Prada’s made-to-measure service lets you be the designer

Clients can choose from hundreds of fits, fabrics, and finishing details to create a custom shirt, suit, or coat.

By Phoebe Neuman 30/04/2017

Known for its quirky spin on classic menswear silhouettes, Prada has introduced a refreshed version of its Made-to-Measure program this season.

Since launching more than a decade ago, the service has allowed the brand's die-hard fans to tailor the latest trends to suit them perfectly — creating suits and shirts that feature the house's meticulous attention to detail as well as a nod to the most-of-the-moment styles.

More than 50 of the brand's boutiques worldwide offer the Made-to-Measure service, each outfitted with a luxuriously appointed VIP room where clients are taken through each step of the process in a private, intimate setting.

After making an appointment, a specially trained member of Prada's staff will take each client's measurements and assist him in choosing from the hundreds of fits, fabrics, and finishing details to create a custom shirt, suit, or coat.

Standout options include coats made of stunningly soft vicuña; shirts available in new, spring-ready prints as well as designs pulled from Prada's archive; and suits in all-new chicly fitted silhouettes. Shirts can be further personalized with monograms (which are available in four different colours) and added chest pockets.

After the client settles on a final style, the piece is brought to life via hundreds of steps, and then completed by Prada's expert tailors. Shirts are delivered in four weeks, and suits and coats are delivered in five. (prada.com)

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Inside Gucci Town: The Label’s New Interactive Metaverse Neighbourhood

The permanent space features a cafe, exhibition spaces and a gaming zone, organised around a piazza shaped like the brand’s logo.

By Demetrius Simms

30/05/2022

Dedicated Menswear Shows Are Making A Comeback

Givenchy will separate menswear and womenswear from June, joining other European brands embracing the uncoupling route.

By Miles Socha, Martino Carrera

25/05/2022

Louis Vuitton Is Teaming Up With Yayoi Kusama On Another Collection

The artist and the fashion house last teamed up in 2012.

By Tori Latham

25/05/2022

Dior’s Collaboration With Designer Eli Russell Linnetz

The beachy drop is stacked with a mix of skatewear, tailoring and maximalist references from the ’90s.

By Demetrius Simms

21/05/2022

Louis Vuitton Is Dropping 9 Of Virgil Abloh’s Coveted Air Force 1s

The most highly anticipated shoes of the century are almost here.

By Demetrius Simms

18/05/2022

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected