rest on those shiny laurels (even for a moment) but Smith isn’t one for stasis. On the very day the Queen’s honours arrived, he revealed Paul Smith’s Foundation, a digital resource that gathers his decades-worth of advice to support people in the creative industries.

It is just the latest in Smith’s career of ever-inventive moves. Another example: if you’re cruising down Melrose Avenue and spot a large, bright pink box dazzlingly sat between the drab buildings, that’s Paul Smith’s LA flagship. “We had to decide how to stand out,” he laughs. “You know, it’s one of the most Instagrammed buildings in the whole city?” Smith attributes such ideas to his interest in “lateral thinking”, something he traces to a lecture he saw by British philosopher Edward de Bono: “This advice took me from a small, provincial town shop owner to my first Paris fashion show.” Now, he hopes visitors to his foundation will be able to apply his advice to their own careers.

We spoke with Smith about the new foundation, the greatest lessons he’s learned and what’s in store for the next fifty years.

At left, a young Paul Smith and his wife, Pauline. Right, two looks from Smith's forthcoming spring 2021 collection.

At left, a young Paul Smith and his wife, Pauline. Right, two looks from Smith’s forthcoming spring 2021 collection. Paul Smith

How has the past year been for you? Quite a year to celebrate an anniversary…

Rubbish! Usually, our HQ is full of people, but I’ve been here alone. I miss the atmosphere. Thankfully we had a fashion show in January and we were able to celebrate the fiftieth anniversary in Paris. The party was lots of fun. Jimmy Page from Led Zeppelin was there, Bill Nighy and many others … Then, of course, October 9th was the anniversary, and on the very day, Phaidon released a Paul Smith commemorative book and I got another honour from the Queen! There is lots to reflect on, but I haven’t changed much after all the success. I’m still the lad from Nottingham who would cycle home to eat my beans on toast.

You didn’t always set out to be a fashion designer. How did that happen?

Right. I wanted to be a professional cyclist. I’m still immersed in that world, actually. [Tour de France winner] Bradley Wiggins was here just the other day. The room I’m currently in has five bicycles, and there are more next door. But after an accident at an early age, life took a new direction. My entry into fashion all started when I was 21 years old, after meeting my current wife Pauline in 1967. She was training as a fashion designer and would teach me how to make clothes in the delicate manner of the Parisian couturiers—how to properly cut a garment, and the way it drapes on the body. These are things they don’t teach you today, and she gave me a masterclass on our kitchen table.

How did the idea for the foundation come about? 

I’ve seen a lot of innovative designers crumble because the ideas were great, but the product or thinking wasn’t right. They didn’t push or do more on the business side because no one told them. Ten years ago, the thought came to me that I’d like to help young creatives in some way to learn these things. And to be honest, I’m excited to see what the foundation can become. It’s still new but there are lots of plans for travel scholarships and mentoring ahead, so it’s worth keeping an eye on. I just love building strong connections and supporting creativity; we already train or give work experience to students from the likes of Saint Martin’s and various other schools, so why not share the advice with more people?

PARIS, FRANCE - JANUARY 19: (L to R) Bill Nighy, Susan Sarandon wearing Paul Smith, Sir Ian McKellen wearing Paul Smith and Dame Anna Wintour attend an intimate dinner in celebration of 50 years of Paul Smith at Le Trianon on January 19, 2020 in Paris, France. (Photo by David M. Benett/Dave Benett/Getty Images for Paul Smith)

Bill Nighy, Susan Sarandon, Sir Ian McKellen and Anna Wintour at Smith’s 50th-anniversary celebration. David M. Benett

How did you whittle fifty years of wisdom down to what we see on the website?

In my office, on my desk, I have a folder of ‘middle-of-the-night-notes’. I often get jet-lagged travelling for work and would struggle to sleep, and at hotels like the Chateau Marmont, they leave you these small notebooks by the bed. In the middle of the night, I would just jot down random, honest thoughts. You know, positive things. Over the years, I saved them in this folder, never expecting them to be read. And one day, a member of our team pointed over and took an interest in the folder. After flipping through all those notes from Tokyo to Los Angeles and beyond, we decided it was the right place to start.

If you had to choose the greatest lesson you’ve learned over the past 50 years, what would it be?

When I was designing fabrics at a mill in Bradford [northern England], I was advised: “When people offer you something, respond with enthusiasm, but wait until the next day to give your answer.” Whatever sounds amazing at the time comes into focus the morning after. Throughout my career, I’ve been offered incredible projects but I’ve had to think smart and consider what’s appropriate, irrespective of money.

It’s the planning side of creativity I mentioned: the ‘Monday, Tuesday, Wednesday, Thursday’ of invoices and emails, that allows for ‘Friday, Saturday, Sunday’ to be filled with your glorious creative ambitions. Our motto at Paul Smith is “Never Assume”. Be prepared for anything. When I was made a knight, it was placed on my coat of arms. It’s a left-field idea, sure, but the motto below is there as a reminder, an outlook that has got us to where we are today.

A look from Smith's first runway show and from his current fall-winter 2020 collection.

A look from Smith’s first runway show and from his current autumn-winter 2020 collection. Paul Smith

The fashion industry has changed so much in 50 years—do you still find it as interesting as when you started?

I still enjoy it, but that’s because I’ve remained independent. I’m lucky to be able to make my own decisions, decide what’s best for the brand without being leveraged by a financial institution of some sort. Fifty years later, customers still love us for us, for what we offer. We don’t just get one age group, but somehow draw in everyone. And I’ve tried to introduce a young, diverse team in the brand to help steer things along.

You should always have good manners in business, including fashion. I learned that from Dad. It was his way: to treat others the way you want to be treated. To be a gentleman, not a snob. We prefer to keep it fun here. It’s fashion, not heart surgery.

You’ve accomplished so much already. What’s something you’d like to achieve in the next 50 years?

Yes, I’m going for the ‘Full English’ of royal honours! I’m joking—seriously, I’m happy with the now. It’s the continuity that gets me most excited, what I love most. I’m always learning. I also want to make sure that I’m there for the people in my life. I’m sure [my wife] Pauline will continue to be an inspiration, she always has been. We love each other. There’s this thing she says to keep me grounded, and it always sticks in mind—it helps me carry on and improve. Fifty years on, she’ll say: “Nobody cares how good you used to be.” And you know what? She’s right.

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The St. Regis Just Opened a Luxe New Property in Shanghai. Here’s a Look Inside

The new 192-key hotel is the brand’s 60th location.

By Tori Latham 08/11/2024

The St. Regis is celebrating a massive milestone halfway around the world from where the hotel brand first began.

The company just recently debuted its 60th property—the St. Regis on the Bund, Shanghai. The 192-key hotel is the St. Regis’s second opening in the city, and it combines the brand’s New York glamour with touches that honor Shanghai’s history.

Designed by Norman Foster and Heatherwick Studio, the property features a sleek exterior and an Art Deco–inspired interior, reminiscent of Shanghai in the 1920s. The latter is replete with magnolia motifs, Su embroidery, and more than 70 original artworks. The guest rooms, meanwhile, include 13 suites with residential-style layouts and views of the Huangpu River and the surrounding Bund area. St. Regis’s iconic butler service is, of course, included as well.

As far as amenities go, the hotel emphasises its culinary delights. The St. Regis Brasserie is an all-day affair serving up both Chinese and Western cuisine, while Celestial Court is a high-end Chinese restaurant designed for celebrations and large gatherings. The St. Regis Bar pays homage to the chain’s New York roots, serving up the brand’s signature Bloody Mary, as well as drinks like the Bund Snapper, with Shanghai’s five spices, zaolu rice wine vinegar, and osmanthus. And by the end of the year, the property will add the Drawing Room, meant for light meals and refreshments like afternoon tea or an evening Champagne sabrage.

If you’re coming to Shanghai to relax, you need not look much further than the St. Regis Spa, with three private spaces and treatments that blend modern skin care with ancient practices. Or you can fit in a workout whenever you like at the 24-hour fitness centre.

“The opening of the St. Regis on the Bund, Shanghai marks a pivotal moment in the brand’s expansion, as we celebrate the debut of our 60th property globally,” Jenni Benzaquen, the senior vice president and global brand leader of the Ritz-Carlton, St. Regis, and Bulgari Hotels & Resorts, said in a statement. “With this milestone, we continue to offer our discerning guests unparalleled experiences on the Bund, blending the rich cultural heritage of Shanghai with the signature rituals and bespoke service that define St. Regis.”

Given the central location, the well-appointed rooms, and the numerous amenities, it sounds like it may be worth exploring Shanghai—and the St. Regis—for your next trip abroad.

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Electric Air Taxis Are One Step Closer to Hitting the Skies

Electric aircraft are the darlings at this week’s annual NBAA business aviation conference in Las Vegas. Yesterday, the FAA signed a milestone rule that allows eVTOLs to move into aviation’s mainstream.

By Daniel Cote 08/11/2024

Just consider the increasing velocity of technological innovation and change and how it has shaped our lives in the last 20 years, says noted astrophysicist, futurist, and author Neil deGrasse Tyson in kicking off the 2024 NBAABusiness Aviation Convention & Exhibition (NBAA-BACE) in Las Vegas.

Organizers expect about 19,000 attendees this year visiting 8,000 exhibitors between the Las Vegas Convention Center and Henderson airport, the static display with business aircraft on display.

It was an auspicious start for the Advanced Air Mobility (AAM) sector, comprised of the new generation of electric air-taxi makers such as Joby Aviation, Archer, and Lilium. These firms have had limited displays at past NBAA shows, but yesterday was more like a formal coming-of-age party for the fledgling sector.

During the keynote, Bonnie Simi—pilot, former Olympic athlete, and Joby Aviation’s president of operations—interviewed Tyson about the pace of technology as well as the future of the Advanced Air Mobility movement (AAM), which includes electric air taxis.

Tyson told the packed hall that history reminds us that innovations come from places you don’t often expect. Take the iPhone, he said. Apple didn’t invent GPS, music, or cellular communications, but the company assembled the technologies to create one of the most transformative devices in the history of inventions, the astrophysicist explained.

Aviation is entering a similar innovative period with advanced air mobility, efficiency, and sustainability, added NBAA president and CEO Ed Bolen, who also addressed the audience during the keynote. Bolen discussed the pace of aviation advancement with FAA’s administrator Michael Whitaker, who was on hand to sign a Special Federal Aviation Regulation (SFAR) establishing the final rule for a regulatory framework for the new category of eVTOL (electric vertical takeoff and landing) aircraft.

“It is an extraordinary moment in history,” Whitaker said, noting that AAM represents an entirely new aircraft category, typically involving a combination of rotor and fixed-wing aircraft.

The FAA also recognizes that you can’t certify an aircraft and do not have a way to operate it as intended, Whitaker added. This final rule creates the blueprint for integrating this technology and modeling an ecosystem for operations. “I don’t know the last time we went from an idea to a final rule in 16 months,” said Whitaker, who has had a long history working with both the FAA and aviation, including a stint at eVTOL maker Supernal. “That is light speed for rulemaking.”

The final rule, he explained, creates a flexible climate for companies to train pilots, operate these aircraft, and safely integrate new technology.

AAM represents a “seminal moment” in aviation to help achieve net zero by 2050, Bolen says. “Over the last 40 years, the industry has been able to shrink its environmental footprint by 40 percent,” he added. “Every aircraft is 25 to 30 percent more efficient than its replacement aircraft. The industry has invested significantly in developing sustainable aviation fuels and advancements with electric, hydrogen, and hybrid propulsion systems.

One of the regulatory challenges, Whitaker added, is that the FAA doesn’t yet know how the business model will evolve. “Will this require departures every three minutes to the airport or primarily serve rural communities?” he asked, citing two possible futures for electric aircraft. “We need the regulatory flexibility to allow AAM businesses to succeed and do so safely.”

The topic was explored during a seminar on how advanced air mobility infrastructure will develop yesterday. Beta CEO Kyle Clarke, which makes eVTOLs, said his firm had built charging stations in airports across different states, with the goal of creating 150 charging facilities across the country.

Signature Aviation CEO Tony Lefebvre envisions significantly more infrastructure will be needed, so “we have the proper infrastructure to be able to support 600, 700, 800 locations—or coming up with alternatives, so that the [aircraft] can continue to fly out of one location and then reposition for charging,” he said, adding that development could happen at “an accelerated pace.”

From the future, NBAA looked to the past, recognizing Laurent and Pierre Beaudoin, the father-and-son team who have led Bombardier for more than 60 years with NBAA’s Meritorious Service to Aviation Award.

Since its beginnings in rural Quebec making snowmobiles, Bombardier has grown into an $8 billion global leader in business aviation. In 1966, Laurent became company president and took the the brand public in 1969. He diversified beyond snowmobiles by purchasing a train manufacturer in 1970, and purchased Canadair in 1986, which was the leading manufacturer of Challenger wide-body business jets, to become part of the aviation industry.

“Canadair was a big entrée into aviation, but we were fortunate to have the engineering staff in place,” Laurent told Robb Report. “The only thing they lacked was an entrepreneurial spirit and we were able to introduce that into the company.” Through his career, he also focused heavily on product design. “That’s always been important to me,” Laurent says. “Beyond it functioning, why shouldn’t it look attractive? Our aircraft look fast, even when they are sitting on a runway, they look like they want to go.”

In 2020, Bombardier sold off its railway business, becoming solely a business jet manufacturer, with multiple aircraft types across different categories, including its new flagship aircraft, the ultra-long-range Global 8000. “We still see a lot of upside for our company in this industry,” said Pierre. “The service business is one—there are a lot of aging aircraft out there, and we are also moving into military applications with our business jets. We see a very bright future there.”

The company remains focused on future aircraft. It has developed a blended-wing EcoJet Research Project to study and improve aerodynamics and propulsion efficiencies to reduce business jet emissions by up to 50 percent. “There are a lot of things being said about sustainability that are not always fact based,” said Laurent. “The EcoJet Project is an example of how we are going to study the things we can do to make a huge impact to reach that goal.”

NBAA-BACE offers dozens of seminars and workshops on all aspects of business aviation. It will run through October 24.

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From Striped Hawaiian Shirts to Colorful Ceramics: 4 Luxe Items You Can Buy at Italian Hotels

A handful of Italy’s most beloved family-owned hotels are morphing into luxury brands of their own. Here, four in-house items worth traveling for. 

By Naomi Rougeau 04/11/2024

Hotel Passalacqua, Lake Como 

These days, it takes more than the finest linens and a Michelin-starred restaurant to take the No. 1 spot on a list of the world’s 50 best hotels, which Hotel Passalacqua did in 2023. The spa is stellar, to be sure, as is the pool house, which was decorated in collaboration with J. J. Martin of La Double J. But to fully embrace the villeggiatura and sense of place, even the tiniest details matter. Case in point: the hotel’s signature brass-fish bottle opener (there are also key chains), which will mentally transport you back to Lake Como every time you reach for a cold one. 

Le Sirenuse, Positano 

The red cliff-top hotel with sweeping views needs little introduction. Its owners, the Sersale family, were early to embrace the branding potential of the beloved property by launching an on-site boutique, Emporio Sirenuse, in 1993. These days, you can find Le Sirenuse’s clothing and swimwear everywhere from Net-a-Porter to Harrod’s, but nothing matches shopping the collection in person. If there’s only room in the suitcase for one thing, snag the brand’s riff on
the Hawaiian shirt in vacation-ready stripes. 

Borgo Santo Pietro, Palazzetto 

At Borgo Santo Pietro in Tuscany, the focus is on the serene landscape. (The spot was once a healing rest stop for medieval pilgrims.) Naturally, there’s an emphasis on farm-to-table cuisine, but more interesting might be the farm-to-spa treatments. Made in-house, the renowned Seed to Skin range draws on local remedies dating back to at least 1129; expect natural ingredients such as butterfat, thermal water, and raw honey. Grab the award-winning Eye Rescue Duo, a secret weapon for maintaining your post-vacation glow. 

Palazzo Avino, Ravello 

A once-private villa built in the 12th century, Palazzo Avino is one of the Amalfi Coast’s most celebrated hotels. When a former art gallery adjacent to Ravello’s beloved “pink palace” came up for sale, hotelier Mariella Avino and her sister Attilia made an offer. Mariella envisioned the new space, now dubbed the Pink Closet, as a spot to promote homegrown talent, partnering with the Camera Nazionale della Moda in order to provide a platform for emerging designers. We like the colorful, locally made ceramics—perfect for alfresco entertaining.

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How Jeff Bezos, Bill Gates, and More Tech Billionaires Have Transformed Gigayacht Design

Bezos’s Koru is the world’s largest sailboat, Zuckerberg’s Launchpad is a 387-foot behemoth, and Bill Gates’s for-sale, 389-foot Project 821 is powered by hydrogen fuel cells.

By Julia Zaltsman 08/11/2024

Paul Allen and Larry Ellison were the Cain and Abel of the silicon set. They had a storied rivalry that sailed past the boardroom and into yachting. The Microsoft and Oracle Corporation cofounders’ race to build boats—Allen’s Lürssen-built Octopus in 2003 and Ellison’s Bannenberg-designed Rising Sun in 2004—kicked off a crazy billionaire boys club that saw other tech titans, such as Apple’s Steve Jobs and Google’s Sergey Brin (whose Dragonfly was for sale at the Monaco Yacht Show in September) also build custom yachts.

But the latest generation of tech billionaires, Jeff Bezos, Mark Zuckerberg, and Bill Gates, have upped the ownership ante by creating new style parameters and technologies that have pushed superyacht design forward. Bezos and Zuckerberg also have two of the coolest shadow vessels on the water.

Of course, superyacht ownership might not be all it’s cracked up to be for some of these owners. Besides being spotted everywhere they go, there could be safety concerns. Last weekend, a Florida man jumped on board the tender for Zuckerberg’s support vessel, Wingman, at a marina in San Diego. It’s not clear what his intent was, but he may have been headed for Wingman, or even Zuckerberg’s main vessel, Launchpad, before he was arrested at gunpoint.

In terms of owning a shadow vessel, video mogul Gabe Newell was one of the first to see the benefits, referring to it as an “external hard drive” of the main yacht to house extra staff, crew and a wonderland of toys.

Newell sold his 220-foot Damen support yacht, Dapple, last year to none other than Zuckerberg in preparation for his next big delivery, Project Y722. Newell’s Oceanco new build will go a long way to furthering his investment into ocean exploration. His 2022 purchase of the deep-sea Hadal Exploration System included a Triton 36000/2—the world’s first and only manned-submersible certified for dives to 36,000 feet.

Project Y722 will be Oceanco’s third-largest yacht to date following Jeff Bezos’s $7.5 million sailing yacht Koru. The 417-foot vessel is both the largest and tallest sailing yacht in the world (Sailing Yacht A is only sail-assisted). Bezos took delivery of his behemoth in April 2023, though it turns out a three-masted schooner is the one thing Amazon can’t deliver without a hitch.

Bezos came under fire for plans to partially demolish the famous De Hef bridge in Rotterdam, the Netherlands, to allow the yacht’s three 230-foot-tall masts to pass underneath. Crisis and controversy were averted when the yacht was instead shipped out of Oceanco’s Alblasserdam facilities in two pieces, before final assembly. Taking delivery of the largest Dutch-built yacht in the world whet Bezos’s appetite, and he twinned the purchase with Abeona, the largest support vessel built by Damen that same year.

Abeona’s $112 million build cost and 246-foot length are nothing compared to Koru, yet it’s still a serious asset. It sleeps 45 guests and 20 crew, including medical personnel. The large aft deck has a helipad and hangar for a D14 value helicopter, as well as marine gear, tenders, and toys.

Zuckerberg’s Wingman is also packed with amenities, though it’s not the only secondhand yacht that came from his 2023 shopping spree. The centi-billionaire scooped up the 387-foot Launchpad (formerly Project 1010), an Espen Øino–designed Feadship originally commissioned by (now sanctioned) Russian oligarch Vladimir Potanin. Zuckerberg is estimated to have paid a whopping $496 million for both yachts combined.

But that’s just over half of the $900 million that Microsoft cofounder Bill Gates is thought to have spent on his custom Feadship Project 821—the world’s first hydrogen-powered superyacht, which began tests recently. It’s no surprise that Gates, whose Breakthrough Energy Ventures fund has put more than $3 billion into companies that help reduce greenhouse gas emissions, should be the one to break ground on hydrogen-fuel-cell technology within yachting.

Project 821 can’t perform entire crossings on hydrogen, but it can cruise at 10 knots or run hotel functions at anchor for a full week on hydrogen. It also has a nifty sensor-packed smart A/C system and advanced heat recovery system, alongside more luxurious features, such as multiple pools, a wellness area, and a hospital.

What is surprising is the fact that Gates listed the yacht for sale prior to its delivery this year. He also sold his smaller 224-foot Incat Crowther-designed Shadowcat called Wayfinder in February, which after three years of private use recently entered the charter market. It’s characterized by a blue certified helipad that doubles as a pickleball court.

With most tech moguls already sorted on the yachting front, only Elon Musk remains in the market to take a custom hydrogen gigayacht off Gates’s hands. Judging by his vocal condemnation of the renewable fuel, referring to hydrogen as “the stupidest way” he could imagine for energy storage, it’s an unlikely match. Instead, the world awaits the arrival of the Tesla boss’s $1 billion self-sustaining electric concept Model Y yacht, which he unveiled in 2021.

Despite being an avid charterer (Musk was spotted aboard a yacht in Mykonos in 2022), his comments on X—that he “prefers to work” than have fun on yachts—suggest it could be a very long wait.

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Premium Blends

Once the purview of military design, blended-wing-body aircraft may be the industry’s unconventional solution to carbon neutrality. 

By Michael Verdon 08/11/2024

The first century of aviation design didn’t give trendspotters much to get excited about, with most production aircraft remaining little more than tubes with wings attached. Later, boomerang-shaped outliers known as “flying wings”, such the Northrop YB-49 and Northrop Grumman B-2 Spirit, captured the aeronautical industry’s imagination with their futuristically stealthy looks, while military jets with blended-wing-body (BWB) configurations—notably the Lockheed SR-71 Blackbird—likewise built cult followings for breaking design barriers as well as sonic ones. 

A resurgence of BWB concepts, now addressing prior control and stability issues, promises more efficient operation for defence, cargo and even commercial-passenger applications, with some specifically designed as business jets. The streamlined BWB shape reduces drag, thereby increasing fuel efficiency, and lowers carbon output—the last being the main impetus for aircraft manufacturers trying to meet the industry’s widespread pledge to be carbon neutral by 2050. 

“A resurgence of blended-wing-body concepts, now addressing prior control and stability issues, promises more efficient operation.”

EcoJet, Bombardier’s BWB concept, passed its first scaled-demonstrator flight tests in 2017 and is now starting the second generation with a larger prototype. “Our original idea was to create a more sustainable aircraft without compromising what our customers expect in a business jet,” says Stephen McCullough, Bombardier’s senior VP of engineering and product development. That includes hitting benchmarks for speed, altitude and interior volume that offer at least the same experience as its existing fleet. “The blended-wing-body ticks the majority of those boxes,” he says, while potentially reducing emissions by 20 percent. One challenge with the form is maintaining the plane’s airport-friendly footprint, though McCullough focuses on the positive, noting that the aircraft’s taller, wider cabin “opens up a lot of exciting opportunities” for Bombardier’s interior designers. 

Airbus has also spent years developing a twin-engine BWB model it calls Maveric, but real progress came when the manufacturer added the aircraft to its hydrogen-powered ZEROe concepts program, as its larger inherent capacity makes it better for carrying hydrogen than a standard design. A spokesperson for Airbus noted, though, that Maveric remains a construct “not for our first generation of hydrogen aircraft, but for the following ones”. 

By contrast, JetZero is fast-tracking a demonstrator to be ready for flight tests in 2027 and market entry in 2030. CEO and cofounder Tom O’Leary is no stranger to disruptive ventures, having worked at Tesla and eVTOL maker Beta Technologies, and the entrepreneur in him was inspired by NASA’s billion-dollar investment in BWB research. 

The Airbus Maveric ZEROe (above) will run on zero-emissions hydrogen. A designer’s concept (below) of how BWBs can increase cabin space.

“This design jumped out at me as addressing the biggest challenges aviation has: lowering cost and fuel burn, lowering emissions, improving the passenger experience and enhancing operational efficiency,” he says. The aircraft is being funded by a US$235 million (around $357 million) grant from the US Air Force, where it will initially be conscripted before entering the public sector. O’Leary insists that the tight timeline for JetZero’s efforts is realistic. “This airframe technology has been worked on for 30-plus years,” he says, “and we can use commercially available products for the rest of the plane, including engines, avionics and actuation systems.” 

The BWB’s increased useable volume makes it especially suited to utility transport, as evidenced by California air freight specialist Natilus. According to its cofounder, Aleksey Matyushev, Natilus has US$8.6 billion (around $13 billion) in orders for its nascent fleet of autonomous cargo planes, the first of which should see initial flight testing in approximately two years. 

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