Hermès Opens New Sydney Boutique

The French maison pays homage to the Australian natural environment.

By Terry Christodoulou 15/06/2020

French maison Hermès has just opened its new Sydney boutique, with the 800sqm King Street space drawing inspiration from Sydney’s natural environment while offering all 16 of Hermès’ métiers.

Through the original arched doorway of the 1914 Trust Building, guests are greeted by a bright, airy space, with natural light pouring through the heritage framed windows revealing blue tones in the original marble, complementing the white-finished stucco.

Exterior of the new Sydney boutique.

The ground floor sees Hermès guide clients through jewellery and watches, flanked by silk collections on either side. An intimate corner is dedicated to the all-important leather universe while a new métier, Hermès Beauty, is showcased with an expansive wall of perfumes.

Hermés Sydney.

The focal point of the store is that opulent, winding, staircase. Conceived by Parisian architecture agency RDAI, the spiral staircase is swept in marble and ash wood which has been fashioned by steam and hand, playing to the aforementioned inspiration of nature with it said to be a reference to the Australian Banyan Tree.

Above guests will find a mezzanine level, set to be home to in-store exhibitions, downstairs they’ll reach the lower ground floor which sees the equestrian universe alongside men’s and women’s ready-to-wear and shoe collections.

Hermès Sydney’s lower ground level.

The opening of the new boutique marks the first time in Australia that homeware and furniture will be displayed alongside a complete range of tableware and home collections. The back of the lower-ground level sees a six-seater table where guests can enjoy a coffee, recharge themselves and their devices.

Special objects, developed specifically for the Sydney store can also be found, including a Birkin bag, with French artist AM. Cassandre’s Perspective design – embossed in gold leaf no less – alongside a limited edition silk scarf, a surfboard and a skateboard all brandishing the same design.

Hermès, 155 King Street, Sydney, 2000; Hermes.com/au


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