Gucci Unveils Redesigned Sydney Flagship

The boutique reopens bigger and bolder than ever.

By Terry Christodoulou 28/10/2020

Following an extensive renovation, Gucci’s flagship Sydney boutique has today reopened.

The newly remodelled boutique, found in Sydney’s Pitt Street Westfield, now enjoys an increased footprint spanning an impressive 1087sqm across two storeys and holds a wide selection of ready-to-wear, handbags, shoes, watches, jewellery, beauty and fragrances including that of the newly debuted Epilogue collection.

The reinvigorated look focuses on providing an inviting, curious, eclectic and distinctly ‘Gucci’ environment exemplified through elements of velvet armchairs and vintage dark wood display furniture that clashes against hand-painted parquet and herringbone flooring, vintage oriental rugs.

Elsewhere, a bespoke client space, reserved for an exclusive shopping experience is decorated by mauve velvet upholstered walls and artisanal handpainted herringbone floors and is accessible by a private entrance.

 “Australia has always been a strategic market for Gucci,” says Emanuel Delrie, Gucci Regional President, South Asia Pacific. “We are also very proud to be collaborating with local Australian creatives to showcase their art-inspired by Gucci codes-in our newly renovated Sydney Flagship.”

Work by artist Edward Woodley.

To celebrate the relaunch, Gucci collaborated with creative collective O.Z.O who invited curator and artist Edward Woodley to create and present a sculptural work to be displayed in-store.  Woodley’s work combines his style of contrasting underlays and collages while borrowing inspiration from the textiles used in Gucci’s Epilogue collection, and is further explored in a video installation, displayed in the boutique’s parlour.

Also exclusive to the boutique is the Sydney tote, a woven bag available in a limited run of twenty numbered pieces, personalised by signature leather patch.


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